Either don't do it, or do it absolutely, if you don't make a move, you must see blood.

The materials that Liang Yifei gave to Pan Jue were transformed and investigated by the reporter Shunteng and put on the screen.

In addition to the common problems in the health care products industry, this episode of the program also exposed three very special problems of Sanzhu Pharmaceutical.

These three issues are all illegal, two of them are materials that Liang Yifei secretly gave to Pan Jue, and one is that Sanzhu died by himself and took a stinky move, just in time for the reporter's investigation and was dug up.

Eight bottles of three strains drank the old man, which in itself is shocking enough, and several similar cases have been added to the show, all of which are uncomfortable and sick after taking three strains of oral liquid.

Then, as is customary, the reporter will naturally go to the local administration.

After an interview, I learned that after the Lao Han incident, the Hunan Provincial Health Department had actually sent experts to investigate, and issued a "Notice on Suspending the Sale of Three Oral Liquids", requiring major shopping malls to remove three oral liquids from the shelves.

Maybe it's because the time of the following is too short, or maybe the three strains have a relatively large 'influence' in the local area, but after the following, everything is as usual.

During the investigation, the reporter also found another important information: as early as June 1995, that is, a year ago, the Guangdong Department of Health issued the "Notice on Revoking the Approval Number of the Advertisement of Sanzhu Oral Liquid", which was harshly worded, which was equivalent to directly pronouncing the death sentence of Sanzhu in Guangdong.

In other words, this nationally renowned product, which completed the goal of 80 billion yuan in 95 years and claimed to achieve the 20 billion mark in 96 years, was actually illegal as early as a year ago.

At this point, Liang Yifei knew it in advance, plus all kinds of tricks in the health care product industry, this is Liang Yifei's trick.

But the next stupid move was something that even Liang Yifei didn't expect.

Not only Liang Yifei, but also the new boss of Wu Bing, who was about three plants, didn't expect it.

In order to expand sales, marketers of health care products often exaggerate and claim some common diseases and epidemics as the 'treatment scope' of health care products.

In the late spring of this year, when an acute intestinal disease was prevalent in Hangzhou, the local sales manager of Sanzhu actually published an advertisement in the newspaper, claiming that Sanshu could prevent and treat cholera and other intestinal infections.

As soon as this advertisement came out, the sales of the three strains in the local area really rose sharply, but the local regulatory authorities immediately paid attention to it and conducted an in-depth investigation.

Naturally, the investigation did not lead to any good results.

Wu Bingxin probably didn't expect it, or wouldn't pay attention to it if he thought of it, his so-called wolf team has reached the point of being wolf without any restraint and bold.

Liang Yifei also felt secretly frightened when he saw this.

What he was frightened was not the three plants, but the place in Hangzhou.

Why is it Hangzhou, and why is it this time?

Later, Pan Jue and the film crew 'chatted' and learned that the source of this clue was an ordinary sales manager under Wahaha Group......

It seems that the so-called expansion strategy of the three plants has indeed offended everyone.

At present, the power of hot talk shows is far greater than that of later generations, and as soon as the program comes out, it is already doomed to the end of the three plants.

And those veteran cadres who gave Sanzhu a platform, relevant units in various places, Sanzhu is proud, the so-called 'community of interests', in this incident, most of them invariably chose to be silent.

Being able to remain silent is quite kind, and some people even can't wait to jump out and bite back.

……

Just when the wind and rain were shaking, Wu Bingxin fell ill.

Some entrepreneurs and artists in later generations will choose to pretend to be sick to win sympathy when they encounter a crisis and become a performing artist across the border, but Wu Bingxin is really not pretending this time, he is seriously ill, and when he was sent to the emergency room in a coma, the hospital even issued a critical illness notice.

Some people say that money can't be exchanged for health, but at this time it is obvious that the benefits of money can be seen, it can't be exchanged for health, but sometimes it can really change a life, because of his wealth, is a well-known local influential entrepreneur, the hospital used the most expensive medical treatment, and brought him back from the line of death.

There is a reason why Wu Bingxin fell ill this time.

The direct fuse was the episode about the three strains broadcast in the hot interview.

He did not pay attention to the media and the role of public opinion before, and felt that these could be manipulated, but no matter how arrogant a person is, in the current environment, the company is directly and greatly exposed by programs such as hot interviews, and it is impossible to think that it is 'a ball'.

What kind of program is Hot Interview, how influential is it? Where does its voice come from? In whose hand does its sword handle point to? It is impossible for an entrepreneur like Wu Bingxin not to understand.

After the show was broadcast, Wu Bingxin watched the replay the next day, but before he finished watching it, his whole face was already wrong, and he was sweating like rain.

