There is no doubt that Yao Chengzhou, who has been working on the variety channel for more than ten years, is not very optimistic about this plan like Liu Xiaoxi. Pen @ fun @ pavilion wWw. ｂｉｑUｇE。 ｉｎｆｏ

There is no precedent for successful blind date programs!

In a responsible manner, Yao Chengzhou called several senior producers of the variety show channel over and made a copy of the plan for them to see, wanting to hear their professional opinions.

Liu Xiaoxi explained the plan in a timely manner, basically according to Wang Qian's previous explanation, although she did not agree with Wang Qian's idea, but still respected Wang Qian's various ideas and original ideas.

"Blind date shows? With all due respect, this is not a variety show at all, right? ”

"I know Wang Qian, this Wang Qian's brain circuit is very big and thoughtful, but unfortunately this time his brain circuit is not on the point, and it is a little off. ”

This plan is casually put on the table of any professional producer, and he knows that he will be a servant, and he doesn't understand why Wang Qian insists on it. ”

"Mr. Yao and Mr. Liu, you have to be cautious, don't take this project on impulse, in the end, not only will Hypnus lose a huge amount of money, but it will also discredit the variety channel. ”

"I want to tell you that Mr. Wang has done several columns on the science and education channel of Shaohu TV, and there are several columns that Shaohu TV wants to cut, such as "History Forum", "Truth", and "Reading", all of which have come back to life after he took over, and the ratings have been greatly improved. Liu Xiaoxi introduced a few words to everyone.

"What's the use of this? No matter how high the ratings are in a very backward place like Shaohu TV, it is meaningless to put them in the whole country, just like a person who takes the first place in the primary school mathematics test and asks him to take the college mathematics test, can he get a result? This nature is completely different. ”

"Mr. Wang also has two programs, "Taste", "Reading", although the ratings of the science and education channel of Shaohu TV were okay before, but they were completely unknown in the country, after Mr. Wang took over, he directly made them into programs with ratings of more than 1, and many popular programs of Nanhu TV have a fight. Liu Xiaoxi continued to introduce to everyone.

"Taste" and "Reading" both take advantage of the popularity of online novels, speaking of which the ratings are suspected of fraud, and now that he is doing a blind date show, it is impossible for him to borrow the popularity of online novels, and the ratings will definitely not get up. ”

I don't know why he wants to do a blind date program, there is not much market demand for this at all, and local TV stations are not without such programs, didn't Shaojing TV make a blind date "Wishful Thinking" three years ago? At the beginning, it was still in prime time! As a result, no one watched it at all, and finally had to move to a late-night file. ”

"We also have a blind date program on Nanhu TV, and we have done many advertisements in other programs, but the ratings have not been able to rise. It's not that I don't believe in Mr. Wang's strength, it's just that he looked away this time, and set the type of program on a blind date, first of all, it was a mistake, and no matter how hard he tried on the basis of this mistake, it would be in vain. ”

"If other TV stations and other teams don't do well, doesn't mean that Mr. Wang can't do well? Maybe Mr. Wang will create a ratings miracle again?" Although Liu Xiaoxi is not optimistic about "If You Are Honest, Do Not Disturb", when discussing with others, he still tries to help Wang Qian speak.

"Xiaoxi, you are a little too superstitious about Teacher Wang's ability, which is not a good thing. ”

"Mr. Yao, you can't be like Xiaoxi, you have to have your own ideas, if the two of you make a mistake together, this matter will be in trouble. ”

"Thank you for your advice, I'll talk to Mr. Wang in person!" Yao Chengzhou sighed, originally thinking that if he asked Wang Qian to go out of the mountain, he should be able to make a plan that surpasses "The Mysterious Singer", but he didn't expect that it was actually a blind date show, which made him a little dilemma.

In this situation, we can only find a way to persuade Wang Qian to give up this case and write a new case, otherwise things will come to an impasse.

……

"Mr. Wang, I showed this plan to several senior people in Taiwan, and they are not very optimistic. Yao Chengzhou mentioned it to Wang Qian.

Wang Qian didn't squeak.

"Mr. Wang, are you really very confident in this case? Do you think the ratings of this show can be comparable to "The Mysterious Singer"?" Liu Xiaoxi also spoke.

"Yes, it will greatly surpass "The Mystery Singer". Wang Qian said in a very affirmative tone.

The average rating of "The Mysterious Singer" was 1.56, and the rating reached a peak of 2.37 in the final.

