Such a large acquisition is the most watched HNA fire sale asset in recent times.

Many netizens are very interested in this mysterious Huayao Group, but no matter how they check, they can't find any information about Huayao Group.

It was as if Huayao Group had jumped out of a crack in a stone.

Shen Lang positioned Huayao Group to surpass Louis Mohd Group, Kering Group and Richemont Group.

At present, it is only showing a little sign of it, but it has already attracted the attention of the world.

Nanyue Bank immediately sent a team to discuss specific cooperation plans with Hilton Group.

Being able to catch the big ship of the Hilton Group made Luo Yan feel that his five billion dollars were not spent in vain.

It not only increases the total assets of Nanyue Bank, but also makes the Zijin card launched by Nanyue Bank more competitive.

Hilton has its own hotel brands in more than 100 countries around the world.

Naturally, all Nanyue Bank Zijin Card users can enjoy a wider range of services.

At present, the Zijin Card has not yet been officially launched, and it has already received many interested calls from wealthy people.

A concierge service team set up by Nanyue Bank is dedicated to these wealthy people, and they can get VIP patient service 24 hours a day.

The average daily assets of 10 million is a threshold, and many wealthy people were originally not interested in Nanyue Bank's Zijin Card.

However, seeing that Hilton Group officially issued a notice on the global official website, Nanyue Bank Zijin Card holders can automatically obtain Hilton Worldwide VIP membership.

It's amazing, it's an instant rhythm that becomes tall.

If it weren't for the fact that Shen Lang was the largest shareholder of Hilton Group, Hilton Group would not have lowered its price to cooperate with a medium-sized commercial bank.

Looking at those partner banks of the Hilton Group, which is not the top commercial bank in the world?

Nanyue Bank's own family knows what's going on, and many wealthy people have global business travel needs.

As soon as Hilton made such an announcement, the original interest became even more.

……

Huayao Group is registered overseas and its subsidiaries include Huayao Luxury Group and Huayao Hotel Group.

The Versace Group is naturally owned by Huayao Luxury Group, and the Hilton Group is automatically owned by Huayao Hotel Group.

Shen Lang is not the only Versace in the future, and the Burberry who is now being handed over to Daniel to talk about is the second target that Shen Lang is preparing to do.

Daniel used the connections of the Dyson family to meet Albert, the richest man in Belgium.

Albert has assets of tens of billions of pounds, and his Stake in Burberry is just one of many assets.

After three consecutive years of declining performance, Albert's investment company advised Albert to sell Burberry's shares.

Albert did not hesitate to choose to sell the shares, Daniel scolded Albert for being black-hearted, but had to pay 500 million pounds to buy 6.6% of Albert's shares.

Although Daniel is a little unhappy, he has to admit that Burberry's shares are still very popular.

Including Louis Mohd Group, the world's largest luxury conglomerate, Arnott is also interested in Burberry Group.

Because of this, Daniel had to pinch his nose and let Albert slaughter it.

Shen Lang didn't mind, Li Xiang and George, who had completed the acquisition of Hilton Group, flew to London to help Daniel complete the acquisition.

Daniel and George took their seats after a warm hug, and Daniel briefly explained the situation.

"We now have a 6.6% stake, and now after the news is revealed, the market value of the Burberry Group has started to fall again. ”

Li Xiang keenly calculated: "It is expected that the purchase price should not be less than 10 billion US dollars." ”

The acquisition amount is actually larger than that of Hilton Group, because Shen Lang is only the largest shareholder in the acquisition of Hilton Group.

But on Burberry's side, if Shen Lang completes the acquisition, he can become the sole shareholder of Burberry.

Huayao Group still has nearly $13 billion left in its books, and the acquisition of Burberry is certainly no problem.

The biggest problem in front of Li Xiang is how to buy the old British luxury group at the lowest price.

The pride of the British has brought Burberry to the point where it is now, and it is only a matter of time before it is acquired.

Daniel laughed: "I've heard that Burberry shareholders are very unhappy with Zhuang Bess and the current CEO and creative director Christopher Bailey. ”

Li Xiang's eyes lit up and said, "What do you say?"

Daniel also didn't sell the off, explaining: "Bailey was single-handedly promoted by Zhuang Beisi, but Bailey has to serve as the CEO, and if he can't do his creative director well, he will interfere with the development of the company, and the performance has declined for three consecutive years, which has questioned the prestige of Zhuang Beisi." ”

Johnson Bess is a knight conferred by the United Kingdom and is himself the chairman of Standard Chartered Bank.

