In the neatly furnished living room, on the screen of the flat screen TV, I saw Wang Yang, wearing a beige plaid shirt and jeans, and Robert Downey Jr. in a brown shirt sitting on the red sofa, both smiling, and behind the wooden table next to him sat Conan O'Brien, which was the scene of NBC's program "Late Night Talk Show".

After finalizing the theatrical version of "District 9", Wang Yang began to participate in some talk shows that the distribution department asked to return, although viral marketing often has extraordinary effects, but these mainstream publicity channels are also needed, and a large part of the audience still only learns about movie information from print media, TV programs and other channels, and chooses who to watch.

In fact, the publicity for "District 9" has been around for a long time, with creators such as art department director Patrick Tatepoulos, art designer Kevin Kawanave, VFX director Chad Kidd, computer production director Sean Walsh, and Robert Downey Jr. all running around. They can be seen not only in North American cities, but also in box office centers such as London and Paris.

As a director, producer and the biggest signboard, Wang Yang naturally has to be the director, and has done countless telephone interviews and website interviews, and several well-known and unknown talk shows have also been recorded, "Late Night Talk Show" is one of them.

"That day scared me to death, I drove and saw a street sign, it should be an advertising position!, skin care products, beautiful shoes, diet pills, ......" Conan O'Brien enumerated with hand movements, and finally said helplessly: "Everything that drains men's wallets." Wang Yang on the sofa shrugged his shoulders and said, "Oh, you should be glad that there are no aphrodisiacs." ”

The audience immediately burst into laughter, and Evelyn Barry, who was watching the TV screen on the sofa in the living room, also burst out laughing, and Conan O'Brien reacted quickly on the screen and said with a smile: "Nothing happy, I can stand that kind of thing." Anyway, I didn't see the ad anyway, and there was a $10,000 bounty for catching aliens, what the hell was that?"

"Men in Black 2 commercial. Wang Yang's voice was calm, and he nodded affirmatively. Before the words fell, the audience burst into laughter, Donnie pretended to be surprised, and Conan couldn't help but laugh. Evelyn, hugging the sofa pillow, looked up and laughed, picked up the remote control and turned up the volume a little, his talk shows are always so funny!

The audience laughed for a while before Conan stopped laughing and said, "That ad was made a lot like a government slogan, like a no-smoking sign." But then I saw the signs everywhere, the bus stops, the parks, the chairs on the side of the road, I even saw them when I went to the bathroom, oh my!" he looked at the audience with a frown, and said, "I wondered if it had been posted in my house, so I did it and checked the house in detail." Can't I live without aliens?"

Wang Yang on the screen smiled and said: "I think so, Alien is the guy with the most appointments in Hollywood, and you can see him at least three times a year." He smiled before talking about the viral marketing of "District 9": "That's fun, mainly because we want to give everyone a strong sense of substitution." Although you know that it is fake, you will be more engaged and more able to appreciate the fun and charm of this movie.

He shrugged his shoulders and said with a smile: "It's like "Ghost Shadow", it gives everyone fun and experience that ordinary horror movies can't give." It's a pity that it's only once, ha, it's not the same as it was a few years ago......"

"Ghost Shadows?" Evelyn laughed and shook her head to herself as she watched the TV, her ears reddened with a burning glow under her blonde hair. Four years ago, when she was 14 years old, she saw something on the Internet about "supernatural murders" and "evil spirits possessed and murdered", she believed it to be true, and she spent the whole summer following it, those websites and those interviews, and then there was a "real" DV movie to be released.

On the first day of the first week, she and her brother Fulton went to the designated theater to watch it, but in the end she was so frightened that she didn't know what was going on, and she woke up and was in the hospital, and she heard that she was paralyzed and almost died, which was her experience.

Evelyn coughed and shifted her body, continuing to look at the magical Jan on the screen. Lionsgate invited her and Fulton to Santa Monica, Los Angeles for a few days, and then the ghost revealed that it was all a 18-year-old's trick. She was surprised and angry at first, thinking that she had been tricked, but soon she realized that the guy was so powerful.

There's no way not to feel that way, because half a year later, there was a movie "Youth Musical" came out, and all the girls in the school were talking about it, and she began to like this magical director; and then a year later, the touching "When Happiness Knocks on the Door", followed by "Juno", which made her a die-hard fan of Magical Yang, although she loved Juno, she didn't think about imitating early pregnancy, she was almost scared to death!

