"The first week of "Firefly" was unstoppable, rewriting the chapter of North American film history. "Firefly" grossed 236 million in North America in the first week, breaking 10 box office records. "......" Weekly Mainland Box Office Roundup: "Firefly" Easily Won the Championship, Setting Many Records"-Tencent Entertainment;"Weekly Hong Kong Box Office Roundup: "Firefly" Sets Off Hot Talk in the City" - Wenhui Information;"Weekly Taiwan Box Office Express: Miraculously Yang "Firefly" Leads the First Place" - Taiwan Television Global News;"Weekly Korean Box Office: The Flame Comes Again, "Firefly" Hard-to-Find" - Yahoo Korea;"Weekly UK Box Office: "Firefly" Gorgeously Topped, "Batman" Ranked Second" - Yahoo UK;" Australian box office in a week: "Fireflies are coming" - Sydney Herald, France, Germany, Greece, Mexico...... "Global box office in a week: "Fireflies are descended from heaven" - Yahoo Entertainment...... Boxoffojo, The-Numbers, IMDb, Rottentomatoes, Usatoday, Sina, Sohu, NetEase, TOM...... $236,590,511, $236.5 million!3,845 theaters averaging $61,531 each, a mythical feat created by the North American weekly champion "Firefly" from June 17-23!

A number of media and newspapers rushed to report, and Yahoo Entertainment's latest new film roundup said:

"The two-year long wait is finally over, the Tranquility takes off, the roar of the new Shanxi sounds, Wang Yang returns to the screen, and the summer war is about to start...... Joining Fantastic Young this week for their opening weekend are Batman: Time to War, a comic book adaptation of the classic comics, the superhero we all know, and the obviously anachronistic romantic comedy Perfect Man.

Probably no one thought that things would turn out like this, and that meeting "Firefly" is like a Shakespearean tragedy, whether you have a distinguished and noble status, have a strong character, and eventually go to destruction and death.

1997's "Batman and Robin" brought a huge problem to the old club Warner Bros., and for many years he did not dare to discuss cooperation with the superhero, and after 8 years, Darren Aronofsky took Christian Bale to create "Batman: Time to War", trying to pull Wayne out of the half-red and not black quagmire, and also with the applause and glory that Batman deserves. Director Aronofsky did put a deep personal mark on the new Batman, making Wayne an Oscar-level comic book hero, but he impressed the critics, but not the audience, especially his opponents Wang Yang and "Firefly".

There is no need to say much, who else doesn't know about Firefly? If you don't, it means that you are completely disconnected from the world.

The first movie tickets that have been sold out for a long time, the midnight screenings at 3 and 6 in the morning, and the hot and eager anticipation of audiences around the world are all telling the extraordinary story of this "Firefly". Sure enough, since the film was released on Friday the 17th, the word-of-mouth and box office have been overwhelming, and almost all box office records are so vulnerable in front of it...... The opening day of 60.35 million, the opening weekend of 159.4 million, and the first week of 236.5 million announced the birth of a myth!

In contrast, the income of "Batman" is as small as a speck of invisible dust, perhaps under the oppression of "Firefly" and the bad reputation of the previous work, 30.27 million is already a very good result;

Although the last work directed by Magic Yang "The Demon Wears Prada" had a poor reputation in film reviews, it relied on its excellent public reputation and explosive female market, and finally maintained its magic with a proud result of 235 million in North America and 558 million in the world. Such success made Wang Yang and Flame Movies full of confidence, so Jessica Alba plus a group of well-known actors and new actors, the 200 million big production "Firefly" officially took off.

However, as we all know, just as the filming of the film entered the late stage, Jessica Alba fell ill unexpectedly, and Wang Yang's original cameo appearance in the Captain Whirlwind scene increased greatly, and since then "Firefly" has been covered with a more mysterious veil, and Captain Whirlwind has become everyone's most anticipated role.