Such bigwigs are the top bigwigs in British high society, but the appointment of Bailey is almost the biggest stain on Zhuang Bes.

As it turned out, Bailey simply didn't have the ability to do both CEO and creative director at the same time.

It doesn't matter if Zhuang Beisi looks away, but the shareholders can't stand it.

Li Xiang touched his chin and said, "Then you can use these shareholders to make a fuss." ”

"Not only that, but that Bailey is quite greedy, and he plans to continue to raise his salary and increase his stock incentive this year, and I heard that the proposal has been rejected at the shareholders' meeting. Daniel told all the news he had heard.

Li Xiang turned his head and looked at Shen Lang and said, "Boss, if you buy Burberry, it will delist Burberry, is this no problem?"

"No problem, it's better to be delisted, and I only need to know about the financial reports in the future. ”

Li Xiang nodded: "Okay, I'll go with Daniel and George to buy the stock immediately." ”

Li Xiang, who has just made a lot of money from the Hilton Group, plans to continue to show his skills, and making money has become secondary.

Li Xiang is now worth more than 50 million US dollars, and the so-called financial freedom is not worth mentioning at all.

Li Xiang occasionally finds some female stars as a spice, and now he has become the senior vice president of Huayao Group, which is not too easy to bubble.

Burberry's market value has fallen again and again, and the disapproval of the Chinese region has also hit Burberry hard.

Coupled with the sale of shares by Albert, the richest man in Belgium, Burberry is now even more panicked.

What was once a once-glorious luxury conglomerate is now on the verge of collapse.

Many Burberry Group shareholders have chosen to sell their shares without much hesitation in the face of Huayao's takeover.

Huayao Group did acquire at a premium, and the total acquisition amount reached 10.8 billion US dollars after the completion of the acquisition!

At its current market capitalization, Burberry is only $9.7 billion.

Burberry Group officially announced its delisting and merged into Huayao Group to become the same subsidiary as Versace.

One of the major symbols of the United Kingdom, the luxury conglomerate, officially changed hands, and the former English Rose is now occupied by the Huaxia Company.

Huayao Group once again shocked the country, winning Hilton Group and Burberry Group one after another.

The strength of Huayao Group is almost at a glance, especially the acquisition of Burberry Group, which is even more willing to delist Burberry at a premium.

The British brand, which has been hesitant, officially announced the dismissal of former CEO and creative director Christopher Bailey, and former chairman of the board of directors Zhuang Bess also voluntarily resigned.

Zhuang Beisi knows very well that since Burberry has been acquired by this Huayao Group, he is definitely not qualified to serve as the chairman of the board of directors.

Daniel has been transformed into Burberry's chief financial officer, directly responsible to Shen Lang.

As for the specifics of the company, Daniel hired Marco Gabbett as CEO.

Marco Gabett is also a well-known figure in the luxury industry, although his previous biggest position was the CEO of Céline.

Being invited by Burberry this time is also a promotion for Marco Gabet.

Marco Gabert cherished the opportunity and reported to Celine's board of directors before heading to Burberry.

Marco Gabett had been favored by Burberry before, but Burberry's board of directors had never made up their minds to fire Christopher Bailey.

Now it's different, Shen Lang wholly acquired Burberry, and naturally all the senior executives of Burberry have to be replaced.

Now only Burberry's top priority has not been changed, and there are rumors within Burberry.

There has been no exact replacement for Burberry's creative director position.

Who Burberry's mysterious master will choose to replace Christopher Bailey has become a hotly debated topic.

Burberry's official website and major social media platforms officially released an announcement.

"We welcome Ms. Mengyu Zhang to the Burberry Group as Creative Director. ”

The results were revealed, Zhang Mengyu, a newcomer designer who is not well-known in Europe, was appointed by Shen Lang as the new creative director of this century-old British luxury group!

It can be said that the fashion circle in the UK and even the world has been shocked, isn't Burberry Mo crazy?

Using a newcomer to serve as Burberry's creative director?

Could it be that Burberry's new boss is trying to play Burberry to death?

There are those who see the jokes, and there are those who are confused, and everyone is waiting for the response of the Burberry Group.

。 Nine Heavenly God Emperors