Now four years have passed and she is 18 years old, but Amazing Young is only 22 years old, but he seems to have grown up with her, what a strange feeling! Amazing Young is not far away, he is also a San Francisco, and her high school is the same school as him Lincoln High School, he has become a legend of Lincoln High School, the most famous senior, everyone knows him, and his high school story is also circulated.

Lots and lots of facts and legends, he was a great basketball player, he won a photography award, he was the prom king, he was a playboy with a lot of girlfriends...... She thought that his girlfriend was fake, otherwise how could he have been with Jessica for so long, although Jessica was getting hotter and hotter.

"This movie, it will make you feel ......" Wang Yang on the screen thought for a moment, leaned back on the sofa, looked at Conan and smiled: "No, I can't reveal it, it's best for everyone to watch it without knowing it at all." Conan looked unconvinced, and said, "Don't you have to guarantee it?" How can I walk into the cinema with confidence?"

Evelyn waved her hand impatiently and said to the TV: "Please, isn't the magic Yang a guarantee!" In the midst of the audience's coaxing, Wang Yang smiled and nodded: "Okay, guys! It's wonderful, you'll like it, I promise!"

"I'm definitely going to see it!" Evelyn jumped off the couch in high spirits, picked up the phone and pressed it, she had watched Magic Young grow up "since she was a child", and there was no movie directed by him for the whole year last year, so there was a lot less fun to watch the movie. And now "District 9", she has no reason not to watch it, fortunately the R rating is only for those under 17 years old, otherwise it would be annoying to be accompanied by parents.

As soon as the phone was connected, she smiled and said, "Ha me, let's go to the movies together on Friday? Of course I watched the magic Yang!" She went back to the sofa and sat down, and said with a smile: "God, he's so cool! I'm watching "Late Night Talk Show" right now, you don't know there is him tonight? haha, I sympathize with you......"

On August 2nd, another weekend kicked off, and countless excited movie fans flocked to the cinema, "Tian Zhao" was released, and "District 9" was released! For the latter, they felt that they had been waiting for a century, and those fans who had participated in several rounds of viral marketing, as well as those who were attracted by the ubiquitous promotional posters, all vowed to watch it as soon as possible tonight! No one can stop it!

"Hey, are you going to line up?" Under the hazy night, there was a long line outside the small movie theater, and the young people were laughing and chatting about something. The blonde girls Claire, Janet, and Alison swaggered past the line, and Claire suddenly saw the girl who scolded them on the day "Sweetheart" was released, and smirked, "Hahaha! Let's go see the magic young, D-9!"

Seeing that the three of them were about to enter the movie theater, the black-haired white girl suddenly roared angrily and asked the fat black doorman over there, "Why can they go in!? This is not fair, not fair!" The young people around them also jumped up, and the line was scattered, and boos erupted: "This is illegal! Shame on you!", "They are the daughters of the theater owner? Even if they are!"

"I said what are you arguing about?" Claire looked at them with a smile, raised the three movie tickets in her hand, and said with a smile: "I came here early this morning to buy the tickets, and I'm so proud of me! With that, she strode into the cinema, and Janet and Alison smiled at them and followed.

"See, they have movie tickets. The fat black janitor looked innocent, looked at the young men who had relined up speechlessly, and persuaded, "Children, as you will see, a movie should be shown for at least a month! ”

The young people laughed in unison, and then poured their anger on him: "You can be clear, who is the child?", "Dude, don't you know that the movie is only good when it is released?" Hearing this, the black-haired white girl nodded in agreement, and scolded: "Watch it tomorrow? Watch it the day after tomorrow? Can anyone tell me I won't get spoilers? Magical Young said that you have to be completely unaware to have the greatest fun! But those damn newspapers, those websites always do this kind of thing......"

"What, the tickets are all sold out?!" In a movie theater in Chicago, Cliff Maro pressed his hands on the ticket booth and stared at the middle-aged ticket seller with wide eyes, such a big movie theater was actually sold out?!

