When Zhang Dequan got out of the car and walked into the mall, Li Ling drove away.

Next, Li Ling is going to take a look with Liu Xiaoshu, and plans to rent the store near the mall to set up the gluttonous cat retail terminal. By the way, go with Liu Xiaoshu and talk about the rent of the store.

Last time, when Liu Xiaoshu talked to the landlord, it was because of the rent that he did not sign a contract with the landlord.

Under the guidance of Liu Xiaoshu, within a few minutes, Li Ling and Liu Xiaoshu came to the store where they were talking about their intention to rent a house. This storefront, currently a snack bar, is also a kind of structure with a restaurant in the front and a kitchen in the back.

Before arriving at the place, Liu Xiaoshu had already called the landlord. The landlord also happened to have time, and said that he would come over later.

The store in front of him that Liu Xiaoshu plans to rent is at the crossroads of a street. The store is not located on the side of the road near the main road, but in a neighborhood street made up of residential areas.

Relatively speaking, this store is still relatively remote. However, the biggest advantage is that there are large commercial housing communities around, and these people are the main consumer groups of gluttonous cats. There is no constant flow of traffic, but there is a constant flow of people.

Therefore, this store is very compatible with the development style of gluttonous cats.

"Isn't there someone doing business with this store? Why is it going to be subleased again? When Li Ling came, in front of the store that Liu Xiaoshu said that Gluttonous Cat planned to rent, Li Ling saw that the store in front of her was still open normally.

"What you see now is nothing. The owner of this shop has actually lost a lot of money, and he is in a hurry to transfer it during this time. Listening to Li Ling's doubts, Liu Xiaoshu hurriedly explained.

"In front of the store, why didn't you post "transfer of this store"!" Li Ling judged according to her common sense that if a store needs to change hands. Usually, there will be a notice in front of the store.

"You think people are selling goods, and before the store is transferred, there will be a clearance sale. After listening to Li Ling's words, Liu Xiaoshu knew that Li Ling must have thought of all the transferred stores as stores that needed to be cleared and discounted.

"Maybe it's me, when I'm shopping, I see too many clearance sales. So now when I think of store transfers, I think of clearance sales outside the store. After listening to Liu Xiaoshu's words, Li Ling suddenly thought that her first impression of the transfer of the store was indeed like this.

"Makes sense!" After listening to Li Ling's words, Liu Xiaoshu said very approvingly.

………

"With the location of this store, will there be any people in our store at that time?" While chatting with Liu Xiaoshu, Li Ling looked at the geographical situation around the store.

"Judging from the surrounding environment, I think the flow of people in this place should be okay. "Because of a lot of things, it's the first time for everybody. For things that have never been done before, it is the same for everyone, and no one is sure that they are sure.

"It seems that this is the only way, and I can only watch while doing it. Li Ling listened to Liu Xiaoshu, and if she didn't have 100% confidence, if she were someone else, she would definitely object to Liu Xiaoshu's judgment at this time.

At this time, ordinary people will definitely say that since you are not sure yourself, you yourself have no confidence. So what did you talk about renting with the landlord at the beginning? What's the matter, you have to think through the problem clearly, and then talk about renting a house and opening a store.

However, for Li Ling, she didn't have such an idea. At this time, Li Ling, after listening to Liu Xiaoshu's words, felt that Liu Xiaoshu was a more cautious person. At least from the tone of his speech, he didn't hear too much praise and curiosity, but stated everything he knew in a factual tone.

For Li Ling, who has many years of work experience in the venture capital industry, she knows what investment risk is. No matter what you do, you don't have to wait until you are sure that you will do it. Because there is no investment value in the future.

As for the commercial value of such a thing, it will also be unprofitable. Because nine out of ten means that everyone knows, and everyone knows that there will be white-hot business competition.

The more people who come to compete and grab food, the less personal benefits will be shared in the end, until it becomes unprofitable in the end.

………

At this time, a fat woman dressed ordinarily and with an unattractive appearance walked over.

