November 10th.

This is the last day before all e-commerce platforms are ready for the war.

All e-commerce platforms are crossing the sea in all directions, each showing their magic to attract users to their side.

Emptying the user's pocket is the goal of all e-commerce platforms.

Taobao definitely doesn't have to think about it, the base is too large, and there must be no suspense in the turnover of hundreds of billions.

What Shen Lang cares about is whether his two e-commerce platforms can get their competitors.

Singles' Day is a once-in-a-lifetime opportunity, and the big names will be the first to strike.

Burberry, which has just finished the press conference, has suddenly won the love of a large number of young consumers.

After all, Zhang Mengyu's design focuses on youth, trendiness, and personality.

Just about anyone needs a style, Burberry has the perfect fit for you.

The official website of the big brand club officially announced the event, and the luxury goods of the whole venue were discounted by 10%.

Luxury goods are discounted, and if you find that there is a price higher than that of offline stores, the big brands will compensate you extra.

The reason why Double 11 can attract consumers to spend frantically is not because of the big profits?

The big brand club will cooperate with Aifubao this time to come up with a subsidy of 100 million US dollars, and it would be strange if the performance did not improve.

The only opponent of the big brand club is Secoo, which is also the largest in the luxury e-commerce industry.

Other Jingdong and Taobao are all groping, and there is still a big gap in many aspects compared with Secoo, an old e-commerce platform that has been developed for many years.

When the secoo heard that the big names were going to subsidize users with a large amount of money, they were a little nervous.

Secoo's profit last year was only more than 100 million, and it couldn't do such a crazy subsidy as Shen Lang.

Secoo CEO Li Xuehao hurriedly held a high-level meeting, and after talking about the specific situation, he asked: "Everyone, will the big names do this, will we follow the subsidy or?"

"Mr. Li, don't do it!"

It was Song Yuwei who spoke, the vice president of Secoo.

Li Xuehao frowned and said, "Mr. Song, we can't just watch each other grab the market like this, right?"

"Mr. Li, our stock price is unstable now, but don't have a dispute with the big names. Song Yuwei hurriedly persuaded.

Li Xuehao was a little reluctant to say: "Every year Double 11 is a good time for us to increase our performance, I still want to try." ”

"Mr. Li, we are different from the big names, we are a listed company, if we burn money with the big names, our profits this year will be as low as a pole, which will inevitably affect the stock price. ”

"And what do you mean?"

Li Xuehao also knew it in his heart, but he didn't even dare to draw a knife, which was too embarrassing.

"No more than 50 million at most, this is our biggest limit, and this is based on the calculation of our good turnover on Double 11. ”

"Fifty million? is too little. ”

Li Xuehao didn't think about it and said: "I don't even have 100 million, so I can't make any splash at all." ”

Song Yuwei was also helpless: "Mr. Li, our profit this year is estimated to be about 150 million, you can't smash all the profits into it, right?"

Li Xuehao also woke up instantly, although the listing is good, it will help the company's value expand.

But the same must also be supervised by investors, and the slightest disturbance will affect the market value.

"Alas, forget it, throw 50 million meaning. Li Xuehao could only sigh.

Song Yuwei nodded, and also breathed a sigh of relief: "You understand, the big names will not be so simple, as far as I know, the cumulative investment has reached 600 million US dollars, which is basically close to our current market value." ”

Li Xuehao's face is not very good, and the current market value of Secoo is only 670 million US dollars.

And Shen Lang has already smashed 600 million US dollars in the big name meeting.

What capital and big names will PK from Secoo?

Li Xuehao's face was a little unwilling: "No matter what, we always have to give it a try, just like that, the marketing department made a plan, and the subsidy of 50 million yuan cannot be changed." ”

"Okay, I'll get people ready right away. ”

After the meeting ended, Song Yuwei and Li Xuehao chatted for a while.

Song Yuwei looked at Li Xuehao and said, "Mr. Li, I received a text message just now that the big names will take out 100 million US dollars for subsidies this time." ”

"100 million dollars? hehe, it's really rich and capricious. ”

Li Xuehao has long lost the mind to compete with big names: "It's enough for us to subsidize users with 50 million, and by the way, to stimulate performance, our market value is too weak." ”

"There's no way, we don't have channels like big brands, I really envy them, and we have won the omni-channel resources of Versace and Burberry one after another. ”

Li Xuehao patted Song Yuwei on the shoulder: "Okay, it's better to work hard to be yourself than to be envious." ”

Song Yuwei nodded and left the conference room to prepare a promotion plan.

……

This is true not only of the temple, but also of the net wing.

Netwing has been making a lot of money in silence, and the proportion of e-commerce business in profit has been getting higher and higher in the past two years.

Koala overseas shopping did enter the overseas shopping market early, and the number of users was also large.

But the quality of koala overseas shopping and strict selection is really not flattering, Shen Lang saw that the collected evidence sent by the microscopic selection was almost enough for the net wing to drink a pot.

It didn't take long for a bunch of articles and a large number of videos and pictures to appear on the Internet, all of which were comments from some consumers of the Netwing TV platform.

"Junk net wings, it's all fakes. ”

"Jack up, the Nike shoes I just bought, why are they genuine?"

"What a sea shop, the bag I bought turned out to be a paper shell!"

The negative reviews are like a mountain, but Shen Lang is a little rhythmic, and a bunch of dissatisfied voices from netizens appeared.

If the net wing was okay, there would be so many spontaneous boycotts?

Tomorrow is Double 11, and there is such a big problem with the net wing, which naturally attracts the attention of the public relations department of the net wing.

Netwing hurriedly denied that Netwing's e-commerce platform has always attached great importance to the control of product quality, please don't slander at will.

", I commented under Yan Xuan, but the comment was deleted, but you told me what happened?"

"Diapers have been bought by koalas themselves, and once they were bought and used, the baby's buttocks were red, and then the previous comparison was taken out, and there was a pungent smell. ”

"Netwing self-management is unreliable, it belongs to the sale of fakes, koalas are really unscrupulous!"

"Scattered, scattered, go to the micro selection to buy the same. ”

……

No matter how much the public relations department of Netwing denies it, the word of mouth has cooled.

Douyin's current timeliness is no worse than Weibo's, or even surpasses it.

Douyin is even more public about the cost of the two e-commerce companies in Netwing, and Netwing can no longer sit still.

Other e-commerce platforms are naturally watching the show and don't mind falling into the trap at all.

Netwing's koala overseas shopping occupies a market share of 25% and has always been in the position of the leader in the field of overseas shopping.

There are a lot of people who are naturally red-eyed, as long as the koala overseas purchase falls, the share occupied by the koala overseas purchase will naturally be shared equally by everyone.

Inside the network wing, people are panicking, and now if the e-commerce business, which has the brightest annual financial report of the network wing, is cold, then the network wing will be really miserable.

。 Nine Heavenly God Emperors