Chapter 155: The Dancing Whirlwind is about to rise again
After "The Hangover" was completed, Wang Yang didn't have time to pay attention to it for the time being, and the filmed films were stored first. Because it was nearly May, he was busy again all of a sudden, and there were quite a few things waiting for him to do.
The biggest thing is naturally the editing of "District 9", since the official start of production in October last year, the production of its special effects lenses has been carried out simultaneously, which lasted 7 months, the graphics engine dispatched more than 300 animators, and also cooperated with other 5 special effects companies, including Industrial Light and Magic, etc., to finally complete the more than 800 special effects shots, which can enter the editing stage.
Wang Yang is very satisfied with these finished images, each of the aliens with a height of more than 4,000 pixels looks full of texture, perfectly integrated with the actors, scenes, etc., to form a real picture. That effect is no worse than the Gollum of the Lord of the Rings 1, and in fact Weta Studios, the special effects team for The Lord of the Rings, was involved in some of the rendering work.
In addition to aliens, spaceships, mechas, and other things are also more than 4,000 pixels, which are just as real, and there are also hot, flesh-and-blood battle scenes, whether it is a head explosion, a broken hand or a broken foot, it makes people feel intense, and the level of bloody violence makes the special effects team sigh "It's too perverted!" There are also deformed parts of Robert Downey Jr.'s body, and the impoverished and dark Ninth District...... It's all a masterpiece that makes people give a thumbs up to the special effects team.
The promotion of "District 9" has not stopped, and with the third round of viral marketing, several websites "The Relationship between Humans and Aliens" have been broken by fans, and Flame Movies has launched several viral videos, all of which are news interviews accepted by some experts, professors, and ordinary people. There is no real story content, but it reveals how the two civilizations get along, and the aliens are ferocious, destructive, hostile, and bad...... The humans isolated them in Sector 9, built in the Mojave Desert.
The background of this story makes fans very puzzled, how can aliens always be so powerful, how can they be trampled by humans, and what is the specific story about? One question has an answer, another question arises, and the answer can only be obtained in the cinema, which is viral marketing.
Flame Films did not launch a fourth round of viral websites, and while Christopher Foson's blog, the official website of District 9, and a number of viral websites will continue to be updated, the publicity plan has entered a new phase, all-real-world viral marketing.
Nowadays, in major North American cities such as Los Angeles, New York, Chicago, and Toronto, passers-by can often use bus stops, subway stations, and ...... Even the elevators and toilets of some famous buildings, see the promotional posters of "The Ninth District". But these posters are not serious pictures of actors, etc., but printed with alien images, marked with a red cross and other signs, except for the official website of the movie, there is no movie information on it, but a variety of propaganda slogans, and a free phone number to report the discovery of aliens.
Slogans change from place to place, such as "No Aliens" at bus stops, "No Aliens Entered" at shopping malls, "For Human Use Only" at phone booths, and "If you encounter aliens, please notify us to capture them, and you will get $10,000." ”…… The purpose of these methods is not only to arouse curiosity propaganda, but also to establish a sense of substitution for movie fans and audiences, when they see these official posters pretending to be put up by the government, they will subconsciously have a feeling, is this true? This is true, there is really such an alien slum in the world.
And these alternative poster labels, until the release of the movie in the next few months, will be spread to more cities and more public places...... But that's not all, now on Hollywood Avenue in Los Angeles, a nearly two-meter-tall alien sculpture is placed in a conspicuous position on the side of the road, and "three-dimensional posters" like this will also appear all over North America in the future, and there are also some film festivals, animation exhibitions and other venues.
The release date is approaching day by day, and the publicity work is almost on the line, but "District 9" is still just a bunch of video material. However, before editing the movie, Wang Yang still has something to do, that is, "Sweetheart" is about to be released. So the task of editing a teaser and a rough cut was temporarily handed over to editor Lee Smith (representative works "Truman's World", "The Furious Sea", "The Dark Knight", the latter two were nominated for Oscar nominations for Best Editing).
The rough cut is very simple, just string together the order of the footage according to the script, and none of the more than 800 special effects shots will be left behind, and Lee Smith is an experienced and discerning top editor, Wang Yang is not worried about any problems.
The pre-publicity of "Sweetheart" has long been over, and it has already passed the MPAA review with a G rating, and the copy is ready, ready to land in 2,970 theaters in North America on April 26.
"This is a girl who loves to dance, and her dream is to win the dance competition in the dance city......" With the narration voice in the trailer, on the TV screen, a sweet and sexy girl walks through the streets of the city, looking at the surrounding street scene with a smile on her face, and there are young people enthusiastically hip-hop, skateboarding, parkour...... As soon as the camera switched, I saw her confidently asking a few young men and women dressed in hip-hop, "Can I join your dance team?" ”
At this time, the narrator's voice sounded helplessly: "But......" The camera quickly switched on the screen, Jessica ah, when she was practicing dance, she was knocked down by her own feet and fell to the ground, oh, she and her dance team companions walked down the street in the wind, and their heads hit the lamppost and fell to the ground...... "Get out!" With a shout from everyone in the dance team, she staggered out of the door of the warehouse where the team practiced dancing, "We don't welcome you", "Let's go, little girl"...... She hit the wall again and again, and the narrator said: "But......" Jessica clenched her hands into fists and roared up to the sky in a rough voice, panting, and said with a resolute face: "I want to form a team!"