"Li Ling, look! The landlord is here!" Seeing the landlord's chubby appearance, Liu Xiaoshu hurriedly reminded Li Ling, first, he wanted to tell Li Ling that the landlord was coming, and second, he wanted Li Ling to see the landlord's chubby appearance.

"She's the landlord of this store, and it seems that the quality of life is pretty good. After Li Ling finished speaking, she looked at herself again, she was as thin as a monkey, and she couldn't help but be envious.

"Let's find a place to sit down and talk. It's still quite tiring to stand here. After the landlord approached, because she had already met Liu Xiaoshu once, she had some impression when she saw Liu Xiaoshu again.

Listening to the landlord's words, the three of them looked around. Finally, Li Ling stopped her gaze at McDonald's diagonally across the street.

"Otherwise, let's go to the McDonald's in front and sit down. When Li Ling saw that there was a McDonald's in front, she made such a suggestion.

After that, the three of them went to McDonald's, then found a place in it and sat down.

"As for my storefront, you went in and saw it last time you came. I won't go into too much detail to introduce you to it. After the three of them sat down, the landlord immediately got straight to the point and spoke directly.

"The rent of the store can't be less. After listening to the landlord's words, Liu Xiaoshu continued the focus question last time and asked the landlord again.

"But it can be less, I told you last time. As long as you can sign a 15-year long-term lease with me, you can reduce your rent a little more, and it will be no problem. But you have no intention of doing so. After listening to Liu Xiaoshu's words, the landlord repeated what he said last time.

"Eldest sister, aren't we afraid that business will be bad? If we sign such a long contract with you, we don't want to rent it in the future. You're not going to have to sue us for breach of contract. What we mean is that our contract is signed every 5 years, and then we can continue to sign the contract if necessary after expiration. After listening to this, Li Ling felt that there was no problem if she did not sign a long-term lease contract with the other party.

Because when signing a lease contract, it is also necessary to consider the business risk. In case the time comes, the traffic around this store, as well as the commercial popularity, will also decline, and the commercial value of this business district will also decline.

Gluttonous cats, long-term lease contracts signed with landlords, the formation of a chain of commercial real estate. These lease contracts, more precisely, they are a real estate investment and cannot be seen simply as a business act.

Gluttonous cats, should try to keep the rent of the house as low as possible under the condition that the commercial risk is controllable. In order to reduce the cost of operating a gluttonous cat.

Commercial real estate, just like investing in stocks, is an investment. This kind of investment, the overall planning of the local government's urban infrastructure, has a crucial impact on the future value of commercial real estate.

The most important thing is to have government resources and be able to get policy support from the local government. If you don't have government resources, even if you get a piece of land in a prime location and build a commercial plaza.

But the infrastructure of the local government, if you don't rely on your place, is useless. For example, a high-speed rail station or subway station is not built next to you, but next to your competitors, and in the end, your commercial real estate will definitely not be popular.

In China, local governments are still very much more involved in urban construction. It can even directly determine the commercial value of a business district.

"I'll tell you, it won't be long before we start building the subway in this place. I can tell you clearly, it's right here in our location, right next to my shop. When the time comes, a subway station will be built, and under this street, an underground shopping mall will be built in the future, which is called a food street. When the landlord heard Liu Xiaoshu say that the rent she charged was too high, he hurriedly told Liu Xiaoshu and Li Ling about this place and the subway that was going to be repaired.

"This place, is it really going to be repaired for the subway?" The speaker had no intention, but the listener had a heart, and when Liu Xiaoshu heard the landlord's words, he was very happy.

"Yes, according to my husband's friend, it should be in the second half of the year. This subway line is about to start. Now you sign a long-term lease contract with me, and when the subway is built, the popularity will rise, and your business will naturally come. Hearing Liu Xiaoshu's words, and looking at Liu Xiaoshu's expression, the landlord hurriedly added.

