Chapter 114: Building Your Own Brand
Yuanyuan introduced me to several different types of cars, and I quickly made a decision and paid a deposit.
"Two or three hundred thousand commissions!" Yuan Yuan was a little excited in her heart, such a good thing fell on her head, which could solve her recent predicament, and it could be regarded as a heavy relief for her.
Actually, Yuanyuan's ability is still there, and I really want to invite Yuanyuan to our company, so before leaving, I left Yuanyuan's mobile phone number.
"Unspoken rules!" Looking at the mobile phone number, Yuanyuan hesitated and struggled in her heart, and she must admit that Yuanyuan was thinking crookedly.
At the sales office, Yuanyuan saw that many saleswomen accompanied customers out to eat and drink in order to sell cars, and then went to sleep!
Of course, this is limited to more than 500,000 cars, if it is a low-grade car, who would be stupid not to dedicate themselves?
I don't know what Yuanyuan is thinking, at this time, I have rushed to Datang Trading Company.
If I normally do, I should go to Phoenix Hot Springs to help, after all, the busiest place right now is Phoenix Hot Springs.
Since defeating our opponents, our Phoenix Hot Springs has entered a period of rapid development, and the customers who soak in the hot springs every day are full!
"Leaves!" even I have to admit that men are more cheap.
I know a lot of women, and there are also a lot of peerless beauties, such as Ouyang Na, Xiaohe, Muzi, Bao'er, they are all beauties that are not inferior to Muzi.
However, I always think of the leaves in my heart.
Even I feel strange that since the last time Ye Zi said that there was a man I liked, my feelings for Ye Zi have completely let go.
To a certain extent, I regard Ye Zi as an employee and an ordinary friend.
When Ye Zi reappeared in my sight, my heart beat faster, especially after meeting Hu Luming's birdman last night, which made me realize that it was very unlikely that Ye Zi and Hu Luming would be together.
Then, the possibilities of me and the leaves will be infinitely improved.
Originally, I thought I had let go of the special feeling for the leaves, but now I realized that I was not letting go, but a kind of cover-up, and after a long time, it will only be more hot!
Perhaps this also confirms the saying: the more you can't get it, the more you want to get it, this is the most standard psychology of men!
When I arrived at the company, I found it very busy.
Like Phoenix Hot Springs, after our trading company defeated Dongfeng Garment Network Wholesale, the order volume of our trading company continued to increase.
When I saw Yezi, Yezi was texting and came into contact with the sweet smile on her face, and I realized that I was afraid she was chatting with Hu Luming's hypocrite.
Thinking about this, my heart is still sour.
I summoned them all to the conference room and announced the appointment in public: Ye Zi was the deputy manager of the trading company, and Ye Lin was transferred to Vietnam as the factory director, with full responsibility for the affairs of the factory.
"By the way, I have already ordered a batch of cars in the 4S store, among which one 500,000 and three 200,000 cars will be allocated to the trading company, and you can go out to work in the future, or if there is any special thing, you can use it at will!" I announced the second thing.
"Great!"
When these words came out, the conference room was full of jubilation.
I was stunned, wasn't it just a matter of arranging a few cars? Why were they so excited?
"Well, now I want to say that in the previous stage, our clothing network clothing wholesale, mainly in the way of bombardment, now, the market is gradually solid, the next stage, our clothing wholesale industry wants to develop into an e-commerce form with a profit model, but also according to their own brand positioning, the audience group timely adjustment, develop a suitable marketing and promotion strategy, at the same time, to achieve the combination of online wholesale sales and offline sales, open up the upstream and downstream of the industry, connect the logistics system!" I said slowly.
Many people in the room were pondering this question.
"Boss, I hope the company can increase offline clothing publicity, which is conducive to more stores to join our company!" Qian Cheng took the initiative to propose.
At present, Qian Cheng is mainly responsible for the franchise of clothing stores, so it is normal for him to put forward such a point of view.
"Yes, in terms of offline publicity, I have also thought about it, and I decided to use the spatial dimension, and the media that can be used are newspapers, street signs, car bodies, magazines, etc.
