The philosopher said, give me a fulcrum, and I will move the earth!

The businessmen say, I can pry up without a fulcrum!

But there is a premise, give me advertising!

This question is not easy to answer, and there is an entrepreneur who has a metaphor for TV commercials, which is that if you go in with a Santana, you can change to a Mercedes-Benz BMW when you come out. It is impossible to test whether it is correct or not, but the media's orientation to the public cannot be ignored, not to mention, the media is strictly commercial, and it is almost the same God as businessmen.

There is really no shortage of people in Jiuding Industry who are well versed in this trick, and the comprehensive department, planning department, and public relations department are really doing it around the selling point and gimmick of "Luojia Sauce Fang". Radio station, television station, newspaper three major media took turns to do an interview, according to the interview report, the city Jiuding industry has always been concerned about people's livelihood, care about the public welfare is known, this time out of a new move, spend millions of yuan, hire nutritionists and Chinese patent medicine experts inside and outside the province, the city has been lost for a long time the public food Luojia sauce meat series of marinade, sauce formula excavation, sorting and re-preparation, after several years of efforts, finally make this traditional food reappear in Dayuan, during the National Day will all be pushed to the market.........

What is linked to traditional Chinese medicine is mysterious! What is related to a certain celebrity in ancient times is even more mysterious, and then a bunch of experts and professors nutritionists, and the beautiful manager of the public relations department talked eloquently in the city TV program, speaking reasonably, modestly, and so, and pulling the allusion of Luo Da Imperial Chef back and forth, as if he had really seen that person!

"Oha Daily", "Entertainment Herald", "Business Information Daily" and so on, more than a dozen newspapers have hung large advertisements, and the advertisements are also a group of beautiful women, holding a large piece of food to eat! That posture is extremely beautiful, no way, now this advertisement, do not put a few photos of beautiful women, really no one reads, you want to put an old lady, then not scolded?

The media report, don't you read it? It doesn't matter, there are still tricks!

In the taxis that fill the streets and alleys, the drivers who love to listen to the radio have to take the trouble to listen to this advertisement more than a dozen times a day, not because they want to listen to it, but because they are inserted in it, and if you don't listen to it, you won't be able to do it! On the desks of office buildings, office buildings, and various units, the postal advertisements for the National Day of the Jiuding Seafood Building have penetrated into the party newspapers and periodicals everywhere! 178 leaflet distribution points and more than 100,000 color page advertisements have also been sent out.

I bought this prescription, but it cost 50,000 yuan, but I overspent on advertising, and I spent more than 200,000 yuan!

There is a saying called "mandatory" advertising in advertising, which means that you can see this kind of pollution in your sight, you still have to see and listen, I really think that this technique is indeed a bit inferior, and it is a bit vulgar, it is estimated that no one likes it, but you also have to admit that this method has an effect, and the effect is good.

There are gimmicks that can attract attention, and many old people know the taste of the fame of Luojia Sauce Factory, and they talk back and forth, and they really hook up young people who have not tasted the taste of Luojia Sauce Restaurant.

On the first day, Jiuding Leisure Hotel, full of guests! Seafood House launched the "48 yuan per person, eat 100 and get back 50 coupons" activity, which also attracted a lot of people, and everyone who came could taste the legendary Luojia sauce meat for free!

The next day, both ends were full, and the most brilliant was the sauce meat series products. For Shanbei people who are accustomed to eating steamed bread and pasta, seafood is not very attractive.

On the third day, it was full, full.........

On the fourth day, it was full, full......... A long queue has just formed at the temporary locations where five communities such as Xuanhua, Wuyi, and Hongxing sell soy sauce meat products.........

This time, Jiang Jiuding felt incredible, originally wanted to create a gimmick to attract attention, paving the way for the next step of promotion, causing such a big sensation is really unexpected, but think about it, the men and brothers in this city gather at the table to drink two sips of wine, the one that is not allowed to be a whole plate of cooked meat, those big oil and big meat, pig intestines, pork belly, pig head meat, or ordinary people's food that is disgusting in the upper class, there are thousands of self-employed people who sell cooked meat in a small cart in Dayuan City alone. And this huge consumer group is almost impossible to count, coupled with the early advertising in place, Jiuding as a production point for marketing experiments out of 700 catties of sauce meat and braised meat every day, which is in short supply!

Increase the number of points, work overtime!

The more you can't buy it, the more people buy it, and the more unbelievable things happen, Sanxing, Jingcheng, and Changhai, which monopolize cooked meat products in Dayuan, have a wait-and-see attitude, and really tasted the marinated sauce meat products launched by Jiuding, and saw the hot scene of temporary setting up points with their own eyes, and then panicked, and came to the door three times a day to buy out the sales of Luojia sauce meat in Dayuan! Some small and medium-sized wholesalers who do cooked meat products business have broken through the threshold of the seafood building and Jiuding leisure headquarters, just for one thing, where can I wholesale sauce meat?

But for this one thing, two more telephones and four more people for hospitality and customer service!

