"Teacher Wang, are you free in the afternoon?" Liu Xiaoxi came to Wang Qian's office. Pen, fun, and www.biquge.info

"What's the matter?"

"There are two manufacturers who usually cooperate more and have strong funds, and I made an appointment with their representatives to talk about the advertising sponsorship of "Do Not Disturb" in the afternoon, and there may be some problems with my expression to them about this program, so I would like to ask you to talk with me. Liu Xiaoxi mentioned it to Wang Qian.

"Okay. Wang Qian nodded.

At about two o'clock in the afternoon, representatives of the first sponsor, Slender Shoushou Company, a company that produces slimming tea, came over and was looking for a suitable program to invest in TV advertising this year, with a budget of more than 100 million.

"Hello Mr. Liu. ”

"Hello, let me introduce to you, this is Mr. Wang, the chief director of our new column "If You Are Honest, Do Not Disturb". Liu Xiaoxi introduced Wang Qian to everyone.

"Hello Mr. Wang!"

"Hello!"

Everyone greeted each other and made a noise.

"If You Are the Truth, Do Not Disturb" is our new variety show, and there are currently several companies and manufacturers competing for exclusive naming rights. Didn't you say that I should pay more attention to it last time when we were in "The Mystery Singer"? Because we had a very good cooperation before, I would like to give you the exclusive naming rights this time. Liu Xiaoxi mentioned it to the representative of the Slender Shoushou Company.

"I heard that this show is a blind date show? Shouldn't it be a life show? How did you get a variety show?" Wang Zhe, a representative of the Slender Shoushou Company, asked Liu Xiaoxi.

"This is a new attempt, you know, the current variety shows are almost all singing, dancing, celebrity interviews, comedies and the like, the audience has long been aesthetically fatigued, and only by launching a brand new show that the audience has not seen will it attract their attention and create a ratings miracle. ”

"Moreover, compared with singing, dancing, and comedy programs, blind date programs are more suitable for your products, and if you want to find your favorite other half in the show, it is definitely not appropriate to be too fat, so you should use your weight loss products at this time......" Liu Xiaoxi continued to recommend to the company representatives very professionally.

"This one...... Although we very much agree with Mr. Liu's point of view, only new types of programs can avoid the audience's aesthetic fatigue, but the span of a life program to a variety show is still too big, right? There are indeed many singing programs, but "The Mysterious Singer" is very creative! Why don't you start a similar program with a brain hole? This will be a lot less risky, and we can accept more advertising costs. "The company's representatives are obviously not optimistic about "Do Not Disturb".

"This is not an ordinary life program, it has added a lot of variety show elements, and the content of the program is closely related to the lives of ordinary audiences, they will be very interested in this program, and the participation and topicality of the program will also be very high, and it will definitely create a greater ratings miracle than "The Mysterious Singer"! For your company, this is a once-in-a-lifetime opportunity, seize this opportunity, the company's sales will definitely go to a higher level, and make Slim Shoushou a well-deserved industry leader in the weight loss industry. Liu Xiaoxi continued to talk nonsense, saying some big things that she didn't believe in herself.

Liu Xiaoxi's purpose in asking Wang Qian to come over to participate in the negotiation was not to ask Wang Qian to help her say anything, help her explain the content of the plan to the customer, etc., she called Wang Qian over for only one purpose, that is, to let Wang Qian personally feel the difficulty of the negotiation, and the outrageous degree of this advertising price list, so she was talking about the whole process, and did not let Wang Qian interject.

"Is this show really set? Is it possible to change to another genre?" Wang Zhe, the representative of the company, confirmed to Liu Xiaoxi again, he was obviously not moved by Liu Xiaoxi's words just now.

"That's right, it's this show, Nanhu TV Variety Channel will focus on this show in the next three months, and the naming fee will be signed for three months, if the program creates a miracle in ratings, it can be extended, and then the naming fee will be raised according to the ratings, now is the best time to enter, once this opportunity is missed, it is definitely impossible to want such a preferential price. Liu Xiaoxi nodded.

"How much is the naming fee?" After the company representatives glanced at each other, Wang Zhe asked Liu Xiaoxi.

"Twenty million, a quarter. Liu Xiaoxi quoted a price for Wang Zhe.

"Twenty million! Is there any mistake in the title fee of 20 million for this show?" Wang Zhe said in a surprised tone.

"The title fee of "The Mysterious Singer" was 15 million, which was later confirmed to be seriously undervalued, and the title sponsor took a big advantage. The ratings of "If You Are Honest, Do Not Disturb" will be above "The Mysterious Singer", and it is normal to charge a naming fee of 20 million, if you decide to title it this time, when the show is renewed, it will also give priority to your title. Liu Xiaoxi was very flustered in his heart, but he still answered Wang Zhe calmly on the surface.

