As the director of "Xu Sanpi Huang Distillery", many documents need to be signed by Chen Tao, and the whole Spring Festival was spent in the busy running back and forth in the city and village.

After more than two months of preparation, the "Xu Sanpi Huang Distillery" was finally completed.

New plant, new equipment, looking at the rows of fermentation tanks covered with grass covers, Xu Sanshui can't wait to make rice wine with a fragrant aroma and amber luster!

The production cycle of rice wine is shorter than that of liquor, and the process is also different. It is roughly divided into, steaming rice, mixing koji, pressing, liquid, decoction, five steps, the main raw materials are millet abundant in half of the town, Xu Sanpi rice wine special ingredients, including wolfberry, ginseng, angelica, and other flavors of traditional Chinese medicine. In order to produce the most authentic Xu Sanpi rice wine, Xu Sanshui uses the traditional rice soaking process, and the rice soaking time is as long as 20 days. The popular chemical dipping method completes the dipping step in two days. The taste is naturally slightly inferior to Xu Sanpi rice wine.

The liquor is made in full accordance with the secret recipe process, and the raw materials are never sloppy, which ensures the quality of Xu Sanpi rice wine, at the cost of the production cycle is three times longer than that of ordinary rice wine, and the comprehensive production cost is more than five times higher!

The retail price of ordinary rice wine is about 11 yuan a catty, while the price of "Xu Sanpi Rice Wine" is 66 yuan a catty, which is comparable to the price of loose liquor!

The wine has been produced, but the sales are not ideal, the audience of rice wine itself is smaller than that of liquor, plus it is expensive to sell, not to mention profitable, the return is enough to pay wages to workers and buy millet money!

Xu Sanshui was a little disheartened, could it be that "Xu Sanpi Rice Wine" really didn't work?

He felt very sorry for Chen Tao, sorry for the investment of more than 5 million yuan, and even more sorry for the trust of others! At the beginning of the establishment of the factory, someone mentioned, "You have to lose money for this wine-making method! Now is the era of mass sales, using chemical technology, compressing the production cycle, reducing production costs, the rice polishing rate of people's rice wine is only more than 80 percent, and you are 95 percent! You also add wolfberries and ginseng to the factory, how much money can you sell to return to the capital!"

It was Chen Tao who enlightened him, "The aroma of wine is not afraid of deep alleys, we just started to do it, the market has not opened, and it is understandable that everyone does not recognize it." When they understand the wonders of our rice wine, the sales will definitely go up, don't lower the quality standards, and continue to work!"

Sure enough, as Chen Tao expected, after the initial sales downturn, the market feedback began to slowly get better, and after a few months, the number of orders increased, and some agents found the factory to negotiate the agency business, and the small supermarket and small restaurant began to have the figure of "Xu Sanpi Rice Wine".

There are more people who have drunk it, and then recommend it to others, and those who don't drink rice wine have gradually recognized the quality of "Xu Sanpi rice wine", and once the brand effect is opened, sales will suddenly increase like a snowball!

Orders increased, the squeezed inventory was swept away, and finally when summer was approaching, "Xu Sanpi Rice Wine" was out of stock!

The cart pulling the goods stopped at the gate of the distillery, waiting in line for the "Xu Sanpi Rice Wine" to leave the factory, Xu Sanshui was so excited that he couldn't sleep, Director Xiao Chen was right, the sales really went up!

A cool evening.

Chen Tao invited Zhou Zuchong and Fan Yonghao to get together.

"Brother Xiao Chen, you are really not interesting! You didn't even tell me about such a good project? Zhou Zuchong smiled and took a sip of rice wine, squinted his eyes, and said half-truthfully.

Chen Tao said with a smile, "I didn't know I could buy it so well! Our winery has survived tens of millions a year, you, a big boss, can you afford this little money?"

The distillery was invested by Chen Tao himself, even when the sales were very bleak, he did not ask Zhou Zuchong for help, first, he didn't know what the sales prospects of rice wine were, and second, he didn't want to trouble him too much.

Zhou Zuchong was stunned, "That's it? 10 million a year, 12,000 bottles a month, only a few hundred bottles a day, that's enough for the supermarket! ”

The production cycle of a bottle of Xu Sanpi rice wine is about 26 days, and the current equipment is 12,000 bottles a month is the limit state, and then if you want to increase the output, you can only add a production line, and the cost of a production line is about three million.

"Wait another two months, and then go back when the funds are in place. Now I really don't have any money in my hands. ”

Zhou Zuchong drank all the rice wine in the cup, "Brother, if you want to say that you are not as good as me in business!

"Is it that serious?"

"Your factory is the leader of our rice wine industry in Delong City, in the past this market was blank, now you are a big family, but there is no competition in the market. Shaoxing rice wine from the northern wine industry has begun to be distributed in major supermarkets, focusing on health care, and the price range is slightly lower than yours. Think about it, as a consumer who has never been involved in the rice wine industry, who will he choose when he sees the rice wine of the northern wine industry and the rice wine of your factory on the shelves?"

Chen Tao straightened up, "You continue." ”

"Northern liquor industry has a strong brand appeal, rich product lines, diverse sales channels, sufficient cash flow, these formed competitiveness is devouring the rice wine market you have opened up, you are like a leader running in front, but chasing a giant wolf behind you! Over time, your brand will be differentiated and become a niche rice wine brand. Since ancient times, shopping malls have been like battlefields, and fighter planes cannot be delayed!"

"You mean to increase production and compete head-on with the northern liquor industry?"

Zhou Zuchong raised his eyebrows, showing the heroic spirit of the long-term battle shopping mall, "It's not competition, it's to meet the enemy!" It is necessary to expand the production line to increase output, develop a group of exclusive agents, and increase rebates when necessary to keep the basic market. Then refine the product, launch several products with different positioning functions, and fight them head-on. At the same time, it is also necessary to increase research and development efforts, develop more high-end rice wine, do not think that rice wine for more than 60 yuan is very expensive, Shaoxing rice wine at the state banquet in Wuling, 500 yuan a bottle, and the first-line liquor is basically the same! Hehe, we must have a long-term vision! In general, the research and development of high-end to increase the brand premium, stabilize the mid-end to occupy the sales channel, into the low-end to disrupt the layout of the northern liquor industry. A three-pronged approach to withstand this wave of offensive can make your winery truly gain a foothold!"

Chen Tao nodded secretly, if you don't say that you have a specialization in the art industry, Lao Zhou's vision is indeed higher than me!

"You have a lot of sense, but ...... I don't have any money!" Chen Tao smiled bitterly and spread his hands, "Looking for your statement, I have to invest tens of millions." ”

Zhou Zuchong patted Chen Tao's shoulder, with a teachable expression, "Brother, I have it!"