There is a good saying, the power of the masses cannot be ignored, and this power includes the purchasing power of the masses! Jiang Jiuding looked at it in his eyes and was happy in his heart, secretly rejoicing that the civilian line might be able to save the crisis of the seafood restaurant!

Until the last day of the seventh day of the long holiday, Mr. Jiang, who was very excited, took his subordinates to come to see the hot scene of the seafood restaurant, Zhang Kai, who was also excited, and He Fanglu, who was not very excited, and Jiang Dijia, who didn't know much about it, wanted to join in the fun, and the group went to the Jiuding Seafood Restaurant at the end of Liu Lane at dinner.

Before the meal, it is very different from the scene that has been deserted for a year, the restaurant is bustling inside and outside, there is a queue of one or twenty people in front of the temporarily opened window, two waiters are busy weighing cooked meat products, and the seafood building hangs "48 per person, eat 100 back to 50" The big billboard, the temporarily renovated hall, there are forty or fifty tables, plates and dishes with the figure of the waiter shuttle between the guests and the table, in the summer, from the beautiful girl in the skirt to the shirtless old man, the hall is almost full.

popularity, just so artificially created.

However, Jiang Dijia, who was dressed in a white dress, was worried when she looked at these scenes, and she didn't take a step out of the car and turned around to ask: "Brother, let's go back, there are too many people!?"

"Huh...... Go in and have a look!" Jiang Jiuding said and took his sister's shoulder, Zhang Kai led the way, Secretary He followed into the hall, and Manager Cheng, who was in charge of the seafood building, greeted him politely, and complained about his bitterness when he entered the door: "Mr. Jiang, send us a few more waiters, this person is too much, and he can't be busy at all." ”

"Really, are you looking for Manager Zhang for this?" Jiang Jiuding replied casually.

"I said it! Manager Zhang won't do it! I said Manager Zhang, this is not a small report, I have been telling you for a few days. "The manager of the seafood restaurant is unrelenting.

Zhang Kai also had the same character, spreading his hands: "You ask Mr. Jiang, how busy are you over there! I still want to draw two people from you?"

"This ...... Manager Zhang, you can't do this..."

"Okay, don't talk about the lawsuit, the National Day holiday will end tomorrow, and you won't need to send you additional waiters!" Jiang Jiuding said with a smile, a few people walked up to the second floor, after a simple decoration, the huge luxury private rooms were divided into small rooms, it looked good, almost half of them were full, and after a round of inspection, I remembered something, and simply went downstairs again, the manager in charge of the seafood restaurant followed behind his back: " Mr. Jiang, this situation is different, if we are still pushing marinated sauce products here, we really need to increase the number of people! Look, it's only a few o'clock, and it's already on the seventh, and it's full again! We used to entertain the lord with status, and we haven't been so fierce, but we really can't bear it this time.........

"Okay, you can figure it out by yourself! You should dig people and recruit people, you should recruit and recruit, and the waiters are not just a big handful! After recruiting, go back to the human resources department for the record, and you don't have to go through the headquarters. ”

Jiang Jiuding said impatiently, he was going to enjoy the feeling of success, which made the manager excited.

The four of them looked around but didn't sit down, and returned to the car, Jiang Dijia just started driving the car, talking back to the leisure restaurant, Jiang Jiuding thought thoughtfully, turned around and asked: "Manager Zhang, I have an idea, what do you think?......... In the past, we followed the aristocratic route and developed toward high-end and luxurious catering, but I think there is still a problem with this line of thinking! The best attendance rate of our business is only about 50 percent, and the highest daily turnover is less than 60,000 yuan, which has been even worse for more than a year, and it is basically beyond our means; but now in the past seven days, the highest turnover has reached 87,000, and even if the factor of the National Day holiday is removed, I think there is no problem with an average of 30,000 to 40,000 yuan......... Manager Zhang, should we change our positioning, specifically for the small and middle-level of salary, white-collar workers, and petty bourgeoisie, plus we now master the selling points of marinated sauce products and local flavor dishes, I think it should be no problem. ”

The facts are in front of him, and Mr. Jiang, who was still a little skeptical, firmly believes in the idea that he has been depressed in his heart.

Zhang Kai just nodded and said, that's, that's, it's definitely no problem.

Secretary He snickered, this Zhang Kai is a typical sycophant, he will definitely not squeak when the leader says something wrong!

Jiang Dijia, who was driving, said sarcastically proudly: "Brother, how many times have I told you, your set of gentrification that moved from abroad is not suitable for China's national conditions, now believe it." How much can an annual salary of more than 1 million yuan be in Dayuan? In my opinion, even if the annual salary is 100,000 yuan, I may not dare to come to a restaurant of the same grade as the seafood restaurant in the past! This should have been the case a long time ago, and I have been delaying it for a year if I have not made up my mind!"

Jiang Jiuding was robbed of a white sentence, and said stupidly: "You seem to have run a business! ”

"Cut, why don't I tell you about Oolong County, can you have today? Cross the river and tear down the bridge? I haven't asked you for the introduction fee yet?" Jiang Dijia said disdainfully.

