"Just came back from People's Square, the movie met or even exceeded my expectations, I feel that this is the best movie I have ever seen, it is worth paying a lot of money to watch it once, of course the regular version is also fine, but the IMAX version is highly recommended. ”

The earth keeps spinning like a spinning top, except for Japan, which is not released at the same time, "Firefly" has landed on the big screen of ordinary theaters and IMAX theaters around the world, showing one after another every day, and naturally more and more global fans and audiences are sharing their viewing feelings on the Internet.

As of December 31, 2004, there were a total of 248 IMAX screens in the world, of which 113 were in academic institutions such as science and technology museums, showing documentaries with a length of about 40-50 minutes. The same is true in China, although IMAX has just signed an agreement on the 25th IMAX (R) system in China, which is expected to be officially opened in 2008, which will also make China the world's largest market for IMAX after the United States, but at present, there are only four in China, two in Shanghai Peace Movie City, Shanghai Science and Technology Museum and one in Heilongjiang Science and Technology Museum.

"I just came back from watching it, and I ran back and forth for more than 80 kilometers, and the giant screen was really different, and I was shocked. The most ridiculous thing was my buddy, who drove me there, and said to me, 'It's going to be on the Internet soon, what are you going to do there?' I was speechless at the time, and when I came out after reading it, he was silent. ”

In the Tianya Forum, a group of fans and netizens who were lucky enough to watch the IMAX version of "Firefly" were full of emotion, and there was no one who said it was not good-looking in the post of "Firefly" after watching it, IX2004 said: "I'm going to watch it, a friend said it was very good, and a friend said that he was so excited that he dreamed and flew all night after watching it." Mu Mi Qiufeng said: "I have known that Wang Yang is awesome for a long time, but I am still shocked, Very-Very-Very-Good! ”…… This is indeed a harsh mainland film that is still in its infancy, because "Firefly" is not an ordinary Hollywood blockbuster, in the words of Richard Roper, it is "a great work that puts Hollywood to shame", and I think one of them has the shooting technology that leads the times.

In order to promote IMAX and meet the needs of audiences in commercial theaters, IMAX launched a new technology DMR (Digital-Re-mastering) three years ago, that is, digital reproduction technology, which can be used to deepen and strengthen 35mm film before it can be screened in IMAX theaters. So far, IMAX has released 7 DMR-processed commercial blockbusters, including "Star Wars Prequel 2", "The Matrix" 2&3 and "Polar Express".

"Now IMAX theaters can't achieve capital preservation, not because they are unattractive, but because there are too few film sources. ”

Due to the intensification of "Firefly" in the past few days, IMAX has become the focus of global film entertainment, Wang Bozheng, deputy general manager of Shanghai Peace Film Metropolis, accepted an interview with "Southern Weekly", he said: "Like the "Polar Express" released before this year, Shanghai released the ordinary version in mid-January, but the box office of 35mm ordinary film in Shanghai is only more than 1 million, and our IMAX hall is about 5~7 days late, and the cumulative box office has reached about 1.3 million yuan, more than 300,000 yuan. Generally, the ticket price of IMAX theaters is about 1.2 times that of ordinary screens, and "Firefly" is 1.5 times. ”

Wang Bozheng's analysis shows that in the box office results of some single films, IMAX theaters do have considerable competitiveness, but in fact, before "Firefly", he only looked forward to an exciting "Polar Express".

On the other hand, the audience is not stupid, except for "Polar Express", other DMR-IMAX are only converted types, although the image quality of the film can bring excellent clarity and realism unique to IMAX, but the composition and other aspects are very different from "Firefly", they naturally can't promote IMAX.

Why is the ticket price of "Firefly" 1.5 times? It was shot with IMAX cameras and IMAX film, although not all of the film is, but more than 55 minutes out of 155 minutes, including the final ** battle of Xinshanxi of the movie, is definitely a visual enjoyment, before this IMAX theaters all over the world have suffered from a film shortage, they really very, very much hope that a movie will come forward and save the IMAX theater that is about to collapse! Now they finally welcome this hero! Wang Bozheng happily told " Southern Weekly: "The Polar Express is not as good as it, we have never seen groups of viewers rushing to the Firefly every day, and to be honest, we have more confidence in this IMAX system." ”

"Firefly" is a huge hit at the global box office, and it's not just the theater owners who are ecstatic, but also the IMAX company!

As early as March this year, according to a report by the well-known financial website Marketatch, IMAX announced that it was mainly affected by the box office of the CGI animated film "The Polar Express", and the company achieved a surplus of $7.8 million in the fourth quarter of last year, or 19 cents per share, with revenue of $47.5 million, compared with a loss of $507,000, or 1 cent per share, and revenue of $29.9 million in the same period last year. On the same day, IMAX shares climbed 38 cents, or 4%, to $10.47, and at one point rose to an intraday high of $11.

