Chapter 253: He's Changing the Market
Chinese mainland countless netizens' computer screens are playing the American drama "Prison Break", and the TV screens of thousands of households are still the world of domestic dramas and Korean dramas, and the new version of "The Legend of the Condor Heroes" premiered in January, "The Family of Gold Powder" in March, and "Huanzhu Gege 3" has landed on satellite TV in various places since July...... These seem to be two completely different things, many netizen viewers who have forgotten their childhood memories of American dramas and are new to American dramas are accustomed to watching soap operas or TVB dramas with 30 or 40 episodes at every turn, such as costume martial arts, grievances and hatreds of big families, and the suspenseful and tightly paced "Prison Break" has made audiences across the United States who are accustomed to watching fast-paced audiences addicted, and this new thing really made Chinese audiences shine.
In fact, there is a great difference between the production and environment of Chinese and American TV dramas, Chinese dramas are a combination of production and broadcasting, self-production and self-sale, and monopoly TV stations invest in production and broadcast themselves, provided that they have passed the review of radio and television, including the theme content before the project is established, the theme of "Prison Break" will never pass, and the next thing after passing the theme is to finish all the filming and then broadcast it continuously.
American dramas that do not have laws and regulations to separate production and broadcasting but actually operate are generally purchased and booked by commercial television networks from production companies, and some will participate in investment.
Most of the production companies are subsidiaries of Hollywood studios, such as "Prison Break," which is a product of Flame Home Entertainment, and NBC has only bought the rights to premiere it, and according to the current hot ratings, it will also be rebroadcast in the summer from May to August; if a show can last for four seasons and accumulate about 100 episodes, the producers will sell it to local channels and other TV agencies that are willing to buy it, and go out on the street in a series of five episodes a week.
Therefore, often a drama will try its best to last more than four seasons, and if there is demand overseas, those programs will naturally be sold to other countries.
However, the biggest difference between the two is not the broadcast, but the production process itself, perhaps commercialization and competition will determine the attitude, and the respect of the two investors for the creator and the audience, the balance of power, professionalism and seriousness, are not the same.
Taking screenwriters as an example, a Chinese drama with dozens of episodes is usually created by one or two screenwriters, and there is only one director and one producer; a Chinese drama screenwriter can write hundreds of TV dramas a year, while an American drama screenwriter can't write that much at any time in ten years. And it is often the director and producer who are in charge, and the screenwriter is like a decoration (the screenwriter will have the opportunity to become a Chinese drama with a good reputation, such as "Soldier Assault", "Wulin Gaiden", "Latent", "Bright Sword", "Blood Romance", etc.), and even investors who don't understand it will run out to point fingers.
So in comparison, the script story is full of naΓ―ve and retarded minds, not to mention that it is professional enough in some aspects, and the quality is much, much worse, so it is naturally not something to be surprised.
It's not the only one, in the post-production of the drama, because in order to save money and time, Chinese dramas generally don't pay attention to the link of color and lighting, and the picture looks rough and poor;
Whether it is the pre-preparation, the filming period, the post-production or the show's release, it is full of problems.
Of course, it can be said that the investment cost of the two is completely different, with an average of 20-500,000 yuan per episode for Chinese dramas and an average of 2 million US dollars per episode for American dramas. The total cost of the 10-episode "Band of Brothers" is about 125 million US dollars, 8 directors, 11 screenwriters, and 14 producers, and it took 3 years to shoot and produce, not counting the materials. And the 24 episodes of "Prison Break" have an average of 2.95 million per episode, with 4 directors, 7 screenwriters, and 13 producers.
But the audience fans didn't think so much, they only knew that this American drama "Prison Break" was very good-looking, except for netizens who really didn't like it and weren't interested, most of the audience was almost completely fascinated and fell into the tense and exciting rhythm of "Prison Break", and few people felt that there was any setting loophole, which also made Chinese audiences more engaged and enjoyable than American audiences.
Especially when I looked back at "Huanzhu Gege 3" on the TV screen, listening to "Huang Ama" and looking at the oily half-bald head, many people had a strong vomiting**.
"How could there be such a good-looking TV series?!", "Wang Yang is so godly!", "Michael Scofi is so cool!"...... In Tianya and other forum communities and QQ chat groups, voices discussing "Prison Break" abound, and countless people seem to have just discovered that in addition to Hollywood movies, there are also TV series in the United States. Excited netizens and excited fans of Miracle Yang have recommended this new world to their friends and netizens, coupled with repeated reports by portal media such as Sina Sohu, a spontaneous viral marketing is spreading rapidly.
It is believed that as "Prison Break" continues to be broadcast, this viral marketing will completely evolve into an American drama craze, sweeping the entire Chinese network.
"Rachel McAdams on TV", this is a new title that the media call Evangeline Lilly, the hot start of "Prison Break" has brought more than just praise, the male and female stars Wentworth Miller and Evangeline Lilly have become promising new stars in the blink of an eye, and their popularity has skyrocketed, and under the impetus of NBC, it has also attracted great attention from TV and entertainment media.