Immediately there was a laugh of hahaha, Joseph, whose hair was combed, held his stomach, laughed so much that he was about to burst into tears, pointed to Jessica, whose eyes were on fire, and said: "Team, team, haha......" Bang, his head was slapped heavily by the guitar, looking at the guitar that was about to swing again, and hurriedly said: "I joined, I joined!"
As the airy narration speaks the names of the leading actors, and their footage plays on the TV screen, "Michael Pitt," in a dimly lit, dirty, smoky room, the pale, bloodshot Michael Pitt smokes a cigarette and says decadently, "I don't dance anymore." Next to him, he said, "Anne-Darren", Anne opened her mouth exaggeratedly, scared and excited, and said, "What, you said that the team that is participating? ”
"Scarlett Johansson, James Franco. Seeing that they were wearing black leather clothes and leather pants, they looked like cool brothers and girls, and the two sneered disdainfully, and said coldly: "Why do we want to join?"
"Because we're going to take away the championship!" as Jessica roared, some story footage played on the screen, as well as scenes of wonderful dances, supporting characters such as Justin Timberlake...... The narrator said louder and louder: "Directed by Anne Fletcher, produced by Wang Yang! On April 26th, the whirlwind of dancing is about to rise again, and "Sweetheart" is hotly debuted!"
The scene was silent, and in the dance practice warehouse, Joseph smiled, "Hey, guys, look at my new dance moves!" he said, smiling lewdly as he danced the Hawaiian hula. Jessica, Michael, Scarlett, Annie, and Franco all looked at him with strange expressions, and Jessica asked, "I want to kick him out of the team, does anyone agree?" and everyone raised their hands.
"Haha!" After watching the trailer on TV, Wang Yang, who was sitting on the sofa, laughed and said, "Sweetheart, it's so funny and cute when you roar." Jessica next to her smiled crisply, roared again, and said, "I'm a lion!" Wang Yang looked at her and said with a smile: "No, you are a King Kong." Jessica smiled and put her head against his shoulder, and suddenly asked, "Young, do you think I'm going to mess up?"
"What are you messing up?" Wang Yang asked suspiciously, Jessica shook her head and said, "It's nothing, I'm just a little nervous." Wang Yang smiled, bowed his head and kissed her, and said, "If you mess up, it's equal to me messing up, but I don't think I will, I don't want to mess up." This movie has all the elements of success, it may not have the results of "Youth Musical", but it has its own market. ”
The production cost of "Sweetheart" is 20 million, and the cost of promotional copies is also 20 million, which means that if you only count the box office, you need to exceed at least 100 million globally to make money. Of course, the income from soundtrack CDs and DVDs has always been an indispensable part, and as long as the movie can get most of the praise from young people, there will be no messing up.
"Don't worry, we will definitely get off to a good start!" Wang Yang's right hand wrapped around her waist, not counting the FM company's screening schedule this year, FF company has five large-scale screening plans, "Sweetheart" on April 26, and then enter the summer vacation schedule, "Ice Age" on May 10 and "District 9" on August 2, and "The Hangover" and "Mr. Hughes" at the end of the Christmas schedule.
Whether the two main battle movies in the summer vacation can succeed will directly affect the development route of flame movies. Looking at the advertisement on the TV screen, he waved his fist with his left hand and said: "I hit it 10:0 at the beginning, and then quickly enter the garbage time!" Jessica frowned and said with a smile: "No, no one will watch the garbage time!" Wang Yang suddenly came over and said, "It seems to be! ”
"Young, when are we going to Staples to watch a game?" Jessica asked with interest, and Wang Yang smiled indifferently: "At any time, it's just that our Warriors are too uncompetitive and boring." "This season, the Warriors continue to be at the bottom of the West, and the chaotic tactical system makes people lose any hope, so he is not in the mood to watch the NBA.
"That's a bunch of rotten bastards. Jessica spread her hands helplessly, and said with a toothy smile: "Why don't you switch to the Lakers' camp?" Wang Yang pouted disinterestedly, and said: "Purple and green will never be my favorites, I don't like traditional giants, and more importantly, I started supporting the Warriors when I was 1 year old." ”
Jessica tilted her neck and pretended to be depressed: "Then I can only accompany you to continue to lose." Wang Yang smiled, looked at her for a long time, and decided to give her a birthday gift in advance, so he patted her on the shoulder, got up and walked to the study: "Wait for me for a while!"
