Chapter 651 Venture Capital
In order to prove that this preferential treatment and expectation is wrong, all relevant personnel of the Chinese Football League have also exhausted all means to destroy every bit of capital and hope of Chinese football.
For China's soccer league, even if Sioux City has $20 billion in cash, it has no intention of getting involved.
The difference between football and oil is that it is dirty, dark and complex, but football is supposed to be a joyful pastime, while crude oil has been full of original sin since its birth.
Sioux City did not hesitate to break into the oil circle in order to make profits and change the fate of himself and others. But to change the football circle for the sake of profit? Su Cheng shook his head without thinking, football in the 90s could indeed make money, but the reputation was too bad, and there was a risk of going to jail.
Changing the fate of people in the football world? Sioux City never thought about it. Those players and coaches who are already in the football circle actually have no choice, and China's primary form of socialism cannot provide them with a better choice.
And those who have a choice should avoid this basin of dirty water.
Sioux City fell into memory and didn't speak for a long time.
Yang Jingshan thought he was moved, and then introduced: "Su Dong is mostly abroad this year, and he may not know the development of domestic football...... Coupled with the foundation of the previous professional team, the domestic football fever is not far away, if Su Dong has the idea of investment, this is a good opportunity. ”
After talking about the schedule in one breath, Yang Jingshan saw that Su Cheng did not have an impatient look, so he made persistent efforts and said: "Whether it is the title league, the title team, or the advertising in the stadium, it is an excellent means of publicity." Da*Lianwanda, Shenyang Liuyao, Sichuan Quanxing...... These are all teams that are guaranteed to be sponsored by the company, and they are rare opportunities......"
Sioux City listened and recalled.
In fact, he has not experienced the most glorious time of AA, just like many students who went to college around 2010, when they pay attention to football, AA is almost in the past, and even many people don't know that Chinese football has had such a hot and innocent era.
Of course, it's just superficial innocence.
However, the first 12 A teams, Thai half lived to the Chinese Super League era, and some of them lived quite well.
Yang Jingshan has a wide network in China, and he is responsible for understanding the investment situation of Dahua Industrial, and there are old friends from the General Administration of Sports and the Chinese Football Association who are looking for money to find the green eye.
It just so happened that Su Cheng also wanted the project to invest, Yang Jingshan couldn't help but preach: "Su Dong is not short of funds now, and A A is the time to recruit troops, which is a rare opportunity, and in a few years, I am afraid that if I take the money, I may not be able to squeeze in." ”
When A A was booming, there was indeed a boss who couldn't find an admission ticket with tens of millions. But after a few years, the market is unsustainable.
In terms of investment, it is not difficult to invest in A A now, and it will be easy to make a 10-fold profit in three or five years. However, Su Cheng had his own ideas, and he still blocked Yang Jingshan's boasting, saying: "Dahua Industry is neither a supplier nor a lack of exposure, and we will not participate in this emerging sport for the time being." However, if you have a relationship and can help me find some regular VIP tickets, it will be great. ”
"VIP tickets?"
"It's like a VIP box for football and baseball in the United States, a house with reading power and a place to watch games, right?"
"I don't know, I'll find out. ”
"I'm going to do a whole season and take it to the PR department. "Su Cheng doesn't have to hide from Yang Jingshan, compared with the current atmosphere in China, inviting customers to watch the game is the cleanest public relations behavior. European and American companies can continue this kind of safe public relations for decades, Dahua Industrial borrowed it, and it can be regarded as giving full play to the residual heat of A, and in a few years, I am afraid that if I invite someone to come, no one will come to see it.
Of course, the number of seats in the stadium in 94 is still quite scarce, on the one hand, the capacity of the stadium is limited, and on the other hand, there is competition between related households and nouveau riche. If you don't find someone to help, Dahua Industrial can get some good seats or boxes, but it can't guarantee that all games will be available.
And from the perspective of public relations, it is natural that the more difficult it is to buy the number of games, the more valuable it is.
Yang Jingshan is an old friend of the General Administration of Sports and the Football Association, and a few tickets are not a problem, and he said: "No problem, which team do you want?"
"North * Beijing, Shanghai * Sea and Mountain * East. "Sioux City was not polite at all.
"The ...... of the three teams" Yang Jingshan thought it was one, hesitated for two seconds, and then nodded in an instant: "No problem, I'll find you a place, but it costs money." ”
"Of course. Well, if it's a good location, I'll advertise them, and the better the location, the more ads. "When Su Cheng said this, he didn't skimp on millions of dollars.
