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Wang Yang's trick worked, because Lionsgate decided to bring forward the release date of "Smart: Ghost Shadow" for two months, and then release it in early August. And the promotion of the film is naturally on the agenda.

Lionsgate did not give more or less for the publicity fee of "Smart - Ghost Shadow", which was 10 times the cost of film production, 100,000 US dollars. Of course, what TV channel ads, movie magazine ads, outdoor big screen ads...... I don't have to think about it, it's useless to think about it, and the key place for the promotion of this movie is almost the only place, the Internet.

First of all, Lionsgate made an official website for "Spirit-Ghost Shadow", and the structure of the website is very simple, basically some introductory text and pictures, and some images. These texts, pictures and images are not promoting any "first DV movie", "youngest director", etc., not at all, let alone publicity, there is no introduction to the director, actors, and behind-the-scenes footage on the website.

The whole website is telling about an event, a horrific murder. In an apartment, Kevin mysteriously dies in his bedroom, while his girlfriend Mel is still missing. Although the police suspect that Mel killed Kevin, they can't find her, and she seems to have evaporated from the world. But Kevin's family found a DV player and a number of mini tapes in the apartment, which recorded information before and after the murder.

Lionsgate's upcoming "Ghost Record" is a documentary edited from these tapes.

Well, that's just the imagination of the people who browse the site, and Lionsgate has never said anything like "this is a documentary", and they have neither confirmed nor denied it.

In order to get the best effect of "pretending to be a ghost", Lionsgate and Wang Yang repeatedly studied and discussed, and strived to create the most realistic atmosphere for the website.

In addition to the detailed introduction of the causes and consequences of this "murder case", there are also many historical records and knowledge about possessed evil spirits and demons; a little bit of video tape is actually the film material made by Wang Yang; then there are movie trailers, some "TV news reports" produced by Lionsgate, and interviews with the police, Kevin and Meier's family.

When you see the interview, Kevin's mother is crying with emotion and grief, "I just want everyone to go into the cinema and see Mel! Please help us, we need to find her, we need to know how my son died, please help me, poor mother." "It's hard to have the slightest suspicion. This Kevin's mother was performed by an employee of Lionsgate's distribution department, and her superb acting skills could almost win an Oscar.

In order to shoot these "news reports" and "interviews", Wang Yang also got an opportunity to make extra money and earned more than 100 US dollars. He was an actor once, playing the "good friend" of the deceased Kevin, and during the shooting, he felt that he was acting well, but when he looked at the video afterwards, he retracted his thoughts and sighed that it was better for him to stand behind the camera.

Wang Yang's performance will not affect the publicity effect. Because for the sake of secrecy, it was not until the end of the screening of the film that he, Zachary, and Rachel were allowed to publicly appear in the media, give interviews, etc. And before that, all three of them were "non-existent", the film had no director, Kevin died, and Meile was missing.

After a few days, the preliminary work of these promotions was done, and then it was time for the official "viral marketing". In other words, it was time to find someone to "spread rumors" on the Internet, and Lionsgate was patronized by major portals, forums, communities, BBS, and emails.

Lionsgate hired 10 employees in the distribution department, but that wasn't enough, and they paid for 20 more employees on short-term contracts. The short-term workers all signed a non-disclosure agreement, and their task was to soak in the Internet every day and talk about "Smart - Ghost Shadow". They post messages everywhere, register vests, push themselves, talk to themselves, and create an atmosphere of trouble in various forums.

And Wang Yang, that's right, he is also one of the short-term workers, why not? From June to the beginning of August, two months, but the salary is more than 2,000 US dollars, no need to be exposed to wind and rain every day, no need to be tired and sore, just sit at home and click the mouse to type, or for his own movies, where to find such a comfortable job?

