After a few days of delay in the wolf's den, Jiang Chen finally wanted to go back. Pen & Fun & Pavilion www.biquge.info because there are still many things that Jiang Chen needs to deal with. The first one, that is, the fat man and the glasses are leaving again. Fat Man is going to Laomei to continue to prepare for the establishment of the North American branch and the subsequent market expansion and sales work. As for the glasses, he studied in the past, and he also listened to Jiang Chen's words, and he also set a goal for himself, that is, to study more, so that he could come back and help Jiang Chen. In addition, Jiang Chen also asked the glasses and the fat man for one thing, that is, to see Liu Yunhe and help her more.

Judging from the performance during the Chinese New Year, Jiang Chen's car sales in North America are still relatively resistant. First of all, the influence of the brand is relatively small, and everyone does not agree with Jiang Chen and their car. Although Jiang Chen's car is much cheaper than other similar models, they are not willing to buy it for the sake of their own buyers. The other is that the traditional view is still discriminatory. They can't believe that such a backward country can produce cars, and that a backward country can produce cars, and that it is safe? So even though it is cheap, most people still have a wait-and-see attitude. So this time, the main task of the fat man in the past was to open a breakthrough and strive to get more orders.

In addition, Jiang Chen and they also discussed a countermeasure, that is, to spend some money on advertising to promote Jiang Chen's brand. Of course, basic promotions, like TV, newspapers, print and radio, these fat people will handle it themselves. What Jiang Chen is talking about is a global advertisement, in order to meet their promotion needs in the global market. This advertisement must not rely on media publicity, so it is expensive, and secondly, it does not play a big role, there is no attraction and impact, and consumers will naturally not buy it. So Jiang Chen: They are thinking about how to make this brand have a certain influence among car lovers around the world or people who want to know about cars or buy cars, then this advertisement must be attractive enough and convince them. After thinking about it, Jiang Chen focused his eyes on Africa thousands of miles away, maybe only such a grand event could achieve this effect.

That's right, Jiang Chen is talking about the Dakar Rally, known as the game of the brave and the toughest rally in the world. As the toughest and most adventurous motorsport, it is known to the whole world and is eagerly watched by more than half a billion people around the world. The Dakar Rally is a professional cross-country rally that takes place every year. There are no restrictions on whether the car or driver is a professional or not, so about 80% of the participants are amateurs, and such a low barrier to entry has also attracted the love and participation of former world car enthusiasts. Despite its name, it's actually an endurance race away from the road. The terrain involved in a race is much more complex and difficult than in a normal rally, so the test for both the vehicle and the driver is enormous. Therefore, most of the participating vehicles are real off-road vehicles, and only a few are modified sedans to cope with the complex and difficult schedule. The reason for this is that most of the rally stages are off the road, with sand dunes, mud, grass, rocks and desert going through them. The distance traveled by the vehicle per day varies from a few kilometers to several hundred kilometers. This is why it has been widely reported on radio, in newspapers and magazines, and has received the keen attention of more than 500 million people around the world.

This is a multi-car race, which is divided into motorcycle categories, small car categories (including sedans and SUVs) and truck categories. Therefore, Jiang Chen planned to form a team of motorcycles, cars and off-road vehicles produced by them to participate collectively, which would save a lot of trouble. Although there is still this truck, Jiang Chen does not plan to participate in it for the first time, because at present, Jiang Chen's truck market is still in China and has not been exported abroad, so there is no need for this publicity. In addition, Jiang Chen's motorcycle has already participated, but it was only ridden by a group of motorcycle enthusiasts, and it only ran one stage or several stages, and it has not yet completed the race. And this time Jiang Chen, they belong to the official event, and in Jiang Chen's planning, they will run the entire race this time. And Jiang Chen, they also plan to select some 'machine friends' who are skilled in riding and interested in this competition from Jiang Chen's motorcycle 'machine friends' club all over the world to participate in this competition, and Jiang Chen and they are responsible for all the logistics support of these people. If they can finish the race and get the ranking, Jiang Chen and the others will also give these people a certain reward.

As for automobiles, Jiang Chen still plans to look for masters in this area in China. First of all, the veterans of the automobile transport unit above the army, as well as Jiang Chen's testers from the test center in their park, these are all good at vehicle driving, and Jiang Chen plans to conduct special training for them for a period of time. For example, pull them to the northwest desert to run and practice, so that they can familiarize themselves with the general environment and schedule. In addition, Jiang Chen also planned to find a few people who had run through this race to block the coach and train them. For these people, Jiang Chen may have promised a rich reward, as long as they can finish the course and get the ranking.

And so it should be, because the entire race route is spread across the vast and even endless Sahara Desert, the Mauritanian Desert and the savannah. Compared to other rally, there is basically no ready-made road. In addition to relying on the route map of the organizing committee, the drivers and navigators also had to rely on the orientation of the compass to reach and pass each assembly point. Thousands of kilometers of race, under such severe conditions, is a test for both people and vehicles. Not to mention getting a place, even finishing is a victory.

It is precisely because of this that this competition is so famous, although it is less than ten years this year (87), but it is already famous internationally. Not only does it have an important position in the racing world, but it also has a lot of weight in the hearts of ordinary people. So that's why so many automakers are willing to launch a new car and go to Dakar first. Because of its fame, some domestic manufacturers in later generations, in order to be able to hang a name, so they did not put money on it, and the whole car was replaced with other parts except for the outer wagon, which was produced by itself. For this reason, there were a lot of jokes, so much so that the organizing committee also issued relevant regulations to restrict these opportunistic behaviors.

However, because the Dakar Rally is held in January every year, this year's edition will definitely not be able to catch up. And Jiang Chen and the others didn't prepare anything, even if they caught up, there was no way to participate. So Jiang Chen and the others are actually preparing for the next event, and what they have to do now is to prepare for this matter. The domestic part will be handed over to Jiang Chen, and the foreign part will be handed over to the fat man. After all, this is a big thing and requires all aspects of preparation. Even for the countries that the event was going to pass through, Jiang Chen had to contact the diplomatic department to apply for relevant documents and visas. Not to mention, the cars and drivers needed to compete are still not secured, so everything has to start from scratch.

(To be continued.) )