The trip ended after Lin Wanyun and Lin Mingyue talked on the phone, Lin Wanyun wanted to go back to City B, Zhou Jin called Jiang Zi, Jiang Zi had no plan to go back, Zhou Jin and Lin Yunyun went back first. Pen fun and pavilion www.biquge.info

After going back, the first thing Lin Wanyun did was to go to Lin Mingyue.

Lin Mingyue is now the same as Lin Yunyun, who moved out after returning from abroad.

Both of them are accustomed to independent spaces, and there are many inconveniences in living with their families.

After returning to City B, Zhou Jin did not go back to Zhou's house, but went back to the Splendid Garden that Lin Wanyun bought, and Lin Wanyun went to Lin Mingyue's house by himself.

When Lin Wanyun went, as soon as Lin Mingyue opened the door, Lin Wanyun was startled.

I saw the big dark circles under Lin Mingyue's eyes, just like the way she tossed with Zhou Jin that day and got up the next day.

Lin Mingyue seemed to know that her ghost appearance was scary, and said:

"I haven't had a good rest in the past two days. ”

"Oh. Lin Wanyun sighed, thinking that it should be because of the shopping mall, and then said: "This matter is not a big deal, there is no place to stay here, even if this matter cannot be discussed in the end, then we will change places, B City is so big, Huaguo is so big, and it is not the world of his Hongjian Group." ”

Lin Mingyue was stunned for a moment, and then knew that Lin Yunyun thought that she was worried about the company.

It's just that now Lin Mingyue is not easy to explain, so she won't mention this stubble.

Lin Mingyue took out Nirvana's sales planning plan, and Lin Wanyun looked at it.

I have to say that this sales plan is very good, and it is very different from the current mainstream sales.

Now the overall consumption level of Huaguo has been raised, and special attention is paid to brand awareness.

To measure the value of a brand, its price has become a certain standard.

For example, Zhu Xiaoying's elegance is not ordinary expensive, not to mention the limited edition, it is ordinary ready-to-wear, and the price is also very expensive.

Moreover, other brands will have discount activities during the change of seasons, but Zhiya will not, and never discount or do activities in a marketing way, so that Zhiya's reputation has risen rapidly.

This has formed the status of Zhiya in the Chinese clothing industry.

Before Lin Mingyue took over the company, she carefully studied the marketing methods of Zhiya in recent years.

If you follow behind Zhiya, there is a suspicion of picking up people's teeth, and it is difficult to get out.

At least after Bo came out, he was also suppressed by Zhiya.

Therefore, in response to these, Lin Mingyue and his team have developed another set of plans.

Membership.

Membership systems were common in later generations, but they are still very few, and there are some, but they do not adhere to the full membership system.

Nirvana Company launched three kinds of cards: general, gold and black.

The three types of cards correspond to the relative consumption level, for example, if you hold an ordinary card, but you come to the store but you fancy the clothes that can only be purchased by gold card members, no matter how much money you pay, this dress is not sold.

In the same way, it is useless for gold card members to fancy clothes at the price of black card members.

If you don't have a Nirvana membership card, you won't buy it if you have money.

This kind of consumption concept raises the level of Nirvana without feeling it.

Moreover, the only criterion for upgrading a card can only be consumption.

The black card is to enjoy a set of clothes designed by Nirvana's top designers every year.

Originally, Nirvana took the high-end route, and a Zhu Xiaoying was in the front, so naturally she had to be killed in order to stand at the front.

To a certain extent, this kind of consumption concept has greatly satisfied the vanity of some people who pursue uniqueness, so it is not unreasonable that Nirvana can break out in City B in just these two months.