Evangeline Lilly is known as Rachel McAdams, the same Canadian actress because of Wang Yang, the latter being the heroine of his screen debut "Ghost Record", and the former being the heroine of his screen debut "Prison Break".
When she was a student at the University of British Columbia in Vancouver, Evangeline was discovered by Jeff-Palffy, a talent scouting agent at Ford Modeling Agency, and invited to enter the modeling industry.
is a small role without a name, or a dragon set, although it is considered to be on the screen, there is no difference.
"Lily, TV-Guide wants to ask you for a personal interview and a set of photos, you're in luck!" Jeff Philafi's voice on the phone was very excited, one of its actresses suddenly embarked on a broad road, and it was foreseeable that she would become a regular on the various "most promising new star" lists of media magazines, which is a crazy surge for an agent, both in terms of income and fame!
Thank you Marvel Jan! This guy is so cute! Thinking that he would follow Evangeline Lilly as an ace agent, Jeff Pyraffi couldn't help but laugh happily, and he was lucky! TV-Guide is one of the most well-known weekly TV magazines, selling more than 2.4 million copies per issue, and Evangeline is even called "Rachel McAdams second." He laughed loudly: "This is the biggest performance of your acting career, oh my God, it's wonderful!"
"Well, calm down. Evangeline, who was sitting on the sofa in the living room, pulled her hair, and also had a dreamy feeling, and Pyraffi's ecstatic phone roar was still in her ears: "Amazing Yang invites you to audition! Amazing Young invites you to audition! Magical Young, Magical Young, Magical ββ!!Young" was favored by the super director Wang Yang without warning, and went to the audition, passed, started filming, and started broadcasting in a daze...... Since leaving her hometown, bizarre life turns one after another, such as never thinking that she would play the heroine of the Magical Yang series. Thinking about this, Evangeline replied, "Okay, I'll take that interview. β
"Of course, do you want to accept it?" Jeff Pyraffi let out a burst of laughter, this was a rare opportunity, and even more rare!He suddenly asked, "How about I asked you to thank Marvel Young?" Evangeline replied, "Yes, I thanked him, and he said nothing." Very pleasant conversation. Jeff Pyraffi probably messed things up, saying, "If you want to be on the big screen and play a big role!" β
Immediately, he heard Evangeline's unassuming reply: "I don't have any ideas, it's fine now." Jeff Pyraffi covered his forehead, he had to be reminded of this, Evangeline is like a person who lives in a bubble, doesn't understand pop culture at all, doesn't care about entertainment, doesn't even watch TV, likes to stay in the house all day and be alone in a daze, God knows what she has to do in the house where she bought a TV for "Prison Break"?
"Is Magic Young the director who made "Ghost Shadows"?" When she first received the news from the company and called her in surprise, she asked so suspiciously, at that time, "District 9" shocked the world.
Jeff Philaffi patiently persuaded this future gold mine: "Lily, you know this circle, you can be very fake or very simple, but popularity is very, very important! You say it beautifully, you won't die! I don't know why Wang Yang invited you to audition for "Prison Break", but I know that "Firefly", the movies he directed and produced in the future, will he invite you to audition for any role?
"I'm not Wonder Jan. Listening to Evangeline's nonchalant tone, Jeff Pyraffi took a deep breath and continued: "Heterosexual, gay, Republican, Democratic, white, black, Jew, Asian-Hispanic, Protestant, Catholic...... What does it mean to be popular? You know how to get along with everyone. Amazing Jan is a very popular person, he's easy to get along with, he's a big guy, understand?"
He said solemnly: "This is your chance, he personally invited you to audition to show that he is very optimistic about you, there are not many opportunities like this, you have to seize it!" He said a little angry, and said, "I'm not your father, OK!?"
"Hey!" Evangeline Huo Ran was a little angry, why did she want to get involved with her most respected father? She said in a deep voice: "Don't talk about my father!" Jeff Pyraffi over there hurriedly apologized to the gold mine: "Oh, I'm sorry, I'm just in a hurry! You know there's a good, good road in front of you right now, you just need better popularity." Evangeline said helplessly: "I know, I said that I have called Young, what do you want? Disturb others all day long, what do you say? He won't bother me?"
"Jeff, I don't want to be embarrassed, I'm scared OK? Let's do it first, bye-bye!" Hanging up the phone and throwing the microphone on the sofa, Evangeline exhaled and muttered: "Magical Yang, magical Yang......" I was really shocked when I watched "Ghost Shadow", he was still 6 months younger than her, and he was already a big person, she shrugged: "Isn't it good that "Prison Break" is played now?"