Kiddingly, the Flame Movie's marketing campaign is still dominated by Captain Marl, Reva, and Blue Gloves (it's worth mentioning that their partners are quite strange, such as Domino's Pizza and Ampang Express). AND, OF COURSE, THERE'S THE BIG TRAILER SPOOF ON YOUTUBE, AND ACCORDING TO THE FLAMES, THE PROMOTION OF "FIREFLY" IS AS HIGH AS $100 MILLION, AND THE FILM HAS BEEN IN THE LIMELIGHT BEFORE IT IS RELEASED. It's hard to say exactly how much the IMAX technology, Miraculous Young's performance, Heath Ledger, who was promoted as a 'miracle', etc., caused a gimmick to the film, and how much the gossip about Wang Yang, Robert Downey Jr., Heath Ledger's marriage and his wife's pregnancy affected the box office, but there are many, many people, who walked into the cinema for one reason.

So the people's expectations for "Firefly" intensified as the release date approached, and finally like a volcanic eruption, "Firefly" did not disappoint them, and they did not disappoint it, creating one new record after another that hurt people's jaws.

All the praise or disdain pales in the face of the actual numbers, and here are the 10 major North American box office records set by the film a week after its release:

One: The highest opening day box office record in history is 60.35 million (beating 50.01 million in "Star Wars Prequel 3"), two: The highest single-day box office record in history is 60.35 million (beating 50.01 million in "Star Wars Prequel 3"), three: The highest three-day weekend box office record in history is 159.4 million (beating 114.8 million in "Spider-Man"), four: The highest box office record in history is 236.5 million in seven days (beating 151.6 million in "Spider-Man") Five: The highest single-theater box office record in history in seven weeks and seven days is 61, $531 (beating 750 theaters of "Ghost Record" for 37,517,600, 50,023 for a single theater, counting only the film's large-scale screening week) Six: The highest midnight box office record in history (3,050 theaters earned $18.76 million, beating "Star Wars Prequel III" with $16.9 million) Seven: The highest IMAX theater weekend box office record in history: 64 theaters made $8.1 million (beat "Star Wars Prequel 3") A record of $2.7 million) sold $3.75 million to a full house in theaters on Saturday alone, eight: the fastest box office in history to $100 million (2 days, 3 days to beat "Spider-Man" and other films), nine: the fastest box office in history to $150 million (3 days, 4 days to beat "Star Wars Prequel 3") ten: the fastest box office in history to $200 million (5 days, 8 days to beat "Spider-Man 2" and "Star Wars Prequel 3") and the history of June, Highest opening record in summer, record Tuesday, Wednesday, and Thursday records on non-opening days, box office records for the first 4 days, 5 days, 6 days, and 7 days ago, and opening weekends and week ...... for PG-13 films In short, all the records you can think of, everything is good, and they all fall apart in front of "Firefly...... In just one week, "Firefly" was already the second-highest grossing film in the summer of 2005, and there is no doubt that it will soon surpass "Star Wars Prequel III" with 352 million after this week to become No. 1.

What's even more shocking is that the reputation of "Firefly" has been exaggerated beyond description. We have an A+ rating on Yahoo, a 97%/100% freshness rating on Rotten Tomatoes, a 95 score on MetaCritic, and a 97 score on BFCA...... The total media rating is 89 points, and 20 of the mainstream media newspapers give a perfect score of 100: "There is no better summer blockbuster than this", "It puts Hollywood to shame", "Young's magic has reached a freewheeling state, and this irresistible interstellar adventure has been fueled by Ledger's blue gloves that can go down in history", "It is definitely the most charming, emotional, and thoughtful Star Wars movie in recent years", "Radiant, gorgeous and dazzling", "" Although the film is two and a half hours long, the story is long and not chaotic, rich and abundant, and the eyes cannot take a second off the big screen"...... The calls for Fantastic Young, Heath Ledger and others to be nominated for next year's Oscar have been loud, and the public reputation of this film is even more lawless...... The fan rating on Yahoo is A+, and the current score on IMDb is as high as an incredible 9.6 (once as high as 9.8), surpassing the 9.1 score of "The Godfather" to rank first on the Top-250 list.

Driven by this shocking film, the North American film market has seen a blowout this week, with a total box office of $345.7 million, up 52.1% from 227.2 million on June 10-16. Compared with the 219.7 million in the week of June 18-24 in the same period last year, an increase of 57.3%, it also created the highest single-week box office total after the 356.6 million in the week of December 26-January 1, 2003, which was won by "The Lord of the Rings 3", "Firefly" brought the entire market to prosperity.

