Rongcheng.

Big brand speed to the southwest logistics center.

The whole logistics park covers a huge area, with a total investment of up to 3 billion, and the early investment of 1 billion has been settled.

There is a roar of construction everywhere, and there are seven large logistics centers such as Dapai Speed in the country.

According to the seven major divisions in China, one is selected as a logistics center for construction.

The large scale of investment and the fact that it is not in the center of the city have naturally won high recognition from many city leaders.

There are seven logistics centers alone, and each logistics center has an investment scale of at least two billion yuan.

Not counting other logistics warehouses, front warehouses, bonded warehouses and other construction costs.

The total size of these investments is around 18 billion, and it is impossible to point to the big brands to make a profit, that is, to barely maintain the salaries of employees.

mainly relies on Shen Lang's constant blood transfusion behind his back, and Zeng Zhi, as the CEO of the big-name speed, has bothered a lot.

The location of the seven major logistics centers in the country was decided after Zeng Zhiduo visited and led the team to discuss in many aspects.

Fortunately, these investments do not have to be taken out all at once, but can be paid in batches.

Fortunately, all logistics centers have received policy support from the local government, such as interest-free loans.

A logistics center that supports at least thousands of jobs.

No matter which city government, it is a big hand to welcome the big name Speed to come to invest.

Zeng Zhi rarely saw Shen Lang, but this time he saw Shen Lang and hurriedly reported on his work.

Regarding Zeng Zhi's work, think tanks have analyzed it, and his achievements are worthy of this position.

Rongcheng big brand speed logistics park.

The logistics center has been partially completed, which can meet the distribution of local goods in Chengdu.

As for covering the entire southwest region, it is still necessary to wait for the entire logistics center to be completed.

Ready-made small and medium-sized logistics centers, the big brands of speed have also won a few, which can also meet the current business development.

Zeng Zhi was a little embarrassed and said, "Shen Dong, our accounts are empty again." ”

Originally, it was a costly project to engage in logistics, and with the investment in the fresh cold chain, the investment of the big-name speed has increased by tens of billions.

The cost of cold chain transportation is very high, which is reflected in the construction of cold chain warehousing and the equipment of transport vehicles, which require money everywhere.

However, the capital game is always the strong Hengqiang, Zeng Zhi's first cold chain layout is to acquire a company that has been operating in the cold chain industry for many years, and the other party already has a formed warehousing and distribution system.

However, due to the lack of funds, it is difficult to move from a regional cold chain enterprise to a national cold chain giant.

This is also a reality of the cold chain industry, there are no giant enterprises, but it has attracted the attention of many capital and enterprises.

Shen Lang patted Zeng Zhi on the shoulder: "I know everything you do, you can open the cold chain market so quickly, you have made great contributions."

You don't need to worry about the funds, the acquisition is the acquisition, and I need to see a formed cold chain giant as soon as possible. ”

Zeng Zhi was relieved a lot by Shen Lang's words: "I understand, don't worry, I will definitely complete the layout of the cold chain as soon as possible." ”

It's nothing more than taking money to merge and acquisition, and the big-name Speed has done this before.

The acquisition of many local small and medium-sized express companies in the city has saved time for expansion and improved efficiency.

The logistics investment not counting the cold chain has been as high as 18 billion, and the total investment will reach 28 billion if it is the investment plan of the cold chain.

Fortunately, the scale of the cold chain logistics market is 300 billion, which is enough for big brands to develop quickly.

Zeng Zhi has done a really good job, especially in the past six months, the financing details of the cold chain industry have been marked out in detail by Zeng Zhi.

"Shen Dong, while we are building seven logistics centers across the country, we also have an investment in cold chain storage centers, and the two can be completed at the same time. ”

This is a good thing, Zeng Zhi's current strategy is to acquire small cold chain enterprises in various regions, while waiting for the cold chain storage center to be built.

When the time comes, it will directly open up the national cold chain system and instantly become a domestic cold chain giant.

Zeng Zhi remembered another thing and said: "Regarding the matter of big-name Xiansheng, I want to report it to Shen Dong." ”

"You say. ”

"At present, there are a lot of fresh e-commerce market entrants, but only the big ones are Daily Youxian and Hema Fresh, but there are subtle differences between the two.

