There are so many luxury boutiques in Taikoo Li that Versace won't miss it.

Since the launch of the Little White Shoes and Bacchus bag, the traffic of Versace's stores has increased by nearly three times.

In the past, Versace products were difficult to be liked by young consumers.

Basically, it is the middle-aged uncle level who has the highest taste to look at Versace's products.

The same is true for the renovation of the store, where Sandro was the director of Versace's design department and carried out the new store design.

And Sandro specially invited David Collins, who became Sandro's friend when they designed the Magic City Club together.

Regarding the design of Versace's stores, David Collins also came up with a lot of ideas.

In particular, the care for female consumers and the emphasis on male consumers have allowed Versace to regain the favor and recognition of mainstream consumers.

Ma Na walked to the front of the Versace store and was surprised to find that the poster of the Versace store had been replaced with a hard photo taken by Gao Wen, and there was also a slogan.

"There will be all the big names in the world, and everything will be in the big names. ”

This is also Shen Lang, the boss behind Versace, otherwise Versace would definitely not agree to promote the big name club like this.

All shopping guides, including Versace stores, are reminded by orders within the Versace Group that consumers can purchase products directly through big-name clubs, and absolute authenticity is guaranteed.

It seems that sales in Versace boutiques may be affected.

But as long as the reputation of the big brands is formed, and the big brands will gain the supremacy of luxury e-commerce, Versace will double the money it has lost now.

This is a ruthless move, but it is really effective, and the link to the most beautiful supermodel played by Penguin Video has increased a lot of Versace's online sales.

But it is more in third- and fourth-tier cities that consumers choose to spend online.

Consumers in first- and second-tier cities are more likely to choose traditional in-store purchases.

What Shen Lang wants to do now is to treat all Versace's future stores as experience stores.

Shoppers come to the store to try on and experience them, and then close a transaction online.

This will not only save Versace's store opening costs, but also promote the rapid development of big brand clubs.

Versace was only expected to reach the level of 700 million euros last year, but this year everyone predicts that Versace will reach at least 2 billion euros in sales.

Tripling in a year is still the most conservative estimate, and no one is sure that the Versace Group will continue to come up with popular products.

But now Sandro has become a coveted designer for luxury brands from all walks of life, especially Kering, the parent company of Gucci, who regrets not being able to do it.

They let Sandro go with their own hands, and now Sandro's design has given Versace a second spring, how can they not be envious?

Xiong Meilin saw that Shen Lang had not spoken, still thinking about something, and couldn't help but shake in front of Shen Lang's eyes.

"What's wrong, what do you think?"

"Nothing, just thought of something about Versace. ”

Xiong Meilin knows some of Shen Lang's identities and seems to be one of Versace's shareholders.

However, after entering the store, Ma Na and Wei Yafei knew Shen Lang's identity for the first time.

"Welcome to the owner. ”

The store manager was the first to recognize Shen Lang and immediately bowed and greeted.

Like Versace, of course, there is information about Shen Lang inside, and Bruno's requirement for all employees is to keep Shen Lang's identity secret.

This must not be completely done, but they only know that Shen Lang is a shareholder of Versace, and the stake is not small, and he is one of the top executives of the group.

Shen Lang smiled and waved his hand: "Just continue to work normally, how is the current sales situation?"

The other female clerks in the store all looked at Shen Lang with glowing eyes, Versace's boss, how rich is that?

As employees of Versace, of course, they know that Versace's purchase price is two billion US dollars, and they are the absolute best boyfriend level as Shen Lang.

The store manager replied in a respectful tone: "Boss, our current sales have increased several times compared to before, and as far as I know, we have the highest monthly sales of all luxury specialty stores in the same region." ”

Shen Lang didn't need this store manager to say that he knew where Versace was fired, and basically all the clothes originally designed by Donatella were sentenced to death.

At present, the Versace store is full of new products designed by Sandro, and almost every one of them has Sandro's style reflected in it.

Ma Na and Wei Yafei hugged Xiong Meilin in surprise and said, "Sister Meilin, is he still Versace's boss?"

"Well, I've heard him mention it before, and it seems that there are a lot of shares. ”

Xiong Meilin did not hide it.

Ma Na and Wei Yafei accepted this reality, and Ma Na suddenly smiled and said, "Isn't it that we can buy clothes and the like with Versace at a discount later?"

"Yes, for sure, he's the boss, so naturally we get the highest discount. Wei Yafei cheered.

Xiong Meilin looked at the distracted Ma Na and Wei Yafei helplessly, not realizing Shen Lang's identity at all.

Still, that's good.

Shen Lang was chatting with the store manager, and Xiong Meilin and the others enjoyed the highest level of treatment.

The staff are always on hand to provide the highest level of smiling service throughout the process.

Many men and women who visited the store were a little dumbfounded and looked at these shopping guides.

However, when I saw Shen Lang, who was chatting with the store manager, I knew that these people were either rich or expensive.

"The service attitude of the shopping guide must be positive, which is very important for Versace's brand image, and Versace has allowances and penalties every month, right?" Shen Lang emphasized.

"Yes, according to the instructions of the president of Bruno at the group headquarters, each Versace store has an assessment, and once the service attitude is found to be unqualified, leave and replace the store manager, the shopping guide will be fired directly. ”

The store manager was a little helpless and nervous, like Bruno came to power and immediately began to make drastic reforms, which was also allowed by Shen Lang.

Bruno even set aside a sum of money to send investigators of different ages and jobs to visit the store unannounced and record it.

Once it is found that the store is unqualified, the store manager will be immediately suspended, and the shopping guide and store manager who violate discipline will be dismissed.

I have to say, although this is a bit too rough.

But in an instant, the service attitude and service quality of all Versace stores were highly praised by consumers.

If each person's monthly sales exceed 1 million, they can get a high commission of 1.7%, plus the basic salary, they can get 20,000 yuan per month;

Complete 80% of the task, the achievement becomes 1.4~1.5%, complete 60%, increase 0.85% - this is the bottom line, below this data, you can only get the basic salary.

This policy was recognized by Shen Lang, for example, the sales of this Versace store in Taikoo Li are almost as low as 20 million a month, and 30 million is easy when it is a little high.

This is also Versace's largest star store in Chengdu, and it is highly valued in the group's headquarters.

This combination of rewards and punishments is the most important route for Versace.

Versace under Donatella before couldn't compare with the simplicity and efficiency under Bruno.