When May 7-13 became a thing of the past, the box office list of the first week of the 2004 North American summer vacation was newly released, and the film that won the championship was not "Van Helsing" with a cost of 160 million, but "Ice Age 2" launched by Flame & Blue Sky, which can be said to be expected or a dark horse style, this animated comedy swept 75.93 million US dollars at the box office in 3053 theaters in the first week, exceeding its production costs.

"If Blue Sky Studios has proven anything so far, it's obviously just their visuals that have improved, but frankly, there's nothing in terms of storytelling. "It's cute and funny for the kids, but they can't even sustain these lackluster jokes for 90 minutes. "I don't know what's going on with the Glacier team, the first one was more or less interesting, and this sequel is rotten. ”…… However, in the film critic world, Richard Roper, Roger Albert, Roger Moore, Stephen Hunter and other well-known film critics have smashed the green Rotten Tomatoes.

These Rotten Tomatoes and some critics have nothing to do with Wang Yang's personal grudges, they are not enough to stare at the flame movie, but compared with the CG cartoons launched by Pixar, the concept and style of Blue Sky have never been to their liking, with a public freshness of 57% and a well-known freshness of 59%, while the audience liking is 83%, and IMDB score of 7.5: "cute, hilarious movie." ”

If there is an audience who likes it, there will be a box office, and overseas audiences love these squirrel mammoths for all ages more than North American audiences, plus this first-week box office in North America, the global box office of "Ice Age 2" has reached 295 million, just like soaring on a rocket, the flames have already recovered the overall cost in full. And the 219 million overseas box office has not yet appeared in multiple box office countries. Bruce Hard, an analyst at the authoritative box office website TheNumbers, predicts that "Ice Age 2" is likely to end up with a box office of more than 600 million.

"Overall, Ice Age 2 is not popular with critics, but it is a favorite among children. We all know that the success of a movie does not depend on the film itself, but on marketing. Flame Films has done a very good job of this, they know where the market is, and through some positioning propaganda of children, families, and especially female housewives, they tell those who are willing to pay for tickets for "Ice Age 2" to be released. ”

Bruce Harder was full of praise for "Glacier 2"'s "overseas first and then North America" release strategy, calling it a key to its success: "Very clever approach, they went beyond the box of traditional thinking, and now it seems that this set has worked wonders." People are accustomed to watching North American movie information to choose to watch movies, but now on the contrary, overseas can be watched first to bring fresh psychology, but also caused the hunger of the North American market, which has a great impact. ”

Finally, he added: "It's pretty smart and safe for them to choose to release Shrek 2 earlier, and it's a nice step to make a global impact earlier because the summer vacation will last a few months." ”

75 million production cost and 600 million box office?Bruce Hard, another authoritative online box office station BOM, etc., all said, "It's just a conservative number." ”…… Seeing that "Ice Age 2" has fascinated children and adults all over the world, Fox has no other way but to sigh again; Paramount & DreamWorks, which is about to release "Monster Stick 2" on the 21st, is also a little anxious, but I didn't expect "Van Helsing" to be vulnerable, but "Ice Age 2" took the lead! And many large and small film companies are extremely envious, and the flame movie really can't be stopped.

Flame & Blue Sky all laughed crookedly, 500 million, 600 million, 700 million naturally the higher the better, but now it is enough to "get carried away", "Ice Age 3" plan to start! Internal news The budget for this sequel will be increased to 90 million, and Flame spokesperson Foona Hassen said happily: "The Ice River team has achieved shocking and proud results, and the new work will continue to be directed by Carlos Shardanha and lead this team forward." ”

Here the sky is happy, and there is a miserable fog. was screwed up by "Van Helsing", which Universal had high hopes for, with a cost of 160 million and overwhelming publicity...... In the first week, 3,575 theaters only collected 54.36 million box office, ranking second on the weekly list, and the scary thing is that the guys in the film critics gave 23% of the public and 16% of the well-known freshness: "The stupidest movie of the year!", "I don't want to say anything about it, it's a mess of rubbish." "Van Helsing is like a howling dog that needs a brain. ”…… There is no flame movie that "always satisfies the audience", and now the audience does not buy these vampires, 66% like, IMDB 5.6 points, what about the box office in the second and third weeks? Bruce Harder said about this: "Van Helsing is a commercial film that simply can't find a market. ”

The new film that messed up also has the 30 million cost comedy "New York Moment", and it is completely screwed, with only 4.96 million box office in 3,006 theaters! Each company receives an average of $1,650 in seven days, which is not even as good as the 2.010 of "Girl Dream Thirty" in the third week of screening, let alone "Ice River 2" with more than 24,870 per house. IMDB 4.0 points, audience liking 56%, review freshness 11%, 13%, Richard Roper: "A disgusting movie." Roger Moore: "Annoying, childish, stupid." ”…… Such a bad result is not for nothing, in addition to the fact that the film itself is bad, it also involves racial discrimination, because there is a line "defeat the evil Asians", which has caused dissatisfaction with Asian American organizations across the United States, online protests, and terrible word-of-mouth, so it has absolutely no possibility of turning over in post-sales.