This job also became a reason for him not to go home during the holidays. The spring semester of his freshman year has ended, and there will be a long three-month vacation ahead, and it stands to reason that he is going back to San Francisco, and his parents have called to ask about the return date. On the phone, he said that he had found a good short-term job at Lionsgate and would not be returning home for a while. In this way, the situation of peace and tranquility can be barely maintained.

Wang Yang's idea is very simple, wait until the movie has results, and then tell his parents the news of his expulsion, so that it will be easy to appease their emotions. You see, your son's movies are all out and the box office is doing well, why go back to a restaurant to be a chef?

So, he had quit all his part-time jobs, including McDonald's waiter, and on the last time he went to work at McDonald's, Harry George didn't talk to him all night, and when he was about to get home from work, the big fat man said "I don't believe it." In this regard, Wang Yang just shrugged his shoulders.

Anyway, he has been living too comfortably lately, getting up every day, boxing, eating breakfast, turning on the computer with the Internet installed, running to Yahoo forums and other places, and getting to work.

"It's horrible, that's true, I know the policeman, he said Kevin's death was terrible, his heart was hollowed out, like someone ate it......"

After Wang Yang finished posting this post, he went to another forum and pinned up a post posted by another colleague: "Oh, that's terrifying! I seem to have heard of this incident, it happened near me, is there really an evil spirit in this world?"

After more than 10 days of hard work, the publicity effect has begun to bear fruit. From being ignored at the beginning, to slowly being noticed, followed, and then believed to be true, many people are already saying that they will definitely go to the cinema to watch this movie.

Of course, there are many people who suspect that this is a fake and a scam by Lionsgate. Fortunately, in this era, there is no "human flesh search" in the United States, which respects individuals very much, otherwise Zachary, who works part-time in a supermarket, and Rachel, who is studying at York University, will definitely have their information put on the Internet, everyone sees, they are alive and well.

Regardless of people's attitudes of belief or doubt, the traffic to the official website of "Smart - Ghost Record" is indeed rising rapidly, and many people call Lionsgate directly to ask, making the front desk lady Jennifer busy every day, saying the set of rhetoric that has been prepared for a long time, "I don't know." ”

"I know that guy, he's a classmate at Lincoln High School in San Francisco, I heard that this guy went to college in Los Angeles, why is he a supermarket employee now?"

Seeing this comment on the trailer of "Kevin's Good Friend's Interview Report", Wang Yang, who was in front of the computer, was startled and almost fell over from his chair. Then he gave up the forum and moved elsewhere.

However, Wang Yang didn't stick to the computer tonight, because today is Game 6 of the NBA Finals, and several of his good friends come here to watch the game, Zachary Levy, Jessica and Joshua, and Jessica's good friend from acting school, Erin Iris, a white girl with black hair.

When Eileen Iriss first saw Zachary, she immediately screamed in fright, her eyes widened, and she asked in surprise, "Aren't you dead!?" Zachary touched his head rather embarrassedly and smiled: "I'm not dead, it's just Kevin who is dead." Erin Iriss looked at Zachary and then at Wang Yang, and understood, she laughed and said, "So, the recent evil spirit possession incident that has been very popular on the Internet is fake!"

Wang Yang nodded with a smile and admitted: "Yes, that's the movie I made." He said seriously: "Erin, please keep this secret, we need this propaganda effect." ”

"Oh, of course, I won't say it. Erin gave Wang Yang a promise seriously, and then spread her hands and said, "It's just a little disappointed, I thought that thing was true." ”

"You should be happy. Wang Yang looked at Zachary and smiled: "At least 'Kevin' is alive and well now, and there are no dead people." ”

Zachary shrugged his shoulders and looked innocent, causing everyone to laugh.

At this time, all five of them sat on the shabby couch in front of the TV, drinking soda, watching the ball game, and chatting.

