In good conscience, as an entrepreneur, especially a private entrepreneur, Liang Yifei does not want to see any of his peers fall into a fate like Shen Fu, let alone fall into the ground.

Even if it was Zhou Universe at the beginning, if it weren't for the threat to his personal safety, he would not have broken through the bottom line in a way that exceeded normal business competition.

The rabbit died and the fox was sad.

But Shen Fu and Yongcheng are an exception, today's words, even if he doesn't talk to Pan Jue, Shen Fu's fate is doomed, and he is also very disgusted with Yongcheng's economic model, facts have proved that when this kind of economy is popular, people who do business in a down-to-earth manner will have a hard time.

After chatting with Pan Jue, it was already past eight o'clock in the evening, so I ate a few bites of food casually and called Sun Hongwei to the office.

Next, advertising promotion, according to the TV station on the list given to Zhang Feng, the cost of advertising and marketing may reach seven figures, this money Huaqiang Factory naturally does not have it, and Lanyun Lake's daily accounts can't be picked out, but from a few months ago, Liang Yifei has been planning for this.

Lanyun Lake reformed and implemented the membership card system.

"How's the preparation?" Liang Yifei asked.

In order to hit the market more accurately, Sun Hongwei was given a period of time to do survey statistics and preliminary planning, Liang Yifei only put forward a general idea, and he didn't have much participation in the specific operation, basically handed it over to Sun Hongwei.

As the current vice president of Lanyun Lake in charge of management, Sun Hongwei's main job is to prepare for the membership reform of Lanyun Lake, saying: "The news has been released as early as the time when the decision was made, combined with the feedback from all sides, the market is still relatively recognized, and during this time, there are often bosses who come to play to ask when to start selling." It can be expected that once it is on sale, it should not be cold. ”

"Well, how are the levels of the various cards divided now?" Liang Yifei asked.

Sun Hongwei reported the new round of division based on the results of the market survey to Liang Yifei, Liang Yifei felt that it was basically reasonable after listening, Sun Hongwei continued: "There are still two grades that can be considered. ”

"You say. ”

"Highest and lowest gear. Sun Hongwei said: "The highest level, whether it is according to the top rich or according to the level of the rich." If you still follow the top rich, there may be only a few people who buy cards in the early stage, but if you follow the level of the rich, the audience will be greatly improved. ”

After a pause, he looked at Liang Yifei's expression and said: "I personally think that although the former has opened up all of a sudden, there is the possibility of high and low, there are too few people, and the network role that the top circle can play is limited, and it is not conducive to raising funds." ”

Liang Yifei's earliest idea was to highlight the top circles, according to the general advice he gave at the beginning, the price of the top cards is very high, and even the current big bosses in Binhai City will find it unbearable.

Sun Hongwei's words can be regarded as negating Liang Yifei's original proposal.

Liang Yifei thought about it, his idea was not unreasonable, Lanyun Lake, in the final analysis, is still a personal circle, since it is a circle, there are too few people, and it can't form a circle.

"In this way, the top-level cards are still retained, not only retained, but the price will be raised, and the treatment will also rise, so that we basically don't make money, but only ten cards are sold a year, and they are not included in the sequence of all VIP cards. Liang Yifei said.

"Well, okay. The other one, the lowest card, I wonder if the lower limit can be lowered a little bit to the point where ordinary wealthy people can also participate. In the past two years, the economy has been good, and there are more and more ordinary people with spare money, and if you set a card with a threshold of less than 2,000 yuan, the sales volume will definitely increase significantly. Sun Hongwei said.

Liang Yifei shook his head without thinking about it this time, and said: "Lao Sun, it is important to make money, but the core value of Lanyun Lake is not to make money, you remember, Lanyun Lake is a luxury consumption place, such a place, not all ordinary people can come in, anyone who comes in, either rich or powerful, my goal, not only to make Lanyun Lake a symbol of status, every customer here, there is a place to use, so as to continue to attract more high-end customers." So the lowest layer still has to be left in its original state. ”

After a pause, he said with a smile: "If you don't have a card, let's still receive it as usual, it's just that there is no discount." ”

When the conditions are ripe, Lanyun Lake will thoroughly implement the membership system, and those who do not have a membership card will not be accepted at all.

"However, we have some guests who have a certain amount of energy, but they are not financially rich, how can we deal with these people?" Sun Hongwei said.

"It's simple, take out a part of the card at each level and give it away directly. Liang Yifei said, pondered for a moment, and added: "But the proportion is well controlled, don't exceed 10%, and don't take too much initiative, in addition to a very important relationship, the rest of the cards are used for specific work." ”

A card, no matter what grade it is, is actually a consumption volume, there is money in it, in addition to not being able to be discounted, you can spend it in Lanyun Lake, this thing is the best thing to give away.

"Okay. ”

"Are there any other questions?" Liang Yifei asked.

"No, boss, when will it go on sale?" asked Sun Hongwei.