Indeed, the housing prices of a city, as well as the rent of houses, have a lot to do with the surrounding public facilities. If the surrounding public facilities are more complete, then the surrounding housing prices will also be higher.

Housing prices in a city are high because the public infrastructure in the city is better than in the countryside. Only in this way can we attract those who have a beautiful yearning and pursuit of life to come to the city to work, live, and invest in development. The higher the infrastructure, the higher the housing prices.

After all, the government also needs someone to pay for the construction of infrastructure, and a lot of the government's infrastructure investment is bank loans, and these money must be repaid to the bank with interest.

Housing prices in cities are rising, and that's because the government is constantly upgrading the city's infrastructure, transportation, and social security. These inputs will be passed on to the final housing price through the real estate industry chain.

China's housing prices are actually manipulated by the government, and they will always maintain an upward trend. Because the government is constantly upgrading the infrastructure of the city. Wherever the infrastructure is upgraded, the price of housing there will definitely rise, because the government has to find someone to pay for the infrastructure investment.

In some countries, the government will upgrade the infrastructure only when it has money, but the Chinese government will first use bank loans to build the infrastructure, and then collect money from the sheep to buy the house. Therefore, the profit income of the four major state-owned banks is very good.

China's property speculators are precisely because they see that the government will continue to increase investment in infrastructure, so they will make this kind of investment that only makes money and does not lose money. After all, the Chinese government's title of infrastructure madness is well known.

Even if the government introduces a series of policies aimed at rising housing prices, it is only aimed at the speculation of property speculators, and it only appropriately suppresses the heat of housing speculation, and does not mean to limit the rise of housing prices, let alone the idea of letting housing prices fall.

No wonder, to charge such a high rent, it turns out that the subway is going to be repaired. Liu Xiaoshu thought about it, and when he saw this store, he really had nothing to do with them, and the gluttonous cat couldn't be rented. In this prime location, paying high rent, just to open a gluttonous cat's retail terminal, this is the gluttonous cat's business style.

The original intention of the establishment of Gluttonous Cat was to escape the high rent of the city, so it engaged in logistics and distribution and door-to-door delivery of food.

"Sister, wait a minute, we need to go out and discuss. Listening to the landlady's words, Liu Xiaoshu gave Li Ling a look.

After seeing Liu Xiaoshu's eyes, Li Ling understood in seconds.

Afterwards, Liu Xiaoshu and Li Ling went outside to discuss.

"I don't think we'd better rent this storefront. After coming out, Liu Xiaoshu directly said what he thought in his heart.

"I think, too. Now the subway has not been repaired, so it charges such a high rent. When the subway is built, there may be a rent increase in three days. After listening to Liu Xiaoshu's words, Li Ling thought about it, what the landlady said just now, and felt that this store, they rented it, there was no need at all.

"After listening to the landlord's words, I feel that this store is not in line with the development style of gluttonous cats at all. What gluttonous cats need is a kind of geographical location, which is not too remote and has a bad business prospect. Liu Xiaoshu thought about it, and then combined with the actual situation of the gluttonous cat, he supplemented his own thoughts.

"Didn't the landlord mention it to you before about repairing the subway?" When the landlord said that this place was going to build a subway and was still in the subway station, Li Ling saw Liu Xiaoshu's surprised expression.

"This place, to repair the subway, the landlord didn't mention it to me last time. After listening to Li Ling's words, Liu Xiaoshu recalled.

"Since this store is not suitable, then we will not rent it. Fortunately, the landlord inadvertently mentioned the place and the subway to be repaired. Otherwise, if we don't control it, get hot-headed, and sign the contract, the consequences will be serious. Li Ling thought about the experience just now and couldn't help but rejoice.

Immediately, Liu Xiaoshu walked into McDonald's.

"Eldest sister, we have to go back to rent a storefront and think about it again. I have something to deal with now, so let's go first. After speaking, Liu Xiaoshu walked out of McDonald's.

After coming out of McDonald's, Liu Xiaoshu and Li Ling drove away directly.