Last night, after Zhang Dequan chatted with Wu Jinmin and Li Ling, about the money he gave and the fact that he opened a stock trading account, he suddenly found that his responsibility was greater.

With responsibility, there comes pressure. When there is pressure, there will be more desire to act. However, the reality is that the ideal is plump, but the reality is skinny.

At this stage, there is an obvious contrast between one's own ability and knowledge and one's inner desires, which brings about a conflict of reality. Such contrasts and conflicts have brought a lot of pressure to Zhang Dequan, and also brought many restrictions and uncertainties to his desires.

In the face of these circumstances, reality also unconsciously gave Zhang Dequan a choice.

Go on or leave forever!

Do you live in the present and get lost in the sea of people, or do you look to the future and continue to surpass?

Like most people who come to this city, like them. One day, with their dreams, they came quietly, and then one day, with their loss, they walked gently.

Zhang Dequan had to run hard. At this moment, he is like a child who does not have an umbrella on a rainy day. Knowing that he ran in the rain, no matter how fast he ran, he couldn't avoid the consequences of the rain soaking his whole body.

However, he still wants to prove himself, and runs hard to chase his dream.

In order to learn more, information related to stock investment. Zhang Dequan decided to go to the book city to see if there are any books worth referring to, you can buy and see.

Oh! Not true.

Zhang Dequan went to the book city, he never bought books back to read. He usually finds a place in the book city, sits on the ground, and starts reading.

The advantage of this is that not only do you save money on books, but you can also save money on electricity bills. In the past, it was because I was poor and couldn't afford it. Now it's because of habit, he still doesn't want to buy it.

For such unkind behavior, Zhang Dequan sometimes talks about himself guiltily. However, on the other side of his bones, he is poor and likes to take advantage of small advantages, so he will immediately reject himself, the self full of positive energy, and the idea of breaking the fortune at that time.

No, Zhang Dequan just got up from the bed, and he was in a hurry to prepare to go to the book city.

For the more thrifty rural baby Zhang Dequan, no matter how urgent, the habit of rural people who are diligent and willing to work has been brought into full play by him.

Zhang Dequan will get something to eat before going out every time, and he will only go out after filling his stomach. Because in this way, you don't have to go hungry, and you still have to spend money to eat outside.

In Zhang Dequan's heart, he has always believed: do it yourself, have enough food and clothing.

In the eyes of many people, Zhang Dequan's style of acting is only available to rural people, and only rural people will be so economical. He's a hillbilly from the countryside.

He's just so unpopular, show you!

Maybe it's this habit that in his subsequent career, many of the company's businesses are one-stop by the company itself. In more professional terms, it is called industrial integration, that is, from upstream raw materials to downstream terminal retail, his company has done it all.

In Zhang Dequan's words, it is "fertilizer and water do not flow into the fields of outsiders".

After Zhang Dequan got up, he cleaned up casually, cooked himself a bowl of green vegetable noodles, added an egg, and was full of food and drink before setting off for the book city.

You read that right, it's somen noodles, not instant noodles sold in supermarkets. In the heart of Zhang Dequan, a hillbilly, being able to eat instant noodles once is already a high-end, atmospheric, and high-grade sunny life.

Eating instant noodles every day is already extravagant for him, and he must be resolutely suppressed.

Despite such things, after the economic conditions improved, there was an improvement. However, many habits that go deep into the bones still haven't gotten much better.

Before Zhang Dequan was about to go out, he didn't forget to bring a small notebook for himself to make reading notes. Zhang Dequan's point is also quite annoying, do you look good when you read a book. I actually have to use the small notebook I carry with me, and write down all the things I see and are useful in the small notebook.

Soon, Zhang Dequan arrived, and he went to the book city near the shopping mall.

When Zhang Dequan walked into the book city, the clothes on his body seemed to match the surrounding background. At least compared to the office white-collar workers who passed by him, it was still very out of place.

These are just the thoughts of the onlookers.

For Zhang Dequan at this moment, he didn't have this feeling at all, because his face was thick enough, as thick as the turning of the city wall.

Besides, for Zhang Dequan, who frequents this book city, he goes in and out of the book city as if he was at a friend's house, and he no longer has any strangeness.

………

Then, Zhang Dequan was very familiar, walked up the stairs, came upstairs, and then skillfully shuttled between the bookshelves. He came to the shelves of financial and financial books in the book city very low-key, looking for books related to stock investment.

Zhang Dequan thought about it, and when he wrote Buffett's book, he didn't need to read it. Because of the books on this subject, he has read almost everything. If there are still books that have not been read by him, it must be this book city, which has not yet been shipped.

In the past, he didn't seem to read any other books except for Buffett's books. Now that I think that it is necessary to look at other books, Zhang Dequan stands in front of so many books, but he doesn't know where to start.

Tangled!

Hesitate!

Wander!

Suddenly, Zhang Dequan saw a book about explaining the competitive advantages of enterprises. He didn't want to read it, but the title of the book was too tempting, so he still couldn't hold back, and finally did whatever it took to get started.