"In a way, Fireflies saved us. John Fishian, president of NATO (Association of Theater Owners of America), is very happy that all the movie theaters under the association have not been so lively for a long time, and many movie fans and audiences will watch one other movie first while waiting for the "Firefly" show, and even need to stay up until midnight on the weekend, John Fishian said: "It's not very common, we are all in a hurry with "Firefly", and some theaters that don't have a midnight show are now thinking about whether to open their doors for business." ”

While the theater owners were crazy with joy, Flame Films was very calm, with CEO Mark Slant saying, "We expected it to be a sensation, but it was a bit of a surprise for us to dominate the screen like it is now." Simon Willis, the manager of the Flame Distribution Department, was almost the most excited: "Can you think of it? Tickets for every show are sold out. Greg Foster, chairman and president of IMAX Pictures Entertainment, also excitedly told the media: "Every IMAX show is full, and we are doing everything we can to increase the number of shows, but it is still 100% booked and cannot satisfy all the enthusiastic audiences." ”

"If this continues, we will convince museums, science museums and other academic institutions around the world to put in the giant screen. Foster revealed that the whole of North America, no, the whole world, has gone crazy for Firefly. In addition to the dazzling champion position in the North American box office list this week, it can really be described as a great sorrow, the second place "Batman" is 30.27 million, an average of $7,846 per family, only 54.42 million North American box office in nine days of screening, 150 million production fees and publicity and distribution fees and other accounts make Warner Bros. a headache, Warner distribution manager Dan Feynman sighed: "We can only wait." "The third place "Mr. and Mrs. Smith" is 15.01 million, the fourth place is "Kung Fu Panda" 14.68 million, and the fifth place "Star Wars Prequel 3" is 14.25 million...... "Everybody-is-kung-fu-fighting~~~" If you ask who is the beneficiary of this firefly storm? It must be "Kung Fu Panda", after winning 11.55 million box office on the 10th-16th, it rose by 27% in such a terrifying week received 14.68 million, and the total box office in North America rose to 208.9 million. has such a magical and magical performance, of course, all thanks to the name of the flame movie and Wang Yang, many viewers have become interested in this Chinese-style animation after waiting for or watching "Firefly", and they have influenced each other and benefited from each other.

"Firefly" is also unrivaled in North America, winning the championship title in more than 50 countries and regions, crazy swept 269.1 million US dollars, and the global box office in a week is 505.6 million!

It is the first time in film history that the global opening week broke 500 million, of which 195 million overseas opening weekend box office set a record, beating the previous "Star Wars Prequel 3" of 145.5 million, 125.9 million "Lord of the Rings 3" slipped to third place, 269.1 million overseas opening week results broke "The Lord of the Rings 3" of 185.9 million and "Star Wars Prequel 3" of 184.7 million, and 505.6 million The global box office of the first week also broke the 303.9 million of "Star Wars Prequel 3" and "Lord of the Rings 3" of 250 million, everything came so fast.

In fact, "The Lord of the Rings 3" is not completely released worldwide simultaneously, and the new line company is not in a hurry, and only landed in 28 countries and regions in the first week; "Star Wars Prequel 3" has 113, and the distributor 20th Century Fox is rich in resources, and all small countries and regions have been captured; "Firefly" has 58, thanks to the fact that each film of the flame movie is bound to make a lot of money. Of course, breaking the record is part of the distribution plan, and the final widest screening will not exceed 62 markets, and the only big box office left is Japan.

"Star Wars Prequel 3" and "Firefly" are truly global simultaneous releases, and there has never been a concern of losing money, nor is it a plan to wait for a good response in North America to drive the world. Compared with the 742 million overseas box office of "Lord of the Rings 3" (66.3%), the "Star Wars Prequel" series has not shown much box office gap in North America VS overseas, "Phantom Menace" is 53.4% overseas, "Attack of the Clones" is 52.2% overseas, "Revenge of the Sith" is currently 49.8%, and now "Firefly" is 53.2%.

In a week, "Firefly" has almost broken all the records that can be broken, and now fans and audiences are talking passionately about how much box office it will have in the end? Does it have a chance to surpass 500 million or even 600 million in North America and more than 1 billion in the world? Without adjusting for inflation, does it have a chance to surpass "Titanic's" championship record of 600 million North America and 1.843 billion in the world? After adjusting for inflation, it can enter the top 10 and top 20 in North American film history? There has been no such movie for a long time.