The content exposed by this show is too shocking, and the inside story of the health care product industry is too clear, and the taste of the three oral liquids is too obvious.

The result of these three 'realities' added together is that even a superstar company like Sanzhu can't sit still.

Before the show was over, Wu Bingxin made a phone call and urgently summoned all the executives to hold an internal meeting to deal with the countermeasures.

Two countermeasures.

One is public relations, using the three strong networks to minimize the negative impact of hot talk shows, and it would be great if the whole thing could be dragged out until it is gradually forgotten.

In terms of this countermeasure, Wu Bingxin's target is: Throw one billion out, it can be more, not less.

And the task of throwing money is clearly assigned to each region, each district and each department, how much money must be thrown out, and which are the key strategies, are all clear.

"This time, it is to spend money to buy life, and if the money can be spent, there will be a prize! If the money cannot be spent, it will be severely punished!" At the meeting, Wu Bingxin said very directly.

Originally, with three strong relationship networks, 2,000 branches, countless veteran cadres and local related so-called 'common interest departments', where would there be money that could not be spent?

Who knows, this time, the money really doesn't work.

In the past, the old cadres who swore that they would 'come to me if they had something' either went to recuperate, or they were sick and hospitalized, and those with a better attitude comforted them in private, and those with a bad attitude directly pretended not to know them.

As for the local grassroots, the units that used to cooperate were similar, and they were called brothers and sisters at the wine table before, but now they are businesslike, or they are at a loss, and they are enthusiastic and give them the door, make a cup of tea and talk about some irrelevant things that are not about the topic, and even hang up the phone immediately when they hear that it is three plants, and they are not even allowed to enter the door of the unit.

At the summary meeting after 'grass!', Wu Bingxin was so angry that he trembled all over, and directly scolded and swore words, saying that Lao Tzu spent so much money, it was better to raise a dog!

The relationship network that played a huge role in the past completely failed, and Wu Bingxin had no choice but to use a relationship he had made privately.

This is also the largest and deepest hidden relationship behind the entire Sanzhu Empire.

This relationship is not made with money, but when the three plants were founded, Wu Bingxin was supported by a big leader in charge, and the big leader also recognized and appreciated Wu Bingxin, who gave a lot of policy help in the beginning of the three plants, and later although he was transferred, Wu Bingxin and the other party have always maintained a certain frequency of contact, so to speak, that is, the superior, but also a friend of the same age, one in business, one in politics.

It is also interesting to say that before relying on the so-called 'community of interests' to form a relationship network, in the face of the tide of vulnerability, the original form is exposed, on the contrary, it is this kind of previous and current economic relations, just mutual appreciation of the network, at this time, is willing to 'pull' Wu Bing a new hand.

Of course, this kind of pull is not to stand up against the wind to help Wu Bingxin speak, but to remind Wu Bingxin a few words from the heart.

Two meanings:

First, the occurrence of hot interviews is not an accidental event, the current health care products industry is in chaos, and the state is ready to take action. Lao Wu, you broke out, if you really do it, of course you will bear the brunt of bad luck, but there are still those who haven't been exposed, and they probably can't run away. Therefore, do not leave anything to chance, let alone try to resist national policies;

The second one, the three plants are indeed a bit messy, Lao Wu, you take this opportunity to rectify it, even if the health care products are not good in the future, such a big company, as long as the pot is still there, the foundation has not collapsed, and doing something else may not be worse than health care products.

In the end, I gave Wu Bingxin a reassurance, no matter what, you have personally contributed to the development of the reform and opening up economy, although the road is crooked, but this is a problem of the times, not a problem of you alone, when it is really time to evaluate you personally, I will speak appropriately.

This leader is kind and kind-hearted, who knows, it is this last sentence, this reassuring pill, which makes Wu Bingxin's heart completely uncertain.

This has reached the point of 'personal evaluation' of entrepreneurs?!

I don't know if it's a reassuring pill or a life-boosting pill, after taking this pill, Lao Wu seems to have aged several years overnight.

However, things still have to be done, and the leader's reassurance is a very clear reminder not to be entangled in the matter of health care products anymore and prepare for transformation.

Therefore, Wu Bingxin dragged his haggard body and mind and began to conduct an internal review and rectification of the Sanzhu Empire.

The huge three plants, more than 2,000 stores, hundreds of branches, more than 100,000 people, are simple to establish, and some people do not even need to sign the entry agreement to become three plants, but if you want to rectify the inspection, how easy is it to say?

It stands to reason that this is by no means a problem that can be solved in a day or two, a month or two months.

However, it only took two or three days to see the tip of the iceberg exposed, and Wu Bingxin completely collapsed.

How did the three plants become what they are now?!

.。 m.