The last five minutes passed in a blink of an eye, and two envelopes with the final price were delivered to the stage.

CCTV hosts have always been known for their professionalism and seeing the world, and all the previous bidding prices cannot see any fluctuations from their faces.

But this time, when the two envelopes were opened, I don't know if it was because the numbers were really amazing, or if it had been carried out to the end, there was no need to pretend to be profound, in short, the host's expression changed significantly, and then in the microphone, a clearly visible 'Oh'.

This 'oh' is very unprofessional, it feels like the host of the local station is deliberately making a fuss in order to create an atmosphere.

didn't announce it immediately, but glanced at Sister Tan.

Sister Tan nodded slightly.

"Next, I announce that a set of prime-time 14-second advertising space, in the last round of bidding, Sun God bid 120 million, and Red Bull bid 140 million!" After speaking, he put down the envelope in his hand and said with a smile: "Congratulations to Comrade Liang Yifei for becoming the 1996 bid king!

This time, there was no brief silence in the audience, and the whole venue immediately boiled.

Break 100 million!

An advertisement broke 100 million, which is for entrepreneurs, even if it is the leaders of these nationally renowned enterprises at the CCTV venue, this number is cross-era, unveiling the curtain of a new era!

The previous judgments on the financial resources of these two companies were almost all wrong.

From 8 money and 8 million, it soared directly to 100 million 2 and 100 million 4, these two companies have retained huge surplus power in the first two rounds, and this surplus power has even broken through the capacity that their current enterprises should have.

Especially Red Bull.

Did the Chinese turtle essence make a profit of 140 million last year?

Maybe, after all, this is a profiteering industry, a year to break 10 million, two years to break 100 million, three years to break 500 million sales myth is not amazing in this industry, every company standing on the front line of the health care products industry is almost like this tumbling up.

However, how is it possible for a business to invest all of its profits, or most of them, in an advertisement?

Especially in terms of CCTV, which knows Liang Yifei's details, it is even more surprising: last year, Liang Yifei invested a lot of money in order to prepare for Red Bull.

However, no matter how unexpected it is, the results have already come out.

Congratulations and applause were given to Liang Yifei, and the etiquette lady followed the routine, holding the flowers and something that looked like a medal, and came to Liang Yifei under the background music of the athletes' march and gave him red and hung colors.

Around - it should be said that Liang Yifei, who was sitting in the last row, Hu Dabiao on the left and several other entrepreneurs, and several entrepreneurs who could get in front of them, all stood up and applauded to congratulate.

The headlights in the hall finally turned on again, because at this time, if the lights were not turned on again, the media behind would not be able to take clear photos of Liang Yifei, and the flashing lights in the dark would really blind the eyes of the newly baked standard king.

CCTV doesn't want this kind of accident.

History will only remember the first place, but never remember the second place, which may not be completely accurate, because in addition to the second place, the third place, and even the subsequent ranking, there are often some shining points and impressions due to some touching reasons.

However, it is in second place, and history really does not give it even a little more attention.

After the failure of Boss Qin Chikong before, there was a final ending, but at this time, it seemed that everyone had forgotten to sit in the distance, a little dazed Boss Huai.

Although there is only a difference of 20 million between Sun God and Red Bull, although, so far, Boss Huai's business status and corporate strength are still better than Liang Yifei.

But at this time, he is a loser who has been forgotten by everyone.

Boss Huai couldn't figure it out.

Where did Liang Yifei come up with this 140 million? Even the Sun God, a large super health care product enterprise with an annual sales volume of more than 1.3 billion, has put more than 100 million yuan on an advertisement, which is also a huge pressure.

And how long has the Chinese turtle essence existed, why is it so rich?

The key point is that CCTV's advertising is also worth an upper limit after all, and Boss Huai thinks that he is willing to take out more than 100 million because the sun god wants to go public next!

And why did he, Liang Yifei, dare to throw out 140 million?

He is not afraid of affecting the operation of the entire enterprise and losing all his money?

"Mr. Liang, may I ask ......?"

"I'm a reporter from Youth Daily, Boss Liang ......"

There are all kinds of problems, in addition to Boss Huai, as well as all the reporters present, because the amount of the bid is really amazing, the reporters have selectively forgotten the interview rules, and before the bidding meeting is completed, they can't help but surround Liang Yifei in the middle.

"Fellow journalists, please abide by the regulations, after the bidding is completely over, our station will hold a cocktail party, and everyone can enjoy the interview at that time. The host on the stage helped Liang Yifei to relieve the siege.

The scene stabilized again and continued the bidding later, but because the climax just now was too exciting, after the excitement, in the face of the small bids behind, most of the people present who had nothing to do with themselves really couldn't raise any interest, some people exchanged heads, and some people simply left the venue early, the auction seemed a little deserted, and the order gradually dispersed.

Therefore, Zong Qinghou seemed to inadvertently walk to the back row, sat on the vacated seat vacated by Zhang Feng in the toilet, and sat side by side with Liang Yifei, which was not so eye-catching.

"Be quick. Liang Yifei said with a smile.

"Of course. Zong Qinghou also smiled.

Tens of millions of bank transfers are not so simple, a single sentence is enough, the money is earned from Wahaha, and it will take time to earn Liang Yifei's account, CCTV advertising payment is divided into two parts, and it must be before the end of the final payment within a month.

Liang Yifei and Zong Qinghou were in the room that day, and finally made a compromise.

Both of them want to win the bid king, but the importance of the bid king, Zong Qinghou's understanding is not as deep as Liang Yifei's, the promotion of the bid king for the product, and the new product Red Bull is far more than the already well-known Wahaha.

But neither of them can be sure that their companies will win among the many giants that have come this year.

The final result was that Liang Yifei gave up the advertising channels of the nine provinces that China Turtle Essence had obtained in the past one or two years for one year, and transferred the prime time of the provinces and cities that China Turtle Essence had won in these nine provinces to Wahaha, and Wahaha took out 60 million yuan that was originally intended to be used for bidding to support Liang Yifei.

A year later, Liang Yifei returned the 60 million, and as for the advertising ownership of several other provinces, the two competed fairly.

On average, more than 7 million for a province's advertising transfer, in the final stage, Zhang Feng asked Liang Yifei if he would do it, which means that he would smash all the money down, even if there is a premium, and send a few more provinces for nothing, because the bayonet has become red, there is no room, Liang Yifei did not hesitate.

For Wahaha, with the advertising transfer of nine provinces, the effect may not be worse than CCTV's, because his products have a high reputation and sales in Zhejiang Province and the surrounding areas;

And advertising is not necessarily something that needs to be done on TV stations.