Chapter 34: How to Sell It
In the afternoon, at the ratings meeting, the ratings of the new issue of "Storytelling Stories" came out. Pen, fun, and www.biquge.info
The viewership of the second issue of "Storytelling Story" caught everyone off guard and almost doubled, soaring to 670,000!
During this week's fermentation time, the word-of-mouth of the first issue of "Tang Bohu Dots Autumn Fragrance" spread rapidly among young people, causing the viewership population to skyrocket.
As soon as this result came out, Chen Yang and other doubters were dumbfounded.
Before that, they all publicly ridiculed Su Huai, thinking that this kid dared to accept the request of the Federation of Literary and Art Circles, and tried to make an original poetry program with a viewing population of more than 500,000, which was simply a fool's dream.
But no one expected that he would reach the ratings!?
The producers of other groups also think it's incredible, although the 670,000 viewers are not very good, but you know, this is a morning show!
Now even the people of the Golden Television One-Comprehensive Channel know that Su Huai, the loser son of the old director, has made a magical morning show.
What made the comprehensive channel even more stunned was that their ace program "Learn to Cook with Me", which was broadcast at the same time as "Storytelling Story", dropped from 470,000 to 350,000 viewers...... suffered a heavy setback......
At the ratings meeting of the comprehensive channel, "Learn to Cook with Me" became the program with the largest decline in ratings, and was criticized by public name.
"What's going on!? Why is the viewership of the show falling so much in a week?"
Superintendent...... Our show is aimed at housewives, but now that the summer vacation is over, many students have taken away the remote control, and many of them have switched to the 11 ......."
"That new show, isn't it Su Huai's? What good things can he make, I heard that he is still a newcomer, right?"
"My kids watched their show and laughed out loud, which must be really good. β
"Then why don't you hurry up and study the countermeasures~!The ratings of the comprehensive channel can't catch up with the poetry and music art station, what is this like!?"
Director Wang of the comprehensive channel slapped the table angrily at the meeting, and couldn't figure out how the old director's loser son could suddenly make a program with such a strong upward momentum.
A few days later, Su Huai sorted out the letters from the audience, and there were already more than dozens of letters, all of which were asking: "May I ask the column group, where can I buy a folding fan?"
"What brand is this fan, and why don't we sell it here?"
"This folding fan is so amazing, where did the column group buy it?"
Even many colleagues from TV stations came to the seventh production team and asked, "Eh, where did you get the fan that recorded the show?"
"That prop fan, can you get me a handful, you can pay as much as you want, I'll give it away. β
Su Huai picked out these letters asking about the folding fan and brought them to the fat sister and Du Jiang, which surprised the fat sister, and she was also surprised when she looked at these letters: "There are so many people who like this folding fan." β
Du Jiang shouted even more excitedly: "Brother Su, your fan is really a cow, so many people ask! In our cross talk teahouse, there are many people talking about this folding fan." β
"Fat sister, can you make some cost folding fans now and sell them, right?" Su Huai also expected this situation, and now that the time is ripe, it is time to launch their folding fan brand.
"Okay...... Let's make 500 to test the water. Although the fat sister was a little reluctant, she also said it first, so she could only agree to try, but she still had some concerns:
"But...... This folding fan is a new model, and it may be difficult to promote it if you want to send it to various store channels, so it is better for me to sell it in the commissary at the door of the TV station, which is the faΓ§ade of our logistics group. β
"I'll leave it to me. Du Jiang rubbed his hands and said.
"Let's decide on the price first. Su Huai said: "I suggest that the price be 200 yuan first, what do you think, fat sister?"
This kind of daily necessities in Huaxia, there is no patent protection, it will not be long, small factories around the country will copy their folding fans, so to take advantage of the fact that no one has seen this business opportunity yet, hurry up to make this first bucket of hot money.
This time and space implements a unified currency, and the exchange rate is about the same as the RMB, Su Huai estimated it and felt that this price was just right.
"200 yuan ......!?" the fat sister smacked her tongue a little and said:
"The general fan on the market is 10 to 20 yuan, and the cost of our fan is higher, but it is so expensive to sell, I am afraid that it will be difficult to sell it...... This folding fan counts all the costs, it costs about 17 yuan, and I think we can sell it for 25 yuan at a profit. β
This loser's appetite is too big, isn't it......
Su Huai shrugged his shoulders and said: "Let's try it first, after all, this is purely handmade, our sales are not big, if it is too cheap, I am afraid that the profit is too low." β
Although he doesn't have any requirements for money, he is too depressed to be in debt, so it is important to pay off the debt as soon as possible.
"But no matter how you say it, 200 yuan is too expensive......" Du Jiang also stuck out his tongue, feeling that the price was very scary.
"If you sell it in a storefront, it's really a bit expensive. Su Huai had already had an idea and patiently explained:
"So we can't do brick-and-mortar business, we have to use our own strengths and do TV shopping. β
"TV shopping?" Fat Sister and Du Jiang were stunned for a moment, and they didn't understand in the clouds, obviously they had never heard this term.
Su Huai had discovered before that in this parallel time and space, the way of TV shopping had not yet appeared.
Maybe the person who invented this sales model didn't survive the catastrophe, and there was any other reason, in short, at present, for this reason, there is no TV station to do TV shopping, so he patiently cleaned the two of them and said:
"The so-called TV shopping is to introduce goods on TV, and then the audience calls to place orders directly, and we have checked the relevant laws for door-to-door sales, and there are no regulations prohibiting this aspect, but no one does it. β
Although the fat sister felt novel when she heard it, she immediately realized that this thing was not easy to do, and thought:
"It's a very new model, but there are two problems, firstly, we need a strong telephone service department, and secondly, we need to have a dedicated door-to-door delivery channel......
"The fat sister is really an old man, and she can see the key at once. Su Huai secretly admired the fat sister's business acumen in his heart, and said his plan:
"Therefore, if we want to do TV shopping, we must have the support of the station, our 11 station has its own ******** hotline department, as for delivery, the station should also have a cooperative logistics company, hire them to deliver, this should not be a problem. β
"This ...... I can talk about it in Taiwan, but the cost is estimated to rise by at least 50 yuan......" The fat sister didn't expect Su Huai to think about it so thoroughly, and in surprise, she roughly estimated how much to give to the station before they agreed.