The brother and sister quarreled for a while, and Secretary He spoke later: "Mr. Jiang, I think it's okay, we have to compare fame and luxury, not as good as some time-honored brands such as the State Guest Hotel, Dayuan Hotel, and Xiangfu Building, and it should be right to be positioned at the level of the middle class and quasi-middle class, so that even if the service is slightly lowered by a grade, there is no problem, after all, the geographical location of our seafood restaurant here is slightly worse, and the parking space is insufficient! For the ordinary class, the audience area is large, which can make up for the disadvantages caused by geographical conditions." ”

"Well, almost!" Jiang Jiuding thought, his hands crossed on his chest, with a thinker's posture, he thought about it and said: "Manager Zhang, the matter of the halogen will be handed over to you, and in the future, you will put aside the stall in the catering department of the leisure hotel, and specialize in this one, and bring the business of the seafood restaurant with you." ”

"Ah, Mr. Jiang, I ...... Then me!" Zhang Kai was shocked, isn't this equivalent to giving up his position as manager?

"Are you afraid that I will exclude you?"

"No, I mean...... Well, in what capacity am I doing this? Isn't the manager of the seafood restaurant doing a good job?"

"Well, I'm going to move the seafood restaurant, since it's aimed at the middle class, then it doesn't make much sense to hire this group of Fujian chefs with high salaries for seafood, before the end of the year, all the local chefs will be replaced, and the seafood will continue to be made, made popular, bundled with marinated sauce products, and then add some local specialties of the dishes, a purpose, so that the price will come down, and the characteristics will be made......... Don't be nervous, the board of directors will be held next week, and I am ready to propose that you be promoted to the deputy general manager of Jiuding, specifically responsible for the development of special catering dishes and marinated sauce products, the original catering department and the current seafood restaurant are under your management, I promised you about this, I can't break my promise, how about it, do you have any opinions?" Jiang Jiuding said, leaving out a bunch of burdens. There is pride in the words.

Zhang Kai heard a burst of ecstasy in his heart, and nodded repeatedly: "No, no...... No comments!"

"Brother, why don't you just poach Jian Fan? I see that it's no problem for Jian Fan to come and be a manager for you. Jiang Dijia said inexplicably, when it comes to catering and chefs, I am afraid that now I will never forget that there is only this person.

The three of them were silent for a while, Zhang Kai squinted at Secretary He, but unexpectedly, the eyes of the two met together, this person has now become Jiuding's pimple, and during this time, the two of them did not dare to mention the name Jian Fan in front of President Jiang, but they were unexpectedly brought up by the eldest lady today. Even Jiang Jiuding was silent.

After a pause for half a year without seeing a response, Jiang Dijia glanced at him in surprise: "Hey, what's wrong? Why don't you speak? Is my proposal not good? I drool now when I think of the dishes I ate in Oolong, and then compare what you made! Put hydrogen peroxide in the seafood, and the food on the table is frozen meat, and I will have diarrhea when I eat it, and I won't be angry, and even my father said that the phoenix corn soup is beautiful, and you are far from doing it with others." ”

"Hey, if people don't come, what can we do? Didn't you say that this person can't dig up!? I can't tie him up!" Jiang Jiuding looked at his sister angrily, prevaricating with nonsense.

"Cut, I know you won't come!"

Jiang Dijia said a little proudly.

From the seafood restaurant back to the leisure hotel, the Jiang brothers and sisters put down Zhang Kai and He Fanglu and drove away, Secretary He, who got out of the car, looked at Zhang Kai and smiled happily in the direction of the car, and said mockingly: "Vice President Zhang, congratulations to you!"

"What? I haven't written a word yet!" Zhang Kai said a little embarrassed.

"Come on, the chairman is, we have to go up and down and be unlucky, and the general manager doesn't say a word!" He Fanglu smiled, but there were not many congratulatory elements in her words.

"Hey, thanks to this oolong trip, who would have thought that picking up such a treasure, this Mr. Jiang's MBA is not in vain, you look at such a small thing, let him toss such a big momentum, this is just the beginning, I think, this recipe is worth the seafood restaurant." Awesome, amazing. Zhang Kai said to himself.

"It's a pity, it's a fake, and the fake is not coming from the right way! I'm really scared now, one day I saw Jian Fan, and he knew that we were conspiring against him, so I don't have a place to put my face......... Vice President Zhang, aren't you worried at all?" He Fanglu smiled bitterly. Unconsciously thought of the sunny Jian Fan again, the Jian Fan who smiled and groaned all the time, that smile was definitely not a professional smile trained in the hotel, it was so sincere. When I think about it, I feel a little touched by it.

"Cut, those who plant trees can't get shade, and those who dig wells can't eat water, this thing is still rare......? Do business, do you see that face?" Zhang Kai was a little overjoyed at this time, put his hands behind his back, and turned around and walked towards the hotel.

That posture looked at in Secretary He's eyes, but it really had a bit of the style of the vice president......