In the United States, the most popular sport is naturally football, which can be watched by close to 100 million viewers every year at the Super Bowl, with an average rating of 40%, but the NBA with Michael Jordan should not be underestimated, the first five games of the Finals have more than 20% viewership, Michael Jordan is amazingly charismatic, he is a hero of Chicago, but he is also the enemy of many cities, such as Salt Lake City, in fact, Los Angeles is also one, and the Bulls defeated the Los Angeles Lakers in the Finals in the 1990-1991 season.

Originally, Lakers fans like Joshua would not care about the Bulls' life or death, but this year's Lakers team was swept 0:4 by the Jazz in the Western Conference Finals, and Lakers fans had to temporarily put aside their 91-year grudges, hoping that the Bulls would kick the Jazz's ass and avenge them.

And Wang Yang is a child of the Bay Area, and the team he supports the most is of course the Golden State Warriors, but this year the Warriors were eliminated by the Lakers in the Western Conference semifinals, so he turned to support Michael Jordan's Bulls, and he can be said to have grown up watching the Warriors and the Bulls captain.

So, all of them went to watch the game for Michael Jordan and the Bulls, and there was no contradiction between the two sides. When the Jazz attacked, they shouted defense, and when the Bulls scored, they cheered.

"Oh, yes! that's great!" saw Jordan score and the Bulls tied the score again, and the couch suddenly boiled. Wang Yang smiled and stretched out a hand and high-fived Jessica next to him, and Joshua jumped off the couch and shouted frantically, his hands hitting his chest like King Kong, venting his excitement.

Jessica had to shout to her brother and say, "Joshua, calm me down!"

"Whew!" Joshua turned his head to look at Wang Yang, and laughed: "Wow, Yang, it's so cool to watch the game here with you! You can shout as much as you want!" Jessica said angrily: "Of course, the person who receives the complaint from the neighbor will only be Jan." Wang Yang joked indifferently: "It's okay, this is a haunted house, and some ghost calls are normal." Jessica smiled, and Joshua ignored them, looked around the room, and said to herself with envy, "Wow, it's so nice to live alone, it's so fascinating!"

Wang Yang shrugged his shoulders with a smile and said, "Yes, it is very free to live alone, but when you do this, you will find difficulties." He said with emotion: "I have to cook by myself, clean up, and go to the supermarket to shop." It's not easy work, especially for a kid like you. ”

"Jan, you're not wrong at all, he even has his mother wash his own clothes. Jessica laughed suddenly, her sweet face was so pretty.

Listening to Jessica's revelation of her brother's shortcomings, Zachary and Irene couldn't help laughing, Joshua snorted unhappily, rolled his eyes and said, "Hey, Jessica, you have to wash it yourself, don't you also rely on the washing machine?" He looked at Wang Yang, who was smiling the most, and said nonchalantly: "Brother, you laugh, you laugh." Anyway, as soon as I become an adult, I will move out and live on my own. ”

"Oh, I've got your back, but don't take your clothes back and let Aunt Cathy put them in the washing machine. As soon as Wang Yang finished speaking, he laughed, so angry that Joshua grabbed his head violently.

Jessica couldn't help but smile and her shoulders shook, and said hard: "Yang...... I'm telling you...... That's what he's going to do!" She laughed heartily.

Joshua looked at the two of them singing and harmonizing, his chest heaved with anger, he took a deep breath, and was about to laugh at Jessica and say, "Oh, you look like a couple." When the words came to his lips, he didn't want to make her angry, so he turned to hummed: "Jessica, Young, I said why don't you go to ABC to start a talk show!?" He imitated: "Oh, this is Jessica Alba, this is Wang Yang, welcome to our talk show! Our theme is 'making fun of my brother'!" He spread his hands and said weakly: "Wow, that's wonderful!"

"That's a good idea!" Wang Yang and Jessica glanced at each other, and he smiled: "Hey, Jessica, why don't we really go to ABC to try?" Jessica nodded with a smile and said, "Okay, maybe our talk show is even more popular than 'Oprah'." ”

Zachary and Irene were overjoyed when they heard this, and said helpfully: "If there is this show, we will definitely watch it." ”

"Ok!" Joshua couldn't think of anything to say to fight back, and was reluctantly defeated. He looked at Wang Yang and changed the subject and asked, "Hey, Yang, your movie is released in early August, right?" Seeing Wang Yang nodded, Joshua asked again, "How is it, man, do you have confidence?"