Yang Jingshan seemed to have eaten a reassuring pill, and immediately said: "It's easy to do, I will definitely find a box with a good location for you, if not, I will let them build it and decorate it according to your liking." ”
The beginning of the first generation of 94 years is not like a few years later, with the confidence to negotiate with advertisers. Such as CCTV such a big-name unit, not even to the Football Association for the broadcast fee, only to the Football Association in each round of 2 minutes of advertising time to compensate, according to the cost of the time, CCTV broadcast a year, only equivalent to 600,000 yuan, and this price, will be maintained for five years. In 99, the Football Association raised the price, and finally it was about to reach the price of 10.5 million yuan for three years, which is equivalent to 3.5 million yuan per year, which is very different from the millions of stadium advertisements of Sioux City fantasy.
It should be said that the current Su City, you can buy Jia A by pulling out the hairs, and Yang Jingshan is not worried that he will not be able to come up with the money.
For the current General Administration of Sports and the Chinese Football Association, as long as Dahua Industrial buys advertising, it is the best advertisement for advertisers. One-tenth of Dahua Industrial's affiliated companies were attracted to it, which was enough for them to eat.
Although he didn't pull Su Cheng into the football circle, Yang Jingshan was also a matter of concern, so he took out the bank's project, handed it to Yang Ming, and then said: "These are all big projects in China recently, if you are interested, I will call them to talk to you in detail." ”
For the current domestic market, investors are the same existence. The development zones that were in full swing in the past two years were merged, but in the final analysis, the number and quality of developers were insufficient.
In addition, the State Council's guiding line of thinking on "grasping the big and letting go of the small" of state-owned enterprises has not changed, and the "large" mentioned by the State Council usually refers to large state-owned enterprises at or above the vice-ministerial level.
Therefore, not to mention letting the other party come to talk to Sioux City, even if the leader of the local political axe comes to invite him personally, it can also be done.
Su Cheng was not interested in these affairs, waved his hand and said, "You know my requirements." At present, Dahua Investment has a ready-made real estate investment department, and we have bought land to build a hotel, or reserve it, which is a mature investment method for us, so in the first stage, we are still considering buying these real estate-related assets in a package. As for the other projects, they will have to be put on hold. ”
"I understand, I understand. There are also a lot of real estate-related assets, especially those sent by the direct departments of the bank. Yang Jingshan didn't say anything about non-performing assets, but he still found more than half of it from the documents.
Real estate is a preferred collateral for banks, and companies can often lend a considerable amount of cash accordingly. However, as the number of bank loans increases, there will always be insolvent bankrupt enterprises, and the real estate they use as collateral is often taken over by the bank.
Banks themselves do not engage in real estate, so all they can do is package these non-performing assets and sell them to other financial institutions or companies. There are specialized financial groups in the United States to do this business, and the famous Fannie Mae and Freddie Mac are among the leaders, and there is no such insurance company in China, so they can only sell to each other or to companies in need.
In terms of the state of business operation in China in the 90s, there were countless insolvent enterprises, and the choice of Dahua Industrial was the same.
Su Cheng couldn't help but open the thick pile of documents, until he sent Yang Jingshan away, and then asked the clerk in the office to quickly sort it out, and then sat on a chair alone and read the catalog.
Tens of thousands of acres of land in Beijing City, tens of thousands of acres of land in the inner ring of Shanghai, hundreds of thousands of acres of pastures and forest farms, and even an entire county development zone have been packed into the bag......
Su Cheng looked at it halfway, he couldn't stand it anymore, shook his head and closed the document, and said, "Yang Ming, you ask the people from the Strategy Department to study the policy to see which real estate can be legally bought and sold, and which ones are problematic...... These guys, I think they dare to sell anything. ”
"The bad debts of the banks are about to turn upside down, and the employees of state-owned enterprises cannot pay their salaries. Yang Ming said with a smile and went to call.
Su Cheng reluctantly patted the folder and gave up the idea of seeing it himself. Many of these properties will have to go through twists and turns in the coming years. However, today, in 94 years, there are not many people who are willing to buy these assets.
In this case, Sioux City would rather pick some liquid assets with good surnames.
In addition to buying land, as far as Sioux City knows, the most valuable projects to invest in are probably the upcoming Internet companies and new technology companies.
The Internet bubble in 2000 certainly made many investors lose money, but after breaking through this threshold, there will be countless new companies of 100 billion yuan in the future.
Compared with the psychology of the rich man, it is still the top local tyrant who is more attractive to Sioux City.
"Call someone from the venture capital department to come in and ask them to bring a directory of companies they invest in. Sioux City picked up the phone and said. After putting it down, I rubbed my hands vigorously, and I felt inexplicably excited.
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