Versace's first brand launch in China is scheduled to be held in the magic capital.

This is Shen Lang's idea, since he wants the domestic market, he should simply be more direct.

Over the years, Versace's brand influence has declined to an extreme, but after all, it is also an old luxury brand.

In the face of Versace's invitation to the spring new product show, few domestic stars will refuse.

All they need is exposure, and Versace's early spring show can give them enough exposure.

For the sake of fashion, these people are desperate to get in, and almost Versace's invitation has become extremely precious.

Basically, it is rare for traditional first-line luxury brands to come to China to hold product launches in such a down-to-earth manner.

But Versace's boss has become Shen Lang, and naturally Shen Lang says what is what.

Bruno came to the magic capital with the model charter plane he had contacted before, and Shen Lang had already instructed Zuo Yu to book a hotel for Bruno and them.

As for the location of the catwalk, it was chosen in the Mercedes-Benz Center, and Wan Zihao happened to have a second generation in the circle with connections in this regard.

The matter of the venue has been decided, and Bruno has already sent designers and staff to communicate and coordinate in advance.

As for things like running catwalks, old first-line luxury brands like Versace are too experienced.

The Peninsula Hotel, which became the home of the Versace Group.

This Versace show is particularly important to Versace, and can even be evaluated as a life-and-death battle!

For this reason, Shen Lang deliberately chartered the Peninsula Hotel directly, so that all the supermodels and Versace designers who will be on the catwalk can get enough rest.

Of course, this also requires sufficient funds, and the price offered by the Peninsula Hotel is 6 million a day.

Shen Lang gave seven million pounds to the Liverpool players when he gave them a winning bonus, and he didn't hesitate to let Zuo Yu pay the money.

At the same time, two Michelin-starred restaurants owned by The Peninsula Hotel were also taken over, and it cost four million to get it.

The two-Michelin-starred Yilong Pavilion and the one-Michelin-starred Sir Ellie were all wrapped up by Shen Lang, and everyone ate as they pleased.

In order to hype up this big show, almost as soon as the Versace Group arrived in the magic capital, it was instantly surrounded by reporters who had been waiting for a long time.

The hottest news in China is undoubtedly the news of the Versace brand conference.

Now that the Versace Group has visited in person, it is natural that journalists are eager to know first-hand news.

Bruno had no choice but to come out and explain simply: "Thank you very much for your attention and support to Versace, our early spring show will be held at the Mercedes-Benz Mercedes Center, please stay tuned!"

With that, Bruno got into the bus and left the scene under the protection of security personnel.

Many reporters followed the Versace Group bus all the way to the Peninsula Hotel.

The security personnel at the hotel had already been instructed to line up in advance to protect the Versace Group so as not to be disturbed by reporters.

The security guards lined up on the wall left the reporters helpless, and they could only take a few photos outside unwillingly.

For this catwalk, Shen Lang specially brought Kendall Jenner here.

Kendall Jenner has signed with Versace and has become one of the spokespeople in Europe and the United States.

Luxury brands have always been strict about their ambassadors, from spokespersons to brand ambassadors to brand friends.

Basically, those who can get the spokesperson position are the top stars in the world, and Kendall Jenner is qualified for this.

If it weren't for Shen Lang's face, Kendall Jenner would have a lot of brands to choose from.

As tens of millions of fans on ins, Kendall Jenner is so capricious that he may reach hundreds of millions at any time.

The list of supermodels for the early spring show was also announced by Bruno in a timely manner, and many domestic stars felt the real value.

Kendall Jenner, Miranda Kerr, Gigi Hadid, Yang Sui, Liu Wen, Gao Qi......

A supermodel who is almost at the pinnacle of supermodel circles all attended Versace's brand launch.

Immediately, Versace's early spring press conference became the focus of domestic attention, and one news dominated Weibo and Douyin.

In order to cooperate with the publicity, Shen Lang's resources also began to exert force.

Dragon Ball Live announced that it would exclusively broadcast this feast online, which immediately attracted the praise and support of many netizens.

Douyin is a special feature for Versace's early spring show.

Users are encouraged to post more videos about Versace, and different levels of reward support will be given.

Vientiane Group directly sent Gao Wen and Lu Yi to join forces to attend Versace's early spring show, and Lu Yi's recent variety shows are not bad.

Especially when his father was lost, Lu Yi's popularity returned to a peak, which was also the result of Liu Tao's sparing efforts to buy water troops on the Internet to hype Lu Yi.

Needless to say, Gao Wen's identity as the heroine of the 2 billion box office makes Gao Wen's current coffee position stable and on the first line at any time.

Yang Ni also posted on Weibo that she would attend Versace's early spring show, and in the face of Shen Lang's invitation, Yang Ni would certainly not refuse.

All the members of the three previous crews arrived, although they didn't know what Shen Lang's purpose was, they were all very popular.

The preliminary publicity and preparation have been completed, and we are waiting for the grand ceremony to begin.

April 21, 7 p.m.

Versace's early spring show officially began, and Capital Satellite TV, which had a good cooperation before, won the qualification for exclusive live broadcast.

Of course, he also paid a sum of money for this, and Shen Lang didn't ask for much.

In the future, I will have to pick wool from Capital Satellite TV, and this time let Capital Satellite TV taste some sweetness.

spent 50 million to win the qualification for the whole live broadcast, which made Capital Satellite TV's favor for Shen Lang increase a lot.

Relying on the warm-up, the advertising fee during the live broadcast alone is a fraction of 50 million.

Versace's early spring show was too hot, and naturally these advertisers were not stupid, waving checks to buy the interstitial ads.

Walking the red carpet is an inevitable process, which is also the purpose of these celebrities.

Dressed so beautifully, some even paid out of their own pockets to buy clothes, not just for this short few tens of seconds.

The group of fans who gathered around early naturally bought it, and they would shout a few times when they met their favorite stars, but basically your business was very low.

When the three former crews arrived, the effect was instantaneous.

Especially Gao Wen, who keeps being shouted goddesses and goddesses.

Gao Wen lifted her skirt lightly, smiled and waved to the group of fans, which caused a howl.

Gao Wen's popularity has been unprecedentedly improved after the three queens of her predecessor, and the number of Weibo fans has approached 30 million.

Even Yang Ni was frightened by Gao Wen, this upward trend and speed were terrifying.

A good-looking person, coupled with good acting skills, is really terrifying.

Gao Wen's appearance is recognized by everyone as beautiful, and coupled with the fact that she met the right scene, her popularity exploded.

Naturally, many big names also extended olive branches to Gao Wen, but they were all decisively rejected by Shen Lang.

Gao Wen is an excellent candidate for Shen Lang to prepare for Versace early in the morning, and Yang Ni is the same.

Yang Ni's ability to bring goods is definitely the first in the entertainment industry, and Gao Wen will also have this trend in the future.

Shen Lang is ready to take down these two goddesses of goods and make money for his Versace.

Gao Wen will definitely listen to herself, as for Yang Ni?

It is enough to walk the nearest passage to the depths of the woman's soul a few more times!

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