Bidding farewell to the old and welcoming the new, Shen Lang welcomed the arrival of 2019 on Starlight Island.

Shen Lang sometimes sighs at the wonder of fate, and his life is simply fierce to the extreme.

The New Year is coming, and many people are celebrating in revelry.

Shen Lang is also making some preparations before the year, and December to February is a rare opportunity to refresh the quota.

Shen Lang also planned to make up the amount required for the upgrade first, and then Shen Lang glanced at it, and there was still 170 billion to upgrade.

……

Florence, Italy.

Shen Lang's think tank has already started to contact the Salvatore Ferragamo family in advance about the acquisition.

The winter of luxury has arrived, and traditional families like Salvatore Ferragamo are struggling.

The Salvatore Ferragamo family is difficult to support alone, without huge financial support, and as soon as the luxury winter comes, the stock price jumps wildly in an instant.

The Salvatore Ferragamo family is already selling some of their shares and has secretly contacted many interested investors, but they have received little.

After receiving Shen Lang's order, Michael Dawn took the lead in acquiring the 3.5% stake sold by Salvatore Ferragamo, and the Salvatore Ferragamo family also successfully cashed out 145 million euros.

The decline of the Salvatore Ferragamo family can no longer be hidden, and the share price listed on the Milan Stock Exchange continues to decline.

Many investors have given no investment recommendations and are not optimistic about Salvatore Ferragamo's future earnings forecast.

With the death of the legendary founder's wife, the only remaining children are unable to support the situation.

can only keep changing the management, but it has caused Salvatore Ferragamo's performance to continue to be sluggish, and the stock price has been declining.

Faced with the acquisition offer made by Shen Lang's think tank, the members of the Salvatore Ferragamo family suddenly fell into a tangle.

The unfavorable voices of the outside world have long made them shake.

In the meeting room of the Salvatore Ferragamo family.

Ferruccio convened a family meeting to discuss whether to sell the shares owned by the Salvatore Ferragamo family to Shen Lang.

The members of the family have their own opinions, and Ferruccio, as the eldest son and the current patriarch of the family, has the final say.

"Ferruccio, I think this is the best time for us to sell, Salvatore Ferragamo can't get back to his former prime, we don't have the financial resources to turn things around. ”

Vervia is the youngest daughter of Salvatore Ferragamo and insists on selling Salvatore Ferragamo.

Ferruccio looked at the other siblings, the whole of Ferragamo was in the hands of their siblings, and the rest of the relatives together only owned 10% of the shares.

Leonardo agreed: "Ferruccio, I agree with Fervia's idea. ”

No matter how legendary the Salvatore Ferragamo family is, it can't stand the erosion of capital.

Although the listing helped the rapid expansion of the Salvatore Ferragamo family, it also dragged down Salvatore Ferragamo.

Ferruccio couldn't figure out where he could get the money to put into Ferragamo.

Perhaps this is the sadness of independent families, unlike luxury companies like Kering or Richemont, which can huddle each other to keep warm.

Ferruccio finally made the decision to sell Salvatore Ferragamo to Shen Lang.

The price issue went smoothly, and Huayao Group successfully annexed Salvatore Ferragamo, the legendary Italian shoe giant.

The Salvatore Ferragamo family holds a total of 65% of the shares, and Huayao Group spent 2.2 billion euros to acquire the shares of the Salvatore Ferragamo family, officially becoming the new owner of Ferragamo.

In the end, the Salvatore Ferragamo family failed to keep the family business, and many people regretted it.

But this is also the trend of the world economy, and there is not enough financial resources to support Salvatore Ferragamo's global expansion.

Huayao Group did not stop the pace of acquisitions, and chose to delist and privatize Salvatore Ferragamo, including the acquisition of shares in the Salvatore Ferragamo family, which cost a total of 3.3 billion euros.

Huayao Group is not a newcomer to the luxury industry, and the two big names Burberry and Versace are reminding others that Huayao Group has the strength and skill to activate Salvatore Ferragamo.

This is just the beginning, Salvatore Ferragamo's management is facing a major purge.

All the members of the Salvatore Ferragamo family withdrew, and they were replaced by professionals selected in advance by the think tank.

Salvatore Ferragamo is a huge family, numbering in the hundreds, and Michael Dawn has no mercy in purging them of their positions.

These people will not be able to bring Ferragamo a performance improvement at all, but will only increase Ferragamo's expenses.

Huayao Group is not obligated to bear the cost of their salaries.

……

Michael Dawn is actively setting up a charitable foundation for Shen Lang.

The establishment of a charitable foundation by a wealthy person is simple, as a way to protect family assets, manage and pass on wealth.

Michael Dawn recommended that Shen Lang choose to set up a private foundation instead of a public welfare foundation.

The former is not required to participate in public welfare undertakings and is therefore not subject to government supervision.

The source of funds is the private property donation of the founder, and the funds cannot be raised publicly.

The latter stipulates that there must be a minimum amount of public welfare expenditure each year, and the funds can be raised publicly, so they are strictly regulated by the government.

Although public welfare foundations can get more tax incentives, basically few rich people want their wealth to be transparent and be noticed at all times.

For the registered location of private foundations, Michael Dawn also recommends choosing Hong Kong, not the mainland.

Quite simply, the approval procedures in Xiangjiang are extremely simple, while the domestic review is very strict.

There is no minimum capital requirement to incorporate a foundation through the Cayman Islands.

The vast majority of wealthy people in China will choose to come to Hong Kong to set up their own foundations, so as to be unregulated.

Shen Lang was not in a hurry to inject capital, and now he doesn't even have a descendant, but the preliminary preparations are built first.

There are so many elites under his hands, and a charitable foundation is just a trivial matter.

The Foundation's affairs are vignettes, and all the procedures for Douyin's listing have been cleared.

The Hong Kong Stock Exchange is very much looking forward to Douyin landing on the Hong Kong Stock Exchange and creating another listing feast for the Hong Kong Stock Exchange!

Chen Yun has already led the team to prepare for the roadshow, and the listing time is scheduled for January 18.

The listing of Douyin has attracted the attention of many investors at home and abroad, and many investors have been looking forward to it for a long time.

Douyin has obtained a valuation of $21 billion in previous financing, and it is still an unsolved mystery how much the market value of the listing can reach.

Hilton Hotel in Hong Kong.

The investor luncheon was held at the Hilton Hotel.

Shen Lang finally appeared at the luncheon, attracting the attention of many investors.

Many investors have admired Shen Lang for a long time, and this Douyin listing finally saw Shen Lang as a real person.

Shen Lang looked at the full luncheon with some surprise, hundreds of investors and many media were present, and the venue was full.

There are a total of 50 round tables with a capacity of 10 people each, and about 500 people including other investors in the venue.

The grand occasion of Douyin's listing even surpassed Xiaomi's listing, Xiaomi suffered serious losses, and the magnesium group was not much better.

Only Douyin's prospectus shows a clear profitability, and Douyin has a net profit of about 3 billion per year in less than two years.

Advertising and third-party sales services are profitable.

The global user base has reached 500 million, which can be called the world's top streaming media platform, Douyin has successfully gone overseas, and many investors have subscribed hotly.