Chapter 845: The highest naming fee in history
The popularity of Creation 101 is a matter of course.
Micro Video and Vientiane Film and Television have invested heavily in publicity, and Shen Lang appeared in a variety show for the first time, still as a host, and the popularity is surprisingly high.
The micro video also opens a series of activities around Creation 101.
For example, you can sign in every day to pick flowers for your favorite young lady to increase your popularity.
Regular users can only give one flower per day, and member users can give three flowers.
In addition, PepsiCo completed the exclusive sponsorship and gave a signing fee of 400 million to beat Nongfu Spring.
Pepsi has redesigned the packaging, and anyone who buys Pepsi can receive a voting code.
This is the same as the previous gameplay of idol trainees and Nongfu Spring, but whether it can form an influence in the end depends on the quality of the show.
The little sister who created 101 is simply not too cute, and a bunch of perverted uncles are frantically looking for ways to increase the popularity of the young lady who likes it.
PepsiCo's campaign is exactly what they wanted.
……
A city in the south.
A young man in his twenties was watching the bill with a distressed expression.
In order to support his favorite Miss Rosie, the young man posted a screenshot of the order on the micro news account.
"I've done my best, Miss Rosie must make a successful debut!"
The young man silently picked up the hard steamed bun and began to chew it, looking at the crazy sound of prompts in the background.
"The big guy Xiuxiu! I actually bought a Pepsi Cola for 10,000 yuan and begged the big guy to give a bottle. ”
"The sea king shrimp boss is really perverted, and he specially picks cute girls to support. ”
"Dead pervert, don't think that if you buy 10,000 yuan of Pepsi, you can get the attention of Miss Rosie. ”
The young man with the online name Neptune Shrimp laughed, and replied while biting on the steamed bun: "When I was perverted, you were still wearing open crotch pants." ”
Dangdangdang.
There was a knock on the door, and when the sea king shrimp opened the door, he found several young people looking at him with strange expressions.
The sea king shrimp coughed, pointed to the door, and said, "Just put the drink there." ”
A few young people unloaded boxes of Pepsi and let the sea king shrimp order it.
Among them, the leader gave a thumbs up to the sea king shrimp: "Brother, it's really perverted enough!"
Neptune shrimp has a black line on her face, but think about the possibility of voting for Miss Rosie in the first place.
Immediately threw away the steamed buns excitedly and began to look for the voting code.
Knock Knock Drink Coke while voting for Miss Rosie, Beauty.
Such examples are played out all over the country, but the sea king shrimp is the only drink that he bought for 10,000 yuan in his personal capacity, which is almost enough for him to drink for a year.
Pepsi has even been out of stock in many areas because of this event, which shows the huge influence of Creation 101.
The most popular of all the players, firmly locked in the first place, is Rosie.
The king shrimp is ranked first in the voting list, although it is only a few minutes, but it has been taken by the king shrimp.
How much can 10,000 yuan do?
Fast food of 400 yuan can be eaten for more than half a year, looking at a bunch of Pepsi on the ground, Neptune shrimp inexplicably want to cry.
Nibbling on steamed buns and drinking cola, I am so happy.
Neptune Shrimp comforted himself, but he was satisfied to see Miss Rosie crushing the others in first place.
……
Shi Bonuo, president of Pepsi Cola's Huaxia region, was very satisfied with the sales volume.
Previously, Nongfu Spring and PepsiCo competed together for the exclusive naming rights to create 101.
Nongfu Spring took advantage of the previous cooperation with Vientiane Group, but did not expect to encounter a bid from Pepsi.
In the end, the exclusive naming right was given 400 million by Bornor, beating many competitors in one fell swoop.
Even Coca-Cola, Pepsi's sworn enemy, decisively chose to retreat after making an offer of 300 million and still couldn't get it.
But as it turned out, Bonno was right.
Creation 101 and PepsiCo launched a series of promotions that made rival Coca-Cola panic.
Creation 101 is too popular, and on the basis of idol trainees, the total investment attraction of Creation 101 has reached a super high price of one billion.
This is already the highest investment price in the history of online variety shows!
Capital Satellite TV contacted in advance and was willing to buy the exclusive broadcast rights of Creation 101 at a high price.
The investment fee of one billion yuan brings huge profits.
The production cost of Creation 101 is only 300 million, and the investment fee alone has earned several times, not to mention the price of the copyright sold.
Micro video has become the biggest beneficiary, and many people have opened a membership for the vote of their favorite young lady.
In addition, the recently hit Mr. Love can only be watched on micro videos.
The number of paid members quickly exceeded 10 million almost through this wave of publicity.
Although there is still a big gap from the other three video sites, the gap is already narrowing.
Chen Ying is even more confident in announcing the plan to win the micro video, and Yanxi Raiders will take over Mr. Love in March.
The combination of Yanxi Raiders is quite attractive, Xia Qing and Gao Wen, who performed well in the blooming of the hit drama that year, appeared in a crew again, and the highlights are also full.
Including the next third season of the most beautiful supermodel, Tomorrow's Son, Idol Trainee and the second season of Huaxia Hip Hop.
Many variety show copyrights of Vientiane Group have been held by micro videos.
A large number of fans who captured the first season of these variety shows are even more looking forward to it.
The rise of micro video is unstoppable, which is enough to show from the broadcast schedule announced by Chen Ying.
Compared with Penguin Video, iQiyi and Youku are more about watching dramas.
Originally, these variety shows were supposed to be a weapon used by penguins to suppress them, but now everyone has come to an end.
Penguin Video Division.
After Liu Zhiping approved an executive again, he felt more comfortable.
But thinking about the data released by Chen Ying, I can't help but feel angry.
It's only been a few days since it was launched, and Micro Video already has 10 million paid members.
This meaning is by no means as simple as ordinary people think.
There may be a lot of members from Penguin, iQiyi, and Youku.
If the three can't come up with high-quality resources in the future, it is easy for these members who originally had their own families to abandon them and switch to micro video.
Who made them lose their copyrights?
Liu Zhiping took off his glasses and pinched the bridge of his nose, the penguin video was already very passive.
Popular variety shows are not easy to get, and in the past, Penguin Video was used to buying copyrights directly from Vientiane Group.
Now let Penguin Video make it himself, which makes Liu Zhiping a little unconfident.
The production cost of online variety shows has long been raised by Vientiane Group.
Now that I don't have 200 million funds to start, I am embarrassed to say that my variety show can become a popular variety show.
As for the phenomenal variety show, it is even more of a blind cat encountering a dead mouse, but Vientiane Group can always meet it.
Liu Zhiping couldn't help but be bored, Ma Teng and Shen Lang, the two bigwigs, fought in the air, but he, a mortal, had to suffer.