Chapter 008: A two-pronged approach

Liang Yifei said at the time that if he wanted to make a surprise move, there were three points.

Product improvement, marketing, advertising.

At first, I only said the first point, and the last two didn't go into detail, I was thinking that after the first trick had some results, I would use the last two to negotiate the price and sell it at the price.

In the past two days, he thought about it seriously, the canning factory is a small factory, oil and water are limited, this time it is mainly a test of hands, and getting things done is the most important thing.

If the market does not give feedback, they are anxious to talk about specific bonuses, and there are only two results:

Either scare the other person and feel that he is a lion with a big mouth;

Or negotiate a reward that doesn't hurt or itch.

None of this was what he wanted to see.

Get it done first, then talk about the money.

"The market is mainly about people. Uncle Zhou, the factory is about to stop production now, can you let everyone go out to the market?"

"Everyone is going to run the market?" Zhou Wanxin frowned.

Sales is not a popular job, not to mention no commission, but also outside the wind and sun, look at people's faces, and please in every way.

No matter how well you do it, that is, a few more dollars bonus at the end of the month, it is not enough to buy a new pair of shoes.

Let the people in the marketing department run the market, it is a matter of course, and there is nothing to say about the responsibility.

Can you let others go too?

Zhou Wanxin, the director of the factory, said that he had power and power, but he said that he did not have it, and he usually scolded a few words and transferred a post, all of which he said in one sentence, but if the workers really made trouble, he could only appease the main, not to mention dismissal, even if he deducted wages, he had to be very cautious.

If the apportionment is forced, the best result can only be that the yang and the yin violate the foreign labor.

Yang Aiguo was even more unhappy, muttering in his heart, what does this mean, everyone can run the market, and our marketing department is all waste?

Liang Yifei shook his head and said: "According to my idea, you don't have to work so hard to run the market." Don't ask for help, don't look at people's faces and drink with people, take your wife and children to the mall, or make a phone call, it's very relaxed, of course, there should be transportation subsidies, telephone subsidies, the factory to give, and to give leave, can not be regarded as absenteeism and lateness. ”

Yang Aiguo said: "Obediently, that's called running the market, the unit pays them to go out shopping, I have been running the market for so many years, and I have never seen anything like this!"

Zhou Wanxin glanced at Yang Aiguo a little impatiently, ignored him, and said to Liang Yifei: "It's really as you say, you can mobilize a group of people!"

"Okay!" Liang Yifei nodded and looked at Zhou Wanxin, "Then the next thing is advertising." How much it costs a little money. ”

……

……

In this small meeting, Liang Yifei poured beans into a bamboo tube and laid out the follow-up plan.

A few days later, in the Binhai City Department Store, a lame middle-aged man was wandering in front of the non-staple food counter, exuding the temperament of an 'old cadre', followed by a young man with a briefcase and a secretary at first glance.

The waiter hurriedly greeted him and said with a smile: "Hello leader, we have ...... here."

"You don't have a lot of goods here. ”

Jin Jin, the elder of the propaganda section of the canning factory, who has been recuperating because of his cold legs, waved his hand, "The material needs of the people are growing day by day, and your shopping malls must also keep up." ”

"Leader, we have a lot of commodities here, which one do you want, I'll help you find it." The waiter said.

"Ahem, our chief used to be in the army, and he liked to eat canned beef from the house, which tasted and quality much better than the canned food on the market, but I didn't see it when I went around your side. The young secretary whispered.

"This ......?" the waiter asked suspiciously, "Which brand are you talking about?"

The little secretary was about to speak, but the old chief waved his hand again: "Xiao Zhang, don't be specialized." They don't sell it here, forget it, let's go elsewhere and see. ”

With that, he limped out of the counter.

……

The first agricultural and sideline food market in Binhai City, a store specializing in canned food, candied fruit and dry goods.

"Mom, I want to eat canned food!"

The little boy who spoke looked to be six or seven years old, as fat as a pig, but he was still held in his mother's arms with great difficulty, which showed that he was extremely spoiled.

