Chapter 84: Sponsors are drawn

When he came to Shen Linxiang's office, there were two other people sitting in the office, a middle-aged man and a young woman. The www.biquge.info middle-aged man in a suit and leather shoes, and the young woman in a professional suit, look like she should be a staff member of a large company.

"He is the teacher Wang you are looking for, the person in charge of the "History Forum" and "Truth" columns. Shen Linxiang introduced Wang Qian to the pair of men and women.

"I know! I know! I've seen it on the screen! Hello Mr. Wang. The middle-aged man took the initiative to stretch out his hand and shake Wang Qian, and the young woman also smiled at Wang Qian.

"This is my college classmate, Mr. You Tao, the owner of Nishang Advertising, and that is his assistant Xiao Xing. Shen Linxiang also introduced men and women to Wang Qian.

"Hello Mr. You!" Wang Qian also said politely to the man, and nodded to the female assistant next to him. Director Shen's classmates, of course, have to give face.

"Why don't you talk about anything directly?" Shen Linxiang stretched out his hand and gestured to Youtao.

"Okay, Mr. Wang is a busy person, I won't talk nonsense, a friend recommended it last night, and I accidentally saw the latest episode of "The Truth", I feel that this show is very good and very selling, and the ratings should continue to rise in the future. Mr. Wang mentioned in the program that no advertiser is willing to sponsor this program?"

"Well, there are no advertisements, no sponsorship, and Director Shen only gave 500 yuan in funding, so the production of the show is very rough. Wang Qian smiled.

"I just heard Director Shen talk about the production fee, I am also a senior practitioner in the advertising industry, although the production of the program "The Truth" is rough, but it is full of creativity! I didn't feel that it was a program with a cost of 500 yuan when I watched it, and you can make the program to this level with such a small amount of money, I don't know how to express my admiration for Teacher Wang at this time except for the word 'admiration'!" You Tao gave Wang Qian a thumbs up.

"You've won a prize. Wang Qian said a few words modestly.

"Our neon dress advertising is also a bit famous in the country, and we have a lot of big customers, so I asked Mr. Wang to come over, thinking about pulling a customer to sponsor this program and inserting their mobile phone advertisements in the middle of the program. Okay, it's not an outsider, and it's not beating around the bush, do you know that Opal Mobile Communications Co., Ltd. is the manufacturer that produces OPPA mobile phones?"

"I have some impressions, they seem to have cast a lot of TV and online advertisements recently? However, this kind of thing is the responsibility of Deputy Director Li of the TV station, right?" Wang Qian looked at Shen Linxiang, and the station did not delegate this authority to their column group.

"Well, I will talk to Director Li about specific advertising sponsorship, I came to you, in fact, I want to talk to you about advertising creativity, how to better implant the advertising of this mobile phone into your program. I think with Mr. Wang's IQ, maybe he will have a good idea. You Tao said the reason why he was looking for Wang Qian.

"My classmate's meaning is to put it bluntly, that is, if you can give him a better idea, he will sponsor the show "The Truth". He likes more of Mr. Wang, your creativity, do you understand?" Shen Linxiang helped explain a few words in the middle. When outsiders were present, his name for Wang Qian was temporarily changed from Xiao Wang to Teacher Wang.

"Haha, since Director Shen has explained so, I'll still tell you all about it! OPPA's mobile phone advertising is currently operated by our Nishang Company, but the early advertising is not very successful, and the customer proposed to us that if there is no better creative idea in the second phase of the advertisement, the cooperation with us will be terminated. The company's project team has not been able to come up with a solution that satisfies the customer, and I have been struggling with this matter recently. You Tao added a few words.

You Tao came over today to do business in Shaohutai, and after finishing his errands, he visited his old classmate Shen Linxiang on the way, and remembered that the creative "Truth" program introduced by others last night happened to be under Shen Linxiang, so he asked Shen Linxiang about the program planning. After the two chatted, Shen Linxiang kept praising Wang Qian as a very creative and unusual talent, so he temporarily wanted to meet Wang Qian.

"Did you call me over because you wanted me to help you come up with a creative idea?" Wang Qian understood.

"That's right. Youtao nodded.

"I'm not a professional advertising planner. Wang Qian spread his hands and looked at Shen Linxiang.

"Come on, you have the most ideas in your head, and your writing is good, just get a few lines of poetry out, maybe you can help a lot." Shen Linxiang was not ready to let Wang Qian go. In Shen Linxiang's view, Wang Qian stayed in the science and education channel of Shaohu TV as a host, and this time he also intended to introduce his very successful friends in the business field to Wang Qian, hoping to help Wang Qian find a more suitable world to display his talents.

"If Mr. Wang can give better suggestions or ideas in this regard, so that our customers are satisfied, I will sponsor the program "The Truth" on behalf of the customer. Of course, if the idea is finally adopted, we will also pay the corresponding intellectual property fees to Mr. Wang. You Tao added a few more words.

