It was morning, in an alley, there were many people coming and going, and there were many people buying groceries. On both sides of the laneway, there are many stalls for all kinds of trading, some selling vegetables, some selling meat, and some selling breakfast......

The people who came to buy vegetables were all between the stalls, wearing and walking, comparing whose stall's dishes were fresher and more affordable.

In the vegetable market, one of the stalls is full of all kinds of fresh vegetables. At the back of the stall, a middle-aged man was busy giving food to customers who came to buy vegetables, talking about the price of today's dishes, and from time to time weighing and packing the customers who had already selected the dishes, looking for change.

"Boss, are you busy alone? Why is there no one to help?" A customer who had already selected the dishes and was waiting on the side, a little impatient, saw this stall, there were many people waiting to weigh and check out, but only one person was busy.

Fortunately, a middle-aged woman came at this time, and it seemed that she should be the proprietress of the boss. This time, the customers who were waiting to weigh and check out complained less. The number of customers waiting is gradually decreasing.

"Selling for such a small amount of money every day, you can't make money selling vegetables at all, how long do you want to sell them?" The woman standing at the back of the stall sat down to rest when she saw that there were fewer people buying vegetables.

The middle-aged man next to him didn't speak, as if he was thinking about something.

Indeed, simply guarding a vegetable stall like this will definitely not make money. People who sell vegetables in the vegetable market sell vegetables and categories are almost the same, and there is not much difference in price. In a small stall like this in the vegetable market, the money earned is hard money.

However, this middle-aged man didn't think like this, he had his own plans in his heart. He just wants to do this kind of business with small profits and quick turnover, as long as the vegetables he sells are sold and the sales are large enough, he can also make a lot of money. What should I do first? Of course, increase the number of stalls in my own place, and then this middle-aged man has several stalls in the vegetable market around here.

Of course, these stalls are guarded, and after deducting the labor cost of hiring people to watch the stalls, the money that can be earned has not increased much. In the eyes of this middle-aged man, as long as there is money to be made, it is a good thing. Due to the hard-working and hard-working middle-aged man, as he continued to study this business in depth. He already has a deep understanding of the vegetable industry, and of course he makes more money than when he first started.

As the middle-aged man's business became bigger and bigger, his own company naturally opened. This middle-aged man's name is Gao Zhicheng, so his company named the company Zhicheng Trading Co., Ltd. after him, which is the predecessor of Zhicheng Group and the original origin of Zhicheng Group.

Gao Zhicheng opened this Zhicheng business, not to make his vegetable stall business bigger and stronger, and then open a lot of branches. Gao Zhicheng's original intention was to transform. Gao Zhicheng has always had the idea of developing towards the upstream of the vegetable supply chain, rather than guarding the vegetable stall all his life and doing that kind of small business.

Gao Zhicheng's first step is to go to the vegetable production base in person, to talk to the local vegetable farmers about vegetable direct procurement cooperation, and then buy vegetables directly from the vegetable farmers, directly through the logistics and distribution system of Zhicheng Company, directly distribute the vegetables to the booth of Zhicheng Company in the local vegetable market. As a result, a one-stop direct procurement and direct procurement and supply mode from vegetable farmers to customers has been formed.

The ideal is always beautiful, but the reality is cruel. Local competitors, seeing that Zhicheng Company did it, they followed suit. The logistics chain that Zhicheng Company has just built has not made much money, and the food grabbing is coming.

After thinking about it for a long time, Gao Zhicheng decided to march into the catering industry, and he went to talk to various hotels, restaurants, enterprises and institutions, as well as school canteens, as long as there was a need for vegetables, Gao Zhicheng would take the initiative to come to the door and talk to the other party about cooperation.

Gao Zhicheng went to talk to them about vegetable supply cooperation, and in terms of specific cooperation, Gao Zhicheng has greater ambitions. That is, the pre-processing of vegetables and meat is packaged and taken down, and then the so-called central kitchen is set up in Zhicheng Company, and a part of the work in the kitchen is put into the central kitchen to be handled centrally. After the ingredients processed by the central kitchen of Zhicheng Company, after getting to the terminal, the customer only needs to be responsible for the final frying, frying, stewing, boiling, stir-frying and other processes, and complete the final work, and then it can be directly served on the table. The initial cleaning, cutting, and preliminary processing of ingredients are all processed in advance in the central kitchen of Zhicheng Company, so that customers can save more effort and worry.

Gao Zhicheng has been so busy, of course, the cooperation has been more or less discussed. The most important thing for others who have not succeeded in cooperation is that they do not supply a complete range of categories. Many potential partners, they need a full range of supply, such as grain and oil, meat, vegetables, fruits, etc., it is best to supply and distribute them all, so that their procurement does not have to run away, or do not need to be supplied by other suppliers.

