Ye Feng knew that he should have concealed Zheng Benhai, and while Zheng Benhai had not yet reacted, Ye Feng of course wanted Jason and them to speed up the progress of R&D optimization.

And Jason After they received the order, they also worked overtime to optimize and purify Mike's formula.

As the saying goes: there is nowhere to find the iron shoes, and it takes no effort to get them.

With the efforts of Jason and others, they optimized the formula to the extreme, and the effect was several times better than Mike's original formula.

Now that the formula has been successfully optimized, Ye Feng immediately called someone to produce it.

As for the release of the new product, Ye Feng originally wanted to ask Liu Yan and them to help shoot the advertisement, but he was worried that the audience would have aesthetic fatigue, so he decided not to ask the confidantes around him to shoot advertisements for the time being.

Since it is an advertisement, Ye Feng of course wants to choose a big-name star.

And Ye Feng chooses stars, there is a principle, that is, the image of a star must be correct, and there is absolutely no stain on life.

Because, once the stain on the celebrity's past life is exposed on the Internet, it will not only damage the celebrity's reputation, but also affect the corporate image.

Therefore, Ye Feng deliberately asked someone to carefully screen it, and then finally selected a popular star...... Wu Miaoyun!

Wu Miaoyun, a popular first-line star, has served as the heroine of many popular dramas, her popularity is very high, and she is good-looking, has a good figure, and more importantly, she has a good reputation and good image in the entertainment industry.

And Ye Feng also deliberately searched the Internet and found that Wu Miaoyun's image on the Internet is quite good, such as she often participates in volunteers, donations, charity performances and other activities, and even those keyboard warriors can't bear to attack her reputation.

In the end, Ye Feng made a decision and decided that Wu Miaoyun would be the spokesperson of "Fenxiang" whitening cream.

Immediately afterwards, Ye Feng asked people to secretly shoot whitening cream advertisements, and asked for confidentiality throughout the whole process.

Because, Ye Feng wanted to hit Zheng Benhai by surprise.

……

A week later.

It's business as usual.

In the "Aili" company, Zheng Benhai is looking at the company's sales recently, in addition to the whitening cream still maintains sales, other products are showing signs of decline, especially the mask series, by the impact of the "Fragrance" NO.1 series of masks, the company's mask sales are almost a sharp decline.

What worries Zheng Benhai even more is that the company's market share is constantly encroached upon by "Fenxiang", and now the market share of the two sides is almost the same.

If this continues, Zheng Benhai is worried that "Fenxiang" will really surpass his company.

Fortunately, he thought that Ye Feng had something new to do, and after some tentative inquiry, Ye Feng also studied the mask market.

Due to the popularity of the "Fenxiang" NO.1 series of facial masks, the consumption capacity of the mask market is close to saturation, and even if a new model is recommended, the effect is not obvious.

It's a pity that Ye Feng is a rookie and doesn't understand this.

Thinking of this, Zheng Benhai felt a little relieved.

However, at this moment, he suddenly heard a knock on the door.

After a few moments, he let the people outside the door in.

"Mr. Zheng, something is wrong, the 'Fenxiang' skin care company has just launched a new product...... Whitening cream. ”

The person who came in was a female secretary, but as soon as she opened her mouth, she brought bad news to Zheng Benhai.

"What? How did they suddenly have a whitening cream? Aren't they working on a line of masks?"

In an instant, Zheng Benhai "soared" and stood up directly from the president's chair.

Seeing his shocked expression, he obviously couldn't accept this sudden news.

Immediately afterwards, Zheng Benhai quickly logged on to the official website of "Fenxiang" skin care products, and he saw the latest advertisement on the official website of "Fenxiang", and it was Wu Miaoyun who shot the spokesperson of the advertisement.

In fact, not only the Internet has placed advertisements, but even TV, subway stations, bus stations and other publicity platforms have vigorously placed this advertisement.

The advertisement of "Fragrant" whitening cream, like mushrooms after a rain, suddenly appeared and bloomed everywhere.