And a group of people left a message on Wang Yang's blog asking what he thought of "The New York Moment", which caused a lot of lace news, all because Wang Yang replied: "I'm just thinking, why are the Olsen sisters here? ”

"Great!" Countless Asian fans and non-Asian fans can't help but applaud, it is really worthy of eloquence, can be used to be funny, can be used for the magic of the tongue!

Eugene Levy starred in "New York Moment" and "American Pie", and the latter is an R-rated teen sex comedy, which is naturally a satire that the Olsen sisters, who have always been "innocent and cute", should act in a sex comedy;

The irony of an 18-year-old pair of twin sisters may seem ungraceful, but they are both executive producers of "The New York Moment," a film made by their production company, and they bear the consequences of the film's spoils and racism.

Film critic John J. Pucarao quipped: "The twins have finally made it to the sewers, and maybe this is the best part of the movie." The New York Moment is a real, certified, verifiable mess. Nell Mino's sarcastic voice on Yahoo Movie Moms: "Mary Kate Olsen, Ashley Olsen are not actresses or stars, what are they? Stephen Hyams scoffed, "Is this a family entertainment movie? Why did the Olsen sisters use up 25%**......?" Not long ago, the film critics and Wang Yang actually stood on the same front at this moment. It's not just Wang Yang who is heartbroken, the one-year-old Olson sisters in 1987 began to land on the screen with "Full House of Youth" until the end of the show in 1995, just like "Truman's World", the American audience looks like they are looking at their daughters, from their infancy, early childhood, childhood, to the current girlhood, watching them have their own companies, record albums, magazines, fashion brands, movies, ...... watched their screen debut "New York Moment", and also watched the two of them become indulgent and rebellious with a pair of clear and innocent eyes. The Americans doted on this pair of angel girls, who knew that in the end they raised two hippies, after all, they were not their own daughters, and for a time everyone's accusations were overwhelming. However, the sisters also have a lot of die-hard fans, who are unimpressed by quality, racial stereotypes, etc., and Wang Yang has become one of the targets of their counterattack, saying how ugly and ugly the curse is.

Wang Yang didn't expect that instead of releasing a new log, he just replied casually on his blog message board and ridiculed it, which caused a lot of online media reports, what kind of bombardment and lessons...... He was too busy with the filming of "Firefly" every day, and he didn't pay attention to it anymore.

But this sentence inspired the Asian American community, who demanded that the distributor Warner Bros. and the producer Double Star Entertainment apologize and take the film offline, and countless fans of Magic Young responded to the "call" on the charge of anti-race and crowded to the official website of Warner Bros. and other places to show their support.

In the territory of movies and the big screen, especially in the mature market of North America, it is not just two TV+ reality TV stars who show their feet, even if they are the Olsen sisters. And the popularity of the relative magical BABY, the twins are not of the same grade, whether they are young people or adults.

When May 14-20 passed, the second week of "New York Moment" only received a pitiful 2.67 million box office, and only 7.63 million box office in two weeks. Under pressure from society, Warner Bros. spokesman Alan Horn finally told the media: "'Defeat the Evil Asians' is a childish mistake, it was meant to be a joke, but it is a childish mistake to see that it only brings disgust." Although Warner apologized on the side, it did not take the film offline in advance, and it was money to charge an extra 100 yuan at the box office.

The Olson sisters, who have $150 million in assets, did not publicly respond to the incident, while Scott Good, a spokesperson for Double Star Entertainment, apologized on behalf of the crew: "It was an unintentional joke, we never realized that it could have such serious consequences and hurt others." It's not what we want to see, and it's a really bad and embarrassing scene. ”

According to Yahoo Entertainment, friends of the Olson sisters revealed that the two were very sad, frustrated and tired of the blow to their big-screen debut, and that they had lost their enthusiasm for acting and were ready to quit Hollywood to focus on college and the management of their fashion brands.

