Lu Xiaoyu rolled her eyes when she listened to Lu Shu's speech in the audience, she knew that Lu Shu had been preparing for the seven-day brainwashing plan for a while, at first Lu Xiaoyu thought it was a pyramid scheme, but later found out that Lu Shu did not plan to use that kind of means.

According to what Lu Shu said, if the pyramid scheme is played here and the scope is too wide, there may be security problems if it attracts the attention of the big nobles and encircles and suppresses, after all, their strength is not enough, and they can't be too blatant.

Then Lu Xiaoyu watched Lu Shu start to take those merchants to play a brainwashing game, these merchants are also human spirits, and everyone came to do business at the beginning, who would believe your little trick? Now it's just a matter of looking at the immediate interests and being patient.

However, Lu Shu himself didn't want to deceive them, he just wanted them to sell soap more energetically.

After the merchants saw that this was not a scam, everyone began to listen carefully to what Lu Shu said.

Lu Shu originally thought that it should be a very simple thing, but it turned out that it was not easy to implement it by himself......

This is really not easy to do in any industry, Lu Shu had to remember the reaction of each merchant every day in the first two days, and the emotions such as disdain in the eyes of the other party when he heard which sentence......

When Lu Shu was taking notes at night, Lu Xiaoyu was lying next to him and watching quietly, sometimes she felt that such a day was also very good.

I don't know why, when she doesn't have Lu Shu by her side, her heart is always full of anger and murderous intent, and she can only settle down when Lu Shu is around.

Just like the turbulent waves meet the Dinghai Divine Needle, the sea is still the same sea, but the mood is different.

On the third day, Lu Shu began to give a lecture: "How do you do business now? Open the door every day and wait for customers to come to the door? The aroma of wine is not afraid of deep alleys? What I want to tell you is that the fragrance of wine is also afraid of deep alleys!"

On that day, Lu Shu and Lu Xiaoyu took a group of merchants down the mountain and entered the city, Ye Xiaoming thought that you would dare to come to the city, but thinking of the strength of the other party, he didn't dare to act rashly.

This day is a gathering of Wang scholars, Lu Shu is not idle, recently often sent soap to the Wang scholars in Yun'an City, as a result, this Wang Xue seminar has to routinely send an invitation to Qinglongzhai.

Everyone also knew that Qinglongzhai would not come, but it didn't work out that they really came today.

At first, the Wang scholars looked at each other, Qinglongzhai really came, what is there to discuss Wang Xue with the bandits?

As a result, as soon as Qinglongzhai appeared, the scholars were shocked...... Isn't this a representative of the new Wang Xue?!

The merchants were also a little confused when they listened to the praise of the Wang scholars behind Lu Shu, how did the new king of Qinglongzhai become an outstanding representative of the new Wang Xue?

Someone whispered, "What new theory did this Qinglongzhai propose?"

The merchants are also vassal and elegant characters, there are so many classic poems in Wang Xue, drinking wine and chanting poems are all trends!

Someone whispered: "He said that the day is at the end of the mountain, it may be a personal name......"

The merchants gasped!?

Suddenly, an old man smiled at Lu Shu and said, "Do you also have some opinions?" Today we are studying three poems of the god king......

Lu Shu glanced at the thread-bound books in the old man's hand, he shook his head and smiled: "You are so disrespectful to the God King, even if you don't bathe and change clothes before looking at Wang Shi, then you have to wash your hands, your hands are not clean, wouldn't it make Wang Shi Wang Xuan stained with filth?"

As he spoke, the bishop had already brought a basin of water, and Lu Xiaoyu sensibly handed Lu Shu a piece of crystal clear soap, only to see that Lu Shu had washed his hands with soap before carefully opening Wang Shi Wang Xuan.

The Wang scholars next to them were stunned when they looked at Lu Shu's pious appearance, it turned out that there was such a kind of attention to translating Wang poems and Wang Ci.

At this moment, everyone looked at Lu Shu's clean fingers, and then looked at the bright yellow and clear soap, as if there was really a sense of ritual......

The merchants looked at each other, and they remembered that when the king of Lu gave them a lecture yesterday, he said: "Marketing is not an ordinary way to sell things, and to sell things, you must not only give it basic use value, but also give it meaning!"

At that time, Lu Shu immediately said: "How to give meaning? Sense of ritual! Let me ask you, what is the sense of ritual? A sense of ritual is to give meaning to meaningless things......

Now, Lu Shu is such a simple small action, which has laid a ritual foundation for Wang Xue in the future, and he must wash his hands with the soap of Qinglongzhai before reading Wang Ci and Wang poems......

The merchants felt that it was an eye-opener, after two days of brainwashing, they were only suspicious of the Qinglong Village generals, but Lu Shu's hand did make them a little admired.

At this moment, Lu Shu said casually while flipping through the king's words: "Generally, you can't wash your hands cleanly, you have to use soap, if you use unclean hands to read Wang Shiwang's words, it is disrespectful to the old god king......

The Wang scholars and merchants next to Lu Shu almost spurted out a mouthful of blood, this big hat is so shameless!

Now although the new king has been established, he has never denied anything from the old god king, so the worship of the old god king is actually continued in the Lu Zhou world, you must know that some royal scholars are very fanatical.

And now that Lu Shu has a big hat buttoned up, in the future, whoever does not wash his hands with soap will turn over the king's poems and words, and it will become disrespectful to the old god king......

Although the Wang scholars felt that it was a bit ridiculous, they ...... The tea party seems to have suddenly become forced, and it is very particular!

In fact, Lu Shu knew very well that some things seemed very compelling, precisely because they had rituals and rituals, and now he was just associating the rituals of the royal scholars with soap......

The merchants think that the marketing experience of this downhill is too classic, and they have never seen it before!

Lu Xiaoyu rolled his eyes beside him and said silently, "Stinky and shameless." ”

Four days later, the merchants left, they came from afar with the heart to make money, with a pious and fanatical heart, not because everyone was really brainwashed, but because everyone realized that when Wang Shiwang's words were popular to the point where they are today, a sense of ritual can make them how much money they can make!

This is similar to the incense products needed in some faith organizations, more than enough to feed an industry!

Then, about "you should wash your hands with soap before turning the king's words" and "otherwise you will be disrespectful to the old god king" and other sayings, like a virus, those merchants frantically copied Lu Shu's behavior......

This is a crazy marketing fight for money, and it is also a subversive journey of Wang Xue's sense of ritual, and Wang scholars are embarrassed to say that they are going to a tea party without a piece of soap......

Lu Shu stood on the wall of Qinglong Village and looked at the distant mountains, there are too many such things on the earth, isn't the diamond a scam of the century in the name of "love"?

At that time, too many people were kidnapped by scams, but no one wanted to be sober because they enjoyed it.

The same is true of the current Wang scholars, it is Lu Shu who gives them a way to improve their qualifications.

……

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