"Okay, mom bought you canned food. Boss, what cans do you have?"

The owner of the store department wore white sleeves and said with a smile: "Alas, then you can find the right one, the whole market, just my canned food is the best and the best!" pears, apples, peaches, bayberry ......."

The little boss also slipped his mouth, and his fingers slid over the shelves full of cans behind him, and he crackled like announcing the name of the dish.

"Mom, I want to eat it. The fat pig pouted his fingers and looked greedy.

"Eldest sister, if you buy more than five bottles, I'll give you a discount. The boss said with a look of business experience: "Canned food can't be broken, you can buy it back and eat it slowly." ”

The woman holding the child hesitated for a moment, and said uncomfortably: "There are too many canned preservatives, I heard from others, it is not hygienic, they are all rotten peaches and bad apples, and there are a lot of chemical additives or something." ”

In the ten years of reform and opening up, the people's living standards have risen, and they have begun to pursue the quality of life.

There were seven or eight customers in the sales department, and they all looked back when they heard this.

The little boss's face sank: "Sister, don't talk nonsense if you don't buy it, we are all regular manufacturers!"

"Do you have any kind of canned food for the army?" The eldest sister said: "My lover is a retired soldier, in the past, their army issued canned food, our family treasure ate it nutritious and delicious, you look at the white and chubby, do you have it at home?"

"Eldest sister, you're joking, I'm not a soldier, how can there be a troop, it's not a resale of military supplies. The little boss said.

"My lover said that the canned food of the army is also sold on the market, but it is relatively small and in demand. The eldest sister seemed to be worried about her baby son's health, and shook her head: "Forget it, I'll take a look at a few more." ”

……

"Hey, this is the customer service department of Asia Mall, I am an operator, I am happy to serve you!"

The Asia shopping mall, which originated in Zhengzhou, cannot be compared with the department stores with strong national chains for the time being.

But when it comes to service quality, Binhai Asia Mall deserves to be the first in the city and even the province.

In the era when most counter attendants still threw their faces at customers at every turn, Asia stipulated 'smile service' and put forward the slogan of 'feel at home', and the service attitude was better than that of flight attendants.

It is also the first shopping mall in the province to open a telephone service department.

"Hey, do you have any canned food in your store, just the kind of canned food packed in tin with a five-pointed star! By the way, it was provided to the troops before. On the other end of the phone, a person with a strong Shanghai accent asked.

At the same time that a group of people appeared in the market, asking everywhere for 'canned food for the troops', the Nam Giang Provincial Daily published an advertisement on the second page.

It is not surprising that newspapers publish advertisements on them, and newspapers make money from this, and any newspaper has dozens or even hundreds of advertisements on several pages every day.

Oddly enough is the ad itself!

There is no content, just a big five-pointed star.

Nanjiang Daily has 8 pages, large and small dozens of news advertisements, but this advertisement is the most attractive.

Because it's the strangest and nothing.

It's not uncommon to see a two-legged person, and it's absolutely unforgettable and curious to see a four-legged person!

I've never seen news like this, let alone an advertisement like this.

What do you mean?

In these years, entertainment activities are very limited, and one of the most common things people do when they go to work is to drink tea and read newspapers.

Just this five-pointed star has suddenly become a small 'news' in Nam Giang Province, I don't know how many offices and homes are talking about this strange advertisement.

On the second day, there was an extra line of words on the pentagram.

"Internal special supply, military quality!"

The content is a little richer, but I still don't know what it is?

On the third day, these eight words, on the previous pattern, appeared in the small words "delicious and nutritious, health and safety".

Oh, got it, it's supposed to be eaten.

So many people began to speculate about what it was, and the answers were varied, and some people in the same unit also gambled on cigarettes and alcohol.

By the fourth day, the answer was finally announced.

A can, a simple but textured tin can, is uniformly printed with a star, and below it are the four small words "internal special".

There is also a contact number.