“ok。 Jessica responded with a smile, picked up the remote control and turned the channel, watched the evening news on TV for a while, and saw Wang Yang walking back with a small box wrapped in colored paper: "Bang Bang Bang, Happy Birthday!" He sat down on the sofa, handed the box to her with both hands, and said with a smile: "This is one of your birthday gifts this year, I gave it to you in advance." ”
"Wow! thank you!" she took it with a happy face, gave him a fragrant kiss on the cheek, and asked, "What's inside?" Wang Yang hugged her waist again and smiled: "Hey, open it and take a look." Jessica said of course, tore open the confetti and opened the box, only to see a few tickets inside, she took it out a little puzzled and looked at it, suddenly turned her head to look into his eyes, and said with a smile: "South Korea and Japan World Cup?"
Wang Yang smiled and nodded, and said, "Yes, let's go to Asia for a week!" These tickets were bought a few days ago, he has always wanted to go to Asia to play, as well as accompany his girlfriend, and the South Korea and Japan World Cup seems to be a good choice. He looked at Jessica, who was playing with the ticket, and asked with a smile, "Do you like it?"
"Well, I enjoy traveling with you!" Jessica's face was full of anticipation and excitement, it had been a long time since they had been on vacation. But thinking of being busy, her happy heart couldn't help but calm down a little, and asked with a frown: "But do you have time?" "District 9" will be released in August, don't delay the movie for me." ”
She knew how important "District 9" was to him, a year of non-stop hard work, desperate to go to Africa, under a lot of sudden pressure...... "Sweetheart" can mess up, but "District 9" definitely can't.
"Haha, no problem! There's plenty of time, it's okay. Wang Yang's voice was full of affirmation, took two tickets from her hand, and said: "Believe me, you also know that I am not the kind of person who cares about work for fun." "The World Cup in South Korea and Japan won't be held until May 31st, and the week of their trip will be at that time, if it weren't for the "Ninth Zone", he really wanted to play in Asia for a month.
However, the workload of "District 9" is indeed very heavy and intense, first of all, the theatrical version must be edited, and then the soundtrack, color grading, and some post-dubbing must be done before mid-July, and then submitted for review and copying, and then released as scheduled. But in terms of soundtrack, Jenn Kezmelik is already brewing and creating material, and in terms of editing, he and Lee Smith also have a clear and complete plan, so it's not so rushed.
Besides, he is going to work hard in the past few months, soaking in the editing room all day every day and working at night, so he will not lack a week.
"And Jesse, although this is your birthday present, I want to play it myself!" Wang Yang smiled at her, shook the ticket in his hand, and read: "Hong Kong, Taiwan, Beijing, Shanghai...... I've wanted to visit those cities for a long time, but this time it seems like I can't get there for a week, otherwise we'll just be on a plane to spend the vacation. ”
Jessica laughed and stopped talking about "District 9", all she had to do was support, she believed he could do it well. Thinking of traveling to Asia and watching football games, she suddenly smiled, looked at the football pattern on the ticket, and said with a smile: "Young, but I don't know much about football, it's played by 11 people, right?" But other than this, I don't even know its rules very well." ”
"Ha!" Wang Yang suddenly laughed, he can't be regarded as a football fan, and he doesn't usually watch football games, but he is still clear about the rules. He said with a smile: "If you don't know, just ask me, I'm a master fan, you know I love Beckham, I love Ronaldo, and, hmm...... I'll tell you, it's really easy to play any game, you just have to see who's leading and who's behind. ”
Jessica rolled her eyes and said with a smile: "Then applaud and shout for the side you support, if you win, you will be happy, if you lose, you will be uncomfortable, it's over!"
"Yes! You're really smart!" Wang Yang smiled and pushed her head, looked at the tickets, and said: "See, I bought tickets for two games, China: Costa Rica, China is the first time to enter the World Cup, and I don't know how strong it is; and the United States: Portugal. "Let's go to those cities in Hong Kong for a few days, then we'll go to the game, and then I'll come back and continue working, and you can play as long as you like," he said. ”
Jessica also pushed his head, smiled sweetly, and said, "Of course I'll come back with you, it's not fun for me to play alone." ”
On April 26, "Sweetheart" officially landed on 2,970 big screens in North America, and countless young movie fans and audiences who love hip-hop took advantage of the weekend to enter the cinema to prepare for a glimpse.
They are all very confident about the $8 and 105 minutes that will be spent, the film has a bunch of hot guys and beauties, the trailer is lighthearted and fun, the dance graphics are cool and handsome, it looks pretty good, and most importantly, it has the title of executive producer and screenwriter of "Amazing Young".
You must know that the movies that are related to him, except for "Ghost Shadow 2", which he did not participate in at all, needless to say the four movies directed directly, "Youth Musical" 2 and 3 as the screenwriter are also very good-looking, and this producer must have something different.
(To be continued)