Chapter 082: Stand Firm
The cross-cutting of Huanyu Education has caused a small earthquake in the entire new era and the education circle of Binhai City.
On the side of the Education Bureau, Deputy Director Shen's phone directly hit Liang Yifei's pager.
A new private education enterprise was registered in the city, Deputy Director Shen didn't know about this situation, and when he saw the airship, he thought it was made by the enrollment of the new era at first, but after seeing the words "Huanyu Education" clearly, he realized that it was another one.
Liu Jianshe has been on a business trip recently, and there is a deputy section chief in charge of the private education department, and after a check, I learned that it is a new school, and the boss behind the new school is really Zhou Universe.
After figuring out the situation, Deputy Director Shen didn't say much.
What the Education Bureau wants is a thriving private education market, and it doesn't matter whether it is a leader in the new era or other schools.
Followed by the circus Wang self-defense.
There is no other semicolon for the only airship in the city, and Huanyu Education also rented an airship from Wang Ziwei, and the price has risen to 20,000 a day, Wang Ziwei can't refuse to accept this money, let alone Zhou Universe, but afterwards he always feels that it's not very authentic, and after thinking about it, he called Liang Yifei to explain.
Liang Yifei can understand, and he doesn't blame him, Wang Ziwei doesn't owe him anything, not to mention that it has already happened, and it makes no sense to trouble Wang Ziwei again.
What is pressing now is the enrollment problem in the new era.
Zhu Lan took the summary information fed back by the enrollment points in the past two days, frowned and said: "Now each registration point is the same as our main campus, there are many people who ask questions, and there are few people who sign up. The main thing is the cost, Boss Liang, should we also reduce some costs appropriately?"
"Our school's fees are already high, so we should be able to afford to reduce it a little, right?" Song Zhongzhong from the teaching and research group interjected, said, and looked at Sister Liu, the treasurer.
Sister Liu whispered: "According to the fee of the first phase of students, if it is reduced by less than 30%, it will not have much impact, and it can be ...... at most" Speaking of this, she glanced at Liang Yifei and did not continue to tell this number downward.
"Not a penny will be dropped!" Liang Yifei shook his head decisively.
"Boss, the world's fees are already lower than ours, and there are refunds, if we still maintain high fees, won't all the students flow to them in vain?!" Song Zhongzhong couldn't help but interject.
Zhu Lan also nodded slightly.
Everyone knows that cutting prices is not the best solution, but for now, it can at least relieve some of the pressure.
"It's unrealistic to want to rely on a refund and a price war to bring down the new era!"
Liang Yifei said a sentence that was almost exactly the same as Zhou Universe, and calmly said to the teachers present: "Everyone must find out what is the real purpose of students coming to pay money to go to school? In order to pass the exam, learn real things, and be able to go abroad! Especially for students who want to go abroad and want to take the fourth or sixth grade exam, it is good that the tuition fee is cheap, but compared with being able to pass, they would rather spend more money! If they waste a few months and fail to pass in the end, even if they pay him back, he may not be happy. ”
"To provide high-quality service, you must charge high-quality fees, and I don't think there is any problem with that. Phil interjected on the side and said that now Phil is also a leader, and there are several fixed foreign teachers under his unified management, and he is also responsible for the liaison with foreigners in the new era.
Several core teachers nodded slightly, from this line of thought, it does make sense, the strength of the new era is teaching and the teaching achievements that have been made, and the higher fees can be said in the past.
"But ......," Song Zhongzhong said, "After all, the impact of fees is too great, if we insist on high fees, will we lose a large number of middle-level and low-level students?"
His eyes flashed slightly, and he quickly glanced at Liang Yifei's expression, and hurriedly said: "I mean, if we don't reduce the price, it is very likely that our total income will be reduced, so we will have no confidence to compete with the world in the future?"
Liang Yifei shook his head firmly: "No, Teacher Song, teachers, if the price is reduced, it will be the real opening of the door and the destruction of the Great Wall!"
After speaking, he slowed down his tone and said eloquently: "Fight for money, the new era is not Zhou Universe's opponent, he can smash 500,000, 1 million, 2 million, we can't afford to smash, what the other party hopes most now is who we can lose more than him." Think about it, no matter how much we reduce the price, can we get to the level of 'no compensation'?"
The teachers shook their heads, there is a 78% failure rate in the new era, but the compensation is guaranteed?
That issue is going to go bankrupt!
"Therefore, money is their advantage, no matter how much we reduce the price, it is not as good as them, he hopes that we will use our own disadvantages to compare with their advantages, we just don't, on the contrary, we want to show my advantages and continue to carry them forward! What are our advantages? It is the brand and the teaching ability!"
Liang Yifei paused and said to Zhu Lan: "The focus of the later enrollment publicity is this, so that every student and parent who comes to ask asks himself such a question: whether to save money or pass!"
"Okay! I'll arrange it at once!" said Julan.
"In addition......" Liang Yifei looked at Accountant Liu and said, "Starting tomorrow, the substitute teaching fee for school teachers will be increased by 10%, and the enrollment group, teaching and research group, and foreign group will be allocated additional funds." Also, the end of the year is coming, and when Principal Gu comes back, you can discuss, according to your qualifications and contributions, make a year-end bonus, and let everyone have a fat year!"
Having said so much, it may be the last sentence, which can best play a role in calming people's hearts, and the expressions of several teachers present are obviously happy.
"Also, Principal Gu took Zhu Linlin to inspect the various enrollment points, and she will be back after a while, Teacher Zhu, when the time comes, let's meet together and summarize the information fed back by your admissions team, and we can roughly judge whether the students are still hesitating now. ”
Zhu Lan suddenly realized: "Yes! As long as they are still hesitating, there are still many people who are consulting, which means that we have not lost the market now! Yes, yes, Boss Liang's words are to the point, and our admissions team has feedback before, although there are fewer people who pay money to sign up on the spot, but there are more and more people who consult." ”
"That's right. Liang Yifei nodded and said, "Teachers, remember that when you encounter a seemingly powerful opponent, don't think about winning, but don't mess around." Just like a boxing match, the weak side must be calm, and must not be led by the other party, but to stabilize the situation, according to our own rhythm, we beat ours, and first stand firm. ”
He took a sip of water to moisten his throat and continued: "As long as you stand firm first, everyone, whether it is Huanyu or Zhou Universe, it is not as terrible as you think." ”