No. 1 in "Gone with the Wind" in 1939, No. 2 in "Star Wars" in 1977, No. 3 in "The Sound of Music" in 1965, No. 4 in "Aliens" in 1982, No. 5 in "The Ten Commandments" in 1956, and No. 6 in "Titanic" in 1997...... In 1999, "Star Wars Prequel 1" ranked 20th, in 2004, "Shrek 2" ranked 29th with an unadjusted 441.2 million, and in 2002, "Spider-Man" with 403 million was already ranked 33rd.

A big reason is that today's screening mode is completely different, 97-98's "Titanic" has been screened in more than 1,000 North American theaters for 25 weeks, and it has been completely painted in 41 weeks, from 52.96 million box office in the first week, to 9.01 million in the 18th week. And now in this era, in addition to **, everything is fast, BOM's early analysis article said that probably from the "Ghost Record" caused the sensational young people to catch up with the craze, from the rapid development of the Internet, the film screening mode gradually became a boom and then decline and exhaustion, to 03-04 "The Lord of the Rings 3" when more than 1000 screening scale only 14 weeks, the weekly box office fell below 10 million from the 6th week, 24 weeks to completely draw.

On the other hand, there is an increase in entertainment methods and viewing channels, and going to the theater is becoming less and less of a weekend destination for people, and the big screen is not even the first choice for watching movies.

"The current situation is difficult to make a correct assessment. So when it comes to the box office trend of "Firefly", BOM analyst James Moore said helplessly, now that this magical movie has repeatedly broken the myth and broken records, will it just explode the potential faster? and then move towards calm faster? Of course, Moore still expressed some personal opinions: ""Firefly" has all the qualifications of a global hit, and the "Star Wars" series, "Lord of the Rings" series, "Harry Potter" The series is different, and the audience has no fixed impression of it, and it is not a must-see or contradiction, but the magic Yang can reassure them that they have everything to expect from it. ”

The current word-of-mouth and box office explosion have strengthened the confidence of fans and audiences around the world, who have unlimited imagination, and the distribution strategy of Flame Films is precisely for this reason. James Moore added: "Firefly is a true combination of European and American cultures, Asian cultures, and its potential in each overseas market is very large, and the Asian region is very likely to be a sensation, you know that Magic Young is particularly attractive in China, Japan, and South Korea." ”

Of the 742 million overseas box office of "The Lord of the Rings 3", Chinese mainland 10.47 million, Hong Kong 4.98 million, Taiwan 11.75 million, South Korea 28.46 million, Japan 94.96 million, adding up to 150 million US dollars, just 20%. How much box office will "Firefly", which is currently sweeping Asian cinemas, collect in the end?

Whether in Asia, North America or the world, the performance of the second week of the box office is extremely important, can "Firefly" form a bigger wave, a wave of "I must go to the theater to see and enjoy this movie, otherwise this life will really be in vain"? Activate those audiences who go to the theater from time to time or from time to time? Suck some people who have not been to the theater for many years or have never been to the theater to the screen? Can the proportion of overseas box office exceed 60% or more than 70%?

These are the keys that directly affect the final results of "Firefly" and whether it can break through one billion in the world...... On the occasion of the release of various box office lists last week, "Firefly" ushered in the second weekend 24-26, and the second week 24-30, and the scale of screenings increased to 4,065 North American theaters.

In the last week of June, three more films landed in North American theaters on a large scale, joining the brutal market to challenge the intergalactic cowboys! Most of them are not good, Nicole Kidman's romantic comedy "A Fairy Wife" starring 85 million production costs, 3,174 theaters, Lindsay Lohan starring sports comedy "Crazy King Cars", 50 million production costs, 3,521 theaters, "George Romero's Death Place", 15 million production costs, 2,249 theaters. Also, "War of the Worlds", which will be fully released on June 29, has a production fee of 132 million and 3,908 theaters, Steven Spielberg + Tom Cruise.

"Oh my God! I was going to see Firefly in the IMAX theater, but the tickets are all fully booked until next week, I can't wait!!

(To be continued)