The atmosphere was originally very lively, but Liang Yifei said a cold word.

R&D funding, these four words are familiar to the entrepreneurs present, but they are far away.

Xie Yifei, who used to be in the media, was very familiar with public relations funds and entertainment expenses, what is the R&D fund? Zong Qinghou makes children's health milk, this thing is to put it bluntly, sweet and sour, add a little hawthorn, it can play a role in strengthening the stomach and promoting digestion, what is the research and development?

Shi Yuzhu, the only one who started as a high-tech man, said in his conscience that since 1990, after 150 days in the dormitory building and developing the text conversion system, how long has he and his giant not put technology first?

When it comes to R&D funds, Shi Yuzhu's clearest impression is probably the 20 boxes of instant noodles that he ate after fighting for 150 days!

He couldn't help but crook his mouth, as if his mouth was filled with the disgusting taste of instant noodle seasoning essence that he had not seen for a long time.

In this life, no matter how miserable the mess is, I will definitely stop eating instant noodles! Shi Yuzhu made a decision inexplicably.

The person who was asked, Feilong Jiangwei, twitched the corners of his mouth, and smiled.

"I was abrupt, it's a trade secret. Liang Yifei also waved his hand and smiled, and said: "I personally think that a company has risen in a short period of time and is the first in the market, but if it wants to last, or even become a century-old store, it must rely on internal skills, and R&D may occupy a very important part of all expenditures." ”

Saying that, he sighed and said: "Speaking of conscience, I also make health care products, and I know how much the research and development funds of Chinese turtle essence are, and I don't want to say." ”

This is the truth, which caused several people present to smile.

Zong Qinghou asked: "Do you think that R&D and profitability, oh, I mean gross profit, what is the appropriate ratio?"

"It depends on the industry. Liang Yifei pondered for a moment, looked at Shi Yuzhu, and said: "If it is a technology company, it may be relatively high, even if it can reach 20% or 30%, it can be ......."

As soon as these words came out, several people looked at each other, and there were some ghostly expressions.

20% of gross profit, in many industries, is almost equal to net profit, although the current economy is good, most industries have a high net profit, and even do anything, just take money to lend, or the state legal loan, net profit should also exceed 20%, but in the context of grabbing the market, with 20% of the profit for research and development, this is still a very incomprehensible number.

"Is there such a company in China?" Jiang Wei smiled noncommittally, this sentence is not a question sentence, but more like a rhetorical question.

However, Shi Yuzhu interjected a very brief sentence and said silently: "Yes." ”

Huawei is such a company, which invests heavily in R&D, and even when the salary is released, it still guarantees scientific research funding first.

"So Huawei is not as good as Lenovo!" Jiang Wei waved his hand, although the current transformation has also begun to improve, becoming a large enterprise with more than 100 million, but compared with Lenovo, whose annual sales have already exceeded 1 billion, there is still a long way to go.

To debate whether to take the market or to focus on research and development, there seems to be an answer to the development of Huawei and Lenovo.

And Lenovo can not only make money, but also represent domestic technology companies.

Several people present were not in the technology industry, so they didn't start talking, Zong Qinghou asked: "What about the health care products industry." After a pause, he added: "Or the beverage industry?" I heard that Jianlibao's R&D funds are actually very small, and the main money is still spent on marketing. ”

From the perspective of the technology industry, Lenovo is the benchmark, from the health care product drink, Lenovo is the benchmark, and these two benchmarks seem to be different from what Liang Yifei said, and there is not much investment in R&D funds.

"Health care beverage industry, the concept of research and development is relatively wide, product efficacy, consumer psychology research, product upgrading, and even marketing programs and so on are actually R & D funds, although compared with scientific research, health care products and beverages R & D funds can of course be much less, but the cost of products still has a cost. ”

"What do you mean?"

"For example, Jianlibao, as you know, an empty Jianlibao bottle costs three cents, and some places sell it for five cents. But what about the bottles of our health products, we will drink them when we finish drinking. As far as I know, Jianlibao was able to win the special drinks for the Asian Games and the Olympic team in a row, which is inseparable from this detail. Liang Yifei said.

This is really a detail that is easy to ignore, Jianlibao looks relatively low-grade in later generations, unfashionable old-fashioned drinks, but the current grade is very high, even higher than Coca-Cola, in addition to publicity, taste and effect and other factors, including packaging, at present in China, whether it is health care products or beverages, willing to use the canning mode is rare.

Cans not only have metal value, Jianlibao also has a certain amount of anti-counterfeiting marks printed on it, which has no special effect on the beverage itself, but it does look at first glance, and it is different from other drinks.

