Chapter 234: Advertising that is not an advertisement

As soon as these words came out, the hearts of the audience finally let go.

It's good that it's not a banned drug!

But a new question arises, what kind of magical health care products can make Lu Jiajun sweep the track and field world, sweep away the decline of track and field events, and break the world record in a row to win the world championship?

In 20 years, even if it is ten years later, if it is said that a health care product can have any magical effect, I am afraid that the reporters present and the people watching the show will scoff and even laugh off their big teeth, and Lu Renkang will definitely be criticized for this sentence, and even cause the relevant departments to investigate him.

Just kidding, becoming a world champion by eating health supplements?

Be stupid!

But the current is different, in the early 90s, it was the year when health care products were rampant, the market was flooded with a large number of various health care products, the so-called Chinese miracle medicine emerged in endlessly, and the people who were not accustomed to 'liars everywhere' did not have much resistance to the overwhelming false propaganda.

It was published in the newspaper, reported on TV, confirmed by the old Chinese medicine doctor, and said it by the old expert himself, so will it be fake?

The gas function intercepts the atomic bomb and can extinguish the fire in the Great Khing'an Mountains from a distance of thousands of kilometers, which can be believed, but what else can't be believed?

With the development of the economy, the people's concern for their own health has exploded, which has prompted the crazy development of a number of 'industries'.

"I know everyone must be asking what it is, right?" Lu Renkang smiled, waved his hand, and said: "Originally, this is a good thing for the benefit of the country and the people, even if I donate it, it doesn't matter, but unfortunately, some time ago, I sold this secret recipe to an entrepreneur in China, so now I can't say it bluntly." ”

"Which company is it?" asked the reporter from Nam Giang Province very 'cooperatively'.

Lu Renkang looked at the reporter's badge and said with a smile: "Hehe, it's a coincidence, it's your province." Let me sell it specifically, but soon the answer will come out, and then the other entrepreneur and I will be interviewed by friends in the media. ”

……

……

Lu Renkang's press conference after returning to China made headlines in major media and TV stations the next day.

Surprisingly, due to the so-called 'secret recipe' mentioned in the press conference, it diluted the heat of winning three gold medals in track and field.

The rise of Lu Jiajun is not the beginning of the World Championships, as early as two years ago, the team led by Lu Renkang began to emerge in the major domestic competitions, achieved good results, and broke various records in a row.

From the perspective of propaganda, the emergence of the 'secret recipe' is a new breaking point, and this breaking point is to gather the excitement of Lu Jiajun's good results for so many years, and it will explode through the secret recipe.

After the news was broadcast, the media throughout the country were discussing one after another: What kind of miracle medicine is Lu Jiajun taking? What is the effect of this miracle medicine? Can it improve the physical fitness of all the people?

There are even some more radical media outlets, inviting some so-called medical experts, true or false, to discuss the possibility of 'human body modification'.

There are too many true and false things in these years, and with the opening up, foreign films have entered China, and the so-called "super soldiers", "supermen", and "human weapons" are very popular in China.

Doing business, only unthinkable, nothing can't be done, doing research, now there are some trends in this area, rigorous argumentation or something I dare not say whether there is, anyway, bold guesses are always right.

The TV is lively, and the people are also talking about it.

Again, with the development of the economy, the people have eaten their stomachs, and their attention to their physical health has begun to rise.

Compared with the ethereal qigong, health care products are obviously more visible and tangible.

From the perspective of efficacy, no matter how awesome the health care products are, they will 'extend their life span by ten years' if they die, which is probably the ultimate in the promotion of domestic health care products;

Qigong is such a thing, if you practice it well, it can become a real superhuman, communicate with the universe, treat all kinds of diseases, live forever, and take people's heads thousands of miles away, which sounds like qi function plus awesome.

But the problem is that to practice qigong, you have to have talent, according to the words of the qigong master, you believe in it, you have qualifications, you can sense it, without qualifications, you don't believe it, no matter how hard and diligent it is, it's useless.

If there is a spiritual stone magic circle that tests talent on the network in later generations, you can see the qualifications by holding it, then it is easy to do, but unfortunately this thing has not been blown out yet, and most people are out of reach of qigong.

Health care products are different, although the effect is poor, as long as you are willing to spend money, you can buy them.

Qigong, what does it look like to practice to the extreme, no one dares to say that they have really seen it, how the fire in the Great Xing'an Mountains was extinguished, it is not easy to say; but the efficacy of health care products, that is real, those seriously ill patients in TV commercials, old men and old ladies in their seventies and eighties, eat health care products, that is called a living dragon and tiger!

