I have to say that reason may not be effective at all times.

In many cases, perhaps a small event, a small action that is thought to be fruitless, can bring about a great imbalance in emotional tendencies, and then produce a seemingly impossible result.

This time, Ding Jingjing was right, human nature is really unreasonable.

Three days passed in a flash, and on the morning of the fourth day, Liang Yifei was once again invited into his office by Xu Shubiao, looking at the appreciative smile on the face of this Buddhist entrepreneur, he himself felt that the experience of the past two hours just now was very trance and incredible.

About two hours ago, he and Ding Jingjing came to the Xu family's mansion with a car, but this time, the doorman did not open the door and turned them away.

After waiting for a while, I finally saw the Xu family's precious grandson Wola Desire playing in the garden, this kid also saw Ding Jingjing from afar, scolded the doorman with Thailand, opened the door and invited them into the house very affectionately.

The next thing went more smoothly than imagined, Wola wanted to see the big red brand new Ferrari, jumped up and down happily, almost couldn't help but drive it himself, Ding Jingjing could drive, took him in the garden, and went around at a low speed twice.

Then Xu Shubiao appeared very 'cooperative', and after asking about the situation, Liang Yifei almost didn't have to make any explanation, and the old man smiled and asked Liang Yifei to go to the office with him to talk about the agency again.

The old man didn't even need Liang Yifei to ask, and gave the reason for the huge change in his attitude before and after.

The reason is so simple that one wonders if the old man is lying: to be able to transport a car in such a short period of time shows that you have a wide network, and that I am an old man with a strange temper who can make me happy shows that you have the ability to make most people happy.

Since you can make most people happy, of course I will choose you.

Liang Yifei looked like he had been taught a lot on his face, but he sighed.

This big businessman of Chinese descent is indeed old, and he is a little old and confused on many big issues.

The big questions are confused, but the small ones are still very shrewd.

In the next negotiations, the old man, who is almost eighty years old, personally played the whole process and confronted Liang Yifei, a young man in his early 20s.

The main content of the negotiations is to clarify the modalities of cooperation.

"In Thailand, we are not involved in any production and marketing work, we only provide patents for you to use, and we will not invest in you in any way. ”

Xu Shubiao got straight to the point and made his words very clear, saying: "So, I don't ask for much in dividends, 15% of your turnover." ”

"Impossible!" Liang Yifei refused even more simply.

Xu Shubiao inexplicably refused his request to act as an agent before, which made him confused and unable to say any powerful words.

And now that he is back at the negotiating table, the division and tearing of specific interests, this kind of verbal sword, is exactly his strong point.

"It is absolutely impossible to use turnover as a base for calculation, only profit as a base, and it is pure profit. Liang Yifei said.

Turnover does not represent profits, turnover is in the sky, but the net profit is negative enterprises abound, in the mainland A-share market casually catch a lot of a lot, don't you make money, but also to the Xu family money?

Xu Shubiao frowned and asked: "This is the beverage industry, you know the high profits, otherwise you wouldn't come to me as an agent." Mr. Liang, if you have such a good product as Red Bull in your hand, you can't guarantee a profit, or even a loss, then why should I give you an agent?"

"This is not a question of guaranteeing or not guaranteeing, but there is no reason for this, since we are cooperating, we should be based on the principle of risk sharing and benefit sharing. Liang Yifei said.

"That's why I turned you down before, Red Bull is a hen that lays golden eggs, so I need 100% consistent profits, not risk. I gave you the right to use the patent and the exclusive right to act as an agent, but you told me that you might lose money? Xu Shubiao snorted.

"Of course, there is the possibility of profit and loss in doing business. ”

"That's your problem, not mine, and since I've provided patents and representation, I deserve something in return. Xu Shubiao insisted.

Liang Yifei thought for a while and said: "If you have to set a profit share of turnover, there may be a possibility that everyone does not want to see. And this possibility is not something that you and I can control. ”

Xu Shubiao raised his eyebrows slightly: "What do you mean?"

Liang Yifei said seriously: "Based on the turnover, there is a possibility that I will lose money, or basically not make money, at least I will have less profits, you can't deny this possibility." ”

"I have less profits, so I can't expand production, and even in order to avoid losses, not only can I not focus on expanding the market, but I have to reduce sales, because the more I sell, the more I earn, I may also lose, the more I sell, the more I lose." ”

"Then what's the point of you acting as an agent for this drink?" asked Xu Shubiao.

