Red Bull this product, Liang Yifei is determined to win, because history has proved that Xu Shubiao is willing to cooperate with mainland businessmen to give agency, and in 95 and 96, Red Bull entered the mainland market.

Take 10,000 steps back, even if you can't get it, Liang Yifei is going to make drinks in the future.

Beverage is a small profit, the market is extensive, the potential is endless, basically not affected by economic fluctuations and big policies, and there is not much media attention, it is the best choice to make a fortune in a muffled voice; and at present, the two factories are doing health care products, from the production technology, process, and the same as making beverages, whether it is transformation or new construction in the future, it is a matter of course, very convenient.

So whether it is a functional drink or an ordinary drink, it is a good choice to find a sports star to endorse, especially the former, functional drinks, it is natural to find a sports star.

As for film and television stars, in fact, in recent years, the media has not been so developed, and the collective sense of honor of the people is still strong, and they still retain a patriotic heart, so the current film and television stars are not as popular as sports stars.

Financially speaking, sports stars may also be really cheaper.

A world gold medal, awards at all levels, added together, it is only 200,000, no matter how well sports stars mix, compared with film and television stars, that is, they have just entered the food and clothing line, one or two million may not be able to find first-line film and television stars, but you can find the world's top sports celebrities.

This is also the strategy determined by Liang Yifei based on historical facts: after Red Bull initially entered the mainland market, the market actually did not particularly buy it, because the taste of this functional drink was really unacceptable to the mainland people.

Of course, the taste can be changed, it can be used to, at first entered China, and the taste of the local people did not match, but then there were many big drinks, such as Coca-Cola, at first, the Chinese did not like this kind of sparkling drink with a 'strange medicinal taste'.

But Coca-Cola has a natural aura of blood: this thing comes from the most powerful and fashionable United States in the world, and has entered China since the twenties and thirties of the last century.

This kind of inferior nature in the depths of human nature is very low-grade when put on the table, but it does exist and has a profound impact on marketing.

Coke has a 'noble' pedigree, but what about Red Bull?

My mother came, Thailand is not as good as China, this is like people in second-tier cities, want to run to first-tier cities, but I haven't heard of any second-tier city young people who have to go to third-tier cities after graduation, or even go back to the countryside.

No matter how deep the urban routine is, it is also a city, back to a chicken feather countryside?

Such chains of contempt exist in all walks of life.

Fortunately, this chain of contempt is not unbreakable, as long as you adapt to the taste and try its effects, Red Bull is still very marketable.

In the last life, Red Bull passed two methods to get through this difficult period: one is the overwhelming advertising bombardment, star effect, sleepy and tired to drink Red Bull, people who have never drunk Red Bull must have heard of it; the second is the high price, the same volume of Red Bull, the retail price is higher than Coca-Cola, and by the year when Liang Yifei crossed, the same volume of Red Bull has even doubled Coke.

The advertising bombardment of celebrity endorsements, the real effect, and the high price finally created a good pedigree for Red Bull, which caught up and surpassed Coca-Cola and other international brands to become the best drink sold in the domestic market.

It is worth mentioning that the high price of Red Bull is not only because of the cost of the beverage and the cost of the agency, but also because of the artificial increase in value, which has been widely adopted in the later functional beverage market.

On the other hand, its profits are very high, far exceeding Cola, and only some domestic beverages that rely entirely on additives and flavorings can be compared.

Liang Yifei's idea is to use the existing advertising channels to find sports stars to endorse and shorten the adaptation period of Red Bull in the mainland market as much as possible.

Wu Sanshou proposed the names of several sports champions, and even a foreigner, Liang Yifei pondered for a moment and refused one by one.

"The diving team is not considering it for the time being. Liang Yifei has the impression that the real popularity of the Chinese diving dream team is actually from 96 years later, although the 92 Barcelona Olympics have won three golds, but at this time there is no soul with star temperament inside, until 96 won three more golds, Fu Mingxia can be regarded as a banner, but she herself is more like an athlete than a star.

It wasn't until 2000 that Xiong Ni, Tian Liang, and Guo Jingjing appeared as a group of athletes with top sports skills and star fans, and the Chinese diving team really became a star team and a dream team.

In terms of commercial value, this is when the value of the diving team is the greatest.

Basketball track and field or something, it's also a truth, now look for it, the endorsement fee is cheap, what's the use?

Since you spend money to find an endorsement, of course, you have to find the most 'dominant' wave to keep up with the times in order to maximize the value.

The initial glory of Chinese sports was the era of Li Ning's gymnastics, and this dividend was more or less eaten by Jianlibao; in fact, Jianlibao has been eating the dividends of Chinese sports.

Next, the most popular is Lu Jiajun, this bite was eaten by Liang Yifei with no leftovers.