"Who is hosting the show? Have you invited celebrity guests? Who is the lineup?" Wang Zhe opened his mouth after being silent for a while.

The host of the program is Mr. Wang Qian, a famous host of Shaohu TV, and he hosts the columns of "History Forum", "Taste", "Truth" and "Reading". Liu Xiaoxi pointed to Wang Qian beside him.

"Shaohu TV, Wang Qian, I've never heard of this person......" Wang Zhe replied to Liu Xiaoxi without saving face at all.

"Don't you pay attention to "The Mysterious Singer"? Don't you remember singing "On the Shore of Lake Baikal" with Tang Jing in the final?" Liu Xiaoxi reminded Wang Zhe.

"Oh...... Is that him? But I don't really know he's the host. ”

This image ...... Will anyone watch it when you host?"

"I mean, during the finals of "The Mysterious Singer", who was the ugly fat man next to Tang Jing!

"This "If You Are Honest, Do Not Disturb" really can't make people look forward to it. The company representatives whispered.

"You will know after watching the program hosted by him, Mr. Wang has the potential to be a gold medal host, and after this "Do Not Disturb", he will step into the ranks of domestic first-line hosts and is well-known to many audiences. Liu Xiaoxi continued to advocate very calmly.

"What about the star lineup? The guests who participate in the blind date will have stars in every issue, right?" Liu Xia, an assistant next to Wang Zhe, asked Liu Xiaoxi, and it was obvious that Liu Xiaoxi deliberately ignored this issue just now.

"This show did not invite stars, so as not to affect the program's affinity with ordinary audiences, all viewers can sign up, just like "The Mysterious Singer", there are no stars to join, but it has created a ratings miracle. Liu Xiaoxi replied to Liu Xia.

"Isn't that right? Tang Jing is a palace-level singer, even if she has been silent for a few years, her popularity and appeal are still there! Coupled with the birth of the little diva Lin Miaoyin and the wanderer who has never shown up, the star lineup of "The Mysterious Singer" can be said to be very strong! The appeal of the show was also formed by them. Wang Zhe denied Liu Xiaoxi's claim.

Before "The Mysterious Singer", who still remembered Tang Jing? Who knew Lin Miaoyin? Who knew the wanderer? It was the success of "The Mysterious Singer" that brought Tang Jing back to the top, made Lin Miaoyin become a first-line singer overnight, and made the wanderer the most mysterious topic in the entertainment industry. When we invited them, we didn't spend a penny, which was equivalent to picking up a big bargain for nothing. Liu Xiaoxi corrected Wang Zhe.

"Well, I agree with your point of view, but how can there be characters like Tang Jing and Lin Miaoyin on a blind date show like "If You Are Honest, Do Not Disturb", right? After all, this is a life show! Can those amateurs become stars in the future? Teacher Liu, do you think it's possible?" Wang Zhe shook his head.

"Who said that life programs can't be variety? Can't become popular variety shows with high ratings? Everyone is in the advertising industry, what is the most important thing in this industry? Pay attention to the word 'creativity', seek innovation and change, our program is now on the basis of creativity to seek innovation and change, you don't have inherent thinking, think that blind date programs must be placed on the life channel, not on the variety channel. Liu Xiaoxi continued to lobby Wang Zhe and the others strongly, and even Wang Qian, who was sitting on the side, felt that her eloquence was extraordinary.

"Okay, let's discuss it and give you an answer in ten minutes, okay?" Wang Zhe mentioned it to Liu Xiaoxi.

"No problem, let's leave for a while and come back in a quarter of an hour. Liu Xiaoxi stood up.

"Okay. ”

……

"What did I say?" Liu Xiaoxi slapped a cup of boiling water in the water room and asked Wang Qian.

"Great!

"But I feel like there's little hope. Liu Xiaoxi is indeed very good at negotiating, so she has a premonition of the outcome of the negotiation from the words and body language of the other party.

"You just do what you have to do. Wang Qian had an indifferent look on his face.

Liu Xiaoxi sighed and turned his head.

In the past, she was in Tanxing City, and Wang Qian was in Huanghe City, and the two cherished each other and were bosom friends across Tianhu. Now that they are finally working together, I originally thought that they would achieve a great cause, but this "If You Are Honest, Do Not Disturb" made Liu Xiaoxi feel helpless, and there was a feeling that he had saved enough strength and didn't know where to fight.

A quarter of an hour later, Wang Qian and Liu Xiaoxi returned to the reception room, and the representatives of the Slender Shoushou Company had apparently finished their discussions.

"We just discussed it and decided to take over the naming rights of this show "If You Are Honest, Do Not Disturb". Wang Zhe said to Liu Xiaoxi.

"Oh, decided to take it?" Liu Xiaoxi never expected the other party to agree, on the surface he was not shocked, but in his heart he was ecstatic.

It can't be that smooth, right?