"Since some people read the post, let me be more specific from a psychological point of view. The pen "Fun" Pavilion www.biquge.info "The Demon King is still online, and after seeing that someone replied to the post he posted, he continued to post a few more posts.

"When playing Honor of Kings, we get an intrinsic sense of reward, such as winning a game, we get a sense of identity and control. ”

"Honor of Kings gives us clear and accessible goals, such as when playing Honor of Kings, our goal is to push off each other's crystals with our teammates. You can earn gold coins by working hard to fight creeps and junglers, and if you earn gold coins, you can buy equipment, and if you buy equipment, you can improve your attack and defense capabilities, and the goal is very clear. ”

"And the long-term goal is to play ranked upgrades, "Glory of the Emperor" has set up different ranks: stubborn bronze, order silver, gold, platinum, eternal diamond, the strongest king, and each rank has several levels, each level has a few stars, and you can get one star by winning a qualifying match.

"There's also instant feedback, so you can clearly see your own and others' ratings and contributions to the team after you finish a round. If you have the most assists, you can get the glory of the best assist, and if you kill 7 people in a row in the team, you will get the title of Super God. If you output and contribute the most in a game, you will get the MVP. ”

"Then there is the balance of skill levels and challenges, many people are used to training heroes in the battle mode, every time we buy a new hero, we tend to be abused very badly at the beginning, but in a game of practice, we gradually understand the skills of the new hero, kill more and more heads, and enjoy the thrill of counterattack. ”

"The setting of the game mechanics of "Honor of Kings" can allow players to quickly enter a state of forgetfulness, so as to forget the existence of time, and not feel tired, but the more they play, the more excited they become, and they can play for hours. ”

"That's all for today! I'm going to get a few fights!" the Demon King ended his post.

After reading a few articles in the forum, Chen Jiadong's mood became even more depressed, but he finally found the reason why "Sword Immortal 2" was not as popular as expected.

That's "Honor of Kings"!

If there is no "Glory of the Emperor" and "Sword Immortal 2" at the same time, these millions of players have no choice at all, they can only come to play his "Sword Immortal 2", just like people are hungry and want to eat their stomachs, they always have to find a mobile game to play, right?

No matter how bad "Sword Immortal 2" is, even if the number of downloads on the first day does not reach four million, it is possible to reach one million.

However, now that players have "Honor of Kings", it is like a hungry person who has eaten roast duck and his stomach is full, who still eats the leftovers of the overnight?

What's more, the roast duck is free, and overnight leftovers are charged!

Chen Jiadong finally understood the result of his and Wang Qian's stubbornness, that is, he was completely defeated!

Now Chen Jiadong has even become a little panicked.

Before he got in touch with Wang Qian, he was still a high-spirited leader in the game industry, a rights defender on Weibo, and a representative of successful people, but after he got in touch with Wang Qian, his company immediately faced bankruptcy and bankruptcy, and he himself would owe hundreds of millions of huge debts that he could not repay.

There is only a dead end waiting for him.

Chen Jiadong still remembers that the boss of "Dynasty Battle" had a long conversation with him in the WeChat group after the investment failed, talking about his past success, and then a mistake buried everything for him, and not long after, the boss jumped off the building and committed suicide.

Chen Jiadong thought of himself.

"Mr. Chen, the sales of weekly and monthly cards are very bleak, is it necessary to do promotion?"

"Well, do a lottery, give away 100,000 day cards and 1,000 weekly cards out, all players who log in to the game can draw a lottery, set it to 100% win, and the popularity will soon be able to pull up. Chen Jiadong thought about it and replied to the head of operations, Chen Jiadong himself used to be an expert in the production and operation of games.

"Okay. The head of operations immediately got busy.

Chen Jiadong didn't close his eyes for nearly 30 hours, and after answering the call from the head of the operation department, he fell asleep groggy.

I don't know how long I slept, Chen Jiadong felt that he had been having nightmares, and finally woke up by the last nightmare, the content seemed to be ...... the boss of "Dynasty Battle" invited him to his house as a guest?

Didn't he jump off the building? How did he drink? Did he invite him to ......

Chen Jiadong's heart was pounding, and he suddenly realized that today was the first day of "Sword Immortal 2", and he quickly sat up from the bed.

After he was completely sober, Chen Jiadong called the head of operations and asked him how the promotion was going.

"More than 10,000 of the 100,000 day cards have been given out so far, and more than 100 of the 1,000 weekly cards have been sent. The head of operations replied to Chen Jiadong.