The white conductor nodded, and said lightly: "Yes sir, there are still a lot of tickets for "Tianzhao", and there are also a lot of tickets for "Men in Black 2", and they are also about aliens;

Cliff Marlow stretched out his hand without hesitation, and said urgently: "Of course, give me the ticket quickly! He was part of the hacking of the "Mystery Visitor" website, and then the "Alien Research Center" and "The Alien Secret", and now he can't see it on the first day?

Seeing this curly-haired young man leave with a movie ticket, the crowd at the back of the queue also snapped up tickets for the midnight show.

A brown-haired girl with a young face, twelve or thirteen years old, smiled at the tall father next to her and smiled in a delicate voice: "Papa, let's watch "Tianzhao" first, and then wait to watch the midnight show of "District 9", right?" Her father Hans frowned and hesitated: "Alice, if you watch the midnight show, we won't be home until midnight." Alice put her arms around him affectionately and smiled, "What's the problem? You look at me, please!"

"Okay. Hans smiled and nodded in agreement, and Alice laughed happily, "Yes, that's why I said you're a cool Papa!" Hans asked with some confusion, "But that movie is only Robert Downey Jr., an outdated star." Alice shrugged her shoulders nonchalantly and said, "There's a miracle Yang!" Hans sighed and smiled, "Yes, there is him." ”

Although there was still some time before the movie started, the 300-seat screening room was already full, and Evelyn Barry, holding a bucket of popcorn, and her good friend Kelly Doyle walked into the room, looking for a good seat in the remaining seats, looking at the big screen in front of them, where the movie trailer was playing.

"It's almost time to see. Evelyn Barry smiled expectantly and picked up a few pieces of popcorn and put them in her mouth. Kelly Doyle laughed and said, "I wonder if it's going to be funny?" Evelyn gave her a blank look and said, "How is it possible? Is a place like the slums funny? I'm ready for a heavy heart." Kelly said narrowly: "You don't want to be paralyzed again, I don't know how to give first aid." Evelyn tilted her head back and said, "This is not a horror movie. ”

The same queue, the same midnight tickets to watch the first time all night, the same sitting in the screening room looking at the screen and waiting for the start...... These situations are going on in 3,550 theaters in cities across North America, and a large number of fans believe in the brand "Magic Young" and are extremely interested and excited about his sci-fi blockbuster production.

There are many people who have followed viral marketing all the way, blog posts, makeup as aliens to take pictures, find letters, solve puzzles, mini-games, ...... This is not just publicity, these things are entertainment in themselves, and while they are playing, they have also developed feelings for "District 9", and many people are used to refreshing Christopher Forson's blog every day.

In recent months, the overwhelming posters with slogans such as "Humans Only" and "No Aliens" have also infected various cities and groups of ordinary audiences like a virus.

This is not just happening in North America, fans all over the world know about "District 9" and are ready to step into the theater as soon as possible. However, although it was released simultaneously, those cities with too much time difference to even make it to midnight will have to wait until the next night after the premiere to be screened. Hong Kong, Japan, United Kingdom, France, Germany, Italy, Mexico, South Africa...... Movie fans around the globe are in a state of starvation.

The premiere of "District 9" was scheduled to be held at the Shoreland Theater in Los Angeles, and on the red carpet from afternoon to nightfall, Wang Yang in a suit and Jessica in a light blue evening dress attended;

So Wang Yang invited a group of friends who are in Los Angeles and are free to come to help, Zachary Levy, Tom Welling, Michael Pitt, Anne Hathaway, Scarlett Johansson, Anne Darren, Michelle Rodriguez...... There are also the still unfamous funny foursome such as Zach, Bradley, Ed, Matthew Forbes and other "The Hangover", and the flamboyant and sexy Charlize Theron.

And the Will Smith family, who had an unusual relationship with him, was originally invited guests, but they didn't come because of the more sensitive relationship of the same type of "Men in Black 2", and Natalie Portman, who was in New York, didn't come, not because it had anything to do with "Star Wars Prequel 2: Attack of the Clones", it was purely because she didn't want to make a special trip to join in the fun, and Wang Yang didn't care.

As night fell, the red carpet outside the Sylangor Theatre was empty, with only the occasional passerby and patrolling security staff, and the occasional vehicle passing by on the road outside. At this time, the screening hall of the Sylangor Theater was full, and the crew of "District 9" and the invited guests were all sitting in the front seats, as well as family and relatives, a large number of media reporters and film critics in the middle, and a full audience of movie fans.

