A good businessman has always been good at using any resources at his disposal, and in their world, there is a scale, and anything can be put on one end of the weighing pan, and the other end represents profit.

Even Father Lin has taught him by word and deed, and from this point of view, Han Yu is obviously not a qualified businessman.

Because in his eyes, some people and things cannot be used as bargaining chips in exchange for benefits.

For example, Lin Yun'er, and all the things that will hurt Lin Yun'er.

In addition, in his opinion, he could not compromise on personal privacy.

The effect of scandal-ridden is a double-edged sword, and behind the tide of black fans and national discussions, there are also huge benefits of high attention and high popularity.

If Han Yu had a professional team, he would have been able to hype his name to the extent that the entire Korean people knew it, but in fact, although he didn't know if he had such a team under his hands, what was absolutely impossible with the existence of Yin Zhi?

It's not hype, it's just that someone doesn't want their private affairs to be in the top few search hits all the time, it's not that they can't, it's not that they don't understand, they just don't want to.

However, for now, regardless of whether Han Woo is a qualified businessman or not, and whether he is a person who does not know how to hype, at least today is in Kim Min-suk's mind...... The people at Amorepacific Group's PR Department are really playing a hype game.

Because the "EDI House" will be held here in the afternoon, and there will be a lot of media present, so the department store in Myeongdong, Gangnam-gu, has been setting up security work on site for a long time, and only high-profile media such as D Company, represented by Kim Min-suk, can enter early.

Sitting alone in the front row, surrounded by only busy staff and a few colleagues who had entered the same early stage as himself, Kim Min-seok had no intention of finding someone to chat with to pass the time.

At this time, his attention was completely focused on the mobile phone in his ear, his eyes behind the glasses were faintly shining with anger, and his face looked even stranger.

"So, is the news confirmed?"

"The official propaganda has been posted, can it still be changed?"

Han Taichang's tone on the other end of the phone also looked a little weird, "Let me tell you, busy, you just squat there for me, can I make a big news today?"

"Hey, Taechang Hiong!" Kim Min-seok frowned dissatisfied.

Han Tae-chang's tone of what he was expecting is too familiar to him, not to mention others, it is estimated that in addition to Anti fans, only these entertainment media in the world are looking forward to something happening to other artists every day.

"Hey, what's wrong!"

Han Taichang on the other end of the phone was not very satisfied, and replied angrily: "You kid won't even eat f(x) now, right?

"That's too, our Xiujing ......"

"We Xiujing, hey, one ancient, one ancient!

On the other side of the phone, sitting in his own chair in the office, Han Taishan held the back of his neck with one hand, held the mobile phone with the other, and said with a speechless bared teeth: "Ah, boy! You said that you are a fan, you really installed it for me, right? You have forgotten the social rules of our club, right? Even if it is your own mother's meal, when you meet your own artist on a date, you have to take a photo before finding a place to cry! Also, now Jessica is not a member of Girls' Generation, and people have entered LEON Entertainment, have you forgotten? Oh, don't say I didn't warn you......"

Speaking of which, Han Taichang covered his mobile phone and glanced left and right, then lowered his volume with confidence, and said in a kind tone: "You also heard the rumors in the club some time ago, right?

"Well, but, Hiong......"

"No, but!"

Han Taechang interrupted: "Minshuo, I advise you, what about your intentions, why don't you express it well when you encounter Jessica's news in the future?

Kim Min-seok took a deep breath, turned his head to look at the more and more reporters at the event, and couldn't help but wonder if these people had also received the news and rushed over in advance.

ETUDE HOUSE is a leading sweet makeup brand under Amorepacific Group in South Korea, and has been loved by women around the world for its pink, dreamy princess style and trendy creativity.

In '13, "EDI House" changed the brand's spokesperson from SM's boy group SHINee to f(x) members Krystal (Jung so-jing) and Sulli (Choi Shirley).

This would have been a normal and correct decision, but the problem is that some time ago, the f(x) group had fallen into a turbulent situation because of the love turmoil caused by Cui Xueli, and it is said that Cui Xueli will soon withdraw from the f(x) group.

Then a very awkward situation arises.

When they spoke, they were good teammates who loved each other, but when they met again, they became "strangers" who didn't know how to face each other.

Under normal circumstances, when encountering such a situation, the endorsed brand will wait quietly until the end of the contract even if it does not change the spokesperson.

However, Kim Min-seok couldn't figure out what was going on in Amorepacific Group's PR department.

Today's "House of Etude" brand campaign, they invited a spokesperson to the platform, this is nothing, but note, not one spokesperson, but two......

That's right, they brought both of them!