OPPA mobile phone is currently being promoted nationwide, Youtao's previous advertising words, advertising creativity is far from meeting the customer's expectations after the launch, the customer is very dissatisfied with the need to terminate the later cooperation, which makes Youtao anxious these days like an ant on a hot pot.

"This one......" Wang Qian touched his round face.

"Don't worry, I'm going to Taili today to visit my old classmates and visit Mr. Wang on the way. If Mr. Wang has good ideas and ideas for this mobile phone product, or has any good ideas and ideas for other brands represented by our company, you can call me at any time to communicate with me, this is my business card. You Tao handed a business card to Wang Qian.

said that he was not in a hurry, in fact, You Tao was more anxious than anything else about this matter, but he and Wang Qian mentioned this matter only because of Shen Linxiang's recommendation, You Tao himself did not expect Wang Qian, a non-advertising professional, to really come up with any great ideas to save this big customer he was about to lose.

"Mr. Wang, this is the promotional material for our product. Youtao's assistant Xing Yuwei handed over a piece of information to Wang Qian, which was regarded as helping Youtao finish today's cutscene.

"If my idea is adopted by your client, how will the remuneration be calculated?" Wang Qian said seriously.

"If Mr. Wang's idea is recognized and adopted by our client, we will pay you a personal creative fee of 50,000 yuan, and at least 300,000 yuan of advertising investment in the "Truth" column. Youtao gave Wang Qian an offer.

"If the idea is adopted, give me 150,000 yuan personally, and invest 200,000 yuan in TV station advertising, you think, I took 50,000 yuan for myself, why should I get 100,000 yuan to shoot our Director Shen's ass? Otherwise, how will I mix in the science and education channel in the future?" Wang Qian and You Tao bargained.

"Dead fat man, how far is it, get out of here!" Shen Linxiang expressed his indignation at Wang Qian's shamelessness, and just called him a few words Teacher Wang, he didn't know that the sky was high and the earth was thick?

"Hahahaha, Mr. Wang, you're really interesting! This is no problem!" You Tao agreed, he didn't expect things to really be negotiated.

"I think the main selling point of OPPA mobile phones is fast charging?" Wang Qian flipped through the information Xing Yuwei gave him and asked Youtao.

"Yes, that's what our current slogan stands out, 'Charge fast, talk worry-free!' is concise and easy to understand, but it's ...... Something was missing. Youtao nodded.

"It's really not creative, it's too ordinary. Wang Qian commented.

The company's creative team provided dozens of advertising slogans in the early stage, and finally voted for this one, which requires fewer words and then highlights the characteristics of the product to the greatest extent. In this day and age, it is really difficult to think of a good advertising slogan that can be widely circulated. You Tao explained a few words to Wang Qian, and his expression was slightly embarrassed.

"In this way, I thought of an advertising slogan for this mobile phone, which is guaranteed to be better than this, so that consumers will remember the product's fast charging feature as soon as they hear it. Wang Qian remembered a famous mobile phone advertising slogan in the previous life, which could come in handy at this time.

"Oh? You Tao didn't expect Wang Qian to come up with an advertising slogan that would be accepted by customers, let alone on the spot. But now that Wang Qian opened his mouth, he didn't care about wasting these few more minutes.

"The review standards of the Internet and TV are different, and there are two versions of this advertising slogan I provided, one is the online version and the other is the TV version. The online version is responsible for being funny, the TV version is responsible for being affectionate, and after the online version of the advertising slogan is seen by netizens, forwarded and circulated, they will spontaneously look for the original version of the TV version, and then we achieve the purpose of promoting the product. Wang Qian continued.

"Well, you go ahead. Youtao was slightly interested. The network audit standards and TV audit standards in this life are indeed different, the network is much more relaxed, and the advertising slogans of many large companies are divided into online version and TV version.

The slogan of the TV version can be written like this: 5 minutes of charging, 2 hours of talking. Wang Qian opened his mouth.

"5 minutes of charging, 2 hours of talking, huh...... It's a bit interesting, highlighting the fast charging characteristics of our mobile phones, which seems to be ...... It's a little bit stronger than our old one. Youtao nodded after savoring, but there was no special surprise.

"5 minutes of charging, 2 hours of talking, it feels pretty good. Youtao's female assistant Xing Yuwei also nodded.

"What is the online version like?" You Tao asked Wang Qian again, he wanted to know how funny the online version is, how to make netizens circulate and forward it on their own, and even pay attention to the original TV version after seeing it.

"Charge for 5 minutes, load for 2 hours. ”

Wang Qian stood up and took a few steps back, raised his mobile phone with his left hand, glanced at everyone with slanted eyes, and showed a very pretended expression with a half-smile on his face.

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