Chapter 367: Take the Essence
Wu Sanshou was talking to Liang Yifei on the phone, and after chatting about his own business, he naturally turned the topic to He Yunfei's coal mine.
Ding Jing was silent, and as soon as he made a splash, he took control of the coal mine left by He Yunfei, and not many people knew about it, but naturally he couldn't hide it from Wu Sanshou: Li Mei and He Peng still live behind Lanyun Lake, and Qiu Na sometimes comes to visit the mother and son.
"I didn't see it, this sister-in-law really has a set, usually silent, and resolute. No wonder Jona calls her sister, it seems that Jona is really her little sister. Wu Sanshou said.
Ding Jingjing is soft on the outside and strong on the inside, and has the courage of a heroine among women, which Liang Yifei has seen a little bit through previous contact, but he didn't expect that after being a noble lady at home for a few years, she can still pull down her figure and deal with people from all walks of life to pull this skin.
"How is she feeling lately?" After Liang Yifei asked, he consciously lost his words, paused and added: "He Yunfei is like this, these two women and children are emotionally unstable, you usually take care of them more." β
"Ding Jingjing is okay, I can't see how it is, I'm busy in the mine every day, I haven't seen her for a few days. But Boss He's little wife cries every day and wipes her tears. Wu Sanshou sighed and said, "Brother, you said that Boss He is also a character, how can you choose to choose such a woman?" Ding Jingjing doesn't know how much better than her. β
Wu Sanshou doesn't understand, but in fact, Liang Yifei, who has had two lifetimes of experience, understands a little, marrying a wife is not looking for a partner, and when he reaches the level of He Yunfei, marrying a wife is not looking for someone to do housework, no matter how strong Ding Jingjing is, she does not have any advantage in the matter of husband and wife, but her ability may be a minus.
In front of the little woman, the three words of the big man are more prominent.
"Don't be careful, arrange two waitresses to serve this little sister-in-law, don't have something happen to Lanyun Lake. Liang Yifei commanded.
"Brother, don't worry, she is like this, she will never look for a short time, she really wants to die, she jumped into the river without making a sound, how could she make such a big noise. Wu Sanshou said.
Liang Yifei thought about it, smiled, and said: "That's okay, I can go back in about a week, you take care of Binhai more, if you need help, you can help Ding Jingjing as much as possible." β
On the other end of the phone, Wu Sanshou was silent for a moment, and said hesitantly: "Brother, there is really a situation, but I am not sure whether I should help or not." β
"How do you say that?" asked Liang Yifei.
"I also heard from Jona, those mines are not very peaceful. β
Ding Jingjing took the mines, but before the mines could start production again, Liu Dahe, a big leader under He Yunfei, led a group of people to make trouble everywhere.
Didn't fight or make trouble, every day with a group of people squatting on a few mines, either blocking the gate, or just wandering around the mine, looking east and west, beckoning cats and dogs, these people are not good people at first glance, there is always such a group of people in the mine, the workers are worried, and the people who come outside to buy coal are also muttering in their hearts.
On a few occasions, they even directly blocked the coal trucks and prevented them from entering.
After coming and going, production and operation cannot be carried out normally.
Ding Jingjing didn't have anyone under him, and the other party appeared in several mines at the same time, and she couldn't deal with it at all.
If the police are alarmed, it means that there is no ability to protect themselves, which is equivalent to showing weakness, and the internal and external confidence is even more insufficient;
In the past few days, Ding Jingjing has no special way, so he can only let Ren Peng maintain the scene and not make trouble, but yesterday, the other party did a little too much, several people drank too much wine at noon, and defecated directly at the gate of the mine.
I don't know who called the police, but the police came and took all the two sides to the police station, and educated each other, saying that it was okay for you to ask for debts in economic disputes, and you were not allowed to fight.
"That's what Jona told me, and I listened to what she meant, as if she wanted us to help, but I didn't answer. Wu Sanshou said, as if remembering something very important, and said: "By the way, among the people who came to the coal mine, in addition to He Yunfei's original subordinates, there seem to be a few more people from Qi Jianjun." β
"It's right not to pick up the stubble, you don't have to worry about this matter for now. Liang Yifei nodded on the other end of the phone and said, "Everything will be said when I go back." β
hung up the phone and couldn't help but shake his head and smile.
Xie Yifei was in the room, and when he saw Liang Yifei showing this strange smile, he asked curiously, "Why do you look like an idiot?"
"It's an idiot. Liang Yifei said with a smile: "Tell me, what age is this, and you still use the old society in the 20s and 30s to do business, aren't you looking for your own death? The times are developing so fast, how come some people's brains just can't keep up?"