Since I haven't received any rumors before, this advertisement gives people a novel feeling, and the spokesperson is Wu Miaoyun, a popular star with a good reputation, and the audience's feedback is even better.

"Damn, I was fooled!"

Seeing the latest advertisement launched by "Fenxiang", Zheng Benhai finally realized that he had fallen for Ye Feng's plan to "hide from the sky and cross the sea".

At the beginning, Zheng Benhai was worried that "Fenxiang" was developing a mask series, which was likely to be fraudulent, and later he asked someone to test it and found that "Fenxiang" was really developing a mask.

That's when his worries were truly dispelled.

But what he didn't expect was that all of this was actually in Ye Feng's conspiracy a long time ago.

Everything I saw before was just a cover-up.

At this moment, Zheng Benhai finally realized that Ye Feng was not the rookie he imagined, but a veteran.

Even, more scheming than himself.

"It seems that I underestimated Ye Feng. ”

Zheng Benhai finally reined in his previous contempt for the enemy, and re-examined Ye Feng's opponent.

"Mr. Zheng, then let's go down, what should we do?" the female secretary asked.

"Let's take a look at their mask first, how is it selling?"

Zheng Benhai was still able to remain calm, because he felt that his company's whitening cream could withstand this wave of market impact.

However, Zheng Benhai's mentality is still too optimistic.

What happened next was completely beyond his imagination.

With the release of the new advertisement, consumers' desire to buy has been ignited, and besides, the new products launched by "Fenxiang" have never disappointed them.

Therefore, as soon as the "Fragrance" whitening cream was launched, it immediately caused a new round of panic buying.

Whether it is the company's official website or a physical store, the sales volume is quite hot.

And those consumers who buy whitening cream, after going back to try it, the effect is even better than they expected.

As a result, they were crazy about showing off their beauty on the circle of friends.

Even, someone deliberately posted a comparison of photos before and after use.

In contrast, the effect is remarkable.

As a result, the "Fragrant" whitening cream suddenly swiped the screen in the circle of friends.

Nowadays, the Internet is the era of information explosion, and a whitening cream with such an effect has quickly become popular on the Internet.

The "Fragrance" skin care products company, following the NO.1 series of masks, has released a new popular product...... "Fragrance" whitening cream.

You must know that the reason why the "Ellie" skin care company can rank 3rd in the industry in Jiangcheng City is because of their company's whitening cream.

Now affected by the market impact of this popular whitening cream, "Elle" has been the most affected, and even it is a little unbearable.

According to the feedback from the latest market research report, the sales volume of "Elle" whitening cream has shown signs of decline for the first time since its listing, and the decline has reached 3%.

What's even more terrifying is that if this momentum continues, it is estimated that it will fall.

At this time, Zheng Benhai was a little nervous.

The development of events was completely beyond the scope of his expectations, and he never thought that the whitening cream launched by "Fenxiang" would be so popular.

Even, he finally understood why Ye Feng did not hesitate to use the trick of concealing the sky and the sea to secretly research and develop.

Because this new product can be launched out of thin air, it is undoubtedly a fatal blow to similar products, and other brands do not even have a chance to react.

However, Zheng Benhai was an old fox after all, and after a short panic, he began to slowly calm down.

It is impossible for him to let things continue to develop like this, and if so, it will be impossible for his company to maintain its market position.

So, he felt he had to find a way to stop the momentum from continuing.

At this time, he lit a cigarette, and instead of sucking it, he let it burn quietly.

When the cigarette was halfway burned, he seemed to have thought of something to do.

So, he took his mobile phone and called someone.

Wait until he finishes the phone call and explains the matter.

He finally took a puff of his cigarette and slowly exhaled it.

"Whew!"

A faint smoke swirled around his gloomy face, making him even more gloomy.

"Ye Feng, don't think that you can overtake me in this way, hehe, don't blame me for 'not getting tired of cheating'!"

Zheng Benhai muttered to himself, it seems that he has some plan, for the popular whitening cream of "Fenxiang".

……

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