Therefore, Warner Bros., the producer and distributor who lost money, was very depressed, but IMAX was very happy, and the details of "Polar Express" were released in 60 IMAX theaters in North America after the opening, creating a box office of 35 million, and more than 70 overseas companies received about 10 million US dollars. Its total box office in North America is 162.7 million (IMAX accounts for 21%), overseas 124 million (about 8%), and global 286.7 million (about 16%).

If the total North American box office is excluded by the widest number of theaters in North America, then "Star Wars Prequel 2" averages $98,280 per company, and the failed "Polar Express" is 44,590, and IMAX can still reach a staggering $583,300, but these records are destined to be broken by the soaring "Firefly...... This is a great opportunity to promote the development process of IMAX! It is also a great opportunity to make money! IMAX and all IMAX theaters around the world know very well that they will not let go of these opportunities in vain, so that now without the help of flame movies, there is a lot of publicity, and the beneficiary is naturally the darling "Firefly", of course, the fans and audiences who walked into the giant screen hall for the first time or for the first time also got an unforgettable movie-watching experience.

To be able to successfully attract so many fans and audiences, I have to praise the marketing plan of Flame Movies, and spare no effort to package and promote IMAX as a technical selling point from the beginning, far more than Warner Bros. believes that these giant screens will explode, and has not forgotten the online word-of-mouth marketing that has never been let go, in the days before and after the release of "Firefly", "IMAX" has become the top ten popular search terms in Google, Yahoo and other places, and this situation is like this all over the world.

Who wants to have regrets among moviegoers all over the world? Regardless of whether there is an IMAX theater in their city or not, they will do everything they can to go to the giant screen hall to watch "Firefly".

Edward, a British movie fan, said: "I can't really know what it feels like if I don't experience it for myself, and I still can't believe it." "It's a thrilling movie, and I felt like I was going to cardiac arrest a few times during the viewing of it," said Elvis T, an Australian fan, "We always thought that movies were like that, and Firefly told us that this is the movie." ”…… On IMDB.com, the hardcore fan war is going on, "Firefly" 1-point vote was smashed to 3.8%, and the score temporarily remained at 9.6 points; the mafia is not easy to mess with, but it turns out that the intergalactic cowboys are even more difficult to mess with, and the 1-point vote of "The Godfather" has surged to 6.4%! It was pulled to 9.0 points, ranking third, and "The Shawshank Redemption" with 9.1 points jumped to second place, with its 1-point vote ratio of 3.2%, and other films that have long occupied the TOP10, such as " Vulgar is 2.7%, 3.3% for The Golden Three, and 1.4% for One Flew Over the Asylum...... When June 17-19 became a thing of the past, the media and the public discovered that there was a kind of movie that could really make people lose their minds!

"Firefly" is not only the savior of IMAX companies and IMAX theaters, but also the savior of the entire North American film market.

"OK, let's go!!" Seeing Jessica fasten her seat belt, Wang Yang started the engine and stepped on the accelerator, and the white Maserati sports car started slowly, and the two looked at each other with a smile, and they could feel each other's excitement and nervousness.

Today they went to the hospital for the first B-ultrasound examination, generally from the 4th week of pregnancy can do the first B-ultrasound, check the fetal heartbeat, 18-21 weeks to do the second time to determine the fetal sex, size, due date, check whether the baby's various organs are developing normally, spine development and so on. Although they fell at the beginning of the month, the doctor said that it was okay, and the initial medical check-ups were good, and they met the baby for the first time in the 14th week of pregnancy after the release of "Firefly" as originally planned, and they knew whether it was a boy or a girl.

Wang Yang pressed the CD player of the car, and the car suddenly sounded light and soft country music, and the street outside was retreating, and the two sang softly with the song, their faces full of happiness.

All the production crew of "Firefly" are in a happy mood, and the box office of the first weekend is fresh today, with Yahoo Entertainment's report headline: "'Firefly' sets off a movie-going craze, wins the North American weekend title" The BOM headline: "'Firefly' broke the box office record in its opening weekend"...... After the opening day of the 17th, "Firefly" continued to stage an unbelievable on the 18th Saturday of the next day, making all authoritative or non-authoritative analysts open their mouths, which is really very special! It has just set a new record on the opening day of film history, but its box office trend has only seen a very slight decline, -5.8%, and it has frantically swept away 56.85 million on the second day! The good show is still to come, although the box office fell by 25.6% on the third day, it still has a brave performance of 42.29 million!

Opening weekend box office 159.4 million North American box office!

"Oh my God!" media critics, filmmakers, and movie fans and audiences all sighed when they saw this latest North American box office list: "Wow-" What did he say before Maybe "Firefly" is Wang Yang's magical tomb It seems so ridiculous, but now the result is skyrocketing, what does he want to do!?