"Confidence, of course. Wang Yang looked confident, and then laughed at himself: "If I hadn't had confidence, I would have been in San Francisco by now." ”

Joshua asked curiously, "Seriously, how much do you expect this movie to box office?"

Wang Yang shrugged, shook his head and smiled: "I don't know, I still say that, it's no problem to recover the cost." "Even though everything is going in a good direction now, he remains calm and does not allow himself to be blindly optimistic. The first DVD film, Bull Ly, the Witch, grossed more than $200 million worldwide, but that was in 1999, and now in 1998, the release is Spirit. These are all x-factors, and he is not sure what kind of path "Spirit-Ghost Shadow" will take in the end.

Jessica looked at Wang Yang, her big eyes were full of encouragement, and she said affirmatively: "Yang, I believe that the box office of the movie will be very good, God promised me!" She added: "Besides, Yang, you are so young, but you have a movie to be released soon, this is a victory, isn't it?"

Erin Iris nodded and said, "In fact, this matter has spread among my circle of friends, and if there is a movie that comes out, they will definitely go to the cinema." ”

"Thank you!" Wang Yang thanked him, and joked to Erin: "Tell your friends, they should be careful, don't be scared." ”

"By the way, Jan, has your film been sent to the MPAA (Motion Picture Association of America) for review, and what level is it?" Joshua suddenly asked another question, "It can't be NC-17, right? ”

The NC-17 rating is the level that prohibits audiences under the age of 17 from watching, and it is also the highest alert level, and most film companies are reluctant to let their movies stand at this level, which means losing the market for teenagers and children.

Wang Yang replied while watching the ball game on the screen: "Lionsgate has sent the movie to the MPAA, and the review results have not yet come out, I think it should be PG-13." "The future "Smart - Ghost Record" is divided into PG-13 level, special tutoring level, and children under the age of 13 need to be accompanied by their parents to watch it.

"PG-13? Then Joshua can go to the movie theater, he's just over 13 years old. Jessica looked happy. Joshua gritted his teeth and said, "Jessica, I'm 16." His helpless look made everyone laugh.

After laughing for a while, everyone gradually quieted down and watched the TV screen intently, because the ball game had entered the final critical moment.

With less than a minute left in the game, the Bulls temporarily trailed the Jazz by two points. In terms of the overall score, the Bulls lead the Jazz 3:2, as long as they win this game again, the Bulls can win the championship and once again complete the hegemony of three consecutive championships!

At this time, Michael Jordan made a layup to pull the score to 85:86. When it was the Jazz's turn to attack, John Stockton dribbled to the front court and passed to Karl Malone, but Malone was stealed by Jordan with 19 seconds left in the game!

"Oh God!" everyone was so nervous that they almost choked, and Jessica's voice trembled a little as she asked, "Will the Bulls win the game?"

"Definitely, the Bulls won't lose......" Wang Yang's heart was beating rapidly, he also stared at the screen tightly, clenched his fists, and said, "Michael-Jordan won't let himself lose...... It's definitely Jordan, he's going to finish the game for sure!"

On the screen, Michael Jordan dribbled to the frontcourt, and the atmosphere of the whole room froze, and at this moment everyone forgot about other things, and all that was in their minds was the voice of the commentator on the TV.

"Michael Jordan has the ball, Russell is guarding him, eleven seconds, ten seconds, Jordan, Jordan goes in! breaks! stops, shoots!yes!!!!!! he shoots !!!!!!!!!!!!!!!!!"

The ball went in, 87:86, the Bulls took a one-point lead! There were only 5.2 seconds left in the game, and the Jazz called a timeout! With 5.2 seconds left, the Bulls would win their second triple championship!

