Chapter 889: Immersion in Europe Strategy
In the conference room, Jiang Chen listened to Bert's report while enjoying the warm sunlight seeping through the huge glass window and the picturesque scenery outside. Pen @ fun @ pavilion wWw. ļ½ļ½ļ½Uļ½Eć Although the main leaders of the company are Bert and Jia Cheng, Jia Cheng is only a representative sent by the head office, and he cannot interfere in the daily work of the branch. Therefore, the day-to-day work of the branch can only be taken care of by Bert. Jia Cheng's main job is to review and correct these businesses, and when necessary, intervene in the decisions or management of the branch in accordance with the relevant company terms. Of course, all this should be reported to the headquarters in a timely manner and acted in accordance with the company's regulations.
"Boss, at present, our company is developing in an orderly manner in accordance with the development policy formulated by the headquarters. In addition to our cars, which have not yet entered the major European markets, other products now have a certain proportion in the European market. Even we are in a dominant position in some industries, such as our paramotors, all-terrain vehicles. In addition, our latest road and off-road bikes have also been welcomed by many young consumers, and we are currently stepping up our cooperation with retailers around the world to actively promote these models to increase our market share and increase the influence of our brand. Bert reported to Jiang Chen.
Well, Jiang Chen nodded, then looked at Bert and said with a smile: "You guys are doing a good job, I won't ask about this aspect of the matter anymore, and you will be responsible for the specific things." As for the automotive, you still haven't made any progress?"
Hearing Jiang Chen's words, Bert was a little embarrassed and said, "Boss, I'm sorry, you know this is damn Europe." Although those politicians and economists hypocritically promote free and equal trade, this is not the case at all in their case, and their trade protectionism is more powerful than anyone else's. Despite our best efforts, we have so far had little success. ā
"Oh, what's the problem?" Jiang Chen asked.
Bert handed a document to Jiang Chen and said: "There are two main problems, the first is that the vehicle safety report we sent for safety testing has not come down until now. These include the United Kingdom, France, the German Confederation and other major regional powers and automobile production powers. Another one is this access card, which we have been slow to reach an agreement with the commercial departments of these countries. We have requested interviews several times, but so far nothing has come of it. Boss, I think this still needs to be negotiated at the national level by the headquarters through your country, so maybe there will be some gains. ā
Hearing this, Jiang Chen shook his head and said, "This is impossible and unrealistic. We are currently following a purely commercial path and cannot be involved in political factors. Otherwise, this will have an impact on our future development and limit our future business in Europe. ā
"Brother Chen, in fact, we still have some gains, for example, now our negotiations with the two countries of Spain and Portugal are relatively smooth, and our access permit has been approved. Now all that remains is the vehicle safety test report, and if this comes out, then we can officially sell the car to these two countries. It's just that these two countries don't have such specialized testing centers, so they need to go to other countries for testing. And these are the only powerful countries in Europe that can have such a professional testing center, so our report has been pressed by them and has not been sent. This time, I specially brought the vehicle safety inspection report issued by the North American Vehicle Safety Testing Center from Lao Mei, and I believe that they should approve such a report. The fat man said to Jiang Chen.
And Bert, who was next to him, also hurriedly added: "And our work in the Nordic and Mediterranean countries and the Balkans is also quite smooth." At present, our car has been officially sold in Xila, and the market feedback is good, and we are preparing to consolidate the results we have achieved in Xila. ā
"Well, that's good. Jiang Chen nodded and smiled: "Actually, I also brought you good news this time, I hope it will help you." ā
"Oh, what's the good news?" said Bert and Busy in surprise.
That's the case, Jiang Chen explained with a smile: "Didn't the company develop and produce a military off-road vehicle, and this time it was also sent to the air show for exhibition, but I didn't expect it to be quite popular at the exhibition." At present, the car has been awarded tens of millions of dollars in contracts, but these are bulk orders purchased by various countries and organizations. In addition, in fact, there are some ordinary people who are interested in and want to buy. It's just that we bought two cars, and we didn't agree to it at the time. Hearing you say that, I have a plan that we can use these interested customers to get our cars into the markets of these countries in advance. And then you do a PR operation to put pressure on these people, and I think that should have some effect. ā
"Oh, really?" said the fat man when he heard that his car was popular.
Before Jiang Chen could speak, Ma Jun next to him replied: "Chenzi is right, our off-road vehicles are indeed very popular. At that time, many people asked us where we could buy our cars. It's just that we didn't let go of this opening for some special reasons at that time. ā
"But, Brother Chen, will there be some trouble in the sale of this military vehicle. In addition, how do we enter the market of these countries, you must know that we have not yet obtained the approval. The fat man wondered.
Hehe, Jiang Chen patted the fat man's shoulder and smiled: "Don't worry, there's no problem." You know that some military fans in Europe even have tanks, armored vehicles, not to mention just an ordinary military vehicle, and we will also dismantle some sensitive parts when the time comes. In addition, the civilian model of this off-road vehicle has also come out, in addition to having the same bulletproof effect as the military vehicle, the interior decoration is much more luxurious than the military version, I believe it will be welcomed. ā
Seeing that everyone nodded, Jiang Chen continued: "As for how to enter these countries, I have already thought of a way. Don't we don't have an approval document and an access card, so let's bypass it. We can use these military fans to import from abroad in their personal capacity, and the whole work is a direct dialogue between the military fans and our headquarters. In this way, there is no reason for the authorities to prevent the car from entering. It's just a tariff, and we'll adjust it at that price. In terms of cost, we have a huge exchange rate advantage, so it's not comparable to these local cars. ā
"I see, but we need to do something about it, it doesn't seem to have anything to do with us. Bert said anxiously.
Jiang Chen waved his hand and comforted: "Don't worry, buddy, the success of this opportunity still requires your efforts." We will leave the addresses and phone numbers of these interested parties in the future, which will require you to contact and organize, and it depends on your performance. So don't worry, you'll be busy and crazy by then. ā
Hearing Jiang Chen's explanation, Bert said excitedly: "Don't worry, boss, let's see how we perform." (To be continued.) )