3,845 theaters collected 159.4 million yuan in three days over the weekend, with an average of $41,479 per theater, which is the first time in film history that this kind of frightening situation of more than 40,000 yuan for a single theater on a weekend, of which more than 60 IMAX theaters contributed more than 8.1 million! If it weren't for the limited number of theaters, the interstellar cowboys would definitely create a greater miracle, but now this opening result has already shocked the eyeballs!

The new champion of the opening weekend of film history!

The new second place is "Spider-Man" in the summer of 2002, 114.8 million, 3,615 theaters, an average of 31,768 yuan each, the new third place is the recent "Star Wars Prequel 3", 108.4 million, 3,661 theaters, an average of 29,619 yuan each, "Shrek 2" in the summer of 2004 ranked fourth with 108 million, 4,163 theaters, an average of 25,951 yuan, and in the summer of 2002, "District 9" directed by Wonder Young Ranked fifth, it received 102 million in 3,550 theaters, with an average of 28,732 pieces. This is the list of movies that have grossed more than 100 million in the opening weekend.

Even after adjusting for inflation, "Firefly" is still the number one film in film history! There is no doubt that it has also become the new champion of the opening weekend in June, summer, PG-13 and so on, all of which are too far ahead! It has set two new records to the point where no film stands on the left and right, respectively, the fastest box office is $100 million (2 days) and the fastest is $150 million (3 days).

"It's not the data that can show it, now we should go outside, go to the cinema, go to the IMAX theater to see the real situation, all the young people are crazy about it, they already have a festive atmosphere, this is the magic of Wang Yang that everyone has been talking about. ”

BOM analyst James Moore admitted that he had underestimated "Firefly" before, and in his new round of predictions, "Firefly" is expected to hit 220 million in the first week, and the final box office in North America is likely to hit 500 million, saying: "Firefly is really very different, both the film and the director are the objects of people's chasing, we can't evaluate it with any normal situation. As far as the market is concerned, in fact, the audience still likes to enjoy the big screen, but there are not many movies that can arouse their interest, compared to last year, many people have not entered the theater for a long time, and "Firefly" just ignited their enthusiasm. ”

He also revealed that according to the survey data, a considerable number of audiences are willing or intend to go to the IMAX theater to watch this movie again in the near future, and the beautiful scenes, gorgeous special effects, wonderful battle scenes, etc. are the reasons why they want to see the giant screen effect.

The theater owners are smiling toothless, but the producers are crying in frustration, this just soaring "Firefly" superstorm has hit all the films except this weekend's champion, the runner-up "Batman" only has a pitiful 24.15 million box office, the third place "Mr. and Mrs. Smith" 11.63 million, and the fourth place "Madagascar" 6.51 million...... In the vast overseas market, "Firefly" is also a good news, it has become the weekend box office champion in various countries and regions without any resistance, with a total of 195 million US dollars and a total global box office of 354.4 million in three days, sweeping the world!

"I'm a leaf in the wind, see how I fly" is perhaps the movie line that earthlings talk to themselves the most these days, and the crappy Chinese phrases "bastard" and "fuck" are the favorite of geeks, many people dream of flying one night, flying over Bartow, Condon, Miranda, New Shanxi, Tranquility Valley, and then a group of children ask, "Where are you from?" ...... They come from Argentina, Australia, Brazil, China, France, Germany, Greece, Hong Kong, India, Mexico, Portugal, Russia, South Korea, Taiwan, the United Kingdom...... "Wow, Wow......" In the bright and quiet B-ultrasound room, Jessica was lying on the bed and lifted her blouse, the female doctor was holding a probe to scan her slightly bulging belly, Wang Yang and she were staring at the B-ultrasound screen on the side, the two of them clasped their hands together, and kept marveling, only to see the black and white image of the baby in the womb displayed on the screen, some could not see clearly, hazy like a cloud, and some like a classic alien image, both of them were almost out of breath, and they were shrouded in a wonderful feeling, this is their child.

Looking at the B-ultrasound screen, Wang Yang greeted gently: "Hi, baby ......" Jessica's face gradually showed a motherly smile, and she also greeted softly: "Hi, baby......"

When filming "Juno", Wang Yang had directed this kind of shot, but how could he have the current mood at that time? His eyes did not blink, and his blank head had nerves jumping with excitement from time to time. The kind middle-aged female physician smiled and asked, "Do you want to know the sex of the baby?" The two immediately looked at each other, their hands tightened, and nodded: "Yes, we need to know." The female physician laughed and blessed: "It's a girl, congratulations." ”

"Wow......" Wang Yang and Jessica couldn't help but take a deep breath, there was a feeling that they were already in great happiness, and they were hit hard by happiness, it was a daughter! Beautiful and lovely daughter! The two looked at the baby image on the screen, and sighed speechlessly: "Wow......"

In the face of the movie "Firefly", this evaluation word-of-mouth, and this box office, there are still many people sighing, including the Yanghei film critics who just gave a film review evaluation.

(To be continued)