What, fake? deceive?!

Don't bully me for reading less, advertising deceives people, old Chinese medicine can deceive people, experts can deceive people?

Can the referee of the World Championships deceive people?

Can't it, the Lu Jiajun ate this thing, and even the black people can't do it, and after a while, the world champion will be won, which is not mixed with water at all, right?

What? You say it's the result of hard training for other athletes?

Pull it down!

In this way, in the past, the training of our national track and field athletes was just playing? Athletes in other sports did not train hard, conscientiously and diligently?

Can't tell, right?

How can people win championships, and people can keep breaking world records?

What? They take forbidden drugs?!

Delete it with a slap in the face, what to say? Foreigners who win the championship are in good health as a matter of course, and we Chinese who take the championship are taking banned drugs? Look at your dog's face that worships foreign people! If you want me to say, Lu Jiajun has stimulants, and they have given all Chinese a shot of stimulants!

Liang Yifei spent a lot of money at the beginning, and now the effect is clearly highlighted, the words that came out of Lu Renkang's mouth, he will be the endorsement of health care products, the effect is incomparable, and the popularity may not be comparable to the publicity effect accumulated by several first-line health care product companies with heavy investment in the past few years, but in terms of credibility, it reached its peak overnight.

It is exactly the same as Liang Yifei's advertising idea for the cannery, Lu Renkang's sale at the press conference immediately aroused everyone's curiosity, and now the biggest question for the people and the media is what is this magical health care product? !

Fortunately, this kind of doubt did not last long--- people are forgetful, and new things continue to come out every day, if it is too long, I am afraid that before the doubts are answered, the attention will be shifted to other news.

On the night of the Mid-Autumn Festival, a very strange 'thing' appeared in the prime time of five provinces and twelve TV stations across the country.

It's called 'weird stuff' because the show doesn't feel like news or an advertisement.

Take Nanjiang Province as an example, at 7:50 that night, the provincial station was about to broadcast a recently popular court romance drama "A Generation of Queen Da Yuer", the theme song had just been sung, and the very magical melody "Reading and reading is all pain, waiting and waiting is a dream" seemed to be echoing in the audience's ears, and suddenly, according to the custom, a simple advertisement was inserted before the main drama.

It was said to be an advertisement, but it didn't promote anything, and it looked different from all the previous ads.

Lu Renkang, the coach of Lu Jiajun, who had just returned to China with honors, sat in the middle of a row of doctors in white coats, facing the media like giving a report, and spoke seriously.

It wasn't long, just twenty-five seconds, but those twenty-five seconds were enough, and it was divided into three parts.

The first part unveils the doubts in the hearts of the people and the media across the country in the past few days.

Lu Jiajun was able to achieve good results because he took Lu Renkang's exclusive secret recipe, Chinese turtle essence.

The Chinese soft-shelled turtle essence formula was transferred to Huaqiang Company in Nanjiang Province for one million yuan, and will soon be put into mass production.

In the second part, the athletes who won the gold medal in Lu Jiajun appeared one after another and were interviewed, and the three of them, each of whom spoke very quickly.

"After taking Chinese soft-shelled turtle essence, I feel that my physical energy is significantly ......"

"The injury in training is recovering very quickly, and the regeneration ability of the body is very strong......"

"There is a significant improvement in immunity......"

In the last part, the camera returns to Lu Renkang's face.

On a certain day after the Mid-Autumn Festival, the secret recipe transfer ceremony will be held at the Municipal Branch of the People's Bank of Binhai City, Nanjiang Province, and media friends are welcome to visit!

After the advertisement, entering the main drama, Da Yuer played by Pan Yingzi looked sad and appeared on the frequency screen, the next level, Huang Taiji played by Liu Qingyun, put the future Shunzhi Emperor Fulin under house arrest, and separated their mother and son......

Originally, the audience was very disgusted with the advertisement after the theme song, and finally waited for the main drama, but this time, many people in front of the TV continued to discuss it, but it was the advertisement just now.

What is the Chinese soft-shelled turtle essence? What is the method of transferring the secret recipe? Why do you want to go to the People's Bank of China?

Almost at the same time, a number of media outlets took the initiative to take action, and before the episode was finished, many front-line reporters received calls from their superiors, preparing to conduct the next follow-up interview to report on this so-called 'transfer ceremony'.

Cold news, spending money may not be on you, hot events, no need to spend money, no need to invite, the media take the initiative to make up.

All of a sudden, a large number of media from all over the country boarded the train to Binhai City, Nam Giang Province.