"What? How many hours have passed?" Chen Jiadong didn't believe the data of the head of operations, when he changed "Sword Immortal 1", let alone the day card and weekly card, even if he gave a sword or other weapon that needed to be purchased in RMB, 100,000 copies would definitely be sold out within half an hour, and the weekly card and day card would be grabbed in seconds.

And now, "Sword Immortal 2" sent day and week cards, and he slept and actually sent out more than 10,000 tickets.

"In the past five hours, there have not been many players who have logged in one after another, and there are only more than 10,000 players in total, and they have all received day and week passes. The operation director replied to Chen Jiadong, and his tone also seemed very disappointed, in the past, even if the number of players online did not reach 100,000, when they heard that there was something to give, they would call friends or go on the trumpet to lead the light, but this time I don't know why it is so bleak.

"What about the retention rate of players who get weekly and monthly cards?" Chen Jiadong then asked.

"About ten percent. The head of operations sighed.

"How can this be? There's a big problem with the game!" Chen Jiadong's back was covered in cold sweat, and his mouth trembled.

"Mr. Chen, let's call the heads of various departments for a meeting to discuss the current situation, if urgent measures are not taken, the "Sword Immortal 2" project may be a complete failure. The head of operations suggested to Chen Jiadong.

"You can arrange it!" Chen Jiadong sighed, hung up the phone and closed his eyes.

……

Jialong company conference room.

In "Sword Immortal 2", after the player is promoted to level 10, he must have a weekly card and a monthly card to continue playing, and in the past, when "Sword Immortal 1" was first opened, the recharge rate of download players reached an astonishing 10%, that is, one out of ten players bought a weekly or monthly card and chose to continue playing.

However, this time, the recharge rate of "Sword Immortal 2", according to the data returned by the company, has not even reached one percent! This means that out of every 100 players, after reaching level 10, only one has bought a weekly or monthly card and chooses to continue playing.

And the day and week cards that are given away are only 10% of the players who keep them.

At present, the number of online users of "Sword Immortal 2" has just exceeded 10,000, and it has not increased much, according to this rate, the number of paying players is only 100?

What does it mean to invest hundreds of millions of dollars in exchange for such a result?

It means that Chen Jiadong's hundreds of millions of investments have all been wasted!

After Chen Jiadong got this data, his whole body trembled.

"This data is not mistaken, right?" Chen Jiadong pretended to be calm and checked with the head of the data department.

"Make no mistake, I've counted it repeatedly, and I've checked it with the finance side. The head of the data department looked worried.

"Have you investigated the reason?" Chen Jiadong looked at the head of the operation department.

"Our employees have lurked in a lot of player groups, and some QQ groups and gathering places of loyal players of Sword Immortal 1 have asked them why they don't buy weekly and monthly cards to continue playing, and more than 70% of the answers are ...... So the fun "Glory of the Emperor" is all free, why play the paid and not very fun "Sword Immortal 2"?"

"Isn't Sword Immortal 2 fun?" Chen Jiadong's face turned a little pale.

"It's not that "Sword Fairy 2" is not fun, it's that after "Sword Fairy 1" became popular, there were too many follow-up works, and all the stalks that we could think of in "Sword Fairy 2" were used, resulting in some visual fatigue for players when playing "Sword Fairy 2", and the type of "Glory of the Emperor" is very different, which makes players feel refreshed and unconsciously attracted to the past. The head of the planning department analyzed.

"Okay, do you have any good solutions in the face of such a reality?" Chen Jiadong glanced around the people present.

The heads of various departments, you look at me, I look at you, they all have a bitter look on their faces, "Glory of the Emperor" is too fierce! Now in this situation, they don't have the power to return to heaven!

If Boss Chen didn't provoke Hei Xin Wang, Hei Xin Wang might not put "Glory of the Emperor" on the same day as "Sword Immortal 2", as long as "Glory of the Emperor" chose to start a week later, "Sword Immortal 2" would not be so bleak.

Boss Chen, if you cause trouble, you still have to carry this pot yourself!

"Or ...... Let's also learn "Honor of Kings" for free, and then sell skins, props or something. The head of the operation department mentioned it to Chen Jiadong.

"What do you think?" Chen Jiadong looked at the production department and the planning department.

"If that's the case, the game program will have to be overhauled, and it will take at least 10 days to complete the overtime, and at least 5 days to test. In addition, we need the planning department to come up with specific revisions, and they can do it quickly. The head of the production department replied to Chen Jiadong.

"In other words, it will be delayed for at least half a month before the service can be launched again?" Chen Jiadong confirmed to the director of the production department.