"As soon as possible, as quickly as possible, and as soon as sales began, the golf course opened. Liang Yifei said: "Oh yes, the opening of the golf course, you don't need to go to the newspaper or TV to do publicity, just play the sign internally, and on the opening day, you can arrange some activities or something." ”

In the past, arranging activities and gimmicks, Liang Yifei came up with ideas and did it himself, as his career became bigger and bigger, he had a group of people who could take charge of himself, and his workload was much easier all of a sudden, and he could only be regarded as a trivial matter that he didn't need to worry about alone.

"Okay, I'll do it right away. ”

……

……

In August 1993, the Stuttgart World Championships were frequently reported, in just one week, the women's shot put and 3000 meters added two gold medals, the Chinese women's team is to sweep the 3000 meters of the podium, the top three in the bag, Lu Jiajun two gold medals into the account, more than half of the event, the total number of medals of the Chinese team has exceeded the best results in history.

Just when the people of the whole country were cheering and looking to Germany, Lanyun Lake officially launched a membership system.

There are four types of membership cards, except for the special diamond VIP, the rest are from high to low, which is platinum VIP card, gold VIP card, and silver VIP.

All the money in the card can be used to spend at Lanyun Lake, and all grades of cards use the most advanced electronic authentication.

Electronic authentication, in fact, is useless, can not be swiped for consumption, support is also an anti-counterfeiting function, the main role, is a gimmick, it sounds very hanging.

Among them, the special VIP card, all black, real-name system, the back is the cardholder's information, there is a crown pattern in the upper left corner of the front, and the top of the crown is inlaid with a 30-point diamond, and a number of broken diamonds;

Ten tickets are sold a year, with a threshold of 480,000 yuan and a validity period of three years;

Consumption in Lanyun Lake can be free of charge within 4888 yuan each time, and the excess part will be discounted by 5.8%, and you have the right to book all kinds of boxes and services one month in advance;

Platinum VIP card, gold, platinum crown in the upper left corner of the front, anonymous, unlimited, the card fee is 120,008, all consumption is 6.8% off, you can book all kinds of boxes and services two weeks in advance;

Gold VIP card, also golden, gold crown in the upper left corner of the front, anonymous and unlimited, card fee 60,008, 7.8% discount on consumption, can be booked one week in advance;

The silver VIP card, which is naturally silver and silver crown, costs 28,000, and enjoys an 8.8% discount for consumption, which can be booked three days in advance;

Except for the VIP black card, all the remaining cards are only valid for two years.

Only cardholders can enter the golf course behind to spend.

In addition to the special black card, the other three cards, when the time comes, the money in it cannot be used up, and they can be refunded, but all refunds need to be doubled on the basis of the original price for re-applying for a new card.

As soon as the news came out, the circle of bosses in Binhai City exploded all of a sudden, and there was no need to publicize it, just a day or two, and word of mouth immediately became the most common topic of conversation among rich people after dinner.

The most mentioned word is 'expensive'!

The cheapest card, 20,000 or eight, what kind of concept is this?!

An ordinary worker, with a monthly salary of more than 300, will not eat or drink for almost ten years!

Nowadays, the economy is good, a little ability, bolder, brainless, willing to work hard, make extra money outside, and it is not a problem to get a thousand yuan a month, in the eyes of ordinary people, that is, the economic conditions are very good, but if you want to get a minimum silver card, it will take two or three years;

In other words, ordinary people who go to work are directly excluded, and it is impossible to afford the card of Lanyun Lake.

It can be summed up in four words: don't come to the poor ghosts.

There is also a last provision on refunds, the meaning is also obvious: if someone gets rich first and then becomes poor, applies for a card, but finally wants to return the money, and even has to get this money back, regardless of face, it means that there is a major economic problem.

I'm sorry, Lanyun Lake is not short of this money, for the sake of the previous frequent and frequent share, the money can be returned, but this rich club you don't want to get involved for the time being, when will you have money, there is use value, consumption potential, you come back, we are still welcome.

Still: don't come, poor ghosts.

Not only the poor ghosts, but the prices of various VIP cards are almost impossible to afford for ordinary small business owners who go to the sea and do small businesses.

It's not that you can't get 20,000, but if you don't have hundreds of thousands, millions of dollars, and a stable high income, who is willing to get a 20,000 consumption card at once?

"That's too snobbish!"

Some customers do have complaints about this VIP card system.

This part of the people has a common characteristic: the business is not big, the number of visits to Lanyun Lake is small, the consumption is low, the main purpose is to see the world, or major hospitality activities, come here to support a scene, and occasionally bring women or friends here to fill up a lot of money to increase face.

After knowing the news, these people had some mixed feelings, not only complaining, but also having a lot of helplessness, and even inspired some inspirational thoughts.

For example, Boss Yuan, who contracted the dance hall in the Workers' Cultural Palace, his ideas are more representative.