There was no news from the "Etude House" before this incident, and the D Society only learned about it in advance because of the well-informed intelligence channels, so Kim Min-seok will come to the event this afternoon.

I thought that this might just be a miscommunication, or maybe it was just an initial idea of "Etude's House" that didn't come to fruition, but now the answer I got from Han Tae-chang was like a fist, and it hit Kim Min-suk's nose hard, making him feel the urge to grab the event planner's collar and scold.

You don't have to think about it to know what "Etude's House" is doing this, if Zheng Xiujing and Cui Xueli really meet here this afternoon, if nothing else, at least you can make an appointment for today's and tomorrow's news hotspots, and it will be accompanied by the name of the brand "Etude's House".

It's a marketing campaign with bad business intentions, based on negative press that someone doesn't want to take advantage of.

From a practical point of view, Kim Min-seok can't blame "Etude's House" for anything, after all, the endorsement contract of the two is not only still valid, but Choi Shirley has not officially withdrawn from the f(x) group, and there is no violation in the arrangement of "Etude's House".

But from a reasonable point of view, it makes people feel a little disgusted with such behavior, and even Kim Min-seok doesn't understand the reason for "EDI House" to do this.

You must know that for a well-known brand that has been in business, exposure is important, but word of mouth is even more important.

Even though the "House of EDEE" can be promoted for free this time, almost all of the people who get out of it are notoriety, which is a bit of a loss that outweighs the loss.

"It's not something we need to care about. ”

Han Taechang on the other end of the phone said categorically: "We only need to care about all the materials that can be written into a manuscript! Let's get the benefits that we can get our hands on first!"

"Alas, Hiong!"

The businesslike attitude of his team leader made Kim Min-seok fall into a full tangle in his heart, and he lowered his head and grabbed his hair, with a distressed look.

"If you take a picture of two people fighting, then ......"

"Hiong!!"

"Eh, what are you doing? I ...... it."

"Ahhh

Before Kim Min-seok had the courage to vent his dissatisfaction with Han Tae-chang, he heard a small commotion around him, and the words that vaguely reached his ears made his heart move, and he didn't care about the call, so he quickly stood up with his camera and looked in one direction.

Suddenly, mixed in with a group of peers holding cameras next to him, Kim Min-suk's eyes widened slightly, and he muttered to himself:

"Really...... It's coming......"

……

"Shirley!Xiujing!Please look over here!"

"How do you feel about the next two of you coming to the scene today?"

"Excuse me......"

"I'm sorry, I'm sorry, please let me!"

"That, Krystal ......"

"Sorry, please let me go, the event hasn't started yet!"

As the saying goes, agents and paparazzi are always good teammates and rivals.

Most of the time, of course, it's the latter.

Especially today, SM seems to have foreseen the situation at the scene, dispatched a large number of people, and a team of no less than 20 people at a glance surrounded the two slender figures, forming a human wall in the crowd that surged up, playing the role of escort.

Because the current time is really not good, the reporters had to retreat stupidly, but looking at the two camps that belong to the same company but seem to be distinct, many of them have a strange look on their faces, and they took a few photos with great interest.

Generally speaking, it is difficult to arrange a good place to prepare for an event like this, and the planning of today's "Etude House" is no exception, only in a relatively hidden area, Zheng Xiujing and the two are arranged in the open air for makeup and rest.

This arrangement is understandable, it has been the case in the past, but today, seeing the position where the two people are not far away and can look at each other as soon as they look up, SM's agents all scolded in their hearts.

Sure enough, not surprisingly.

Not long after sitting down, Cui Xueli, who was still very quiet, suddenly stood up and came to Zheng Xiujing's rest area under the silent gaze of a group of assistants who wanted to speak and stopped.

Before she could step up to stop her agent, OPPA, from speaking, the fair-skinned and well-behaved girl blinked and said something that did not match her appearance—

"I thought you were going to avoid me today?"

In a flash.

As some people raised their hands to hold their foreheads with a headache, many people in SM felt that the air seemed to be inexplicably cold.

A pair of originally closed apricot eyes slowly opened, and while the makeup artist on the side hesitated to remove her hand, she also turned her head expressionlessly to look at Cui Xueli who came up like an uninvited guest.

There was an obvious coldness on a beautiful face that was also snow-white, and the light in his eyes was like a gently rippling spring, bright and clear.

"I thought you shouldn't have the face to come here today. ”

A light and crisp response, with Zheng Xiujing's own strong personality, after Cui Xueli hugged her arms and squinted her eyes, everyone present seemed to see a large piece of sword light and sword shadow in the air separated by the two girls.

It turns out that in some cases, girls are much more combative than boys.

Especially when there is no word in the dictionary of both sides, their war begins when it is said to begin.