Chapter 151: Word of Mouth Explosion
"My Father and Mother" was successful, this is the consensus of everyone, so after the film screening, they gave Zhang Yimou a heartfelt applause, and the media who came to the premiere kept shooting wildly at the actors on stage, and the flash never stopped.
The smile on Zhang Yimou's face has not disappeared, since he tried to make his own movies, all his previous stories have revolved around big topics such as nationality, human nature, and suffering, this time it is his breakthrough and innovation, focusing on love, focusing on the pure love story between two people, he wants to make a romantic, poetic movie, and now he has successfully filmed it.
He didn't use exaggerated shots, didn't use extravagant furnishings, and even the moving shots had a quiet taste, everything naturally sprouted in silence, began, developed, and ended, this temperament has always accompanied the beginning and end of the film, with a long aftertaste, and endowed with eternal meaning and profound artistic conception.
Beautiful landscapes, moving music, wonderful performances, telling a bland but touching story, without deliberate sensationalism, everything is natural and sincere, and this is where the film succeeds, because the convincing love itself is moving.
Zhou Bai was almost blinded by the reporter's flash, crackling and shooting, and finally even his expression became stiff, and the reporters seemed to be crazy.
Sun Honglei is similar, he has never seen such a formation at all, he was almost frightened, but fortunately, he also has a good psychological quality, and he calmed down a lot after adjusting it.
In the next exchange session, the atmosphere was even more enthusiastic, whether it was media people or some people related to the film industry, they all gave high praise, even Jiang Wen, they all gave a few words of face.
The next day, Zhou Bai intuitively felt the terrifying influence of Lao Mouzi, and the overwhelming praise from the media gave a very high evaluation of "My Father and Mother", and the performance of Zhou Bai and Zhang Ziyi became the focus of their discussion.
Of course, there are many things that can be said about this movie, such as picturesque scenery, beautiful music, echoing details, beautiful colors, and innovative structures, these are all within the scope of discussion, but Zhou Bai and Zhang Ziyi's performances are the soul of the movie, because the love they performed is too moving.
"After watching "My Father and Mother", I burst into tears, not why, just because it forcefully plucked the heartstrings that had long been buried in the depths of my heart!
I hope that there are countless ordinary touches in life so that we can be like the protagonist in the film, devote themselves to it, have no regrets, and the world will be a better place. —Movie Times.
"The scenery is beautiful and colorful. Reality is expressed in black and white, memories are expressed in color, the cold reality of the present tense forms a strong contrast with the good memories of the past, and the wonderful performances of the heroes and heroines are even more touching and impressive. - Beijing Daily.
Compared with before, whether it is in terms of scenes, stories, performances or even soundtracks, Zhang Yimou, as a director, has become more technically mature, and he has made bold innovations in film creation techniques, and his courage is admirable. But the most noteworthy thing in "My Father and Mother" is the performance of the two newcomer actors, Zhang Ziyi is innocent and moving, and Zhou Bai is simple, shy, warm and three-dimensional, and together they stage a beautiful and simple touching love for us, they are the soul of this movie. - China Film News.
Zhang Yimou's movies have always been not short of people, and this time, the style of the movie is completely different from his previous style, to a certain extent, it is closer to the public, and more importantly, the appearance of Zhou Bai has made up for the weakest link of his film, which can be said to have been upgraded by a notch compared to the movies in the original history.
The improvement of the quality of the movie is also reflected in the box office, the first week of release, directly exceeded the box office of five million, triggering a movie-watching boom, with the schedule of "My Father and Mother", the box office in the first week was better than "National Anthem", it is conceivable that it has been a big hit.
It turns out that in history, the total box office of "My Father and Mother" in China is only 8.5 million yuan, which is the total box office result, almost 1 million US dollars, and now it has reached 5.07 million box office in the first week of release, and it is ironclad to break through 10 million, which is definitely an unexpected joy.
Now the film market has been so weak that it is like a slug, it is almost a pool of stagnant water, except for Feng Dacang's New Year films, everyone loses money, and the only thing they can rely on is overseas distribution rights to recover costs or make profits, and if they can win the award, they can earn more, so Zhang Weiping has no expectations for the domestic box office.
The publicity and distribution invested in China didn't cost a lot of money at all, it belongs to that kind of free-range state, if it weren't for Lao Mouzi who invited a lot of friends to come over for the premiere, Zhang Weiping wanted to simply not do it, so as not to do it shabby, and no one would laugh at it.
In the opinion of New Picture Company, the domestic box office that was previously estimated is considered qualified if it can have a box office of eight or nine million, and the focus is still on overseas distribution rights, so the cooperation with Colombia is the most important, and the rest is a floating cloud.
Now "My Father and Mother" has a big bang directly, and it exceeded five million in the first week, not to mention that with the fermentation of word of mouth, the upward trend is very obvious, so Zhang Weiping simply gritted his teeth and took out a sum of money to invest in domestic publicity, striking while the iron was hot, maybe he could make a profit.
No matter how small the mosquito is, it is also meat, don't look at the box office in China, it is not high, but this is a direct box office account, overseas can only sell the distribution right, a hammer deal, not the same day.
The reputation of "My Father and Mother" is getting higher and higher, and the audience who has watched the movie has a very high evaluation of this movie, and they are willing to share it with their friends, so in this craze, the box office of "My Father and Mother" actually went against the grain, and the box office in the second week directly exceeded 7 million, and the total box office reached 12 million.
Such a box office trend can be regarded as against the sky, mainly driven by good word of mouth, and the theater chain has also increased the film schedule, after all, as long as someone buys tickets, they must have money to collect, and the income is higher than that of the producer.
In the past few years, the film market has been sluggish, and almost no one likes to watch movies, and even a few years later, Feng Xiaogang made a cameo appearance as the boss of the crocodile gang in Xingye's movie "Kung Fu", and said a line "I can't do anything to make movies, and there is no one in the movie theater on Sunday." In fact, it is a portrayal of the current film market, and it is also inspired by Feng Xiaogang.
Driven by the good reputation of "My Father and Mother", at least some audiences are willing to return to the cinema to watch the movie, and they will be moved after watching it, and they will give Amway to the people around them, so the form of the movie "My Father and Mother" looks particularly good, and then, the pirated disc came out.