Wang Dongfeng not only offered the controlling stake in Huacai World with soft hands, but also opened a membership card of the Magic City Club.

Lu Yao did not disappoint Shen Lang this time, and successfully completed the wholly-owned acquisition of Huacai World.

Since then, Youmi Cinema Line has also become a real film and television investment company with a cinema license.

Not only does it reduce its expenditure by more than 30 million yuan every year, but the most important thing is that Youmi Cinema Line has a real right to self-control and does not have to be controlled by others.

Lu Yao has also worked hard in Youmi Cinema for more than ten years, and has single-handedly brought Youmi Cinema to where it is today.

But Youmi Cinema is almost the slowest among all the cinema players, but it is also the most stable one.

Xintiandi Youmi Cinema, Lu Yao has been working here recently.

Lu Yao specially asked someone to make a plan, and then reported to Shen Lang.

In an office in Youmi Cinemas, Shen Lang and Du Yufeng listened to Lu Yao's report.

"Mr. Shen, Mr. Du, after the completion of the 300 million wholly-owned acquisition of Huacai World, we also officially have a cinema license.

In addition, with the 700 million yuan injected by Mr. Shen, I plan to carry out site selection and construction across the country at the same time, and we try to avoid hot business districts. ”

Avoiding hot business districts sounds interesting.

Lu Yao has been paying attention to Shen Lang's expression, and seeing that Shen Lang is very interested, he hurriedly explained: "At present, many large business districts have been saturated, taking the capital as an example, many traditional Dongzhimen, Wangfujing and other business districts have long been saturated.

But there is still a lot of hot money flowing into these traditional business districts, and there is no attention paid to the new areas planned by the capital, this is our opportunity!"

"Do you mean to avoid hot business districts and test the waters of new development plans?"

Lu Yao nodded and said: "That's right, I have done a survey, basically the proportion of rent in the past two years has been getting higher and higher.

Even business districts such as Wangfujing in the capital, as I said, have cinema rentals, and the property cost is as high as about 30%. ”

Du Yufeng shook his head and said, "There is basically no room to make money. ”

Although the theater seems to have a high proportion of account sharing, reaching 50% is the norm.

But considering the tax and the state, if the franchise fee is distributed to the theater, it will be 40%.

Fortunately, Shen Lang acquired Huacai Tiandi in time, and the cost of joining the theater chain was directly left.

But if those theaters give property rent, the proportion of the box office is as high as 30%.

There is no hope of making money at all, and considering labor costs and other expenses, it can't even protect the capital.

Lu Yao's analysis is very thorough, and Lu Yao, who has studied the cinema for many years, is indeed a rare talent.

"Mr. Shen, if we consider those commercial real estate that has just been planned for a short time and urgently needs a high-quality cinema franchise like ours at the moment.

Instead of increasing the rental rate, we will be able to negotiate a reduction to around 15%. ”

Lu Yao's meaning is already obvious, give up competition for those traditional business districts, and look for the development of potential commercial real estate.

Of course, Shen Lang knew that Lu Yao's suggestion was indeed a good direction of development, and since he wanted to do it, he had to do his best.

"I agree with your plan, you can do anything about the investment in the studio, and Du Yufeng will assist you at any time. ”

Lu Yao knew that Shen Lang sent Du Yufeng into Youmi Cinema, which was nothing more than to play a supervisory role.

"I understand this, and I would like to tell you about investment. ”

"You say. ”

Zuo Yu, who was standing behind Shen Lang, saw that Lu Yao's mouth was dry, and poured a glass of water for Lu Yao.

Lu Yao smiled at Zuo Yu, and then said: "At present, the single-seat investment of 15,000 in cinema studios across the country is considered a medium level.

Our single-seat investment is relatively high, basically at least at the level of 25,000, so it is recognized as a five-star quality cinema in the industry. ”

It's easy to understand, for example, Youmi Cinema Line plans to invest in a cinema in the magic capital.

According to the calculation of the number of seats in the cinema is 1,000, then the investment cost of this cinema is 25 million.

In fact, the seats of Youmi Cinema in many places are as high as more than 1,500, and the basic investment cost is almost 40 million.

Lu Yao took a sip of water, relieved the dry mouth and continued: "So, you inject the remaining 700 million funds, and I plan to invest 25,000 single-seaters, I don't know what you think?"

Shen Lang could know almost with a simple calculation that the 700 million smashed into it could be exchanged for twenty-five cinemas.

The more studios you have, the more you earn, and the more you have the right to speak in the entertainment industry.

"I remember that Youmi Cinema Line still seems to have 500 million debts, right?"

Shen Lang remembered that when he acquired Youmi Cinema Line, Wu Shihui made it clear that he would not bear debts.

The purchase price of 2.5 billion yuan was really hit on the accounts of Wu Shihui and Wu Siyuan's father and daughter.

"That's right, but Youmi Cinemas has always had a good reputation, and the bank is willing to lend us money. ”

Being able to borrow money from the bank proves that the profitability of Youmi Cinemas is considerable, and the development of Youmi Cinemas is slow, but it is indeed very stable.

"Which bank did you cooperate with before?" asked Shen Lang.

"It's CCB. ”

"Change ICBC, I will pay back the money and borrow from ICBC in the future. ”

Lu Yao doesn't care about this trivial matter, as for which bank to change, it's the same, anyway, they all borrow from the bank, and they just pay the interest regularly.

"As far as I know, third-party ticketing platforms are putting a lot of pressure on cinemas right now?"

Shen Lang finalized the debt of Youmi Cinema Line, and then asked.

"Yes, now with the popularization of smartphones and the Internet, mobile banking, WeChat, Alipay and other mobile payment methods are becoming more and more convenient.

More and more people choose to buy tickets online, especially young people, who are also the main moviegoers in theaters today. ”

"Most third-party platforms use low-price or even ultra-low-cost subsidies to sell tickets to attract them to watch tickets.

19.9 yuan, 9.9 yuan or even one yuan to watch blockbusters, the ticket price discount is huge, and they only implement the lowest ticket price of the film party when settling with us.

If you don't agree, you won't be able to enjoy the ticket price subsidy, and the movie fans are likely to choose the adjacent studio. ”

Lu Yao said that this was a little helpless: "Now online ticket buying has become the norm for most fans to buy tickets, and the proportion of window ticket sales is getting lower and lower, and online generally accounts for about eighty percent, and the bigger the cinema, the higher the online ticket purchase rate." ”

In the end, almost Lu Yao hated it and couldn't wait to fight with those third-party ticketing platforms.

Shen Lang also knew that this was something that the cinema chain could not avoid.

The third-party ticketing platform is relying on burning money to snatch the proportion of tickets that originally belonged to the window.

For example, Taopiao loses more than 3 billion yuan a year, and the money it loses is naturally used for subsidies and marketing.

And it is precisely the current young consumer group that has the least loyalty, and whoever is cheaper will choose which online ticketing platform.

The studio's sales share is now less than 20%, which is the last shameful place.

Third-party ticketing platforms have almost acquiesced to the symbolic conservative last 20% share of the studio.

Please remember that the first domain name of this book is:. Nine Heavenly God Emperor mobile version reading website: