Chapter 629: Menacing (11/20, thanks to Alliance Leader Fengqiao Night Fire!)
During the three days reserved for the Weibo lottery, the orders of the big-name clubs increased almost rapidly.
Overjoyed, several luxury brands quickly signed exclusive cooperation agreements.
This is Shen Lang's request, not to sign an exclusive agreement, not to give a chance to cooperate at all.
Almost in these three days, a large number of luxury brands flocked to the market, and it didn't matter what face was in front of profits.
In addition to Versace, the three luxury brands are quite cooperative, transferring their inventory to the warehouse of the big brand Speeda for distribution.
The big brands in each province are selected by the express companies with automatic sorting systems, which can greatly improve the sorting efficiency.
No matter how you say it, the sales of luxury goods can't continue this transaction volume every day, but it just happened to catch up with the wave of heat created by Shen Lang.
However, in the past three days, the GMV of the two days after the brand day of the big brand club has also been steadily maintained at the level of 400 million.
In three days, the GMV of the big brand club has reached 2 billion!
has shocked the venture capital circle, and the potential of the current big names will be no worse than other e-commerce platforms.
In particular, all investors in the venture capital circle are most optimistic about the big brand club, that is, the big brand club has a clear positioning, avoiding the low-end market and going directly to the luxury market.
In the end, without the full support of the Versace Group, the big names would not have been so successful.
Whoever makes Shen Lang the boss of Versace, of course, will fully support the big name club, which also reduces investors' biggest concern about luxury e-commerce, the supply problem!
General luxury e-commerce companies will be controlled by luxury brand manufacturers, and big brands will not have this worry.
Relying on the Versace Group, it is completely possible not to bird his brand.
Shen Lang intends to continue to acquire several luxury brands for the big brand club to form a luxury group.
Similar to the LVMH group, Louis Vuitton, Givenchy, Dior, Hennessy and other big brands of luxury goods are under this group.
But it must not reach this level now, and Shen Lang's capital cannot support such a huge acquisition.
Shen Lang is not in a hurry, as long as there is money, there is no company in the world that cannot be acquired, and if there is, the price may not be in place.
In three days, the total GMV of the big brand club exceeded 2 billion!
You must know that Shen Lang's previous investment in Pinduoduo took a year and a half to reach 2 billion GMV!
And what about the big names?
The real online time is full of calculations, that is, one month, and it will catch up with and surpass Pinduoduo, a new e-commerce star recognized in the capital market!
And it took an incredible only one month, which is undeniably the reason why the average order value of a big luxury brand is too high.
But the biggest reason is the energy of the integration of all the platform resources of Shen Lang.
The former domestic luxury e-commerce platform was also popular, but it quickly became deserted after it became popular.
Only the Secoo family is still holding on, but the current valuation of Secoo is only 400 million US dollars, and the annual GMV barely reaches the level of 2 billion!
And for the same result, it only took three days for the big name meeting!
On June 1st, it happened that Shen Lang refreshed the quota, and what made Shen Lang a little depressed was that there was no holiday in June, July and August, which was a little sad.
Fortunately, the type of currency drawn this time was quite lucky, and the Gibraltar pound was drawn.
Where is Gibraltar, Shen Lang only understood after checking the information, and the ghost knows how this game chose some names that Shen Lang had never heard of.
The exchange rate between the Gibraltar pound and the yuan is quite high, reaching 1:9.
Shen Lang is still very satisfied with this, and now Shen Lang's current game quota is indeed not too much, only 10 billion, and even the money to acquire Versace is not enough.
In the end, after the game calculated, Shen Lang got the quota of 10.8 billion this time.
Shen Lang is completely satisfied, and with the original remaining quota, the quota in Shen Lang's game is now as high as 20.8 billion.
But Shen Lang inexplicably found that what he wanted to do was still not enough, and now it can barely be converted into about 3 billion US dollars.
But it's all the money that has been spent, and it can be upgraded directly, and it will be cool when the time comes.
The game quota was refreshed, Shen Lang did something casually, and made a lottery again on Weibo to stimulate the GMV of the big name club.
"It's still the old rule, like the comment with a screenshot and forward it, I will draw 528 lucky fans again, and the gift will be Versace's Bacchus bag and 10,000 cash!"
Shen Lang looked at Weibo with interest and reposted it, and the comments were almost all 666 and all kinds of interesting comments.
This is a very typical marketing method, Shen Lang did this, and suddenly the competitor of the big brand club, Secoo, was under great pressure.
Not all companies are willing to throw money without pressure like Shen Lang, they pay attention to the rate of return.
And Shen Lang needs to consider the rate of return?
Shen Lang's Weibo fans are almost the fastest rising, and the natural effect of the real money lottery is obvious.
Many users who had hesitated and regretted missing the lottery relentlessly carnivaled again.
As long as you complete the order, you can carry out the lottery, although the odds of winning yourself out of tens of thousands of people are a bit low, but a considerable number of people choose to give it a try.
After all, if you draw it, a Bacchus bag is worth 20,000 or 30,000 yuan, plus the 10,000 cash red envelopes on Aifubao, it's not too cool!
Tian Tian slapped the back of his head with his busy feet in the past two days, and saw that the previous three luxury brands had made such a large amount of money, and other brands that had planned to watch by themselves naturally couldn't sit still.
No matter how late it is, maybe the big names will start to put forward conditions.
The myth of creating a GMV of 2 billion in three days can no longer be measured by ordinary eyes.
Even if Secoo has been developing for seven or eight years, the annual GMV is only 2 billion.
Luxury brands such as Chopard, Givenchy, Todus, Salvatore Ferragamo, Burberry and others have directly announced exclusive collaborations with big names.
The most affected is naturally Secoo, as the largest platform in the current luxury e-commerce market in China, Secoo's influence has been very embarrassing.
Secoo does not have such a powerful boss as Shen Lang, Secoo can only rely on the supply of goods from major labels, and has no right to speak at all.
The big brand will be different, it is completely possible not to dick other brands, and only promote one brand, Versace.
But that would be very bad, and Seku suddenly felt that the most dangerous moment was coming.
The big brands have snatched a large number of luxury brands from Secoo's partner manufacturers.
What makes Secoo most anxious is that the big names will sign exclusive cooperation agreements.
This means that these luxury brands will not choose other e-commerce platforms as partners, except for the big names.
This is definitely quite a blow, for Secoo as it seeks to go public next year!
The problem in front of Secoo is how to deal with the menacing opponent of the big name club, if there is no proper way, let alone seek to go public next year, even the current valuation will fall again and again!
Please remember that the first domain name of this book is:. Nine Heavenly God Emperors