I paused for a moment, then continued: "Of course, the graphic design of these advertisements must pay attention to visual impact, with linear text thinking to drive three-dimensional associations, color magazines can use exquisite pictures, black and white newspapers are more suitable for illustrations or line drawings and text ornaments for clothing advertising, as for transportation, stations, street signs, guardrails and other places to publish clothing advertisements, it is concise and clear in the theme, in order to facilitate recognition and memory, what do you think?"
I glanced over the faces of the crowd.
I can say, I can see a kind of surprise on the faces of many people, and obviously, my train of thought conquered them!
At present, I am the CEO of the company, how can I rest on my laurels, on the contrary, I am also constantly learning and improving.
"Great, if we do a good job of offline publicity, then, I believe that when we publicize the franchise information, we can definitely achieve twice the result with half the effort!" Qian Cheng first expressed his opinion.
Ye Zi was a little surprised in her heart, she found that I had obviously changed.
In Ye Zi's heart, I used to be just a small employee, cringe, even if I later became a trading company, I was just a lucky guy.
In short, in terms of ability, it is absolutely ordinary, but now his words and deeds, all aspects, have been greatly improved.
I don't know Ye Zi's inner world, at this time, I continued: "Pengpeng, Ye Lin, I hope you can take the time to carefully study what the most popular clothing is, our online clothing wholesale, although it is some inventory, backlog, but, after all, we have our own factory, then, our factory is not backward in production, outdated clothing, I hope that the clothing produced in our factory will be ahead of the trend, only in this way, we can gradually establish our own brand!"
That's what I've been planning for a long time.
Clothing wholesale is one thing, but if the brand effect is done, it will be no less than clothing wholesale.
That's why I'm giving the company the right direction.
"By the way, our company will be officially renamed Phoenix Garment Trading Company, and the factory in Vietnam will also be officially named Phoenix Garment Factory!" I added before the meeting.
The reason why such a decision was made was also inadvertently proposed by Ouyang Na once.
In Ouyang Na's words, if the company wants to become bigger and stronger, then it must have its own brand!
For example, Longteng Group has Longteng Real Estate Company, Longteng Auction Company, Longteng Network Company and so on.
A series of them are all raised by Longteng, which can not only increase the centripetal force of the company, but also enhance the cohesion of the company and give employees a sense of belonging.
Therefore, I adopted Ouyang Na's advice and finally decided to take the phoenix as the headhead.
Including Phoenix Garment Trade, Phoenix Garment Factory, Phoenix Network Company, Phoenix Tourism, Phoenix Hot Springs, Phoenix Villa!
In the future, no matter who they are, as long as they walk into the store where the phoenix rises, the first thing they think of is the same store, which increases their sense of identity.
"Sister Ye, have you noticed that Brother Zhang is different from before!"
Looking at the figure of me leaving, Xiaoli walked to Ye Zi's side and said coldly.
From the bottom of my heart, Xiaoli still expects Ye Zi to come together with me.
"It's different, but people change. Ye Zi nodded with emotion.
"I don't think he's changing, he's in Nirvana, Phoenix Nirvana!" Xiaoli said seriously.
"Nirvana!"
Ye Zi read a sentence, and Hu Luming's figure suddenly appeared in his mind.
The man she likes has the experience of studying abroad, and after he comes back, is it considered a rebirth?
"Pengpeng, what's wrong?"
I had just returned to my office, but I didn't expect my friends to come in, and I was slightly stunned.
"Boss, I want to take a leave of absence to go home. Pengpeng's eyes fell on my face and said calmly.
If an employee asks for leave, it is approved by Pengpeng, and if Pengpeng wants to ask for leave, he naturally has to go through me.
"Why do you want to go home?" "It doesn't matter if it's normal, the point is that the company is so busy now, and I really don't want to let my friends go back."
"There's a happy event at home!" said Peng Peng sipped his cherry lips.
I was stunned: "You want to go home and get married?"
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