But this achievement is not comparable to the previous life's "Do Not Disturb", "Do Not Disturb" was first broadcast in 2010, and it was a ratings miracle from May to July. The highest point is 4.93 on July 18, in addition to the second place is 4.53, breaking 4 many times, and the average rating in May has reached 3.82!

At the end of 2010, the ratings of "If You Are Honest, Do Not Disturb" ushered in another peak, with an average rating of 3.73 in December, one of which was the opening ceremony of the Asian Games, the first broadcast time was 22:39, the end time was 24 o'clock, and the ratings still reached 2.36! At the closing ceremony, the premiere was from 22:30 to 23:59, and the ratings still reached 3.05!

Mango TV's "Happy Camp" has grown up with many people, and it is unique in the Saturday variety show, and it was firmly in the position of the boss of TV variety shows before 2010, but Jiang Su Satellite TV's "If You Are Honest, Do Not Disturb" came out and shared a big piece of Mango TV's pie, in 2010, the ratings of "If You Are Honest, Do Not Disturb" led the variety show boss "Happy Camp" overwhelmingly throughout the year, which is the best example.

The ratings of "Do Not Disturb" lasted for six years before they began to decline into decline, and even in 2015, when the ratings began to decline, the average rating remained around 2.12, while the average rating of "Happy Camp" in the same period was 2.36.

For Wang Qian, it is impossible for him to make "If You Are Honest, Do Not Disturb" for so many years, he only needs to firmly control it during the peak of the show's ratings. A program that swept the entire TV industry in the last life and has an average rating of more than 3, Wang Qian is certainly confident that its ratings will not be lower than "The Mysterious Singer".

If you want to get the maximum profit at the lowest cost, of course, there is only "Do Not Disturb".

"Why don't we do it on a case-by-case basis? Yao Chengzhou mentioned it to Wang Qian very tactfully.

"I said yes, yes, and I've never failed since I got into the TV industry. If Mr. Yao doesn't have the least trust in me, I don't think there is any point in cooperating anymore. In this case, Mr. Yao should ask another master. Wang Qian's face sank, if he couldn't get complete trust and delegation of authority at the beginning, it would be even more difficult to do the rest of the matter.

"Teacher Wang, you have a lot of personality! I didn't mean that, I just ......" Yao Chengzhou didn't know what to say.

"What does Mr. Wang think the average ratings of this show "If You Are Honest, Do Not Disturb" can reach?" asked Liu Xiaoxi to Wang Qian.

"I guarantee that the average rating will be above 1.5, which is the most conservative estimate. Wang Qian replied to Liu Xiaoxi.

Liu Xiaoxi and Yao Chengzhou glanced at each other, Liu Xiaoxi's expression seemed to be a little excited, but Yao Chengzhou lowered his head, he was already past the age of being hot-headed.

"Otherwise, I'll sign another agreement with you, if the program loses money, I will bear all the losses alone; if the program doesn't pay compensation, it has completed the 50 million profit target required by Nanhu TV Station, and the excess profits will be left for 10 million to Hypnus Company, and the rest will be transferred to my personal account, what do you think?" Wang Qian mentioned to Yao Chengzhou and Liu Xiaoxi.

Wang Qian is very confident in "If You Are Honest, Do Not Disturb", once the ratings rise to more than 2, the total amount of advertising sponsorship can reach at least 100 million, and the net profit can reach more than 30 million after deducting the operating costs, taxes and fees for Nanhu TV, leaving 10 million for Hypnus, and his own net profit will reach more than 20 million.

This is just a quarterly profit, if it is a whole year, it is not a problem to make 100 million a year.

It's a great opportunity to make money, and it's much better than selling songs one by one. Of course, without Liu Xiaoxi's support and Yao Chengzhou's cooperation within Nanhu TV, as well as their complete trust in him, all this could not have been done, and no one would be willing to provide such a stage for him to take risks and play.

"How can that work? Teacher Wang was invited out of the mountain, if the show loses money, it will naturally be borne by Hypnus, how can it be that Teacher Wang can bear it alone?" Liu Xiaoxi shook his head.

"I have no intention of losing money at all, what I fancy is the huge profit I will make after deducting the 50 million profit for the TV station and the 10 million profit left for Hypnus, and the initial investment is not worth mentioning compared to this huge profit. Wang Qian shook his head.

"Mr. Wang is a very thoughtful person. When Yao Chengzhou heard what Wang Qian said, he felt like he couldn't cry or laugh.

"Mr. Wang, looking at your case, the initial investment of "If You Are Honest, Do Not Disturb" only needs more than two million yuan, and the cost of each episode can also be controlled at about one million yuan or even lower?" Liu Xiaoxi has begun to consider the feasibility of this show.