Chapter 475: Fakes flood the market
The person who bought the fake was not Yuan Xinran, but a young couple in Binhai City, who was sent to be a little spy to investigate and come back to say that the young couple was about to get married, and bought a VCD machine in Qiancun Department Store, but after returning home, they put the video disc and found that something was not right: the VCD machine often turned off automatically when it was put away, or it was stuck, so they found the mall and said that the mall sold fakes.
"What about the mall?"
Hearing about this situation, Liang Yifei's heart moved slightly, the VCD machine crashed or stuck, many times it is not a problem of fakes, many things like VCD machines are as fresh as these years, the quality is actually not good, the weather is hot, the use time is longer, and even because the voltage is unstable, it may lead to crash and freeze.
Besides, it's the reason why VCD discs can't be done well, and there are too many scratches on old discs, so it's easy to not be able to put them out.
When Liang Yifei was a teenager and went to school, the boys in the class once secretly spread a video disc, which was full of indescribable things, because they were seen too much, and there were scratches on it, and they often couldn't put it out......
In short, it doesn't have to be a fake.
Sure enough, although the attitude of the mall was very good, it absolutely did not admit that it was a fake, and promised to send technicians to repair it.
"Then how are you sure it's a fake?" Liang Yifei asked Yuan Xinran.
"Intuition. Yuan Xinran said.
"Tell me something!" Liang Yifei rolled his eyes.
"Do you want to change places, let's go shopping, buy back and find that the quality is wrong, then the first reaction is a fake? Anyway, if I buy a VCD that is stuck, I must restart it, unless this happens too often, I can't help it, then at this time I must find a seller to fix it, and I won't go to the mall to say that you sell fakes!"
Yuan Xinran said with a heart, and then said: "The person I sent accosted the other party and talked a little, the young man said that his relatives have a VCD machine of the same brand, which looks similar, but the one at his relative's house is never stuck, and when the two machines are compared, it can be seen that the workmanship is not the same, and the shopping mall is obviously a little worse." But the mall just didn't admit it, and he had no choice but to let the mall fix it. ”
After learning about this situation, Yuan Xinran did not stare at the little couple, but directly sent someone to the mall, the same counter, bought the same two VCD machines back, played them a few times, and found that there were indeed some problems, although it was not as serious as the little couple said, but it was indeed easy to crash and freeze, and the same video disc was no problem on other machines.
"Didn't you say last time that you went to the capital and met the boss of Aiduo VCD?
"Such a coincidence?" Liang Yifei was stunned, there is no QR code now, and even the anti-counterfeiting mark can be faked, so it is really impossible to distinguish between genuine and fake.
If it's a lot of love, then the question is very simple, a real son and a fake son, can you still recognize it when you are a mother?
However, when it comes to Aiduo, Liang Yifei thinks it is unlikely to be fake.
It's not because no one on the market dares to imitate Aiduo, on the contrary, there are too many fakes and parallel goods in the past two years.
That day, I accompanied Yuan Xinran to the shopping mall, and at many home appliances and food counters, I saw a big sign with a fake one pay ten.
Since you dare to say this, you must have confidence.
No matter so much, let's check whether it's true or not.
found the business card of Hu Dabiao, the awesome young man of Aido, and called according to the phone number above, and the other party was very enthusiastic when he heard that it was Liang Yifei calling.
Last time, he came up with a small idea, asking him to ask Hong Kong and Taiwan martial arts stars to endorse, and he really found Jackie Chan, the endorsement fee is not cheap, six million, just Jackie Chan One action sentence: Love more, real kung fu.
After Liang Yifei explained the situation, Hu Dabiao immediately showed great attention: Aiduo VCD is more than half cheaper than the imported one due to the relatively thorough localization, and the imported Hitachi and Sony are often five or six thousand yuan a piece, and the cheap one is three or four thousand, and the average family can't afford it at all, and Aiduo has pressed the price below three thousand yuan.
Such a cheap price is naturally in short supply, and Hu Dabiao is equivalent to making money with his eyes closed.
However, not long after it was sold in the market, they also found out that there were 'pirated goods'.
I've seen a lot of pirated discs.,But I didn't expect it.,Even the VCD that puts the disc is pirated.,I bought a few and came back to disassemble and study it.,And Aiduo's technical level is really close.。
Technology,The difference is a millimeter,Thousands of miles away,It's very close,It's almost not good at all,So compared with the genuine version of the pirated AiduoVCD machine,It is true that there is a certain gap in the playback picture、Smoothness and even the durability of the machine。
Aiduo has been spending a lot of effort to do two things recently, one is to introduce new anti-counterfeiting technology to make anti-counterfeiting marks for Aiduo's VCD, and the other is to trace the source of pirated goods.
