Chen Ying has a lot of ambitions, and Chen Ying's biggest dream is to make micro videos into Netflix in the United States.

Netflix in the United States is the world's largest streaming giant, and it can be said that micro video and Netflix are as disparity as giants and ants.

But Shen Lang didn't fight Chen Ying, who can still have a dream.

Besides, even if it can't compare to Netflix, with one-fifth of Netflix's market value, Shen Lang will laugh with satisfaction.

Chen Ying has a strong idea of self-control, and has learned a lot of knowledge about streaming media, and Chen Ying admires Netflix even more.

"Brother-in-law, I think we should take the self-made route in the future, the reason why Netflix is developing so fast depends largely on the self-made content they provide.

It can be said that "House of Cards" has made Netflix a success, and it has also strengthened Netflix's determination to invest more money in producing high-quality online dramas. ”

Netflix's market capitalization has exceeded 100 billion US dollars, which is a real streaming media giant, standing on the throne of the world's first in this field.

Several domestic video sites are bundled together, and none of them are Netflix's opponents.

Even penguin videos are no exception, don't look at penguin support, but it's still not enough to watch.

I haven't even cleaned up a few domestic websites, and I still want to challenge Netflix, which is pure nonsense.

"Brother-in-law, I think the super head content is nothing more than a combination of high-quality IP + top director + top production team.

Although actors are very important, they don't necessarily have to ask for Xiao Xianrou, they can find some acting schools with more suitable prices.

This makes it easier to ensure that the content we produce is satisfying to users, and I also customize an algorithm to provide micro video users with content that suits their tastes. ”

Chen Ying also suggested: "I think it is necessary for us to acquire a website, and high-quality IP is also a very important part of my plan. ”

Shen Lang also felt very reasonable: "I will mention it to your sister, then set up another subsidiary, micro literature, compared to video websites, those stations are much cheaper." ”

Shen Lang used to be the president, the core of the station must be the author, and the source of the IP is also the author's brain.

Shen Lang remembered that Penguin and Ahri both had a layout in the field of stations.

However, in comparison, poaching people between stations is not as ferocious as live broadcast websites.

After all, the annual revenue of the station is only a few dollars, and more websites can't even pay the author's manuscript fee.

The spring of genuine subscription is still far away, and Shen Lang directly found Chen Yun and told Chen Ying what he thought.

Chen Yun was a little speechless, Shen Lang and Chen Yun's brains were a little speechless, and after chatting a few words, they planned to enter a new field.

If it weren't for the family's big enough, I really don't know how I died.

However, fortunately, the digital reading market is not large, and the scale of more than 10 billion yuan will be supported.

Even the largest China Literature Group, with a revenue of just over 2 billion yuan a year, Chen Yun directly hired a product manager from within to take charge of this newly launched project.

Micro Literature was officially launched.

Chen Yun and Shen Lang have been together for a long time, and their handwriting is surprisingly big.

Directly acquiring a medium-sized station, Chen Yun values the operation team of this website.

With a ready-made operation team, the website was directly renamed Micro Chinese.com.

The technical team of the micro world has also accelerated the production of micro reading apps, and in the era of fragmented reading, users who use apps to read occupy the mainstream.

At the end of the preliminary preparations, Chen Yun only gave the selected product manager Wu Zaiwen an instruction, and dug hard according to the top-ranking authors of major websites.

The biggest weakness of these sites is that there is no formal employment contract, most authors sign work contracts, and the authors themselves do not have employment contracts with the website.

The cost of poaching people is pitiful, and in addition to Wu Zaiwen's poaching authors, editors of other websites are also poaching.

It can be said that these stations have never encountered such a rough entrant as Shen Lang.

Relying on the money to poach people directly, many senior editors were successfully poached by Wu Zaiwen.

Many authors were also poached by heart, and Wu Zaiwen began to brew a second wave of big moves.

Wu Zaiwen obtained 2 billion start-up funds, and the cost of digging up these authors and editors was not even 100 million.

There are newcomers in the field of online literature all the time, and Wu Zaiwen is brewing several big activities, digging grassroots writers, and huge rewards of up to one million are hanging above the website.

Each category has a huge amount of reward stimulus, and the number of uploads in the background is increasing like crazy.

As for user traffic, Wu Zaiwen is not worried, it is enough to have an easy-to-talk diversion.

Easy Talk adds a reading function that can jump directly to micro reading.

Today, the daily active users of Yiliao have exceeded 300 million, of which more than 70% are young users.

The largest proportion is young people, there is no shortage of traffic, and there are a large number of authors to create.

Wu Zaiwen also knows the purpose of Chen Yun's investment station, which is to explore more high-quality IPs.

Wu Zaiwen ordered the editorial team to deal with acts such as ticket swiping strictly, and directly seal the book once it is discovered.

cleaned up a few thorns one after another, and suddenly many authors were honest.

Wu Zaiwen wants an IP that can make money for the company, not a bunch of fake content that relies on spending money to buy data.

The rise of micro-literature has brought about a bloody storm in the field of online reading.

Almost every platform has been poached with a lot of authors and editors, and micro-literature is developing quite fast.

Drawing on the payment rules of several platforms on the market, onlookers literature is bounded by 150,000 words, and more than 150,000 words are used to open the payment system.

Various monthly ticket lists, and the ranking of the best-selling list is similar to that of mainstream websites.

There are top-ranked rewards every week, and one million is given as a reward every week to be divided according to the ranking.

In addition to the fixed contribution fee share, the website also takes the initiative to take money to give rewards.

Such a good thing is like pie in the sky for a group of authors who are used to it.

The vast majority of authors can enjoy a month in the face of a reward of 10,000 yuan.

But if you put it on some live broadcast platforms, it may be just a set of gifts from local tyrants to the anchor.

There may be anchors who just say a few words formulaicly, and forget them after a while.

It is too difficult to make a fortune by pointing to writing, and the vast majority of authors are mixed at the bottom, and 10,000 a month is an unattainable goal for them.

The emergence of micro literature is to give these low-level authors who are used to suffering finally have the opportunity to achieve the goal of being small.

Earning 10,000 a month becomes a possible thing.

Shen Lang also used his own number to reward a few well-written books.

10,000 yuan to reward the anchor, and even the splash may not be able to get up.

Reward these authors, and you can also get the announcement push of the entire website.

This made Shen Lang a little funny, but there were indeed a lot of high-quality ones.

Even many authors who have signed contracts on other websites have changed their vests and run to micro-literature to publish books.

Wu Zaiwen did not stop it, as long as a book is published on microscopic literature, the copyright belongs to the website.

Wu Zaiwen even launched the Battle of the Gods, and the top 20 writers in terms of sales and monthly passes for three consecutive months will receive the Great God Contract.

The basic salary given by Dashen Contract is one million, a comprehensive recommendation plan, and more exclusive IP promotion resources.

As soon as the War of the Gods was launched, the number of new books uploaded increased again, and this time there were a lot more vests of the website gods.

Anyone with a discerning eye can see that micro-literature is menacing, and the backwater online literature market has finally fallen into a boil.