Since the second half of 94, the Lujia Army has gone downhill, and now it has been divided, and their time has passed.

Then next, it should be the era of table tennis, although in this project, China has always been a strong country, but a sport wants to reach the pinnacle of glory, causing the strongest response among the people, not only to win the gold medal, but also to have a group of distinctive personalities, very popular athletes.

The star effect exists in many industries, if Nie Weiping can look exactly like Luhan and Wu Yifan, it is estimated that Go will have become popular in China a long time ago.

Liang Yifei said a name, and Wu Sanshou was stunned after hearing it, and said in surprise: "She? She can't do it, after the Asian Games last year, she scolded the people of the whole country to death!"

"It's because of this, that's why I'm optimistic about her, there will be the World Table Tennis Championships in May this year, maybe people will endure humiliation, lie down and taste the courage, and shock the world again?" Liang Yifei said with a smile: "Smooth sailing success is definitely not as inspirational as after suffering setbacks, concentrating on sharpening the sword, you can rest assured, as long as she can still win the gold medal, her fame will only be bigger and better than the original." ”

"And what if she loses again this year? Wu Sanshou said.

"Why are you talking so much nonsense? If you want to go, you'll go! If you lose, you lose, you lose, if you lose, let's change people, isn't that the money? Liang Yifei rolled his eyes.

I can't say much, can I tell you that after Deng Yaping's sister lost to Koyama Zhili in 94, she swept the World Arms Championships in 95 and won the women's singles, women's doubles, and women's team championships, followed by the 1996 Atlanta Olympics, easily won the women's singles and doubles two gold medals, and then ranked first in the world women's table tennis for eight consecutive years, and almost dominated the singles and doubles championships of major events.

After the era of Li Ning, the prince of gymnastics, in the history of world sports, there was once again an era in which someone alone dominated the championship for a long time, and the media called this era "Deng Yaping era".

Although this table tennis queen is mediocre, she is very popular with the people and has great commercial value because of her tenacious struggle and fierce temperament in the game.

As for Wu Sanshou's 'being scolded to death by the whole country', it was a pity to lose to Japan's Tomoli Koyama in the Olympics last year.

Chinese sports, except for football, most of them can win but not lose, can lose, can not lose to the Japanese, from this time of table tennis, and even until 20 years later, as long as the plaster flag appeared on the sports field, Chinese athletes are burdened with a pressure outside of sports competition.

What's more, Xiaoshan Zhili was originally the Chinese champion, and she 'defected' to Japan from the Chinese table tennis team.

Especially when Deng Yaping's real level is significantly higher than that of Xiaoshan Zhili, this makes the audience who was originally holding a breath of teaching traitors even more depressed, after a mouthful of old blood sprayed on the screen, they can't do anything to Xiaoshan Zhili who is far away in Japan across the sea, so they can only vent all their emotions on Deng Yaping's head.

This thing is indeed strange, and the reason for Koyama Zhili's defection was revealed many years later: in the semifinals of the 39th World Table Tennis Championships, Koyama Zhili, who was still called He Zhili, was asked to deliberately lose in order to increase the chances of winning gold. She defeated the opponent 3:0 and finally won the championship, followed by the disqualification of her superiors to participate in the Olympic Games, which led to her quitting table tennis in 1989, moving to Japan, becoming a Japanese citizen, changing her name to Tomoli Koyama, and later representing the Japanese team.

When Deng Yaping entered the national team, Xiaoshan Zhili was already the Asian champion, and she was her eldest sister, maybe she took her.

A confused account, not to clean up, confused accounts, anyway, the masses are forgetful, and the next time she sweeps the games, standing on the highest championship platform to the point when her legs are weak, she will be praised as a national hero again.

At this time, if you don't drink some Red Bull to help the fun, you can't say anything.

arranged with Wu Sanshou, this time, he didn't have to come forward, through Zhang Feng's advertising company, on behalf of Liang Yifei, to sign Deng Yaping, of course, through the permission of the national team and relevant management departments, it is nothing more than spending more money, rain and dew are even, and there is no big problem if everyone has benefits.

In less than ten days, before the end of the year, the reply came, the national team was still training at the end of the year, just to be able to get in touch, now Deng Yaping and the table tennis team are at the bottom, and they won it at a price cheaper than Lu Renkang, and the other party expressed great gratitude, at this time to find the table tennis team, Deng Yaping to cooperate, not only economic support, but also a kind of trust.

Confidence is more precious than gold.

Since the feedback given by the other party was so enthusiastic, Liang Yifei thought about it, wrote a pair of words and sent it over.

His handwriting is specially practiced, not everyone, but there is no shame in hanging it on the wall, and among private entrepreneurs, I am afraid that he can come out on top.

There are fourteen big characters in total.

The yellow sand wears gold armor in a hundred battles, and Loulan will not be returned if it is not broken.