The little man who spoke was none other than Li Ning, the prince of gymnastics.

In fact, people of Liang Yifei's age in his previous life only knew a vague impression, and he was very famous, but he did not have a deep understanding of the words 'prince of gymnastics'.

It wasn't until he came back from time travel and really integrated into the 90s, and the news that happened in the 80s was still a topic of discussion on the streets, that Liang Yifei had a clearer understanding of these four words.

In 1982, the fledgling Li Ning won 6 of the 7 gold medals in the men's 6th World Cup gymnastics competition held in Zagreb, Yugoslavia, creating a myth in the history of world gymnastics, and the title of the prince of gymnastics has spread since then.

This is just the beginning, the 84 Olympic Games, that is, China broke through the gold medal 0, won the fourth place in the gold medal list, Li Ning won three golds, two silvers and one bronze in one fell swoop, close to 1/5 of the total medals of the Chinese delegation, becoming the athlete with the most medals in the Olympic Games.

In gymnastics, Li Ning is almost the spokesperson of mythology, winning 14 world championships and more than 100 gold medals.

At Li Ning's peak, his influence, in Liang Yifei's view, surpassed Yao Ming and Liu Xiang in the later sports world, and the stars in the entertainment industry, and it is very likely that he would also exceed the sum of these people, while in contemporary times, Deng Yaping and others of the same generation are far inferior to Li Ning.

In the Chinese entertainment industry, only Andy Lau can be slightly compared, they all belong to the names that are familiar to the people of the whole country, but the former is only 'well-known', not necessarily everyone likes it, and the popularity of the latter in China is much higher than the former.

No one will not like a handsome guy who is sunny and healthy and wins glory for the country, although this handsome guy is a bit short.

Just don't get fat......

Why is Li Ning here, isn't he a sports brand after retiring?

After being slightly stunned, he came back to his senses, no matter why he was here, he could see a real person, this trip was worth it, and he could be regarded as one of Liang Yifei's idols in his childhood.

"Hello, Liang Yifei. Stretched out his hand and shook Li Ning slightly, and there was a powerful but warm feeling on his hand, but he couldn't help asking, "I am making health care products, and I was invited by Mr. Li, aren't you making clothes, why are you here? ”

Cross-border is a new word that has not appeared, but as the name suggests, it is easy to understand, Li Ning smiled a little honestly, and said: "I am a consultant of Jianlibao Company, and Li Ning's brand also relies on the strong support of Mr. Li to have today." ”

As soon as he said this, Liang Yifei remembered it, and it was true, he had a course lecture on Li Ning's entrepreneurship in the MBA before.

It is not a coincidence, Li Ning brand is first of all China's largest domestic sportswear, along the way has experienced ups and downs, at the same time, compared with Jianlibao, Li Ning has avoided many big pits, all Li Ning's entrepreneurial history has a high learning value and typicality, MBA has opened several related courses.

86-year-old Li Ning has passed the peak of athletes, but the gymnastics team at that time was not accepted, since he was a hero, he could only take on the responsibility of a hero, stay in the team to take the lead, and led the team to participate in the 24th Seoul Olympics at the age of 25.

This time, it was not the honor that was reaped, but the anger and scolding of the people of the whole country.

From the beginning of the ring project, Li Ning did not play, and finally at the end of the vault event, Li Ning fell directly on the mat and made a major mistake.

Then he stood up, finished with a smile and left the ring.

Because of this smile, the people of the whole country were angry, and the heroes who had been praised by them to the sky were trampled into the mud.

The people need the glory of gold medals, not sports;

In 88 years, Li Ning retired, at the retirement ceremony, Jianlibao Li Jingwei gave him a pair of pure gold bracers, since then the two have become acquainted, Li Ning joined Jianlibao, became a senior consultant, in Li Jingwei's strong support, founded Li Ning sports brand.

After more than ten years, the two should not be in love, Li Jingwei to this little brother to help, help the horse and send a ride, when Li Jingwei died, Li Ning kept vigil all night, and the outside world was rumored that he was the eldest son to see off Li Jingwei.

During this encounter and acquaintance, Liang Yifei did not see the intrigue of the entrepreneur, but sincerely watched and helped each other.

Li Ning's attention was mostly on the wrong Man Jianghong, he was born on his own initiative just now, and it was also because of this character that attracted his attention, and he asked a little puzzled: "This Man Jianghong is fierce, but you are so wrong, the feeling of heroic pathos is even stronger, and it even makes me feel that I have seen the end of the hero." ”

If you are a different person, you may not be able to feel this, but Li Ning has experienced ups and downs, being lifted to the sky by the same group of people, and being stepped into the mud by this group of people, so he knows too well what it means to 'look up to the sky and howl', and he feels especially deeply.

"Well, that's what it means, the end of the hero, you can only look up to the sky and roar, or smile helplessly. Liang Yifei nodded.