"Ahh!!!h

Soon, the timeout was over, the Jazz kicked off in the middle of the court, Stockton received the ball, dribbled two steps outside the three-point line, the ball smashed on the basket and bounced! The game was over! Michael Jordan jumped up with a fist, and all the Bulls players and coaches rushed into the field, Pippen, Rodman, ...... All the Bulls players are cheering!

"The Bulls won! The Bulls won the championship again!" the commentator shouted excitedly, his voice hoarse.

"Oh my God, oh my God!" Wang Yang suddenly jumped up excitedly, and couldn't help hugging Jessica next to him, Jessica was also so happy that he got carried away, the two hugged each other and laughed and jumped, they are a Warriors fan and a Lakers fan, they are all crazy about the Bulls at the moment, this is the charm of the Bulls, the charm of Michael Jordan.

Zachary also shouted "oh my god" and stretched out his hands to Erin next to him, but Irene smiled and dodged, and Zachary could only raise his hands in embarrassment in cheers.

"Haha! deserved!" Joshua laughed and was overjoyed, not because of the Bulls' three-game winning streak, but because of the Jazz's defeat. He gloated at the TV screen and sneered, "Wow, haha! Look at John Mean Stockton, look at Carl Sunday Malone's depressed face, what a happy moment! Oh, somebody cried, like a baby." Haha, that's a lot of fun......"

When the initial excitement faded, Wang Yang let go of Jessica and just hugged him unlovely. He smiled at Jessica and exclaimed, "It's unbelievable! The Bulls have made it three in a row, it's amazing! ”

Jessica also smiled, thinking back to the hug just now, her heartbeat couldn't help but speed up a little, she nodded and smiled, "Well, yes." Great!" she asked with interest, "Young, why were you so sure the Bulls would win?"

Wang Yang looked at Michael-Jordan, who was extremely happy on the screen, exhaled, and said, "How can I be sure? I was so nervous just now." He looked at Jessica and smiled at her, "Of course, now that the Bulls have won, I can say, 'Look, I got it.'" But if the Bulls lose, I'll say, 'There's a seventh game in the Finals, and there's hope.'" If I lose the seventh game, I'll say 'there's another season, and the hope is always there.'" ’”

"Jessica, the most important thing is to keep the faith, Michael Jordan has his sixth championship ring now, but when he first entered the NBA, wasn't he also suppressed by the Pistons' bad boy army? Wang Yang's eyes were calm, and he said: "Only a person who has the heart of a championship will win the championship." That's what I'm thinking now,"

"Well, the heart of a champion, I know. Jessica nodded thoughtfully.

Yes, a champion's heart, never give up, be brave, and keep confident! Wang Yang smiled, when he received the Lionsgate contract, he also gained this heart, which was greater than the contract.

He now has no previous confusion and fear about his future and his own path, what is there to be afraid of? In the most difficult and tiring period of time, he did not fall, and he survived; he was not afraid of any challenges in the future, and he continued! In another month and a half, "Spirit-Ghost Shadow" will be released, and no matter what the box office is, even if he encounters failure, he will face it calmly.

If he used to be a moth fighting fire, now he is a butterfly breaking out of its cocoon.

He worked hard to find a release, worked hard to do publicity, the cocoon was about to break, as long as he kept biting, one day he would break out of the cocoon and become a beautiful butterfly, like Michael Jordan, showing his beauty to the world. And if he falls in the process of breaking out of the cocoon, it will be like Harry George, who killed his dreams and himself with his own hands.

Tonight belongs to Michael Jordan and belongs to the Bulls, but Wang Yang thinks that soon, he will break out of the cocoon and soar into the sky, and when the time comes, there will be a night that belongs to him and the movie, and when the time comes, the whole movie theater and the whole city will go crazy for him, and when the time comes, he will also be a legend.

There is still a month and a half before the release time of the movie.