"Of course it doesn't make sense, so I'll use the money for other businesses, and your agency will be wasted in my hands for years. Mr. Xu, in a few years, no one can guarantee what the market will be like and whether Red Bull will still be competitive now. ”

After a pause, he said seriously: "This is not only for me, even if you change any agent, if you insist on using turnover as the basis for calculation, there may be such a situation that is not good for both parties." It's just that I'm telling the truth. ”

After a pause, he said: "Moreover, a reasonable distribution plan can also allow me to give you money willingly, without having to manipulate the accounts in secret." ”

Xu Shubiao seriously considered Liang Yifei's words for a moment, and said: "30% of gross profit." ”

"30% of the net profit. Liang Yifei said: "Although the mainland is now developing rapidly and beverages can indeed make money, there are still very few businesses with a profit margin of 30%, and I almost don't make money if you give 30% of the gross profit." ”

"Young man, you seem to have forgotten that I only got to where I am today by selling Red Bull, and no one knows better than me what the profit ratio should be, even if the mainland and Thai markets are different, the gap will not be too big. Xu Shubiao said.

"But I need to invest in it upfront. Liang Yifei counted with his fingers: "Buy land to build a factory, buy machinery, raw materials, labor, advertising investment, establishment and maintenance of sales channels, distribution...... And so on, in the first year or two, there is a large amount of investment, in this year or two, the net profit may be very low, if it is distributed like this, I will lose money in the early stage, then I must be compensated in the later stage. ”

Seeing that Xu Shubiao was about to use his experience to say something, Liang Yifei simply stood up and said, "Mr. Xu, if we talk like this, it is estimated that it will be difficult to achieve the satisfaction of both parties. ”

Xu Shubiao raised his head and looked at him and said, "Young man, don't be too impatient, talking about business is your job." ”

"I just wanted to make it a little bit smoother. Liang Yifei seemed to have made a great struggle, his brows furrowed slightly, and he said in a deep voice: "Just divide the profit with an incremental fixed amount." ”

Xu Shubiao asked quietly: "You say." ”

"The last time we met, I had already already told me about my general expectations for the future. ”

Liang Yifei said: "Twenty years of agency, in terms of RMB, I invested a lot in the first year, so I can only give 5 million, and from the second year, regardless of profit or loss, 5 million will rise every year, with an annual ceiling of 100 million." ”

According to this proposal, that is, twenty years later, it will rise to an agency fee of 100 million per year.

From the perspective of the prophets, this is obviously a big advantage for the sales of Red Bull in the future, which will often be billions and tens of billions

But except for Liang Yifei, no one can predict the future, and from the present, this plan is not a 'big advantage', at most it is relatively conservative.

The average compromise is that after ten years, it will only be 50 million per year.

Converted, it is equivalent to a quasi-first-class health care product company in the mainland, about half of the net profit of a year.

Xu Shubiao shook his head and said: "Ten years of agency, five million in the first two years, and from the third year, ten million per year." Plus, add 10% of your net profit per annum. Xu Shubiao said.

Liang Yifei looked heartbroken and reluctant, and walked back and forth in the office several times, as if he was silently calculating something in his heart.

Finally, he stopped, nodded heavily, and said, "Deal." ”

……

Liang Yifei didn't know what kind of cooperation plan the agent of the mainland and the Xu Shubiao family had negotiated in his previous life, anyway, with the agreement reached this time, he felt that there was no need to do anything about sharing in the future.

10% of the net profit, this is a very conscientious price: Xu Shubiao wants a very conscientious price, if he doesn't even give this money, then Liang Yifei feels that he has no conscience.

As for the base of 10 million that rises every year from the second year, by the tenth year, it will be nothing more than 100 million. In fact, in 2005, Red Bull's quota in the mainland was about 300000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000

There is also a very important point here: in the previous life, it was not Liang Yifei who acted as an agent for Red Bull, so in 2005, it only had a market of thirty or forty billion, and after another ten years, it took off again with the economy and achieved the first place in the country of 20 billion, and Liang Yifei is confident that after his own hands, within ten years, Red Bull can achieve the first place and catch up with Jianlibao and Coca-Cola......

Needless to say, Jianlibao naturally has not had a good life for ten years.

The only fly in the ointment is that this agency has only been held for ten years, and in the previous life, the mainland side took it for 20 years at one time;

But the problem is not big, ten years later, there are more and more industries that can make money, and beverages are not the best cash cows; ten years is enough for Liang Yifei to open up other beverage markets;

Besides, ten years later, he will still be his current self, and the Xu family will still be the current Xu family? Maybe when the time comes, the Xu family will take the initiative to want to be his agent.

Ten years later, the old man is still alive, I don't remember exactly, maybe it was already the little boy who had shown a unique interest in women since he was a child.

Speaking of this little boy Vola Desire, Liang Yifei felt a little familiar when he heard the name for the first time before, but he couldn't think of any related memories;

It wasn't until the business was done that his mind suddenly cleared up a lot, and he suddenly thought of a news he had heard in his previous life.