The high cost of tens of millions of Hema fresh stores is destined to fail to expand rapidly, and Daily Youxian takes the pre-warehouse distribution model. ”

Shen Lang listened with relish, and Zeng Zhi continued.

As far as I know, Penguin has led the investment many times, and it is determined to promote the listing of Daily Youxian.

The latest round of financing received $450 million from Penguin-led funding, but it has enough ammunition to announce that it has made a profit, which is favored by the capital market. ”

Zeng Zhi said in a paused tone: "The market prospect of fresh e-commerce is very great, this year has exceeded 200 billion, and the penetration ratio of the entire fresh retail industry is increasing every year, I think Shen Dong should also increase investment in fresh e-commerce." ”

Dapai Fresh is an e-commerce platform that belongs to the Dapai Group, but is independent of the Dapai Club.

Tian Tian was mainly busy screening cooperative brands and laying out front-end warehouses, and the speed of urban expansion was slow, and it was even more limited to the area of Guangzhou Province.

Zeng Zhi means to speed up the layout, and there is still hope.

If you wait until the daily Youxian and Hema Xiansheng are completely opposed, then the big-name fresh will be cold.

Shen Lang asked, "What is the current number of front-end positions for big-name fresh?"

"There are already 100 in Quang Province, and if you expand more, the loss will be very serious. ”

Zeng Zhi chuckled again: "There are more than 600 open front positions in the daily Youxian, but most of them are losing money, and the three hundred front positions in the capital alone are enough for them to drink a pot." ”

Zeng Zhi explained: "Daily Youxian claims that the cost of building a warehouse in the capital is only 50,000 yuan, but as long as you have a little understanding of the capital's ground rent, you will know that the rent standard of 30,000 yuan for the daily Youxian front warehouse may still be possible in the warehouses of the fourth and fifth rings, but in the core area where the target population is concentrated, this price is pure nonsense."

They have also said to the public that they choose remote properties in business districts and communities, but the advantage of the front warehouse is that it is close.

If it is too remote, it will not be able to meet the three-kilometer coverage at all, let alone use this front warehouse to achieve cold chain distribution. ”

Shen Lang nodded lightly, he wanted to meet the three-kilometer delivery, but also wanted a low rent, which was simply impossible.

"And as a fresh warehouse, a temperature control system is indispensable, at least 24 hours ×a day, 365 days a year.

So I've always thought that there is nothing technical about their front-loading transformation.

It's just that it won't significantly increase the cost of building a warehouse, but in any case, the hard cost of water and electricity bills after operation and maintenance is essential.

In addition, each front warehouse needs to be equipped with an average of 3-4 employees, including 1 store manager-level manager, and the overall labor cost to be paid to a third party by Daily Youxian has exceeded 30,000 yuan.

Even if this part of the water, electricity and coal costs are not included, and there are even some third-party cooperative sharing costs, the monthly cost of the front warehouse of Daily Youxian is at least 80,000 yuan. ”

Zeng Zhi said with some disdain: "Daily Youxian said that the average daily sales in the capital area are 30,000 yuan, and the unit price is 75 yuan, and the number of orders has only rushed to "nearly one million" in the best month.

Even if the performance of Daily Youxian is particularly excellent every month, there can be 1 million orders, so the number of orders per day is about 30,000 orders.

On average, there are more than 300 front warehouses in the capital, which is equivalent to an average of 100 orders per warehouse per day, multiplied by the customer unit price of 75 yuan, and the average daily sales of each warehouse are 7,500 yuan, and the daily sales of 30,000 yuan are just a joke. ”

Zeng Zhi shook his head and concluded: "That's why I said that Shen Dong should take this opportunity to expand the scale, Daily Youxian is only on the surface now, and only you know how much pain you have inside." ”

Shen Lang agrees with Zeng Zhi's analysis, many people may be afraid to see that Hema Fresh and Daily Youxian occupy more than 70% of the market, but in fact, both are paper tigers.

Hema Xiansheng wanted to expand, but it couldn't.

The same is true for Daily Youxian, and then increase the front position, and now the fictitious profit is destined to be shattered, and it is also one of the fresh e-commerce companies that are also in a loss of 99%.

Zeng Zhi has only one suggestion for Shen Lang, to seize the market at any cost.

When the market is occupied, the profit will naturally come.

。 Nine Heavenly God Emperors