The title of the second week of the North American summer vacation fell on "Troy", the ambitious 175 million cost historical epic starring Bratt Pitt, which received 62.0354 million box office in 3411 theaters; It's just that the freshness of 55% and 65% has shattered its Oscar dream, and some film critic Brian Huergens sarcastically said: "'Troy' is connected to this year's gym movie awards." ”

Nothing but muscles, handsome men, lack of emotional resonance, lack of depth and meaning. Warner Bros., who was originally full of confidence, now has to consider whether to print "Best Picture", "Best Director", "Best Actor" on the "Troy" promotional poster in the second half of the year, and whether to spend this publicity money? The conclusion is 99% correct: "NO." ”

"What is Blatter Pitt thinking now?" Taking advantage of this great opportunity, some Wang Yang's fans joked and hit back at the previous Pitt fans "It's not uncommon to have any blue gloves, we have "Troy", Jimmy C commented in the news that ""Troy has a bad reputation, and Pete's performance is accused of being stiff" commented: "Tom Welling is more likely to win the Oscar for Best Actor than Pitt, right?" Tom Welling plays Troy in "Youth Musical"; Rippet's character is Achilles.

The Oscar dream was shattered, and it took more than a year to shoot and produce, and it took countless efforts and time, I believe that anyone is in a bad mood, and it is unknown whether Blatter Pitt regretted refusing the invitation to "Firefly".

"Ice Age 2" continued its strong momentum, winning the second place this week with 55.27 million, and the total box office in North America rose to 131.2 million, while after seven days of crazy sweep away 86.97 million, the overseas box office rose to 305.9 million, and the global box office rose to 437.2 million US dollars. It surpasses the 476 million of "Ice Age" and enters the 500 million global box office club of cartoons with the "Fire & Blue Sky" train, which is only a matter of time.

The third place "Van Helsing" is like the trend predicted by the media, the box office change fell by 65% in one fell swoop, only 19.02 million box office, the loss is a foregone conclusion; the fourth place is 3737 theaters premiered 2 days "Shrek 2", a total of 18.94 million box office, overwhelming publicity, double 89% of the freshness of the film reviews are doomed to its big hit, although the audience likes only 69%. No. 5 "Mean Girl" and No. 6 "Furious Rescue...... The eighth place belongs to "Girl's Dream Thirty", which is 5.152 million in a single week and has a total box office of 49.56 million, Jennifer Garner's 13-year-old girl Gina is full of longing for the adult world, but she didn't expect her dream to come true, and suddenly one day she became a 30-year-old mature woman, and everything was different. This light comedy has New Yorkers, magazines, beautiful clothes, handbags, fashion, light comedy, and a balance between thinking about work and emotional love...... In the face of the 558 million box office behemoth of "TDP", the distributor Sony does not mind people linking the two, and has tried its best to win over the audience of "TDP" in terms of publicity.

Apparently this approach has brought benefits to "Girl Dream Thirty", which is currently only released in North America, and has grossed 76.82 million in four weeks, which is safely on the coast for a production cost of 37 million. Of course, it seems so pitiful compared to "TDP", but is it strange? It doesn't have the "real life of the fashion industry" as a promotional selling point, no Meryl Streep, no Jessica Alba, no Wonder Young.

Look at the dark horse energy that exploded with 45.18 million in the first week of its opening, but then it faced a 65% and 60% freshness of the film critics' word-of-mouth, Roger Albert, who hates fashion, gave two thumbs up this time, and FilmSte's Larry Carroll commented: "Maybe many fans think it's cute and funny, but I don't." "There is also 60% of the audience's liking, IMDB 6.1 points, so its box office fell sharply in the second week, because the market demand for women's fashion is still in a state of subsistence for the time being.

And on the user review board of Rotten Tomatoes, fans have a lot of opinions. Jennifer X, who has scored two and a half stars, wrote: "You can still kill time, but why is 'Girl Dream Thirty' fresher than 'The Devil Wears Prada,' the king of fashion and light comedy? Are they starting to miss the magic of Young?" Kate I gave two stars: "It's natural to compare it to TDP, where Girl Dreams 30 is like a supermarket stall and TDP is a specialty store. ”…… Watching the box office data exceed expectations, Sony's executives also laughed, while other film companies followed suit.

TheNumbers analyst Bruce Harder commented on "Girl Dream Thirty", and said: "The biggest market significance of "The Devil Wears Prada" is to let everyone see the improvement of women's consumption power and horror explosion in film and television entertainment. It breaks the traditional situation that women's commercial films are inseparable from men, and men can exist as dropouts and tell some stories about women's gangs. ”

Countless fans miss this guy who is filming a movie in Vancouver very much, but it's useless to miss it, only looking forward to "Furious Speed" and "The Hangover 2" released on June 11 and June 25 respectively. Also newly released on June 11 is the Las Vegas 21 o'clock gambling film "Lucky Player" launched by Warner Bros.

(To be continued)