Xie Yifei didn't know who he was talking about, so he shrugged his shoulders and said strangely: "There are such things as stupid birds, every forest, not to mention such a big forest on the mainland, maybe there is a nest of stupid birds living on that branch, you can't ask everyone to be far-sighted and insightful." β
"Yes. Liang Yifei smiled, the level is different, the problem that seemed to be troublesome at the previous level has become a very low-level problem at his own level, and there are many ways to solve it.
"To get down to business, my factories will be integrated very quickly, and it is estimated that they will be put into production in the second half of the year.
Liang Yifei asked strangely: "You yourself came out of the Zhengda variety show, what other advertising channels do you need?" The Zhengda variety show is the most watched variety show in the country, isn't it the best to advertise on it?"
"Of course, Zhengda variety shows are good, but I can sell this medicine, and it is not appropriate to advertise on this kind of national program. Xie Yifei showed a smile that you know.
Liang Yifei thought about it, but also, although it is said that reform and opening up, but after all, from top to bottom in China, not everyone's brain has really moved from conservative to open, even if it is the part of openness, it is relatively limited, it is impossible to be so avant-garde, Xie Yifei's small pill, to put it bluntly, is an aphrodisiac, it is nothing to advertise on local stations and local newspapers, even if the local leaders think it is inappropriate, it is a big deal to change the way and start again; γ
"It's okay to use my channels. Liang Yifei pondered for a moment and said, "However, I don't really recommend that you use traditional marketing. β
"What do you mean?" Xie Yifei asked puzzled.
"The traditional way, which is the newspaper and the television, is of course no problem with these two ways. However, you need to consider the country and who you are selling to. Liang Yifei said.
Xie Yifei dragged a chair over and sat down, "You say." β
"In our country, we can afford to buy TV now, and there are only some people who watch TV at home every day, after all, and there are only a lot of people who read newspapers every day, but this is limited to urban workers. β
Liang Yifei paused, rearranged his sentences, and said: "To put it simply, the only people who can be influenced through television and newspapers are those two or three hundred million urban people, and half of them are women, and how many people are there in China? 1.2 billion people! Where are most of the rest?"
"Countryside!" Xie Yifei was a little enlightened.
Liang Yifei nodded, the current tide of working in the city has begun, but it has not yet reached a vigorous level, most of the farmers are still collecting land in their hometowns, and the influence of this part of the people is very limited.
"Your medicine is not the same as health care products, the total price of health care products is higher than that of pills, the audience, mainly urban people who can afford to watch TV, at least the Chinese turtle essence is so positioned, and health care products can be passed on by word of mouth, and they can also be taken out as gifts in an open and honest manner, even if they are broadcast on TV, they will not lose the rural market, and aphrodisiacs are different, the unit price is relatively low, and the poor can afford it, but because of privacy, the role of spontaneous communication through the masses is very limited, so your next focus is to seize the 800 million low-income farmersγ β
After a pause, he said: "Of course, it is not that there is no urban market, on the contrary, the urban market is also a focus, but the publicity and marketing methods should be focused." β
"Then according to your idea, how to publicize it more appropriately?" Xie Yifei asked.
"It's simple, there are ready-made examples. Liang Yifei said: "Of course, TV and newspaper advertisements should be done, in addition, spend money to organize a group of people to go to various cities, towns and markets, to do academic reports, you might as well gather the local health bureau, medicinal material companies, and news media together, use the platform of old experts, and go to a place to cause a sensational effect, so that people in this place know such a medicine." By the way, it is better to invite an old military doctor, the common people believe this. Liang Yifei said,
"Then aren't you back to health care products this way?" Xie Yifei didn't come back to his senses for a while.
The reason why I didn't choose health care products at the beginning was because of the various exaggerated and informal health care products, and the market has shown signs of collapse.
"So what?" Liang Yifei said indifferently: "The biggest problem in the health care product market is not that there is too much publicity, but false propaganda, which has no effect at all, but the propaganda is miraculous and overdraws the trust of consumers." But you're different now, the medicine is indeed effective, why can't it be advertised?"
took a sip of water and said: "The health care products industry, the endless publicity and marketing methods, in fact, are worth learning from. β
"You're quite dialectical. Xie Yifei thought for a while and said, "I'll go back and think about it carefully." By the way, you're going next week?"
"Pretty much. I'm going to stay for a while when the pulp mill over there is basically completed, and I'll come back. During this time, you can help me take care of the bottling plant here. I'm really out of shape. β
"No problem. β