For the start-up Zhicheng company, in the case of insufficient funds, limited resources and limited capacity, it is impossible to achieve a comprehensive service provider with all-round supply in one step.

However, these are the businesses that Zhicheng Company is constantly pursuing and improving. Gao Zhicheng's plan is: the first step is just a simple vegetable supply, the second step is to set up a central kitchen of Zhicheng Company, the third step is to supply fresh products such as fruits and seafood, the fourth step is to supply grain, oil, meat, etc., and the fifth step is to provide personalized distribution services for individual consumers.

As soon as Gao Zhicheng talked about this, he found that the market potential of the fresh vegetable distribution market is still quite large. For a long time, fresh food distribution has been the main business of Zhicheng Company.

With the development of Zhicheng's business and the continuous improvement of its financial strength, Gao Zhicheng decided to enter the fruit and seafood distribution business. Because fruits, seafood, and sparse vegetables, have the characteristics of short shelf life and perishability, it is necessary to establish special refrigeration and freezing equipment and warehouses and other facilities, so as to facilitate resource sharing, so as to form a synergistic effect of resources.

Due to the intensification of competition in the industry, Gao Zhicheng decided to carry out more in-depth cooperation with vegetable farmers and fruit farmers. They went to develop the vegetable production base and fruit production base belonging to Zhicheng Company, so as to ensure the normal supply of the company's supply, as well as high-quality and efficient logistics and distribution.

In the process of continuous development of Zhicheng company, the company has been established intermittently, Zhicheng Agricultural Cooperative, Zhicheng Agricultural Science and Technology Development Co., Ltd., Zhicheng Logistics Distribution Company, Zhicheng Logistics Central Kitchen Distribution Center, Zhicheng Aquatic Products Company, Zhicheng Logistics Real Estate Company, Zhicheng Trading Company, and many other subsidiaries and branches. Eventually, a comprehensive business group integrating business agency, logistics and distribution, and agricultural technology was formed, and now Zhicheng Group is formed.

Among them, Zhicheng Logistics Company is the core of Zhicheng Group, and its business includes fresh distribution, department store distribution, agricultural product transportation, agricultural material distribution and logistics outsourcing. Why is the logistics company of Zhicheng Group so important, because almost all the business of Zhicheng Group must be completed through the logistics distribution system of the logistics company. Without the logistics and distribution system of Zhicheng Logistics Company, all the business of Zhicheng Group would not be able to be carried out.

Zhicheng Logistics Central Kitchen Distribution Center is a terminal catering enterprise, such as hotels, restaurants, catering chains, enterprises and institutions, etc., to provide preliminary processing of ingredients, as well as timely and safe distribution services.

Zhicheng Logistics Real Estate Company, in many cities in the urban-rural junction, has its own property logistics parks, some of which are used for their own purposes and some are rented. At the same time, the offices of many subsidiaries of Zhicheng Group are located in Zhicheng Logistics Park.

Zhicheng Trading Co., Ltd. is a department store supplier that only targets terminal stores, it does not have its own physical stores, but will provide personalized delivery services directly to end consumers. Through the department store distribution system of Zhicheng Property, its services are spread all over the streets and alleys of the city, and many things used by end consumers are supplied by Zhicheng Commerce.

The business territory of Zhicheng Group is like an invisible spider web, you can't see it, but it is everywhere, it is always at the moment, silently serving you.

Now Zhicheng Group is already a joint-stock listed company, and the shares of Zhicheng Company have been successfully listed on the stock exchange. Under the leadership of Gao Zhicheng, Zhicheng Group is becoming stronger and stronger.

It is Gao Zhicheng who has such a life experience, when Zhang Dequan is hospitalized, he will care about Zhang Dequan's condition, that is because he has also come all the way from the bottom of the society, and he is dealing with people at the bottom of the society every day. Among these people, there are even vegetable and fruit farmers who cultivate the land.

In Gao Zhicheng's heart, people at the bottom of society are also worthy of respect. In Gao Zhicheng's way of dealing with people, he not only thinks like this, but also does this.

For people like Gao Zhicheng, who came out of the bottom of society. For his son Gao Jun, idleness all day long is of course intolerable in Gao Zhicheng's heart. Gao Zhicheng is not worried about it now, and the characteristics of hard work, unremitting efforts, and continuous struggle that he possess cannot be continued in his son, because it is these qualities in him that make Gao Zhicheng have today's career.

Considering the consequences of Zhang Dequan being injured by his son. Gao Zhicheng strongly demanded that his son Gao Jun turn himself in to the Public Security Bureau, because it was based on the fact that he deliberately hit and injured people, and the other party did not return fire from beginning to end. It is only a matter of time before this kind of incident is found out. If it is found out, it will definitely be identified as intentional wounding, and it will be convicted of intentional injury.

At that time, if he still wants his son to have personal freedom, of course, he can use money for personal gain.