Glancing at the brand-new TV over there, Evangeline picked up her phone on the coffee table and sent a text message to Magic Young: "Hey, I just received an interview invitation from TV-Guide, so I want to say thank you to you! I haven't thanked you much since Prison Break started, but thank you very much." β
As soon as she sent it, she barely put down her phone when she received a new text message on her phone: "Haha, what you told me is what I want to tell you, you made Sara charming with freckles! But don't say that, enjoy your success!" She looked at Ma Ban and couldn't help but smile, Miraculously Yang went to the set a few times, and gave her such a set nickname "Freckle", she smiled: "No wonder he is popular...... Thank you. β
Wang Yang saw her at a glance from the crowd in a movie theater, and then pulled her out. In the interview with Evangeline Lilly of "TV-Guide", the editor introduced her as the role of "Prison Break", and said: "He has never made mistakes in the selection of actors, and he is even better at launching popular female idols for youth, and now there is another one! Evangeline has a bright future, and she will accompany "Prison Break" to become a new generation of idols. Who's next?"
Evangeline said gratefully: "Jan is a very kind person, every time I talk to him, it is always pleasant, it feels like a good friend who has known him for a long time." β
However, no matter how good the popularity is, there will be people who are dissatisfied with the magic Yang, that is, the side that lost in the war, but the reasons for the defeat and the reasons for the success of the other party also make them admire and learn.
"MIT-21-TEAM" and "Prison Break", Wang Yang is aimed at the group of geniuses and smart people. It's not the emotional genre of "Soul Catcher" or "A Beautiful Mind," it's a show of the intelligence of these geniuses: 'What do they know and what can they do?' the audience is happy to watch, they can't understand what the MIT students are saying, but they just find that group very attractive. β
Barry-Jossen, executive vice president of television at Touchstone and one of the producers of the first season of "Metropolis," told the media, saying, "We used to think that the average audience was not interested in geniuses, but only liked professional elites with traditional professional skills, such as secret agents and police officers, and we were wrong. Wang Yang's grasp of this market is very precise, and he is changing the market. β
"Everything has changed, and we know everything has changed. Gary-Neman, president of the TV department of 20th Century Fox, said helplessly in the autumn season opening report of "Variety": ""Prison Break" has changed the operation mode of this market, they are crazy about publicity, crazy about building momentum for "Prison Break". I don't know about the deal between NBC and the Flames, but I guess the publicity cost is at least 10 million. β
He explained: "That's a very scary, unprecedented number for a TV show that hasn't been clear, and NBC just believes in Fantastic Young and 'Prison Break,' and of course they're winning it." β
"Variety" interviewed the well-known film critic Stephen-Holden, who commented on the popularity of "Prison Break": ""CSI and 24 are two revolutions, they break through the traditional filming methods and models, and now "Prison Break" has undergone another revolution, it is the most innovative rhythm and form, pushing the audience's expectations about the plot to a new level. β
"Future TV dramas are not easy to do, and every TV person should hate Wang Yang. He joked and explained why: "For a thriller drama like this, the audience likes a faster pace and expects suspense and coolness, like 'Prison Break' or whatever." I mean, let's hope Wonder Young doesn't do sitcoms!"
The keyword "Magic Yang and sitcom" has been the focus of fans of the show in recent days, from his "TV Series" magazine interview "want to try sitcom", from NBC's rumor "I want to order Magic Young's sitcom relay "Friends" vacancy" Although it has only been a few days, Wang Yang's blog messages have been crowded, and fans have expressed their desire to make the rumors come true: "Yang, give us laughter!", "MY, do you dare to relay "Friends"!?", " I want a new buzzword!"...... In the spacious and elegant bedroom, the lights were dim, Wang Yang was lying on the bed with his arms around Jessica's shoulders, looking at the ceiling, gently stroking her arm, and suddenly said, "Jessica, I'm thinking about sitcoms." Jessica, who was about to fall asleep, opened her eyes in a daze and looked at him: "Huh?"
Wang Yang said again, he actually wants to take over this job, because the time is not too tight, the production mode of single-camera, multi-camera sitcoms and drama series is very different, and all ideas are teamwork, he will still be very "leisurely". It's just that next year, he scratched his forehead: "But we're going to get engaged soon......" Jessica's eyes rolled haze, interrupting him: "Young, I'm a good wife, always will be." β
"Honey, I know. Wang Yang touched her soft place and said with a smile: "So I let you decide...... Wait! It's not fair, you're going to say yes, no. β
"What then?" Jessica held his hand, her heart was clear, and her eyes were sleepy, "Baby, I really support you and support your wishes." Don't think that when you get married, the family will hold you back, no! I'll take care of a warm, sweet home, and wait for you to come back at home, okay?" she said, closing her eyes, grabbing his hand, and commanding, "Sleep, I'm sleepy! Don't touch me." β
"Okay, sleep. Wang Yang leaned over and kissed her on the forehead, closed his eyes and said, "I have an idea." β
Soon the next day, fans of the show found a new blog post on Fantastic Young's blog, and he wrote a lot of thanks about "Prison Break", but what really made fans excited and a little anxious was the last paragraph: "Everyone's enthusiasm and support gave me a huge confidence and interest in TV-SHO, if the third episode of "Prison Break" has 20 million viewers, I will make a sitcom ......"
(To be continued)