Hearing the words 'helpless smile', Li Ning 'smiled', and then said: "Boss Liang, take the liberty of asking, today is the day of Jianlibao's big day, and Jianlibao is thriving, how can you have this idea?"

Xie Yifei on the side also looked at Liang Yifei very strangely, he has never come to the door to congratulate only those who say good things, how can he congratulate people on their birthdays, and say that you are going to die as soon as you enter the door?

"Things must be opposed, and prosperity must decline. Liang Yifei looked at the crowd of people who came to participate in the congratulatory ceremony not far away, and said with a faint smile: "There are enough good things to say, I won't join in this excitement, since Mr. Li also invited me to come, then I will take the liberty of saying what my friends should say, which can be regarded as a blind worry." ”

"Worrying about it? The king of ideas, the founder of the Chinese turtle essence, shouldn't be bothered. Li Ning smiled honestly but wisely.

"You know me?" asked Liang Yifei unexpectedly.

"After all, I came from a sports background, and now I'm in business, so I pay more attention to the news in the health supplement industry. Li Ning smiled and said, "Our country's athletes won gold medals, don't foreigners all say that we drank Oriental Magic Water." ”

This innocuous joke made Liang Yifei and Xie Yifei on the side both smile knowingly, the reason why the Chinese turtle spirit became popular overnight was mainly because Liang Yifei took advantage of the popularity of Lu Jiajun, or fell on the thigh of sports, gold medals, and champions.

Li Ning's words, somewhat disdainful of health care products on the market now, he himself is the champion, too clear, if you want to achieve good results, there is no shortcut, the magic medicine can be eaten, relying on the sweat of the car.

After laughing, Liang Yifei hesitated for a moment before saying, "Mr. Li, your Li Ning brand now has three major shareholders, right?"

Li Ning was slightly stunned, originally saying why Liang Yifei had a pessimistic view of Jianlibao's future, and wrote those words on this happy day, but he didn't expect him to change the topic and talk about his company.

It's not a secret, nodding, and saying;" Yes, a family in Singapore, Jianlibao invested 15 million, and myself. As he spoke, he smiled and said, "But I'm a poor athlete who doesn't have much money, so I can be regarded as a famous shareholder." ”

I just met, and in just a while, I saw Li Ning smile a little shyly several times, and I could see that he was indeed a very sunny person.

"Three major shareholders, how to calculate the property rights of your brand in the future?" Liang Yifei said.

"Property rights?" asked Li Ning so much that she didn't know how to answer.

Of course, he knows what property rights are, but today's entrepreneurs are full of thoughts about how to make money, and few people pay attention to the issue of property rights.

It is also interesting to say that before the reform and opening up and in the first few years of the reform and opening up, everyone thought that private enterprises were illegal and could be confiscated at any time, although the word property rights were not clearly proposed, but they were very sensitive to the issue of 'property ownership'; and after the southern tour in 92, the market economy route was formally established, and the thinking of entrepreneurs went to the other extreme, no one thought about the property rights issue anymore, and they all subconsciously felt that this enterprise was done by me, of course, it was mine.

Li Ning is no exception.

But since he mentioned it, he naturally understood and said: "I am a manager, and the major shareholder is still Jianlibao." ”

"Mr. Li, what will you do if Jianlibao wants your business in the future?" Liang Yifei said.

Li Ning didn't answer this question, shook her head and smiled, indicating that it was impossible. He didn't think that Liang Yifei was stirring up the relationship between him and Li Jingwei, but he felt that the young man in front of him didn't understand the relationship between him and Li Jingwei, and it was normal for him to have this kind of doubt.

Liang Yifei seemed to be able to see through his thoughts, and said: "I'm not talking about Li Jingwei and Li Zong, but Jianlibao, its own property rights are problematic." You should know better than me, Li Jingwei and Mr. Li, he has the status of a national cadre, he was originally in the sports committee, and later went to the town to be the director of the distillery. ”

After a pause, he said, "Although it is a small distillery with only a few tanks, it is also a distillery and a national enterprise. In other words, Mr. Li is now a state cadre, not a private entrepreneur. In addition, it is said that Jianlibao company was first established, and the Sanshui County Government took a sum of money, of course, taking some money now seems not worth mentioning, and it is enough to buy a BP machine, but after all, it is the original investment, converted into a large amount of shares. Li Jingwei Li is always a national cadre, Jianlibao has local government shares, in case there is any friction in the future, let's not talk about Jianlibao, Mr. Li, your Li Ning, how should you deal with yourself?"

Li Ning's brows furrowed slightly, her face became serious, and she stopped smiling.

The young man in front of him not only has a detailed investigation and understanding of Jianlibao and Li Jingwei, but more importantly, he does put forward a terrifying possibility in the future.

No wonder he is pessimistic.

It's no wonder that he was able to occupy a place in the health supplement market and become a prince in just one year, not just because of the use of sports stars.