These words are very inspiring to Zong Qinghou, Wahaha's current products are between drinks and health products, saying that it has health care effects, it is better to say that it is delicious.

Jiang Wei waved his hand and said: "What you said is the shortcomings and deficiencies of the health care products industry, which industry has just emerged and has no shortcomings and shortcomings? The historical responsibility of our people is to make up for these shortcomings and deficiencies and make this industry stronger and bigger! At present, there are many health care products on the market, and everyone dares to say that they have their own health care products, and they will approve them at every turn.

Seeing what he said with a bold look, Liang Yifei's eyes widened slightly, thinking that this is Hu Lai, but if you want to talk about this kind of Hu Lai, there is one in the national health care products industry, which one is not as exaggerated as your Feilong Hu Lai? Feilong is one of the biggest initiators of exaggerated and false propaganda of health care products.

Jiang Wei paused and said: "I understand what you mean, health care products must really work, this is the direction of our efforts, but you can't say that health care products have no future!"

Liang Yifei came up with another sentence, and Xie Yifei was speechless at that time.

Since health care products have curative effects, why not make medicines, if you make medicines, or make health care products with real curative effects, then it is half a pharmaceutical factory, and the investment will be even greater. In foreign countries, the research and development of a new drug requires years, even more than ten years, and hundreds of millions of dollars of capital investment.

With such a big investment, such a long cycle, one of those present counts as one, who is willing to do it, who has the ability to do it, and who dares to do it?

……

This meal was eaten late, and the conversation was in full swing, not only Liang Yifei expressed his opinions alone, but this time he was not alone to guide everyone's thoughts and make others shocked, in fact, most of the time was raising the bar and arguing, many points of view had a fierce collision, Shi Yuzhu Zongqing Hou Xie Yifei also joined in, each expressed his views, sometimes the atmosphere was very tense, the contradictions were sharp, and the views collided fiercely.

But I have to say that such a group of people chatting and even arguing together is very inspiring, and these most outstanding entrepreneurs at the moment have brought a lot of new things to Liang Yifei.

is really an 'outstanding person', last year's selection of the country's top ten outstanding entrepreneurs, there are Jiang Wei and Shi Yuzhu, especially Shi Yuzhu, this businessman who was born as a scholar, is currently almost the idol of the country's entrepreneurs, and his status in the technology industry is somewhat similar to Ma Yun and Liu Qiangdong in later generations.

Talking about the closure of the hotel restaurant, a few people still talked about the sex very strongly, and simply turned to the street, at the end of 94, Yangcheng already had a food stall, a group of bosses worth more than a billion yuan, just in the food stalls on the side of the road, with a bottle of Tsingtao beer for one dollar, a plate of seafood chowder for ten yuan, laughing for a while, and a blushing neck and arguing until midnight.

The boss of the food stall outside listened to the words of 'listing', 'tens of millions and 100 million', 'the first in the country', and 'the world's top 500' that popped up inside at every turn, and he despised the mess in his heart while grilling skewers: a group of bragging idiots!

The boss despises these braggart fools who absolutely have capital, and these days, the small boss of the Yangcheng seafood food stall can easily earn more than 10,000 yuan a month, which is much richer than the diners who come to the food stall to talk.

It wasn't until two o'clock in the morning that these fools finally seemed to have eaten about the same, and a young man paid the bill, and the extra 38 yuan was no longer needed, and the boss's contempt for them was finally alleviated.

Then the next scene made the food stall owner stunned.

Five people, eight cars came to pick up, the most subordinate, is Audi 100, eight cars are like a queue, parked in a row on the road, a few skilled, at a glance is a bodyguard guys, hands and feet for these five people to open the back door of the car.

The convoy drove away, and the boss was stunned for a long time, and finally silently decided to add two hours to the first shift today.

This little money is a fart, if you don't work hard, it's really not good!

……

There was nothing to say all night, and the next afternoon, the celebration was almost over, and the big guys were going back to their respective homes to find their own mothers, because of this chance encounter, Liang Yifei and Jiang Wei knew each other, and before leaving, they got together for lunch, which was relatively simple, and there was no more dispute.

Jianlibao held an annual meeting, which was very beautiful, which aroused the enthusiasm of several health care product bigwigs, and discussed, and there was an opportunity for the health care products industry to hold an annual meeting.

Liang Yifei has always been willing to make friends, and he will take care of everything, and this matter will be placed in Lanyun Lake, when do you think it is appropriate, just tell me, I will handle it.