Zhang Dequan, who was struggling and didn't know what book to read, simply took the book down and looked at it. Said okay, just take a casual look. I didn't expect to put it down after I got it.

Because of a sentence in this book, he was attracted to it: "Those who know do not speak, and those who speak do not know." ”

The meaning of this sentence should be like this, the competitive advantage of an enterprise is that the fewer people who know, the more advantage you have. On the contrary, the more people who know or know how to do it, the more fierce the competition will be, and the oil and water that can be caught in the end will naturally be very small.

This knows, usually refers to your competitors, do they understand it, do they know the ins and outs of things? This degree of "knowing" is also the key to whether your competitors can quickly imitate you.

In reality, companies or people with competitive advantages are like this: their genius behavior, or style of acting, is incomprehensible to ordinary people. It is precisely because they cannot understand that everyone ignores them.

After that, the situation became that these people made a fortune silently.

Geniuses are on the left, madmen are on the right! The world beyond ordinary people's understanding is full of demons and monsters; those who do not act according to common sense will be regarded by the world as crazy, and of course they are also sick people. When the behavior of a genius cannot be explained by ordinary people's common sense, the behavior of a genius will always be associated with the mentally ill and with demons and monsters.

No matter what industry or field, as long as you do not understand your peers, or even think that some people are fools or crazy, then it may be the beginning of others to establish a competitive advantage, and it is a sign of making a lot of money. Because what they do, their peers can't understand at all, so competitors won't imitate it at all, and even if they do, they don't know where to start.

In fact, the competitive advantage of an enterprise, that is, the moat of an enterprise, comes from the incomprehension of its competitors! The same is true for those who have done a good job in investment, and they have seen through many problems that ordinary people cannot see through. Most people think that it is not an opportunity, but they grasp it, and this is the investment vision.

………

Normally, in order to prevent others from imitating the fruits of their labor, the parties tend to keep silent about some key issues or key information as much as possible.

Even worse, they will make a lot of illusions about key issues or key information, thus forming a kind of blindfolding. In this way, lazy copycats who want to plagiarize trade secrets are led into an endless path of astray. Let these imitators never be able to step into the right path.

This is also the reason why those who are eager for quick success and profit-seeking cannot achieve positive results and are prone to go astray.

That is, those who know do not speak, and those who speak do not know.

This is just like many businesses nowadays, they will always focus on the advantages of goods or services and amplify them infinitely. It is best to be so big that in the eyes of consumers, or even in the consumer's three-view world, only their goods or services have the best advantages and are unique in the world.

At the same time, most of the businesses that can bring consumers to this realm are already the masters of the market. To put it simply, what is good in the eyes of manufacturers is what is good in the hearts of consumers.

However, the defects or risks behind the goods or services in the hands of these merchants are never mentioned, let alone noticed.

When, one day, without paying attention, these flaws or risks are exposed. The public will suddenly realize that we have been being toyed with.

I was sold, and I happily counted the money for others!

Actually, this is the art of language.

Of course, this is also the essence of business marketing!

When he thought of this, looking at the many books in front of him, Zhang Dequan's heart couldn't help but feel creepy.

If he follows the sentence "those who know do not speak, and those who speak do not know", then many books in front of him will be of no value.

In particular, some books that teach people how to get rich have commercial value because of the author's point of view. Why didn't the author of this book use these ideas to start his own business and make a fortune through these valuable business ideas?

Why do you have to write a book and earn that little bit of manuscript fee?

Usually, for professionals, many of the professional books on the market today can only be regarded as entry-level at best, and many books are not even professional, let alone have any commercial value.

At this moment, Zhang Dequan feels that he has to do a good job in stock investment and has a lot to learn. The more fatal problem is that there are many things that he simply does not know where to get their essence. These essences take time to understand, and they cannot be rushed, let alone have any shortcuts.

Suddenly, Zhang Dequan, who was once full of infinite imagination about these books, couldn't help but break out in a cold sweat on his back, and his past self was too badly enlightened.

At this moment, in his heart, the price of books that used to be incomparably valuable has also dropped a lot.

It seems that these entry-level books can be read properly, because these so-called professional books are only copied from foreign masterpieces, and the authors themselves do not have much social practice.

They are all unsatisfactory in their jobs and want to earn some manuscript fees and support their families. If the ideas and concepts that the author said in the book were really useful, they would not have to write a book.

For example, Warren Buffett, who is very good, has never written a book of his own. Instead, it's someone else, writing about him.

So why do we still need to read these books? The key is to find ideas for thinking from these books, or as a reference, so as to achieve a great wave and a comprehensive achievement.

However, we must not worship these so-called authors as gods, and think that these people who write books must be senior experts in this industry. In particular, it is widely applicable to some industries that require long-term investment before there will be research results.

Zhang Dequan thought about it, and the most important thing he should do next is how to learn and summarize in reality, instead of blindly talking on paper.

The question is, what's next? He doesn't have a good plan yet.