"Mr. Liang, just like this, I will send a technician to do today's plane to help you verify the authenticity. ”
is also a contemporary young man, Hu Dabiao still admires Liang Yifei very much, not only because of the original standard king, and the advice of the martial arts star advertisement.
At that time, Liang Yifei gave him two ideas, martial arts celebrities advertise, in fact, they are 'clever', no need for Liang Yifei to say, he himself can think of it sooner or later, but the other one has great wisdom and advanced vision.
Liang Yifei suggested that he should not be satisfied with the current status quo, and take advantage of the good market, so he should spend energy and money in advance to do research and development, improve the technical content of the machine, and do the best in the industry.
At that time, it seemed that this suggestion was a bit unfounded, at that time, Aiduo had just been successfully localized, in the face of a batch of imported products, the price advantage was very large, there were almost no competitors in the market, whether the product quality was improved, it seemed irrelevant to sales, there was this energy, it was better to open up a larger market, with this money, it was better to advertise.
But it was only more than half a year, Liang Yifei's opinion at that time was extremely important, if Hu Dabiao was satisfied with the status quo of VCD at that time, did not do research and development, but put money on the market, then at this time, in the face of endless pirated VCD machines, Aiduo's technical advantage is very small.
He does technology, and people will definitely do technology, do it in advance, one step ahead, step by step, and wait for someone to force someone to come to the door with a gun to do technology again, it is already too late, and half the result is half.
I never had a chance to thank Liang Yifei, but this time, Liang Yifei said that he would ask him to help identify their products, and Hu Dabiao showed extraordinary enthusiasm.
As an aside, Liang Yifei has been doing business in recent years, thanks to the changes in national policies, before 93, it was very troublesome to buy a plane ticket and open a letter of introduction.
At noon the next day, the people sent by Hu Dabiao arrived, but to their surprise, Hu Dabiao himself actually came.
"Mr. Hu, a machine, why are you here?" Liang Yifei was very surprised, this guy doesn't need to be so active, right?
Hu Dabiao was so dusty that he didn't even have a rest when he got off the plane, so he directly wanted to see the "suspected pirated VCD machine".
Liang Yifei thought about it, and did not arrange for Hu Dabiao to go to Xinyue Square, but directly invited him to Lanyun Lake, and did not let Yuan Xinran show up, and asked Wu Sanshou to bring the machine, only saying that he bought it himself.
The technician began to unpack and inspect, and with this effort, Hu Dabiao had time to go to the catering department downstairs to have a meal with Liang Yifei.
"Boss Liang won't tell you that we have been made big by these fakes recently!" Hu Dabiao took a sip of wine, quite indignant.
Fakes, naturally the natural enemy of genuine products, this thing has low cost and low technical content, and it comes out of a small workshop, sticks a trademark, and sells it at the price of the genuine product, or sells it lower, not only seizing the market of the original genuine product, but also putting the account on the head of the genuine product.
If the time goes by, even if the people know that they are buying fakes, but if there are too many fakes of this type of product, it will also damage the confidence of the market: there are so many fake domestic goods, and Lao Tzu is not an expert, who can guarantee that what I buy is the real thing? Instead of worrying, it is better to spend a few more money, drag the relationship, and buy imported or other brands.
The more popular the brand, the more annoying the fake.
At the beginning of April this year, there was also an 'incident', a secondary dealer with more than 800,000 orders ran to the Aiduo main factory to find trouble: his batch of goods, from the hands of the first-level dealers, but not long after selling, found that half of them are fake, users have come to the door to smash the field, he turned back to find the first-level dealer, the person has already absconded with the money, so he can only make trouble in the Aiduo factory.
Who makes the first-level dealers directly developed and managed by Aiduo.
The most troublesome thing is that at that time, Aiduo's anti-counterfeiting marking process was not high, and it could be imitated, so there was no way to check whether this batch of goods was produced by Aiduo.
Small one million goods, for the secondary dealers that are all the net worth, people can not find the owner, can only go out with love more to the death, the whole family at the door of the love more factory set up a shack to eat and live there, the final impact is too bad, Hu Dabiao through a side channel, love more did not come forward, let another level through sales, the batch of 'fakes' to take over.
A small one million goods is not terrible for Aiduo, what is terrible is that it can't always be this kind of mess, so Aiduo strengthens technical public relations and welcomes new anti-counterfeiting marks abroad, while beginning to trace the source of fakes.
"Mr. Liang, we found out, the source is likely to be in your province, and the specific location has not yet been located. Hu Dabiao raised his wine glass to Liang Yifei and said: "If it is true or fake, then the mall dares to sell it blatantly, and along this line, I want to look down." When the time comes, if there is anything incongruous, I would like to ask for your strong support. ”
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