The movie is about to be screened, and there is still a low buzz of conversation in the theater, Wang Yang, who is in the middle of the front row, looks at the huge screen, his eyes are fascinated, countless pictures have flashed on the screen for more than a year, New York's prisons, the slums of Soweto, ...... He said softly, "It's not easy. Jessica next to him understood his mood very well, she accompanied him all the way, and said, "Jan, tonight belongs to you and everyone in the crew of "District 9". ”

Although she knew early on what story it was about, what details and shots it was, she didn't see the theatrical version in advance, he said, "It's interesting to watch it at the premiere." Her face was full of anticipation, looked at him and smiled: "I will soon see the fifth film directed by Magic Young!"

"Be careful of being frightened. Wang Yang said in a rough voice, dragged her hand, and said with a smile: "I'll take care of you." Robert Downey Jr., who was sitting on the left-hand side, plucked out his ears and interrupted their quip, "Hey, young people, should you praise me for your awesome performance?"

Harry George, who was dressed in a plus-size black suit, looked at the screen without blinking, and there were many scenes in it that he had taken! Michelle Rodriguez curled the corners of her mouth with interest, she heard Wang Yang say that this movie would be very depressing, but she couldn't understand how a person who could make "The Hangover" so crazy and funny could be suppressed? The same question was also in the hearts of Zack, Bradley, and Charlize Theron.

In the dark of New York, in the screening hall full of people, no one noticed that the "disguised" Pad Beauty Queen was sitting in it, and Natalie, who was dressed without a star taste, put her hands on her chest, leaned on the back of the chair, and muttered secretly: "Look how good you are, so mysterious that you don't even want to say the content." ”

At this time, Huo Ran quieted down in the screening hall, and saw that the trailer had ended on the big screen, and it was black for the time being, and the time for the screening had come. Natalie's face suddenly became focused, Evelyn, Claire, and countless movie fans were in high spirits, and in the quiet of the Shoreline Theater, itching reporters and film critics, Donnie, Michelle, Jessica...... Everyone is looking to the big screen, and "District 9" is here!

In the darkness, a moth pounced into the flames, and it came to a beautiful pastoral world, under the blue sky and white clouds, flapping its wings and dancing with beautiful butterflies. After the opening animation of the flame movie was played, 3,550 theaters in North America returned to calm, there was no sound, only the screen changed black scenes and white words: "Director: young-www.xstxt.orgccawm, starring: Robert-Downey-JR......."

This straightforward introduction, rather than incorporating the cast information into the story, is because it minimizes the impact of substitution.

"We can see a huge alien spaceship parked in the sky of Los Angeles!" As soon as the information of the main items ended, the first picture was the NBC channel, a female reporter with a microphone, and said with a serious face: "It has only been 15 hours since NASA discovered its trail until now." We don't know what it's trying to do now......"

The audience can't help but secretly praise the reality of the big spaceship, the special effects of these shots are very textured, there is no cartoon vanity, especially the scene where the picture gives the Hollywood sign, the spaceship in the sky seems to be far away and seems to be close at hand, giving people the feeling that it really existed, but this is already known in the trailer.

Many of the background details that followed were the first to be known to them. Despite government appeals against panic, people have fled Los Angeles and humanity has no idea what to do. NASA and the military tried to communicate and approach, and the ship seemed to send out a distress signal...... After many months of discussion and popular resolution, it was finally decided to forcibly open the hatch of the ship...... Then the aliens who were about to die were rescued, the excited humans cheered, and groups of volunteers were busy.

As the screen changes and the story deepens, the aliens have changed from a pitiful image at the beginning to a nasty ugliness, so the attitude of humanity has changed dramatically, until they are isolated in the first area of the Mojave Desert, and more than 20 years later, it has become the ninth area. And now that the MNU is moving them further to the "better" District 10, Robert Downey Jr.'s Victrex Yardmaster of the 9th District, escorted by a team of armored vehicles and helicopters, leads his men into the alien slums.

"The real story is coming soon, isn't it?" Natalie's face was full of interest, she took some popcorn and put it in her mouth, and looked at the people next to her, only to see that they were all fascinated.

(To be continued)