After working hard for a few years, and with such a large prophet, the result is one of the many 'guests from all directions' in the eyes of Jianlibao.

It's a little bit of a loss, there are too many miracles in these years, it's really not that the traverser must be the most awesome.

However, Liang Yifei still wants to participate in this ten-year conference.

Jianlibao can be said to be a banner of private enterprises after the reform and opening up, a milestone, and China's first enterprise that has the hope of becoming a great multinational company like Coca-Cola, although it later had property rights disputes, and suddenly became a non-private enterprise, but in essence, it is no big difference from private enterprises, whether it is management or market policy treatment, it is a typical private enterprise.

Although the later Jianlibao and the dragon folded its wings, Liang Yifei knew that this was not the problem of the Jianlibao operators themselves.

On the contrary, compared with the current health care products and beverages, Jianlibao shows a high-quality corporate image that really has long-term goals, social responsibility, and a very good and clear strategy.

If it is not a future property rights dispute, with the temperament that Jianlibao is currently showing, it will definitely be a big deal.

Because Jianlibao is a functional drink, so the positioning in the public perception once belonged to health care products and beverages, and in the early days, it also walked the road of health care products, publicized the cure of all diseases, and even made a 'bedridden old man drink Jianlibao to heal' news, otherwise it would not be called Oriental magic water.

But this mistake was quickly corrected by Jianlibao's authorities, when many product managers bewitched Li Jingwei to make Jianlibao into a health care concept drink, the director of the small distillery was clearly aware of the danger of this kind of false advertising, and strictly prohibited Jianlibao from taking the road of false publicity of health care products.

In the 90s, the mainland's health care products and beverage market is a crazy chaotic era without a moral bottom line, sticking to the bottom line, it means giving up a large part of the market, but in the same way, it also means establishing a word-of-mouth brand, it turns out that when the tide recedes, the credit of health care products is completely overdrawn, the entire market, nearly a thousand companies, tens of thousands of products, and finally survived, only three.

Among them is Jianlibao.

Every time he thinks of Jianlibao's bumpy journey, Liang Yifei is not very embarrassed. So this time, he must witness it with his own eyes when Jianlibao is at its most brilliant.

Among the guests from all over the world, there is also an acquaintance.

Xie Yifei, this guy can't figure out which industry it is now, and there doesn't seem to be anything serious, but the Xie family's business in the mainland seems to be able to be touched, including Zhengda Qingchunbao.

"In popular parlance these days, I'm kind of cross-industry. ”

Liang Yifei and Xie Yifei's car met at the high-speed entrance into Guangdong Province, and then Liang Yifei transferred to Xie Yifei's car, his car is a land cruiser, which is still relatively rare in China, although it is a Toyota brand, but because of its huge size, it looks very face-saving, so it also belongs to the category of luxury cars.

It's a lot of space, it's really comfortable to sit in, and it's like a small room in the back.

There was still a car refrigerator in the car that was almost impossible to have in these years, Xie Yifei lifted the lid of the refrigerator, took a can of Jianlibao from it and handed it to Liang Yifei, and said with a smile: "Let's feel the magic of Jianlibao in advance." ”

Liang Yifei is also happy, Xie Yifei does not deal with much, but he feels quite interesting, his style has changed a lot, the first time in the studio hall, quietly, he is a pure investor, the head of the Xie family; the second time he was introduced by Pan Jue in his office, but he is like an aspiring young man who is full of curiosity for everything and hope for the future; when we meet again today, I feel that he is very chic and uninhibited.

I took the magic water and took a sip, but I didn't know if it was a psychological effect, or if the cold soda was cool, so I felt a slight shock to my spirit.

"I'll just say that we are fated. Xie Yifei said with a smile: "Not only does the name sound like, but I didn't expect to encounter it at a highway intersection." ”

Liang Yifei didn't pay attention to this before, when he said this, it was true, one was Yifei, the other was Yifei, it sounded similar.

plus a He Yunfei, that's 3P, oh no, three flies......

"That's fine, save the two of us from calling Mr. and Mr. Going. Liang Yifei laughed, put down Jianlibao, and said, "You won't be here this time to represent Zhengda Qingchunbao, right?"

"It's okay to be a representative, but I've heard that Boss Li has invited all the bigwigs in the health care products industry in China, and compared with them, Zhengda Qingchunbao is a fledgling little man. Xie Yifei paused, and then said: "I can also be regarded as an inspection this time, go to Jianlibao to visit and study, communicate with the elites in the same industry, and at the same time have an in-depth understanding of the situation in the Special Economic Zone." ”

Compared with Pengcheng, Yangcheng's policy is slightly worse, but it is indeed a special zone, and the entire Guangdong Province is at the forefront of the country's opening up.

"Do you want to go to Yangcheng for investigation?" Liang Yifei said strangely: "Your Xie family is the first batch of foreign businessmen to enter the Special Economic Zone, and your understanding of the Special Economic Zone is probably clearer than that of our mainland natives." ”

Xie Yifei thought for a while and said: "Local policies in other places are sometimes tight and sometimes loose, but the special zones are relatively much better, and you can rest assured when you make investments." ”

Seeing that his expression was a little strange, Liang Yifei asked, "What's the matter, the Xie family's investment won't still be in trouble, right?"

"It's not a problem, it's just that I'm probably a person who is more prone to worrying by nature. Xie Yifei said: "Since the last time I talked to you about health care products, I have also been thinking about whether health care products in the future are a long-term solution, to be honest, I have not come up with any clear results, but one thing is certain, the pharmaceutical company must be long-lasting." ”

"You don't really want to change Chia Tai Qingchun Bao into a pharmaceutical factory, do you?" Liang Yifei said with a smile.

"That's definitely impossible, Qingchunbao is not my sole responsibility, even if it is, it is impossible to immediately turn around and change the established general policy, what I want is to buy some pharmaceutical factories and borrow the spring breeze of the reform of state-owned enterprises in the mainland. Xie Yifei said.

"This is the right way. Liang Yifei nodded, a big family is a big family, and his vision is very poisonous, and he doesn't need to say it himself, he can accurately see the most profitable business and the biggest trend in China at present.

The most important thing is that they have a very good relationship with the top management, and they come to buy state-owned enterprises, not to encroach on state-owned assets, but to inject capital into the mainland.

In the reform and opening up, attracting capital has always been a core issue, in the early days of reform and opening up, the whole country was poor and white, no matter how to give policies, no capital, just like a car without oil, it could not run at all.

In 84, 3,000 Japanese young people visited China, and the state approved 8 million entertainment expenses, which was already a sky-high expense at that time, and the government gritted its teeth and tightened its belt to squeeze it out, but 8 million, just to take a plane for these 3,000 people, it would cost more than half, and in desperation, General Wang Zhen called the military plane.

Therefore, since then, attracting foreign capital has been placed in an important position for many years, although in the eyes of ordinary people, it seems that foreign capital is given more preferential treatment than Chinese people, and it seems that there is no 'ambition', but it is only by relying on these preferential policies that batches of foreign investment, like rain, irrigate the dry market, and only then did the mainland's own capital prosper and develop.

But listening to Xie Yifei's implication, the Xie family actually has policy troubles, is it impossible?