"President, it's still impossible. ”

Seeing Shen Zhengyuan's hesitant appearance, Jin Dazhou still cautiously poured cold water.

"With the restrictions of the Comprehensive Radio and Television Law and the Broadcasting Commission, it is not allowed to have too many advertisements in the program. ”

"What is the Comprehensive Radio and Television Law?"

Speaking of which, Shen Zhengyuan is actually in a state of semi-insider and half-layman in the TV circle, and he still doesn't know much about many of the ways in it.

Then, after Jin Dazhou's painstaking explanation, he finally got a general idea of the TV station's advertising investment.

In fact, prior to the 60s of the last century, South Korea allowed advertisements to be included in television programs. However, with the economic take-off in the 60s, advertising activities increased, and the problems that came to light also drew the attention of the south Korean government at the time to the need for better management. Therefore, in 1973, the government stepped in to change the relevant rules to prohibit the broadcast of advertisements, which is the predecessor of today's "Comprehensive Radio and Television Law", the Radio and Television Law.

Later, with the development of laws and regulations, as well as the pressure and appeal of domestic and foreign and industry pressures, a three-way compromise was formed to form the "Comprehensive Radio and Television Law" that is now known to TV stations. As a result, a very large body of power over the television industry has emerged, and that is the Broadcasting Commission.

Unlike the Advertising Self-Regulatory Review Body, which only reviews commercials, the post-event review of the Broadcasting Committee includes not only commercials that have already been broadcast, but also indirect advertisements that appear in television programs, sponsored titles, subtitle advertisements, TV shopping, etc., in short, they can check as much as they want, and in short, they will also be reviewed as part of the television program.

In addition, it also has the right to punish or even suspend unqualified TV programs from time to time.

Because of strict censorship, TV stations are prohibited from inserting advertisements during the program. As a result, in South Korea, television stations tend to broadcast advertisements before and after the start of the program, or before the end of the program and the end of the subtitles. In order to increase the number of advertisements broadcasted, TV stations usually focus on longer programs.

After all, for most TV stations, advertising is one of their main sources of revenue.

It can be said that the TV industry has been seeking to change the ban on interstitial advertising in order to seek greater advertising revenue.

Of course, most of the above regulations are for TVB.

Not all TV stations prohibit ad breaks. In fact, a pay-TV channel, that is, a cable TV station such as Shen Zhengyuan Al Jazeera, can insert advertisements in the program, a 60-second advertisement will be repeated 1-3 times in the program, and if the advertisement is inserted in the middle of the program, the audience has less chance of changing channels, so the price of advertising in this period is often higher than the advertising price before or after the program starts.

Of course, the premise of all this is that too much advertising placement cannot be interspersed in the show, so what Shen Zhengyuan fantasized about turning everything in the show into advertiser placement, from the host Zheng Hyung-dun to the chefs, the dream of a product placement advertising endorsement is shattered. If he did so, the Broadcasting Committee would not have let him go.

The Broadcasting Commission is simply a cancer in the industry!

Can you still watch TV shows in commercials for a pleasant time?

All, even if he was unwilling, Shen Zhengyuan had to restrain his frenzied advertising placement, and tried his best to select three advertisements with high prices from them, interspersed before and after the broadcast of "Please Refrigerator", of course, the advertisements with the highest bids were naturally inserted in the program.

Even so, Shen Zhengyuan was a little painful, after all, he was more sorry for those advertisers who had to give up than what he earned.

No matter how small a mosquito is, it is meat, not to mention that these advertisers are not mosquitoes, but a moving gold mine.

In the final analysis, there are still too few programs that Al Jazeera can get their hands on at the moment, and it is only "Please Refrigerator" when it is full, if Shen Zhengyuan has a stack of such programs in hand, it will still be as entangled as now, and it will be profitable to directly insert an advertisement into a program.

Therefore, the revolution has not yet succeeded, and comrades still need to work hard.

"President, what's wrong with you? Suddenly covering your heart? Is there anything uncomfortable? You don't need me to call an ambulance?"

Jin Dazhou looked at Shen Zhengyuan, who had been good before, suddenly covered his chest, with a sad look on his face, and hurriedly asked nervously.

"It's nothing, I just suddenly feel some heartache, for these advertisers who are far away from me. ”

"President, are you kidding?"

"You're just thinking I'm kidding. ”

Restraining his heartache, Shen Zhengyuan looked at Jin Dazhou, who was still standing in the office and didn't leave, "After the advertising thing is over, what are you still doing here?"

"The advertising thing is already good, but the guest thing. ”

"Guest, what's going on with the guest?" Now, as soon as Shen Zhengyuan heard the word guest, the whole person became habitually bad, could it be that Al Jazeera and the guests were clashes, why did they cause problems one after another.

"No, no. Seeing Shen Zhengyuan frowning, Jin Dazhou knew that the president had a fork, and hurriedly waved his hand and said: "It's not the guest's problem, no, it's actually the guest's problem, but it's not ...... What can I say?"

So say it clearly. ”

"To put it simply, there are too many guests who want to participate in the new episode of "Please Refrigerator", so I would like to ask the president who should be the guest candidate for the third episode. ”

"Too many guests wanting to be on the show?"

Shen Zhengyuan is also used to being cold, Al Jazeera couldn't even invite guests in the early days, even if he promised to come, he would make all kinds of troubles, and even when he heard Jin Dazhou say that many people wanted to star in the show "Please Refrigerator", he couldn't react for a while.

"Well, not long after the ratings of the show were announced, many brokerage companies called to ask us about the guests on the show. ”

Jin Dazhou nodded, looking equally excited. After all, the agency called to test the appearance of the guest, which was a completely unimaginable problem for Al Jazeera in the past.

When "Please Refrigerator" had no ratings before, no one paid attention to this show, and even if they knew, they disdained or were unwilling to act. Now, after the ratings come up, advertisers and performance guests flock to it one by one, is this circle really such a realistic existence?

Everything, based on ratings.

The difference between advertisers and guests before and after the ratings of the show is too obvious, so that Shen Zhengyuan can't help but sigh in his heart about the reality of the entertainment industry.

However, fortunately, Al Jazeera is no longer an obscure former, on the contrary, he has taken a solid step on the road to the success of the TV station.

There will be bread, there will be milk, there will be fame.

Thinking of this, Shen Zhengyuan waved his hand vigorously.

"The guests, of course, are the most famous among them to invite. ”